Time-lag analysis of the agenda-building process between White House public relations and congressional policymaking activity

2016 ◽  
Vol 20 (4) ◽  
pp. 363-380 ◽  
Author(s):  
Tiffany Schweickart ◽  
Jordan Neil ◽  
Ji Young Kim ◽  
Spiro Kiousis
Keyword(s):  
Public Relations ◽  
Time Lag ◽  
Future Research ◽  
Agenda Building ◽  
Content Type ◽  
White House ◽  
Building Process ◽  
Political Public Relations ◽  
Building Effects ◽  
Alternative Sources

Purpose The purpose of this paper is to explore the linkages between public relations efforts and policymaking activity during a non-election setting. Design/methodology/approach Using a time-lag design, this study used content analysis to examine public relations materials and policymaking activity during the first six months of US President Barack Obama’s second term. The public relations data were collected from the official White House website and social media. The policymaking data were collected from congressional calendars of business. Findings The data revealed varying degrees of support across the three levels of agenda-building for issues, attributes, and issue/attribute co-occurrence. Contrary to the expected relationship that public relations drives policymaking activity, the data suggest that policymaking activity was a stronger predictor of public relations material. Research limitations/implications This study provides modest support for time-lag agenda-building effects across three levels. However, future experimental research is needed to truly assess causal relationships. Future research should also explore alternative sources of data for policymaking activity. Practical implications This study demonstrates that the efficacy of information subsidy types is not uniform and should be chosen strategically. Traditional subsidy types were most effective for driving issues, while digital subsidy types provided more useful outlets for driving issue attributes. Originality/value This study contributes to political public relations scholarship by exploring the temporal relationships between public relations efforts and policymaking activity in a non-election setting. The time-lag design serves as an exploratory inquiry into the agenda-building process.

Two tales of one crash: Intergovernmental media relations and agenda building during the Smolensk airplane crash

2019 ◽  
pp. 174804851985376 ◽  
Author(s):  
Barbara Myslik ◽  
Liudmila Khalitova ◽  
Tianduo Zhang ◽  
Sophia Tarasevich ◽  
Spiro Kiousis ◽  
...  
Keyword(s):  
Public Relations ◽  
Media Coverage ◽  
Practical Knowledge ◽  
Future Research ◽  
Agenda Building ◽  
Russian Government ◽  
Plane Crash ◽  
Building Process ◽  
Political Public Relations ◽  
The Media

This study aims to advance the theoretical and practical knowledge of political public relations, and influence that political profile of the media can have on the agenda-building process. The influences of agenda indexing are also discussed with regard to different media profiles. A quantitative content analysis was conducted to examine the influence of Polish and Russian government messages from presidents and prime ministers regarding the Smolensk plane crash on media coverage in both counties. Newspapers were categorized by political profile representing pro-government, mainstream, or opposition profile. Nearly all of the hypotheses were fully supported for the first, second, and third level of agenda building. Results of this study demonstrate that political public relations’ success and agenda indexing can be affected by a medium’s political profile, particularly in the case of opposition media. Theoretical and practical implications are discussed along with areas of future research.

When love becomes hate: how different consumer-brand relationships interact with crises to influence consumers' reactions

2020 ◽  
Vol 25 (3) ◽  
pp. 357-375 ◽  
Author(s):  
Liang Ma
Keyword(s):  
Public Relations ◽  
Crisis Communication ◽  
Behavioral Intentions ◽  
Structural Equation ◽  
Equation Modeling ◽  
Future Research ◽  
Brand Relationships ◽  
Content Type ◽  
Different Types ◽  
Buffering Effects

PurposeA well-accepted proposition in the literature of corporate strategic communication and public relations is that consumer-brand relationships (CBRs) affect corporate crisis communication. However, it is inconclusive whether CBRs protect or work against brands, because both buffering effects and love-becomes-hate effects have been found. This study attempts to explain and bridge the seemingly inconsistent findings by clarifying the effects of different types of CBRs in different brand transgressions.Design/methodology/approachRe-conceptualizing CBRs into non-identifying relationships and identifying relationships, this study examined the possible interaction effects of CBRs and crises on consumers' attitudes and emotions, which then influence their behavioral intentions. A three-step multi-group structural equation modeling (SEM) was used to analyze the data collected from an online experiment with nearly 900 consumers of two brands.FindingsAlthough non-identifying relationships offer buffering effects, identifying relationships primarily offer love-becomes-hate effects by intensifying negative emotions such as anger and disappointment, which in turn affect consumers' behavioral intentions. Such patterns hold regardless of whether a crisis directly threatens the core meaning of the brand.Originality/valueThis study clarifies the effects of different types of CBRs in crises and shows that deep psychological connections (i.e. identifying relationships) offer love-becomes-hate effects. It suggests that one promising future research direction for crisis communication and public relations scholars is to examine how to mitigate such love-becomes-hate effects so that brands can keep their loyal consumers.

Advancing agenda building

2018 ◽  
Vol 2 (1) ◽  
pp. 84-102
Author(s):  
Tiffany L. Mohr ◽  
Lauren D. Furey
Keyword(s):  
Experimental Design ◽  
Public Relations ◽  
Strong Support ◽  
Agenda Building ◽  
Causal Relationships ◽  
Issue Salience ◽  
Public Relations Practitioners ◽  
The Public ◽  
Attribute Salience ◽  
Political Public Relations

Abstract This study tested the three levels of agenda building using an experimental design to identify possible causal relationships. This research contributes to the study and practice of political public relations by examining the process by which an issue is created and transferred to the public. Results indicate various support for agenda building including overall issue salience and issue attribute salience. The study also tested the compelling arguments hypothesis and found strong support for attribute salience contributing to overall issue salience. These findings are important for political public relations practitioners as it demonstrates that contextual issue attributes increase issue salience for the public.

Intercultural communication competence and preferred public relations practices

2015 ◽  
Vol 19 (2) ◽  
pp. 167-183 ◽  
Author(s):  
Lan Ni ◽  
Qi Wang ◽  
Maria De la Flor
Keyword(s):  
Public Relations ◽  
Intercultural Communication ◽  
Direct Effect ◽  
Communication Competence ◽  
Self Report ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Intercultural Communication Competence ◽  
Positive Direct

Purpose – The purpose of this paper is to examine how individual-level intercultural communication competence (ICC) represented by cultural empathy, open-mindedness, and flexibility predicts preferred use of symmetrical, two-way, conservation, and ethical public relations practices (PRPs) among public relations (PRs) students. Design/methodology/approach – Structural equation modeling was used to analyze self-report data from 268 PRs students surveyed at a southern university. Findings – Results indicated that empathy, open-mindedness, and flexibility together significantly predicted the preferred use of all four PRPs. The three ICC variables each had a positive direct effect on symmetrical and ethical PRPs. Empathy and flexibility each had a positive direct effect on two-way and conservation PRPs. Research limitations/implications – This study provides evidence that the PRPs resulted from Excellence Theory, despite controversies over their practicality, are closely and positively related with ICC qualities such as empathy, open-mindedness, and flexibility among future practitioners. Future research should overcome the limitations in this study by examining current practitioners instead of PR students who are the future practitioners, investigating the PRP instruments’ criterion-related and construct validity, as well as exploring different levels and types of ICC. Originality/value – This study is new in bridging the gap between preferred PRPs and the qualities needed for those PRPs, thereby addressing two limitations in the current intercultural PRs research.

The evidence of compelling arguments in agenda building

2014 ◽  
Vol 18 (1) ◽  
pp. 101-116 ◽  
Author(s):  
Hyejoon Rim ◽  
Jin Hong Ha ◽  
Spiro Kiousis
Keyword(s):  
Public Health ◽  
Public Opinion ◽  
Public Relations ◽  
Media Coverage ◽  
News Coverage ◽  
Agenda Building ◽  
Content Type ◽  
The Public ◽  
Health Authorities ◽  
Information Subsidies

Purpose – This paper aims to explore the links among health authorities’ public relations efforts, news media coverage, and public perceptions of risk during the H1N1 pandemic outbreak. Design/methodology/approach – This study used a triangulation of research methods by comparing public relations materials, media coverage, and public opinion. The data were collected from a federal government web site, national newspapers, and national polls. Findings – The data revealed a positive relationship between information subsidy attention and media attention to the H1N1 disease as well as the severity attribute. The salience of the severity attribute in information subsidies was linked with increased H1N1 salience in media coverage, extending the testing of the compelling-arguments hypothesis to an agenda-building context. However, there was no association between salience of the severity attribute and public risk perceptions. Research limitations/implications – The study provides evidence for public relations effectiveness. However, the limited influence of the severity frame on the public's risk perception suggests a gap between news coverage and the public's view. Framing that effectively empowers the public to engage in desired behavior should be further studied for the success of a public health campaign. The study is limited to examining the severity attribute. A future study should pay more attention to different issue attributes or other frames. The media sample was limited to newspapers and thus lacks generalizability. Originality/value – The study contributes to public relations scholarship by demonstrating how information subsidies influence media agendas and public opinion in a health communication context. The public health authorities’ role in influencing media agenda should be stressed.

scholarly journals Agenda Building Agenda Media Atribut Politik melalui Press Release dan Pemberitaan Koran

2021 ◽  
Vol 5 (1) ◽  
pp. 183
Author(s):  
Birgitta Femylia E. Parinussa ◽  
Theresia Intan Hartiana ◽  
Yuli Nugraheni
Keyword(s):  
Content Analysis ◽  
Public Relations ◽  
Quantitative Research ◽  
Press Release ◽  
The Political ◽  
Agenda Building ◽  
Press Releases ◽  
Presidential Candidates ◽  
Analysis Methods ◽  
Political Public Relations

The research aims to analyse the agenda building by political Public Relations of the presidential candidates through press releases and how newspapers highlight it. This is a descriptive quantitative research using content analysis methods. The results of this study indicate that the political Public Relations of the Presidential candidates has well implemented the information subsidies in their press releases.

Social networks and gangs: moving research forward with low-cost data collection opportunities in school and prison settings

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Martin Bouchard
Keyword(s):  
Social Networks ◽  
Data Collection ◽  
Low Cost ◽  
Original Data ◽  
Empirical Literature ◽  
Future Research ◽  
Content Type ◽  
Administrative Records ◽  
Police Data ◽  
Alternative Sources

Purpose As useful as police data have been in furthering our knowledge of gangs and gang violence networks, not everything about gang networks can be learned from examining police data alone. There are numerous alternative sources of data that already exist on gang networks and some that can be developed further. This study aims to introduce existing research on social networks and gangs with a specific focus on prisons and schools. Design/methodology/approach This study reviews the existing empirical literature on gang networks in schools and prison settings and use the broader literature on social networks and crime to propose directions for future research, including specific suggestions on data collection opportunities that are considered to be low-cost; that is, strategies that simply make use of existing administrative records in both settings, instead of developing original data collection procedures. Findings The author found the existing literature on each of these settings to be quite limited, especially when the spotlight is put specifically on gang networks. These shortcomings can be addressed via low-cost opportunities for data collection in each of these settings, opportunities that simply require the network coding of existing administrative records as a foundation for gang network studies. Originality/value Investing in these low-cost network data collection activities have the potential for theoretical and empirical contributions on our understanding of gang networks, and may also bring value to practitioners working in school and prison settings as a guide for network-based planning or interventions.

A good company gone bad

2019 ◽  
Vol 23 (1) ◽  
pp. 31-51 ◽  
Author(s):  
Young Eun Park ◽  
Hyunsang Son ◽  
Sung-Un Yang ◽  
Jae Kook Lee
Keyword(s):  
Machine Learning ◽  
Public Relations ◽  
News Media ◽  
Machine Learning Techniques ◽  
Agenda Building ◽  
Press Releases ◽  
Content Type ◽  
Corporate Social ◽  
Corporate Crisis ◽  
Crisis Situations

PurposeThe purpose of this paper is to demonstrate whether or not public relations efforts in corporate social responsibility (CSR) influence the news media in corporate crisis situations.Design/methodology/approachThe study conducted a content analysis of press releases and news media based on traditional human-coded cross-lag analyses and a machine learning technique, a novel method of big data analysis to test hypotheses.FindingsResults indicate that CSR press releases indeed influenced the news media. During the crisis point, however, agenda-building was not observed.Practical implicationsCorporations need to continue CSR activities and provide public relations materials consistently even after a crisis, as an agenda-building role could be recovered.Originality/valueThe study examines the relationship between CSR and crisis situations in an agenda-building theoretical framework. The authors introduce agenda-building in the corporate sector with machine learning techniques.

scholarly journals Twitter diplomacy between India and the United States: Agenda-building analysis of tweets during presidential state visits

2018 ◽  
Vol 15 (1) ◽  
pp. 121-134 ◽  
Author(s):  
Jane O’Boyle
Keyword(s):  
United States ◽  
Public Diplomacy ◽  
Prime Minister ◽  
The United States ◽  
Barack Obama ◽  
Agenda Building ◽  
White House ◽  
Building Effects ◽  
The Times

This analysis examines Twitter comments from the United States and India (N = 11,532) during reciprocal state visits by Prime Minister Narendra Modi and President Barack Obama. Results show the most retweets in both countries were generated from the White House and from The Times of India, reflecting agenda-building effects. The American comments had more individual sources and they were far more negative about Obama than about Modi, unlike the Indian comments. Discussion addresses implications for global public diplomacy and international effects of government agenda-building.

Counterfeit vaccines in Indonesia: managing the issue through media

2018 ◽  
Vol 22 (4) ◽  
pp. 510-520
Author(s):  
N. Nurlaela Arief ◽  
Siti Karlinah ◽  
Yanti Setianti ◽  
Sri Susilawati
Keyword(s):  
Public Health ◽  
Public Relations ◽  
Emergency Situation ◽  
Public Health Emergency ◽  
Future Research ◽  
Sources Of Information ◽  
National Agency ◽  
Content Type ◽  
The Public ◽  
The Government

Purpose The purpose of this paper is to analyze how media plays a role in the issue of counterfeit vaccines. Specifically, to describe how the government communicators manage issues of counterfeit vaccines in Indonesia. Even though a public health emergency situation is very hard to predict, monitoring issues in media is crucial before communicating with the public. This will help improve public trust on the importance of vaccines. Design/methodology/approach The study collected data from June until December 2016. The research method employed quantitative content analysis of data obtained from media monitoring and interviews. Findings The results show that the issue of fake vaccines received great attention from the media with a total of 1,724 news headlines on the topic. The government communicators were responsive in handling this issue by providing sources of information for key influencers when it arose. Since the majority of media sentiment was positive, the research also proposes a model for the future managing of issues on counterfeit vaccines. Research limitations/implications Limited to managing issues on media about counterfeit vaccines and how government communicators and stakeholders communicated during the crisis. It is suggested that future research should focus on the emotional perspective of parents whose children were affected by counterfeit vaccines. Practical implications This research is worthwhile for Public Relations Practitioners in government health institutions, such as the Ministry of Health, the National Agency for Food and Drugs Control and PR practitioners in Hospitals and Pharmacies to overcome another communication crisis in a public health emergency. Social implications To increase awareness in Indonesia about the importance of vaccines and to educate the public about using government vaccines without fear. Originality/value This research is new as the topic about counterfeit vaccines has not been brought up before. This has the potential to have a considerable impact to local communities, as well as a wider impact on global health systems.

Sign in / Sign up

Export Citation Format

Share Document