Revisiting Precipitation-Induced Smoking: The Role of Hedonic Versus Utilitarian Advertising Message on Smoking-Related Intervention

2020 ◽  
Vol 26 (3) ◽  
pp. 204-217 ◽  
Author(s):  
Chia-Wei Joy Lin ◽  
Feisal Murshed ◽  
Yinlong Zhang
Keyword(s):  
Cigarette Smoking ◽  
Social Marketing ◽  
Negative Mood ◽  
Smoking Initiation ◽  
Marketing Mix ◽  
Cigarette Consumption ◽  
Survey Study ◽  
The Social ◽  
Persuasive Appeal

Background: Smoking-related intervention remains an important social marketing challenge. This article investigates the role of precipitation in driving smoking initiation and, by extension, examines how the nature of the persuasive appeal of anti-smoking messages can mitigate this effect. Focus of the Article: Research and Evaluation, Insights on Social Marketing-Mix (i.e., 4Ps). Research Question: This article aimed to investigate the role of precipitation in driving smoking initiation as well as to examine how the nature of the persuasive appeal of anti-smoking messages might moderate this effect. Importance to the Social Marketing Field: This research extends prior literature exploring how external factors might impact cigarette consumption. Also, this study brings a new understanding regarding the role of affect in everyday consumption and enriches the literature studying downstream consequences of negative affect and emotion regulation. Moreover, this research contributes to the theory of consumption motive and yields managerial implications into the social marketing domain regarding curbing precipitation-induced smoking. Methods: This research utilizes a survey (Study 1) and a controlled laboratory experiment (Study 2). Results: The results provide converging evidence that precipitation tends to induce one’s negative mood, which in turn triggers urges to smoke (Study 1—marginally significant main effect of weather: p = .058). Furthermore, the hedonic (vs. utilitarian) anti-smoking message is more likely to mitigate the precipitation-induced cigarette smoking (Study 2—significant interaction between weather and persuasion type: p = .04). Recommendations for Research or Practice: This research deepens the understanding of how natural environment, and precipitation, in particular, is linked to cigarette-smoking behavior and contributes to the literature on cigarette consumption and affect regulation. For social marketers and policy makers, the findings offer actionable insights into leveraging social marketing-mix (i.e., 4Ps) in the context of smoking-related interventions. Limitations: Conceptualization of negative mood was broad. Future research should investigate the specific types of negative moods (e.g., anger, depression, sadness) for a more nuanced understanding of the precipitation effect.

scholarly journals Factors related to smoking behavior of students in Traditional Pesantren Aceh Besar, Indonersian in 2018

2019 ◽  
Vol 6 (06) ◽  
pp. 4495-4500
Author(s):  
Ismail . ◽  
Teuku Tahlil ◽  
Nurussalam . ◽  
Dan Zurnila Marli Kesuma
Keyword(s):  
Social Marketing ◽  
Smoking Behavior ◽  
Total Sample ◽  
Cross Sectional Study ◽  
Marketing Mix ◽  
Smoking Prevention ◽  
P Value ◽  
Cross Sectional ◽  
Adverse Health Effects ◽  
The Social

Smoking is a serious issue causing a variety of adverse health effects. However, pesantrens (Islamic boarding schools) do not prohibit smoking, their leaders and teachers also smoke, and cigarettes are sold freely outside. The students have further admitted that anyone may smoke any where and that no socialization on smoking has ever been conducted in pesantrens.The purpose of this study was to analyze the relationships between the student smoking behavior, knowledge, and attitudes towards the social marketing mix in traditional pesantrens.This study employed a descriptive analytics with the cross sectional study design.The total sample was 162 students from a pesantren in Aceh Besar, Indonesia.The results showed that there were significant relationships between student smoking behavior and age (p-value = 0.031), and parents’ smoking behavior (p-value= 0.003), and peersmoking behavior (p-value =0.000), and knowledge of the social marketing mix (p-value= 0.010), and attitudes (p-value = 0.000) towards the social marketing mix. It is thus recommended tha tall parties develop a pesantren as one of the focus areas of smoking prevention activities

scholarly journals Evaluating the Social Marketing Success Criteria in Health Promotion: A F-DEMATEL Approach

2020 ◽  
Vol 17 (17) ◽  
pp. 6317
Author(s):  
Chi-Horng Liao
Keyword(s):  
Decision Making ◽  
Health Promotion ◽  
Social Marketing ◽  
Behavioral Change ◽  
Marketing Mix ◽  
Individual Behavior ◽  
Target Audience ◽  
Fuzzy Decision Making ◽  
Success Criteria ◽  
The Social

Health promotion campaigns are used to raise awareness about health issues with the purpose of improving health outcomes and community wellbeing. They are important for increasing community awareness of health behavior changes. In the application of health promotion, social marketing can be used to influence changes in individual behavior. Social marketing encourages the social behavioral change of the target audience. This social behavioral change refers to the behavior of a certain number of target audiences, not just individual behavior. This research identified various social marketing success criteria to improve the performance of health promotion using decision-making method. Fuzzy decision-making trial and evaluation laboratory (F-DEMATEL) is a structural causal relation method that has been verified effectual in congregating the viewpoints of professionals and thus providing information of greater reliability in various areas. F-DEMATEL method helps to identify the core problems and direction of improvement in complex systems by quantifying the degree to which criteria attributes interact with each other. This research applied F-DEMATEL to evaluate the complex interrelation success criteria of social marketing in order to effectively implement health promotion. Several effective criteria were derived from this research. These influential criteria are “Designing effective Communication message”, “Meeting the needs of beneficiaries”, “Providing more benefit than cost”, “Marketing mix elements”, “Customer orientation”, “Organizational advantage” and “Market selection”. The practitioner must consider the needs of the recipients to accomplish a successful social marketing campaign in health promotion. Moreover, the practitioner also has to design an attractive message and marketing mix strategy to communicate the benefits of the behavioral change to the target audience. Besides, the message delivered by the known organization increases the success of social marketing in promoting healthy lifestyle. This study provides important information for the non-profit organization about selecting the significant criteria to lead to the success of the campaign.

Newcomers’ Trait Positive Affectivity and Social Assimilation in Organizations: Testing the Mediating Role of Proactive Relationship Building Behaviors

2018 ◽  
Vol 27 (2) ◽  
pp. 306-322
Author(s):  
Hairong Li ◽  
Jinyan Fan ◽  
Xiang Yao ◽  
Lu Zheng
Keyword(s):  
Structural Equation ◽  
Relationship Building ◽  
Three Dimensions ◽  
Survey Study ◽  
Equation Modeling ◽  
Positive Affectivity ◽  
New Employees ◽  
Mediating Role ◽  
The Social

Becoming assimilated into the social environment at an organization is critical and challenging to newcomers. The present study examined whether newcomers’ trait positive affectivity (PA) could predict social assimilation through proactive relationship building behaviors including general socializing, relationship building with boss, and networking. Participants in this three-wave survey study were 323 new employees in three organizations in China. Results based on structural equation modeling showed that newcomers’ trait PA at T1 (within 2 weeks postentry) was positively related to all three dimensions of relationship building behaviors at T2 (8 weeks postentry); however, only general socialization was found to mediate the relationships between PA and two social assimilation outcomes at T3 (14 weeks postentry), that is, social integration and affective organizational commitment. Theoretical and practical implications were discussed.

scholarly journals The Integration of Behavioural Change Models in Social Marketing Programs in Public Health

2019 ◽  
Vol 2 (1) ◽  
pp. 30-39
Author(s):  
Oxana Savciuc ◽  
Alina Timotin
Keyword(s):  
Public Health ◽  
Social Marketing ◽  
Behavioural Change ◽  
Health Sector ◽  
Marketing Research ◽  
Marketing Mix ◽  
Change Models ◽  
The Social ◽  
Consumer Orientation ◽  
Alternative Techniques

Abstract The aim of the paper is to provide a conceptual theoretical framework of the integration of the theories and models of behavioural change in the marketing mix of the social marketing programs applied in public health. A second purpose is to highlight the benefits of social marketing over alternative techniques used in programs that are designed to influence health behaviour. The research is a conceptual one, that uses both theoretical (through examination of theories and concepts) and applied approaches (through examination of particular cases and examples). In the specialized literature there are presented multiple models/theories of behavioural change, but their specific application in the marketing mix of the social marketing programs is insufficiently described. The need to use these theories in the public health sector arises from the extended application of social marketing in this field and the specificity of the domain. Eight main theories of behaviour change were studied according to their purpose, variables (possibility of segmentation) and limits. Accordingly, the study presents how these theories can be integrated in the process of social marketing implementation in defining the marketing mix strategy. In this regard, it is important to underline the advantages of using social marketing (in contrast to alternative techniques like PRECEDE/PROCEED or the ecological models), namely: it is based on consumer orientation, uses marketing research, creates attractive exchanges, considers competition, uses the marketing mix, ensures management of the processes. In addition, some elements of the alternative techniques can be taken over in the application of social marketing. Social marketing is a very useful practical tool, but it needs a well-grounded theoretical support in order to gain ground in front of other similar theories. This paper tends to enhance the theoretical tools available for researchers and practitioners.

scholarly journals THE EVOLUTION OF EDUCATIONAL MARKETING

10.26458/1744 ◽  
2017 ◽  
Vol 17 (4) ◽  
pp. 37-45 ◽  
Author(s):  
Natalia Manea ◽  
Mihaela PURCARU
Keyword(s):  
Social Marketing ◽  
Service Marketing ◽  
Marketing Strategies ◽  
Conceptual Level ◽  
Educational Marketing ◽  
State Budget ◽  
Non Profit ◽  
Financial Benefits ◽  
The Social

The association of the term ‘educational’ to the term ‘marketing’ generates a specialized domain, by applying methods, politics and marketing strategies in the area of education. Due to the cultural, social and complex role of the education, educational marketing represents a part of the services marketing, the social marketing and the non-profit organizations. By offering mandatory educational services, financed from the state budget, the school units, through their activity, respect the principles of social marketing, regardless of the financial benefits that result from the provision of these services.  This article aims to place educational marketing below the conceptual level in the field of service marketing; the reference works in the field of educational marketing are not many, a consequence of the fact that this is a new field.

scholarly journals A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000-2014)

2015 ◽  
Vol 16 (2) ◽  
pp. 141-158 ◽  
Author(s):  
Krzysztof Kubacki ◽  
Sharyn Rundle-Thiele ◽  
Ville Lahtinen ◽  
Joy Parkinson
Keyword(s):  
Physical Activity ◽  
Social Marketing ◽  
Healthy Eating ◽  
Design Methodology ◽  
Marketing Mix ◽  
Audience Segmentation ◽  
Content Type ◽  
The Social ◽  
Prevalence Of Obesity ◽  
Marketing Principles

Purpose – This study aims to review the extent that social marketing principles are applied in interventions targeting children published in peer-reviewed journals between 2000 and 2014. Design/methodology/approach – A systematic literature review was conducted to identify peer-reviewed social marketing studies targeting children under the age of 12 years as their main audience. Twenty-three interventions were identified and analysed using Andreasen’s (2002) social marketing benchmark criteria including behavioural objective, audience segmentation, formative research, exchange, marketing mix and competition. Findings – All of the interventions analysed in this review targeted behaviours associated with either physical activity or healthy eating among children under the age of 12 years. Sixteen of the studies reported positive behavioural outcomes. None of the studies used all six of the Andresean (2002) benchmark criteria. Social implications – With growing concerns about the prevalence of obesity among children, social marketing is emerging as an effective approach to increase physical activity and healthy eating, which in turn may assist to lower obesity. Extending the application of the social marketing benchmark criteria in social marketing interventions will assist to increase effectiveness. Originality/value – This paper presents the first attempt to review the extent that social marketing principles are used in interventions targeted at children aged 12 years and under.

scholarly journals Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns

2007 ◽  
Vol 13 (1) ◽  
pp. 54-62 ◽  
Author(s):  
Stephen Dann
Keyword(s):  
Social Change ◽  
Social Marketing ◽  
Mailing List ◽  
Open Communication ◽  
The Social ◽  
Philosophical Framework ◽  
Marketing Tool ◽  
International Social

Social marketing has been a discipline founded on the open and robust exchange of ideas regarding the nature of social change, the adaptation and adoption of commercial marketing, and the ethics of influencing behavior for beneficial outcomes. As a practical discipline, with a strong theoretical and philosophical framework, it also relies on the open communication between academic and practitioner to ensure those researching and those implementing are speaking the same social marketing language. In early 2006, the international social marketing mailing list (SOC-MKT) was subject to a short, albeit critical, debate on the ethics and nature of social marketing, the social marketing tool kit, and the role of social marketers. This article reports on the summary and implications of the debate among academics, practitioners, and founders of the social marketing discipline.

Understanding “Place” in Social Marketing

2015 ◽  
Vol 21 (4) ◽  
pp. 230-248 ◽  
Author(s):  
Timothy Edgar ◽  
Marian Huhman ◽  
Gregory A. Miller
Keyword(s):  
United States ◽  
Systematic Review ◽  
Content Analysis ◽  
Social Marketing ◽  
Communication Channels ◽  
The United States ◽  
Marketing Mix ◽  
Information Delivery ◽  
Inclusion Criteria ◽  
The Social

Critiques of the social marketing literature have suggested the place strategy is a key component within the 4 Ps of the marketing mix that simultaneously has been misunderstood and underutilized. This study sought to conduct a systematic review of the peer-reviewed literature to better understand how place has been conceptualized and operationalized over multiple decades. Application of inclusion criteria resulted in a sample of 84 articles published from 1988 to 2015 representing work in 20 different countries in North America, Asia, Africa, Europe, and Oceania. Content analysis showed that almost half (46.4%) of the descriptions of place strategies operationalized the component by including at least one element of placing messages within communication channels or information delivery such as print, interpersonal, traditional broadcast, or digital. The heavy emphasis on communication channels and information delivery contrasts sharply with definitions of place that thought leaders have offered historically. Results revealed that authors from the United States especially have a tendency to operationalize place as message placement. Discussion speculates on why conceptualization and operationalization have diverged and considers the implications for clarity within the field of social marketing as a whole.

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