The Role of Service Marketing in India with Reference to the Tourism Industry

2017 ◽  
pp. 81-94
Author(s):  
Sunita Jatav ◽  
Alok Mittal
Keyword(s):  
Service Marketing ◽  
Tourism Industry

IMPROVING THE SYSTEM OF MARKETING SERVICES IN TOURISM

2017 ◽  
Author(s):  
Diana Sokovnina ◽  
Keyword(s):  
Service Marketing ◽  
Tourism Industry ◽  
External Factors ◽  
Marketing System ◽  
Key Aspects ◽  
Restrictive Measures ◽  
Functional Process ◽  
Universal Mechanism ◽  
Tourist Service

The article investigates the key aspects of improving the system of marketing services in tourism activities. The relevance of the study is based on the fact that a properly constructed and implemented system of marketing services of a tourism enterprise forms the key principles of economic efficiency of its activities. It has been noted that the tourism industry is not developing very rapidly, a fact linked to the restrictive measures that have been implemented by many countries, and Ukraine as well, in order to stop the spread of COVID-19 infection. Therefore, in order for the tourist enterprise to be effective, managers and marketers need to monitor the realities and characteristics of the tourist market, its trends and tendencies and build such an effective marketing strategy for the implementation of services that would contribute to an effective way out of the crisis situation. In the process of research the role of marketing of services is defined. It is noted that marketing of services is a cumulative, universal mechanism in the management system of a tourist enterprise, changes by the influence of external factors and depends on the demand of consumers. The basic objectives of marketing of services in tourism have been defined. It is established that the main purpose of marketing of services in tourism is to develop the customer's desire to buy a tourist service, to accompany the sale and stimulate the customer to a positive evaluation after consumption, as well as to encourage the consumer to re-purchase the service. It is indicated that in order to implement the marketing system of services it is necessary to clearly define the target audience, to form the budget of the service, to determine the market and the policy of promotion of tourist services. The main functions and sub-functions of the service marketing system in tourism activities are highlighted. The stages of functional process of realization the system marketing of services have been defined. The fundamental aspects of improving the system marketing of services in the process of building and implementing the marketing policy of the tourist enterprise have been defined.

SOURCES OF FINANCING INNOVATIVE DEVELOPMENT OF THE TOURISM SECTOR

2020 ◽  
Vol 2 (3) ◽  
pp. 70-78
Author(s):  
Aziza Karimova ◽  
◽  
Shaxzoda Sobirova
Keyword(s):  
Tourism Industry ◽  
Innovative Development ◽  
Existing Problems ◽  
Tourism Sector

This article discusses the role of the tourism industry in the development of the country's economy and the problems associated with the sources of financing for this activity. There are also proposals, the introduction of which would contribute to the solution of existing problems.

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

The role of affect in travel risk perception: a new research agenda

2020 ◽  
Author(s):  
I-Chieh Michelle Yang
Keyword(s):  
Risk Perception ◽  
Positive Affect ◽  
Research Agenda ◽  
Tourism Industry ◽  
Psychological Process ◽  
Related Research ◽  
Risk Research ◽  
Conceptual Paper ◽  
New Research

This conceptual paper proposes a new research agenda in travel risk research by understanding the role of affect. Extant scholarship tends to focus on travel risk perception or assessment as a cognitive psychological process. However, despite the phenomenal growth of the tourism industry globally, research related to travel risk perception remains stagnant with no significant breakthrough. Drawing on the existing empirical evidences in risk-related research, this paper asserts that affect plays a potent role in influencing travel risk perception – positive affect leads to more positive travel risk perception, vice versa. In this paper, existing empirical evidences and theories are presented to provide support for this proposition.

scholarly journals Harmonization of Green Motives and Green Business Strategies towards Sustainable Development of Hospitality and Tourism Industry: Green Environmental Policies

2021 ◽  
Vol 13 (12) ◽  
pp. 6592
Author(s):  
Zahid Yousaf ◽  
Magdalena Radulescu ◽  
Crenguta Ileana Sinisi ◽  
Luminita Serbanescu ◽  
Loredana Maria Paunescu
Keyword(s):  
Sustainable Development ◽  
Structural Equation ◽  
Hotel Industry ◽  
Equation Model ◽  
Tourism Industry ◽  
Business Strategies ◽  
Mediating Role ◽  
Green Business ◽  
Hospitality And Tourism Industry

This study aims to investigate the direct impact of green motives (GM) and green business strategies (GBS) on sustainable development (SD) in the hospitality sector. It explores the direct links between GM and SD. Moreover, the mediating role of GBS between GM and SD was tested. The research relies on the stakeholders’ theory, which states that the organization’s success and future development depends on the satisfaction of stakeholders. Data were collected from 451 top managers and owners from 54 hotels (5, 4 and 3-star hotels) operating in Pakistan. Quantitative analysis including correlation, regression, confirmatory factor analysis and structural equation model techniques were used. The mediating role of GBS was assessed using the bootstrapping method. Results proved that GM and GBS enable hotel industry to achieve the targets of SD. Finding also proved that GBS act as a mediator between the GM and SD link. The hotel industry needs attention to achieve the targets of SD and customers’ inclination towards more hygienic and environmental issues after the worldwide COVID-19 pandemic situation has forced the hotel industry to adapt GBS initiated through GM. The current research articulated this upcoming issue and offered a SD model for the hotel industry.

The role of DMOs in tourism stakeholders systems. An empirical research in Italian context

2011 ◽  
pp. 105-125
Author(s):  
Luigi Cantone ◽  
Marcello Risitano
Keyword(s):  
Empirical Research ◽  
Business Models ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
Destination Branding ◽  
Empirical Survey ◽  
Branding Strategies ◽  
External Relationships ◽  
Italian Context

Tourist destination (TD) is considered the most important unit of analysis in tourism industry and the amalgam of tourism products, which offers an integrated travel experience for the customer. In this paper is analyzed the role of Destination Marketing Organizations (DMOs), the key player in the tourism stakeholders systems which manage collaborative marketing strategies. Particularly, are recognized the destination branding strategies defined by DMOs, one of the most important organizational solution to manage internal and external relationships in tourism stakeholders systems. The theoretical assumptions of the paper are supported by an empirical research which analyzes, comparatively, the Italian DMOs of eight regional contexts. The goals of the empirical survey have been the following: a. to identify the main tourism players of regional stakeholders systems, deepening the nature and the intensity of marketing relationships in these networks; b. to define the main characteristics of the regional DMOs in Italy, in terms of business models and collective marketing strategies planned in the own networks; c. to categorize the destination branding strategies defined by DMOs in regional tourism stakeholders systems, valuating the main brand decisions carried out in these contexts.

The Role of Maqasid Shariah and Islamic Religiosity in Tourism Perspectives

2021 ◽  
Vol 7 ◽  
pp. 65-75
Author(s):  
Nurafiqah Mohamad Musa ◽  
Nur Murniza Mohd Zaidi
Keyword(s):  
Literature Review ◽  
Tourism Industry ◽  
Consumer Market ◽  
Muslim Population ◽  
Related Literature ◽  
The World ◽  
Protection Of Life ◽  
Lack Of Knowledge

Conventional tourism had opened a “window” for Islamic tourism to operationalize which at present is expanded throughout the world. As the Muslim population is rising rapidly, Muslim consumer market should be critically concerned by tourism businesses to satisfy the needs and wants of the consumers. This paper attempts to explain the concept of Islamic tourism in the context of maqasid shariah – protection of religion, protection of intellect, protection of life, protection of wealth and protection of offspring; discusses the role of Islamic religiosity in shaping tourists’ behaviour, as well as tourism industry’s role in applying Islamic tourism according to maqasid shariah, from the tourism industry’s perspective and tourists’ perspective. To date, there is still lack of knowledge and related literature review on the implementation of maqasid shariah in the concept of tourism industry. The ultimate goals of shariah are vital as the platform in the development of Islamic tourism as well as Islamic religiosity among Muslim consumers because it resembles the value of Islamic concept in tourism perspectives.

Flying to Paradise: The Role of Airlift in the Caribbean Tourism Industry

2016 ◽  
Author(s):  
Sebastian Acevedo Mejia ◽  
Lu Han ◽  
Marie Kim ◽  
N. Laframboise
Keyword(s):  
Tourism Industry ◽  
The Caribbean ◽  
Caribbean Tourism
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