Patanjali Ayurveda Limited: Attraction of Ayurveda Products

2017 ◽  
Vol 6 (1) ◽  
pp. 100-108 ◽  
Author(s):  
Rambalak Yadav
Keyword(s):  
Marketing Mix ◽  
The Other ◽  
Fiscal Year ◽  
Unhealthy Lifestyle ◽  
Herbal Products ◽  
Fast Moving Consumer Goods ◽  
Marketing Mix Strategy ◽  
Short Span ◽  
The One ◽  
A Company

Patanjali Ayurved Limited (PAL) is a company in India that deals in Ayurveda and herbal products in food, personal care and home care categories. The company started with an aim to link the rising destiny of millions of rural masses on the one hand and many more suffering and leading an unhealthy lifestyle on the other. The company within a very short span of time had succeeded in getting its foothold in the competitive Indian fast-moving consumer goods (FMCG) market and has reached a gross revenue of ₹25,000 million (about US$380 million) in the fiscal year 2015. The case discusses the marketing mix strategy adopted by PAL and how it helped the firm get a competitive advantage over other players in the industry. Further, the case also discusses the challenges and road ahead for the PAL.

scholarly journals A procedure for the introduction of leanness into a company

2021 ◽  
Author(s):  
Davorin Cimermančič ◽  
Janez Kušar ◽  
Tomaž Berlec
Keyword(s):  
Negative Impact ◽  
General Procedure ◽  
Portfolio Analysis ◽  
The Other ◽  
Business Operations ◽  
Step Procedure ◽  
The One ◽  
A Company

AbstractChanging a traditional company into a lean one is a very complex and time-consuming process that needs to be addressed in an appropriate way, otherwise the project of introduction of leanness into a company may fail on the one hand and even have a negative impact on business operations of the company on the other. When introducing a change, a step-by-step procedure leading to a progress may be of great help. The paper outlines a general procedure of leanness, an important part of which is a lean agent. A portfolio analysis is also used as a measure of leanness or as an indicator of the desired direction. The applied working methods were mainly active workshops and interviews with employees. The procedure has been tested on an example of a Slovene company; first, the existing situation is outlined, then the leanness steps taken according to the procedure and the final result after the first transition of the procedure.

scholarly journals Developing Soft Skills among Potential Employees: A Theoretical Review on Best International Practices

2021 ◽  
Vol 12 (2) ◽  
Author(s):  
Oleksandr Malykhin ◽  
Nataliia Oleksandrivna Aristova ◽  
Liudmyla Kalinina ◽  
Tetyana Opaliuk
Keyword(s):  
Professional Development ◽  
Theoretical Analysis ◽  
Soft Skills ◽  
The Other ◽  
Skills Development ◽  
Common Language ◽  
The Common ◽  
The One ◽  
A Company ◽  
Selection Of

The present paper addresses the issue of determining the best international practices for developing soft skills among students of different specialties through carrying out a theoretical review. Basing on literature on present-day theory the authors make an attempt to explain soft skills dichotomies, summarize existing approaches to classifying soft skills, consolidate and document best international practices for soft skills development among potential employees of different specialties including bachelor students, master students, doctoral and postdoctoral students. The data obtained in the theoretical analysis reveal that the possible ambiguities in the interpretation of the concept of “soft skills” are caused, on the one hand, by the dichotomic perception of their nature by present-day researchers and educators and, on the other hand, by the absence of the common language which makes it difficult to provide a more unified definition most satisfactory to all concerned. The authors are convinced that soft skills have a cross-cutting nature and regard them as personal and interpersonal meta-qualities and meta-abilities that are vital to any potential employee who is going to make positive contributions not only to his/her professional development but to the development of a company he/she is going to work for. The results of the conducted theoretical review clearly indicate that the absence of the unified understanding of the concept of “soft skills” is reflected in the existence of different approaches to classifying soft skills, let alone, the selection of didactic tools for developing soft skills among potential employees.

BANKER’S LIABILITY FOR POST-PETITION DISPOSITIONS

2001 ◽  
Vol 60 (3) ◽  
pp. 441-492
Author(s):  
Christopher Hare
Keyword(s):  
Current Account ◽  
The Other ◽  
Considerable Difficulty ◽  
Competing Interests ◽  
Other Hand ◽  
Court Orders ◽  
The One ◽  
A Company ◽  
Court Of Appeal ◽  
Consistent Approach

Once a petition to wind-up a company has been presented, a balance must be struck between two competing interests. On the one hand, the allegedly insolvent company must be allowed to continue trading until the court has had an opportunity to examine the bien-fondé of the petition; on the other hand, the company’s directors must be prevented from dealing with the corporate assets in a way detrimental to the interests of the general creditors. This balance is struck by the Insolvency Act 1986, s. 127, which provides that, upon the granting of a winding-up order, any “dispositions” of the company’s property in the period following the presentation of the petition are retrospectively avoided, unless the court orders otherwise. The courts have, however, had considerable difficulty in applying this provision to the post-petition operation of a company’s current account and, in particular, have failed to adopt a consistent approach to the potential liability of a bank for continuing to operate such an account. The Court of Appeal addressed this problem in Hollicourt (Contracts) Ltd. v. Bank of Ireland [2001] 2 W.L.R. 290.

scholarly journals Redesign Corporate Identity Sebagai Peningkatan Image Perusahaan Studi Kasus PT. Finansia Multi Finance

CICES ◽  
2016 ◽  
Vol 2 (2) ◽  
pp. 173-187
Author(s):  
Ari Saputra ◽  
Ade Kosasih ◽  
Deden Bagja Sudrajat
Keyword(s):  
Corporate Identity ◽  
Visual Media ◽  
Similar Type ◽  
The Other ◽  
Support Program ◽  
Business World ◽  
Promotional Campaign ◽  
The One ◽  
The Right ◽  
A Company

The era of globalization brings two effects, on the one hand can increase the opportunities in the field of employment, on the other side of the business world increasingly keen competition and tight. Therefore, it needs the right strategy for success in the business world. In marketing the product until now the company has been using various forms of media support facilities include: media banners, xbanner, brochures, stickers products and supported other visual media used by the company. But the company realized that a competitor with a similar type of business more and more, and also continues to grow. The problems increase with the identity of the old logo is not in accordance with the vision and mission as well as management targets. From the condition the company calls for the renewal of the corporate identity to build the image and identity is formed through the overall appearance of design in any media promotional campaign as a support program in order to further enhance the attractiveness to prospective customers. Analysis of problems derived from interviews with Branch Operation Manager PT. Finansia Multi Finance relating to the design of corporite identity redesign. The end result of this research is the manufacture of Graphic Standards Manual that is intended for the manufacture of the logo as a corporate identity of a company systematically arranged, and there is no error of perception / view in the application of the logo on any existing media include media banners, xbanner, brochures, stickers products and supported other visual media used by the company. With the redesign of the design coorporite identity at PT. Finansia Multi Finance, is expected to reinforce the existence and increase consumer purchasing power against PT. Finansia Multi Finance itself.

scholarly journals Empirical considerations regarding consumers' perception on an emer0ging market

2009 ◽  
Vol 4 (3-4) ◽  
pp. 108-114
Author(s):  
Dan Cristian Dabija ◽  
Monika A. Alt ◽  
Ioana N. Abrudan
Keyword(s):  
Empirical Research ◽  
Marketing Mix ◽  
The Other ◽  
Competitive Market ◽  
Clear Delineation ◽  
The One ◽  
New Situation

Both on their home markets, as well as on the emerging ones - the case of Cluj-Napoca, Romania - European retailers face a new situation, by excellence a challenging one. On the one side, the competitive market has been in a continuous and constant expansion for several years and on the other side consumers become more and more sophisticated and choosy. Based on the accumulated experience they not only change their demands towards retailers, but also their perception of them. The present paper pursues a clear delineation through an empirical research of the elements or the facets of the marketing mix in a retail context. As it is already known, retailers use a specific mix in order to better position themselves on the market. As we shall prove, consumers are also able to ultimately perceive the factors by means of which retailers try to influence them, respectively to act over them.

THE ANALYSIS OF 7P MARKETING MIX STRATEGY ON POWDER HERBAL PRODUCTS AND RED GINGER CANDY IN BATU CITY HOME INDUSTRY

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Nasharuddin Mas ◽  
Sri Nanik
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Research Result ◽  
Herbal Product ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Herbal Products ◽  
Marketing Mix Strategy ◽  
Product Red ◽  
Red Ginger

<p>This study is to examine the effect of 7P marketing mix strategy on customer satisfaction through purchase decision as mediation variable. The samples are customers of 55 customers of herbal powder and red ginger candy products in Batu home industry. The data is collected by questionnaires. The research result shows that 7P marketing strategy affects on customer satisfaction, both directly and indirectly through purchase decision. The purchase decision also has a positive and significant effect on customer decision of herbal powder and red ginger candy products in Batu home industry.</p><strong>Keywords:</strong> Marketing Mix, Powder Herbal Product, Red Ginger Candy.

scholarly journals Promotion Influence in Sales Advance and in Increasing the Image to the SMEs in Kosova

2013 ◽  
Vol 2 (4) ◽  
pp. 163
Author(s):  
Rajan Arapi
Keyword(s):  
Mass Media ◽  
Case Studies ◽  
Service Level ◽  
Marketing Mix ◽  
The Other ◽  
The Public ◽  
Advantages And Disadvantages ◽  
Research Questions ◽  
The One ◽  
The Impact

The promotion as an important element of marketing mix plays a key role in marketingmanagement regard, in every enterprise, and also for SMEs. The SMEs in Kosova aregiving more and more importance to the promotion, and this factor, beside the salesadvance for their products, is important to increase their image. What is the impact of thepromotion in SMEs longevity; respectively ëhat are the advantages and disadvantages ofpromotion application compared with the other traditional advertisement forms? Whatare the promotion models used by the advance companies to increase their sales level andimprove the service level ? These are some of the research questions that follow thispaper. On the other side the increasing promotion application in front of traditionalforms of Marketing have made SMEs to save from their budget dedicated to Marketing,always taking into consideration the advanced models that today provides thiscommunication form. The research on hand will reflect the new advanced promotionmodels which are practiced by some SMEs in Kosova, these case studies will argue thecompany’s sustainability achieved by the promotion. The budgeting as an integral part ofpromotion realization, in this research will prove the possibility to save from the budgetby avoiding the classical – traditional forms of advertisement. This aspect also will beargued by case studies of SMEs in Kosova. The mass media, in this case, thecommunication with the public, in way to transmit the promotion message, request aprofound analyze when it comes to select the mediums, rating and audiencemeasurement, etc. The research will contribute not only to SMEs but also to consumersand public in general. The research will have its conclusions and recommendations whichwill enforce each of elements that require a different treatment from the one that isapplied in reality.

scholarly journals THE FAMILY AGREEMENT

2021 ◽  
Author(s):  
Raffaele Ambrosino
Keyword(s):  
Civil Code ◽  
The State ◽  
The Other ◽  
The Family ◽  
The One ◽  
A Company ◽  
Intra Family ◽  
Family Transmission

The family pact introduced in the civil code by Law n. 55 of 2006 is an institution (expressly) derogating from the ordinary rules of the necessary succession, objectively and subjectively qualified and characterized by a very specific purpose consisting in ensuring the integrity and stability of a company compendium on theoccasion of an intra-family transmission deed of the same.With the positivization of the institute, the legislator intended to balance the need to protect the rights of the legitimates of an entrepreneur on the one hand and the need to avoid the disintegration of the business complex following the establishment of the state of hereditary communion on the other. the same, with the intention of safeguarding the productivity of the company and the related super-individual interests that arise from it.

It's All About Creating Customer Value

2021 ◽  
pp. 226-256
Author(s):  
Jurgen Janssens
Keyword(s):  
Customer Value ◽  
Real Life ◽  
Project Managers ◽  
The Other ◽  
Customer Engagement ◽  
Product Experience ◽  
Digital Era ◽  
Other Hand ◽  
The One ◽  
A Company

In a digitally (em)powered age, customers expect a service and product experience in line with continuously evolving expectations. This induces great potential for organisations that shape engagement before, during, or after the main customer touch points. Powered by insights coming from the CRM driven 360° view, they entail even more value when enabling a company to quickly and continuously learn from its experiences. This chapter will illustrate that project managers need to master a dual dynamic to attain through activated customer engagement. On the one hand, new types of projects, changing expectations, and shifting habits offer humbling challenges. On the other hand, governance, change, and delivery continue to be the foundational baseline. By integrating theoretical insights and real-life cases, the author wants to stimulate project managers. Rather than seeing the digital era as a transformational tsunami for customer engagement, they should see it as an opportunity to go beyond things in a reality where rapidly changing demand entails growth, learning, and great value.

Managing Customer Journeys in a Nimble Way for Industry 4.0

2019 ◽  
pp. 141-164 ◽  
Author(s):  
Jurgen Janssens
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
Real Life ◽  
Project Managers ◽  
The Other ◽  
Fourth Industrial Revolution ◽  
Project Portfolios ◽  
The One ◽  
A Company ◽  
Do So

In the Fourth Industrial Revolution, customers expect companies to provide journeys in line with rapidly changing expectations. This allows for great potential for project portfolios that can enable tailored experiences, powered by technology and insights coming from the 360° view of the customer, to improve the experience and touchpoints before, during or after the main interaction of customers with a company. This chapter will illustrate that project managers need to master a dual dynamic to do so. On the one hand, new types of projects, changing expectations and shifting habits offer humbling challenges. On the other hand, governance, change and delivery continue to be the foundational baseline. By integrating theoretical insights and real-life cases from conservative and progressive industries, the author wants to stimulate project managers. Rather than seeing Industry 4.0 as a transformational tsunami, they should see it as an opportunity to remain curious, nimble and committed, while working in a reality where rapidly changing demand entails growth, learning and great value.

Sign in / Sign up

Export Citation Format

Share Document