IMPROVING THE SYSTEM OF MARKETING SERVICES IN TOURISM

2017 ◽  
Author(s):  
Diana Sokovnina ◽  
Keyword(s):  
Service Marketing ◽  
Tourism Industry ◽  
External Factors ◽  
Marketing System ◽  
Key Aspects ◽  
Restrictive Measures ◽  
Functional Process ◽  
Universal Mechanism ◽  
Tourist Service

The article investigates the key aspects of improving the system of marketing services in tourism activities. The relevance of the study is based on the fact that a properly constructed and implemented system of marketing services of a tourism enterprise forms the key principles of economic efficiency of its activities. It has been noted that the tourism industry is not developing very rapidly, a fact linked to the restrictive measures that have been implemented by many countries, and Ukraine as well, in order to stop the spread of COVID-19 infection. Therefore, in order for the tourist enterprise to be effective, managers and marketers need to monitor the realities and characteristics of the tourist market, its trends and tendencies and build such an effective marketing strategy for the implementation of services that would contribute to an effective way out of the crisis situation. In the process of research the role of marketing of services is defined. It is noted that marketing of services is a cumulative, universal mechanism in the management system of a tourist enterprise, changes by the influence of external factors and depends on the demand of consumers. The basic objectives of marketing of services in tourism have been defined. It is established that the main purpose of marketing of services in tourism is to develop the customer's desire to buy a tourist service, to accompany the sale and stimulate the customer to a positive evaluation after consumption, as well as to encourage the consumer to re-purchase the service. It is indicated that in order to implement the marketing system of services it is necessary to clearly define the target audience, to form the budget of the service, to determine the market and the policy of promotion of tourist services. The main functions and sub-functions of the service marketing system in tourism activities are highlighted. The stages of functional process of realization the system marketing of services have been defined. The fundamental aspects of improving the system marketing of services in the process of building and implementing the marketing policy of the tourist enterprise have been defined.

scholarly journals Global innovations in tourism

2016 ◽  
Vol 12 (3) ◽  
pp. 45-50 ◽  
Author(s):  
Sergii Sardak ◽  
Vladimir Dzhyndzhoian ◽  
Alla Samoilenko
Keyword(s):  
World Economy ◽  
Jel Classification ◽  
Tourism Industry ◽  
External Factors ◽  
Tourist Industry ◽  
The World ◽  
Global Tourism ◽  
International Tourism Indicators ◽  
Internal And External Factors

The article is devoted to the increasing role of tourism in the world economy. The dynamics of international tourism indicators is investigated. The main global innovations in the tourism industry are identified: the growth of tourism types; the application of qualitatively new solutions of scientific and methodological and applied character; growing of tourism influence on the society; the existence of synergistic effect in the tourist industry as a result of combination of subjects efforts at all management levels; changing of the role of internal and external factors that encourage innovative tourism development. In the article, the interaction of global processes on tourism innovations is defined. These processes are: intellectualization, informatization, cooperation, formation of the global tourism market, liberalization of the national tourism markets, increased competition and the spread of transnationalization. Keywords: tourism, innovations, globalization, world, type of tourism, innovative factors. JEL Classification: L83, O32

External Factors of Big Business Transformation in Russia

2005 ◽  
pp. 72-89 ◽  
Author(s):  
Ya. Pappe ◽  
Ya. Galukhina
Keyword(s):  
Financial Market ◽  
Capital Market ◽  
Business Groups ◽  
External Factors ◽  
Big Business ◽  
Business Transformation ◽  
Global Standards ◽  
The World ◽  
Principal Subject

The paper is devoted to the role of the global financial market in the development of Russian big business. It proves that terms and standards posed by this market as well as opportunities it offers determine major changes in Russian big business in the last three years. The article examines why Russian companies go abroad to attract capital and provides data, which indicate the scope of this phenomenon. It stresses the effects of Russian big business’s interaction with the world capital market, including the modification of the principal subject of Russian big business from integrated business groups to companies and the changes in companies’ behavior: they gradually move away from the so-called Russian specifics and adopt global standards.

Role of the Structural Characteristics of Dendrimers in the Manifestation of the Antiamyloid Properties

INEOS OPEN ◽  
2020 ◽  
Vol 3 ◽  
Author(s):  
S. A. Sorokina ◽  
◽  
Yu. Yu. Stroilova ◽  
V. I. Muronets ◽  
Z. B. Shifrina ◽  
...  
Keyword(s):  
Neurodegenerative Diseases ◽  
Structural Characteristics ◽  
Short Review ◽  
External Factors ◽  
Amyloid Aggregation ◽  
Amyloid Proteins ◽  
Molecular Parameters ◽  
Amyloid Aggregates ◽  
Aggregation Processes

Among the compounds able to efficiently inhibit the amyloid aggregation of proteins and decompose the amyloid aggregates that cause neurodegenerative diseases, of particular interest are dendrimers, which represent individual macromolecules with the hypercrosslinked architectures and given molecular parameters. This short review outlines the peculiarities of the antiamyloid activity of dendrimers and discusses the effect of dendrimer structures and external factors on their antiamyloid properties. The potential of application of dendrimers in further investigations on the aggregation processes of amyloid proteins as the compounds that exhibit the remarkable antiamyloid activity is evaluated.

SOURCES OF FINANCING INNOVATIVE DEVELOPMENT OF THE TOURISM SECTOR

2020 ◽  
Vol 2 (3) ◽  
pp. 70-78
Author(s):  
Aziza Karimova ◽  
◽  
Shaxzoda Sobirova
Keyword(s):  
Tourism Industry ◽  
Innovative Development ◽  
Existing Problems ◽  
Tourism Sector

This article discusses the role of the tourism industry in the development of the country's economy and the problems associated with the sources of financing for this activity. There are also proposals, the introduction of which would contribute to the solution of existing problems.

The Role of New Media in Facilitating Entrepreneurship in Tourism - Case Study: Promoting Komodo Island in East Nusa Tenggara

2010 ◽  
Vol 2 (2) ◽  
pp. 63-72
Author(s):  
Dessy Kania
Keyword(s):  
New Media ◽  
Tourism Industry ◽  
World Heritage Site ◽  
Foreign Visitor ◽  
Printed Media ◽  
Heritage Site ◽  
High Inflation ◽  
Tourism Destinations

Tourism is an important component of the Indonesian economy as well as a significant source of the country’s foreign exchange revenues. According to the Center of Data and Information - Ministry of Culture and Tourism, the growth of foreign visitor arrivals to Indonesia has increased rapidly by 9.61 percent since 2010 to the present. One of the most potential tourism destinations is Komodo Island located in East Nusa Tenggara. With the island’s unique qualities, which include the habitat of the Komodo dragons and beautiful and exotic marine life, it is likely to be one of the promising tourism destinations in Indonesia and in the world. In 1986, the island has been declared as a World Heritage Site by UNESCO. The Ministry of Culture and Tourism continuously promotes many of the country’s natural potential in tourism through various media: printed media, television and especially new media. However, there are challenges for the Indonesian tourism industry in facilitating entrepreneurship skills among the local people in East Nusa Tenggara. According to the Central Bureau of Statistics (2011), East Nusa Tenggara is considered as one of the poorest provinces in Indonesia where the economy is lower than the average, with a high inflation of 15%, and unemployment of 30%. This research is needed to explore further the phenomenon behind the above facts, aiming at examining the role of new media in facilitating entrepreneurship in the tourism industry in Komodo Island. The results of this study are expected to provide insights that can help local tourism in East Nusa Tenggara. Keywords: Tourism, Entrepreneurship, New Media

The role of affect in travel risk perception: a new research agenda

2020 ◽  
Author(s):  
I-Chieh Michelle Yang
Keyword(s):  
Risk Perception ◽  
Positive Affect ◽  
Research Agenda ◽  
Tourism Industry ◽  
Psychological Process ◽  
Related Research ◽  
Risk Research ◽  
Conceptual Paper ◽  
New Research

This conceptual paper proposes a new research agenda in travel risk research by understanding the role of affect. Extant scholarship tends to focus on travel risk perception or assessment as a cognitive psychological process. However, despite the phenomenal growth of the tourism industry globally, research related to travel risk perception remains stagnant with no significant breakthrough. Drawing on the existing empirical evidences in risk-related research, this paper asserts that affect plays a potent role in influencing travel risk perception – positive affect leads to more positive travel risk perception, vice versa. In this paper, existing empirical evidences and theories are presented to provide support for this proposition.

The formation of the Egyptian Arabic dialect area

2018 ◽  
Author(s):  
Peter Behnstedt ◽  
Manfred Woidich
Keyword(s):  
Mediterranean Coast ◽  
External Factors ◽  
Internal Factors ◽  
Dialect Contact ◽  
Historical Information ◽  
Egyptian Arabic ◽  
Transitional Area ◽  
The Mediterranean

This chapter deals with the sedentary dialects of Egypt, excluding the bedouin dialects of Sinai and the Libyan bedouin dialects on the Mediterranean coast. It attempts to combine historical information on the settlement of Arabic tribes in Egypt with accounts of present-day Egyptian dialects and those of the regions from which those tribes came, initially Yemen and the Levant, later Hejaz, and then the Maghreb. The diversity of the Egyptian Arabic dialect area is partly explained by external factors, namely different layers of arabization over centuries. It is also explained by internal factors, namely dialect contact, which implies phenomena such as hyperdialectisms. Egypt is seen as a dialect area in its own right, but one that shows phenomena of a transitional area between the Arab East and West. A case study of Alexandria deals with dialect death. The role of substrata is discussed, but is considered negligible.

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