Out with the old, in with the new? Perceptions of social (and other) media by local and regional Norwegian politicians

2016 ◽  
Vol 20 (1) ◽  
pp. 219-236 ◽  
Author(s):  
Anders Olof Larsson ◽  
Eli Skogerbø
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Professional Communication ◽  
Communication Habits

The role of social media has been studied extensively within a series of national political contexts. However, only few studies have focused on the uses of social media by local or regional politicians. This exploratory study presents results from a survey regarding the professional communication habits of Norwegian local and regional politicians. The main results indicate that while services like Facebook and Twitter have gained considerable popularity among politicians, the bulk of respondents find traditional channels of communication more important. Moreover, while the respondents largely acknowledge the interactive potential of novel services, considerable differences concerning use and adoption can be found among the politicians.

scholarly journals It takes two to tango: the interplay between decision logics, communication strategies and social media engagement in start-ups

2021 ◽  
Author(s):  
Christian Rudeloff ◽  
Stefanie Pakura ◽  
Fabian Eggers ◽  
Thomas Niemand
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Fuzzy Set ◽  
Exploratory Study ◽  
Communication Strategies ◽  
Qualitative Comparative Analysis ◽  
Communication Models ◽  
Social Media Engagement ◽  
Start Ups

AbstractThis manuscript analyzes start-ups’ usage of different communication strategies (information, response, involvement), their underlying decision logics (effectuation, causation, strategy absence) and respective social media success. A multitude of studies have been published on the decision logics of entrepreneurs as well as on different communication strategies. Decision logics and according strategies and actions are closely connected. Still, research on the interplay between the two areas is largely missing. This applies in particular to the effect of different decision logics and communication models on social media success. Through a combination of case studies with fuzzy-set Qualitative Comparative Analysis this exploratory study demonstrates that different combinations of causal and absence of strategy decision logics can be equally successful when it comes to social media engagement, whereas effectuation is detrimental for success. Furthermore, we find that two-way-communication is essential to create engagement, while information strategy alone cannot lead to social media success. This study provides new insights into the role of decision logics and connects effectuation theory with the communication literature, a field that has been dominated by causal approaches.

From campfire to coliseum: motivations for using social networks

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Paula Castro Pires de Souza Chimenti ◽  
Marco Aurelio de Souza Rodrigues ◽  
Marcelo Guedes Carneiro ◽  
Roberta Dias Campos
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Exploratory Study ◽  
Design Methodology ◽  
Qualitative Approach ◽  
Content Type ◽  
Media Usage ◽  
Practical Implications ◽  
Collective Narrative

Purpose Through a literature review, a gap has been identified regarding the role of competition as a driver of social network (SN) usage. This study aims to design to address this gap, seeking motivators for SN usage based on how SN consumption may be related to users’ experience of competition. Therefore, the purpose of this study is to investigate the influence of competition in social media usage. Design/methodology/approach The authors used an exploratory qualitative approach, conducting a set of focus groups with young social media users. Data was analyzed with software. Findings Two new drivers for SN use are proposed, namely, competition and collective narrative. Research limitations/implications This is an exploratory study, and it does not seek to generalize results or quantify causal relationships among variables. Practical implications This paper offers SN managers a deeper understanding of key growth drivers for these media. Social implications This research can help society understand and debate the impacts of SNs on users’ lives, providing insights into drivers of excessive usage. Originality/value This paper proposes the following two SN usage drivers yet to be described in the literature: competition and collective narrative.

“I Wish I Could Grow a Full Beard”: The Amateur Pogonotropher on the Beardbrand YouTube Channel

2018 ◽  
Vol 20 (4) ◽  
pp. 295-306
Author(s):  
Christopher J. Schneider
Keyword(s):  
Social Media ◽  
Exploratory Study ◽  
Ideal Type ◽  
Media Analysis ◽  
Future Research ◽  
Social Media Platforms ◽  
The Relationship ◽  
The Ideal

Pogonotrophy refers to beard cultivation including growth and grooming practices. This exploratory study contributes to the little understood role of beard culture on YouTube. Scholarship examining the relationship between social media platforms such as YouTube and beard culture is almost nonexistent. This gap in the research allows us to ask the following: What sorts of content do users circulate about beards on YouTube? And, how does this content contribute to how users interact and learn about beards? A total of 62,061 user-generated comments across 310 videos featured on the Beardbrand YouTube channel were collected and examined using qualitative media analysis. Three themes emerged from an analysis of these data: the yeard quest, the ideal type, and how to beard. The findings illustrate the important role that YouTube plays in fostering contemporary beard culture. Suggestions for future research are noted.

scholarly journals ROLE OF SOCIAL MEDIA IN THE GOVERNMENT COMMUNICATION

2017 ◽  
Vol 4 ◽  
pp. 304
Author(s):  
Liga Mirlina
Keyword(s):  
Social Media ◽  
Public Awareness ◽  
Communication Tool ◽  
Policy Documents ◽  
The Public ◽  
Government Communication ◽  
State Administration ◽  
The Government ◽  
Communication Habits

Nowadays the role of social media as a communication tool is increasing. Information technologies and communication habits of society changes also the way and the form how to create communication between the government and the society in Latvia. The aim of this research study is to evaluate the role of social media in Latvian government communication by analysing the use of the social media and interaction with the public. The formation of relations between government institutions and the society is defined in different policy documents of the Latvian government. Such research methods as document analysis, content analysis and comparative analysis to measure Latvian government profiles and followers’ involvement were employed to determine how social media use contributes to co-operation between the government and the public and effective exchange of information and coordination. The ways of communication in state administration performance have been changed. It is possible to mark two important changes – firstly, the government communication goal is not just to increase public awareness, but also interaction and involvement of the public in state administration, and secondly, development of information technology and public communication habits expands and makes varied methods and forms of government communication. Different Latvian government policy documents increase the role of communication in state administration, but the communication which is implemented by Latvian state institutions is unable to overcome public distancing and the lack of interest in the state administration.

scholarly journals An Exploratory Study on Sleep Procrastination: Bedtime vs. While-in-Bed Procrastination

2020 ◽  
Vol 17 (16) ◽  
pp. 5892
Author(s):  
Paula Magalhães ◽  
Vânia Cruz ◽  
Sara Teixeira ◽  
Sónia Fuentes ◽  
Pedro Rosário
Keyword(s):  
High School ◽  
Social Media ◽  
High School Students ◽  
Exploratory Study ◽  
Study Data ◽  
School Students ◽  
New Perspective ◽  
Bedtime Procrastination ◽  
New Research

Sleep Procrastination literature has focused on the behaviors individuals engage in before going to bed (Bedtime Procrastination) but not on the behaviors individuals engage in after going to bed (While-in-Bed Procrastination). The main goal of this study is to explore whether this While-in-Bed procrastination is a novel phenomenon that adds to the Sleep Procrastination literature. The study was conducted online with 400 high school students (Mage = 16.56; 139 males) recruited through personal contacts and social media. The Bedtime procrastination scale was adapted and validated for this sample, whereas the While-in-Bed Procrastination scale was developed for this study. Data show a low correlation (r = 0.158 **) between Bedtime and While-in-Bed Procrastination scales, suggesting that Sleep Procrastination may be composed of the two facets. Additionally, results showed that more Bedtime Procrastination was related to later waking time and later dinnertime hours, whereas more While-in-Bed Procrastination was linked to being male, later desired time to sleep, and earlier dinnertime hour. Findings indicate that solely assessing Bedtime Procrastination as representing the procrastination of Sleep is limited and overlooks a significant part of this behavior. This exploratory study adds a new perspective to the literature by stressing the role of While-in-Bed Procrastination, thus opening new research pathways.

scholarly journals Healthy discourse: How Canadian physicians use Twitter to communicate in healthcare

2020 ◽  
Vol 6 (1) ◽  
pp. 71-91
Author(s):  
Aislinn Mosher
Keyword(s):  
Social Media ◽  
British Columbia ◽  
Exploratory Study ◽  
Qualitative Data ◽  
Professional Communication ◽  
Significant Shift ◽  
Research Gap ◽  
Use Of Social Media ◽  
Canadian Research ◽  
Canadian Healthcare

Although several medical organizations predict that the Canadian healthcare landscape will undergo a significant shift resulting from increased use of social media by Canadian healthcare practitioners, little research exists in Canada about how and why Canadian physicians use social media. To address this research gap and establish a baseline for future Canadian research, this paper sought to examine how Canadian physicians perceive Twitter in relation to healthcare. By conducting interviews with 18 Canadian physicians of varying specialties and backgrounds from British Columbia, Alberta, Ontario, and Nova Scotia, this exploratory study has provided qualitative data that will aid an important and growing area of health communications research. ©Journal of Professional Communication, all rights reserved.

The Role of Micro-Blogging in Responding to Corporate Controversy

2015 ◽  
pp. 67-90
Author(s):  
Megan Lambert ◽  
Stephanie Vie
Keyword(s):  
Social Media ◽  
Social Issues ◽  
Crisis Response ◽  
Professional Communication ◽  
The Public ◽  
The World ◽  
Corporate Crisis ◽  
Insight Into ◽  
Widespread Dissemination

Over the past two decades, social media has transformed personal and professional communication. The distributed nature of social media has contributed to its widespread dissemination, enabling individuals to discover, share, and comment on social issues and events happening around the world. In particular, the affordances of micro-blogging have enabled frequent and accessible communication between corporations and their consumers; thus, crisis response is an especially important use of micro-blogging sites such as Twitter for corporations. This chapter explores ways micro-blogging can be used to respond to corporate controversies and the public outrage brought on by such controversy as expressed through social media. Using the official Twitter accounts of corporations dealing with controversy as sites of analysis, the authors analyze how these corporations use their official Twitter accounts to respond to controversy and provide insight into the roles micro-blogging can play in responding to corporate crisis.

scholarly journals Importance of Social Media in the Image Formation of Tourist Destinations from the Stakeholders’ Perspective

2020 ◽  
Vol 12 (10) ◽  
pp. 4092 ◽  
Author(s):  
Carlos de las Heras-Pedrosa ◽  
Elena Millan-Celis ◽  
Patricia P. Iglesias-Sánchez ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Mixed Method ◽  
Exploratory Study ◽  
Brand Image ◽  
Image Formation ◽  
Tourist Destinations ◽  
Positioning Strategy ◽  
Use Of Social Media ◽  
Insight Into

This research aimed to provide a more informed and systematic basis on which to develop the positioning strategy in social media due to the interactive capacity and influence that social media has in the success of tourist destinations. In particular, we investigated the role of stakeholders. We carried out an exploratory study using a mixed method which included interviews and an analysis of the activity conducted on the official social media accounts (Facebook, Twitter, and Instagram) of the Spanish regions of Andalusia, Catalonia, and Valencia. The findings provide insight into how tourist destinations promote their image through the use of social media. Social media was found to be a strategic platform for enhancing brand image and achieving tourist engagement. Additionally, the role of stakeholders in supporting and facilitating the image destination strategy is worth highlighting. This study shows that the results achieved by social media can be improved by identifying all stakeholders and defining a content generation strategy by integrating and adding value.

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