scholarly journals The Psychology of Colour Influences Consumers’ Buying Behaviour – A Diagnostic Study

2017 ◽  
Vol 16 (4) ◽  
pp. 1-13 ◽  
Author(s):  
J Suresh Kumar
Keyword(s):  
Brand Image ◽  
Secondary Data ◽  
Diagnostic Study ◽  
Colour Properties ◽  
Marketing Tool ◽  
Buying Behaviour ◽  
The Right ◽  
Product Sales ◽  
The Relationship ◽  
Single Set

Colour plays an important role in marketing products.  It is a powerful marketing tool that influences consumer purchases in many aspects.  Marketers must explore the harmony of colours for successful marketing of products.  Nearly all products sold today have colourful facades.  Selecting the right colours to use has an enormous impact on product sales. While no single set of rules governs colour choices, research has established general guidelines based on the principle of associative learning, the relationship between colour and emotion. The researcher made a diagnostic study on the psychology of colour influences consumers buying behaviour.  Secondary data has been extensively used in this research.  Colour properties like hue, saturation and value, were discussed. Usage of colours in the packing of products, how colours earn brand image to a product, how colours help marketers to communicate the brand to customers and how to match colours with customer’s personality are extensively discussed. Conclusions were drawn based on this diagnostic study.

scholarly journals Implementation of Apriori Algorithm Data Mining for Increase Sales

SinkrOn ◽  
2020 ◽  
Vol 5 (1) ◽  
pp. 17
Author(s):  
Reza Alfianzah ◽  
Rani Irma Handayani ◽  
Murniyati Murniyati
Keyword(s):  
Data Mining ◽  
Business Strategy ◽  
A Priori ◽  
Data Mining Algorithm ◽  
Sales Data ◽  
The Right ◽  
Or Organization ◽  
Product Sales ◽  
The Relationship ◽  
Confidence Value

Any company or organization that wants to survive needs to determine the right business strategy. The product sales data carried out by Lakoe Dessert Pondok Kacang will eventually result in a pile of data, so it is unfortunate if it is not re-analyzed. The products offered vary with a wide variety of products as many as 45 products, to find out the products with the most sales and the relationship between one product and another, one of the algorithms is needed in the data mining algorithm, namely the a priori algorithm to find out, and with the help of the Rapidminer 5 application, with a support value 2,4% and a confidence value 50%, products that customers often buy or are interested in can be found. This study used sales data for March 2020, which amounted to 209 transaction data. From the research, it was found that the item with the name Pudding Strawberry and Pudding Vanilla was the product most purchased by consumers. With knowledge of the most sold products and the patterns of purchasing goods by consumers, Lakoe Dessert Pondok Kacang can develop marketing strategies to market other products by analyzing the profits from selling the most sold products and anticipating running out or empty of stock or materials at a later date.

scholarly journals MAKNA TARI PEGAWAI DALAM PESTA PERKAWINAN DI KAMPUNG HULU PASA MALINTANG NAGARI INDERAPURA TENGAH KECAMATAN PANCUNG SOAL KABUPATEN PESISIR SELATAN

2020 ◽  
Vol 9 (2) ◽  
pp. 10
Author(s):  
Febri Susanti ◽  
Nerosti Nerosti
Keyword(s):  
Secondary Data ◽  
Data Types ◽  
Left Turn ◽  
Domestic Relations ◽  
Life Values ◽  
Main Instrument ◽  
The Right ◽  
The Village ◽  
The Relationship ◽  
Descriptive Method

This research aims to reveal and discuss the Meaning of Pegawai Dance in a Marriage Party in the Kampung Hulu Pasa Malintang, Nagari Inderapura Tengah, Pancung Soal, Pesisir Selatan District. This research is a qualitative research using analytical descriptive method. The Main Instrument was the researcher itself with primary and secondary data types. The data collection techniques were literature review, observation, interview and documentation. The object of research was the Pegawai Dance in KampungHuluPasaMalintang, Nagari Inderapura Tengah, Pancung Soal, Pesisir Selatan District. The results of this study indicate that the meaning of Pegawai Dance in a marriage party in the village of Kampung Hulu Pasa Malintang Nagari Inderapura Tengah can be analyzed from three aspects: (1) Bride and groom who stand at the aisle, in their own positions, holding a shawl that forms a swing. The shawl is tied in both thumbs of the bride and the groom. This means that both are ready to tie the relationship as a husband and wife and hope to get a good offspring.(2) Dancers who move (a) LangkahPanjang (long steps)means to see the bride and groom's descendants. (b) SeroangKanan (a right turn)means to seethe swingto keep it not to tilt so the bride is more careful and maintains domestic relations. (c)Seroang Kiri (a left turn) has the same meaning as the right one.(d) Ninjau (a review) meansto keep the position of the swing to be always in the middle so that the bride and groom work together and help each otherin difficulties and happiness as well as complement each other. (3) From the music lyric, it contains parents' prayers for their children so they can live a good marriage life and are blessed by God. Generally, the performance of the Pegawai Dance at a wedding can be seen as a manifestation of life values about responsibility and cooperation in carrying out the household ark, including giving a gala (a title) to the groom to equalize his status with the bride's so that he is respected by the bride familyKeywords: meaning, dance officer, wedding party

scholarly journals Sharia Islamic Economics in the Middle of Civilization Transition

2021 ◽  
Vol 3 (1) ◽  
pp. 64-75
Author(s):  
Mohammad Ghozali ◽  
Resi Handayani ◽  
Wahyudi Bakri
Keyword(s):  
Economic System ◽  
Secondary Data ◽  
Advantages And Disadvantages ◽  
Positive Side ◽  
Library Research ◽  
The Government ◽  
Islamic Economic ◽  
The Individual ◽  
The Right ◽  
The Relationship

The existence of an economic system of capitalism, an economic system of socialism, and an economic system of sharia are a response to problems regarding the economy as well as an answer to removing people from the obscurity of the existing economic system. It’s hoped that these systems will be the key to the economic success of a society. But there are always advantages and disadvantages to every existing system. The economic system of capitalism is an economic system hi which investors or owners of capital are the movers and rulers. Meanwhile, the economic system of socialism is a system hi which the government is the main control, this system ignores the position of the individual, everything is regulated by the ruler and no one has the right other than the ruler. The considerations positives and negatives of each system have created a sharia economic system where this system has every positive side of the capitalist and socialist economic system but ignores the shortcomings or negative sides of the two systems. This paper discussed how the economic system of capitalism, the economic system of socialism, the Islamic economic system, and the relationship between them. The method used in this writing was library research, in which the authors used various secondary data from books, article, and many more. The results showed that it is clear that there are far differences between the conventional economic system and the Islamic economic system, the conventional economic system includes the economic system of capitalism and the economic system of socialism.

scholarly journals Reshaping of the retail environment due to internet as a global competitor

2020 ◽  
Vol 74 ◽  
pp. 01005
Author(s):  
Lubica Gajanova ◽  
Margareta Nadanyiova
Keyword(s):  
Consumer Satisfaction ◽  
Communication Channel ◽  
Online Shopping ◽  
Brand Image ◽  
Point Of View ◽  
Retail Stores ◽  
Retail Environment ◽  
Technological Advances ◽  
Marketing Tool ◽  
The Right

According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that are used as a communication channel in retail stores. In this paper, we focus on proximity marketing tools that provide a means of creating a personal relationship between a customer and a vendor at the time of physical purchase by a customer in a store. Its aim is to support and increase sales in retail stores, increase consumer satisfaction and build a positive brand image. The aim of the paper is to analyse the possibility of using proximity marketing for Slovak consumers as one of the possibilities of reshaping of the retail environment. This analysis will be realized from demographic and also from psychographic point of view.

scholarly journals Facebook Marketing and its Influence on Consumer Buying Behaviour in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 111
Author(s):  
Arunima Rana
Keyword(s):  
Brand Image ◽  
Positive Impact ◽  
Secondary Data ◽  
Past Research ◽  
Online Marketing ◽  
Mathematical Tool ◽  
Customer Base ◽  
Targeted Marketing ◽  
Buying Behaviour ◽  
Facebook Marketing

<p>Facebook is one of the leading and rapidly growing online networks. With over 845 million users, Facebook is a very effective place for businesses. There is possibility to attract new customers, build online relationships and use Facebook as an online marketing communication channel. With its highly targeted marketing features and its smooth ability to spread information across the networks of each other, Facebook becomes an important marketing place for marketers these days. Facebook is a convenient medium for customers and prospects to communicate directly to brand representative or about your brand with their friends. However, the question is, which group of people are actually receiving the information and does this information influence their buying behaviour?</p><p>This paper aims to answer this question based on a study regarding the online activities of 200 Facebook users, by identifying and understanding the consumers buying behaviour varied with different factors like age, gender, occupation, income and how different factors related to Facebook have influenced the respondents’ perception of Facebook marketing in Kathmandu valley. The secondary data comes from several reports, past research, published articles, books, newspaper, website and journals. For clarity purposes, data obtained was reported using simple percentages and frequencies. The study uses mathematical tool, SPSS and Microsoft excel to present the data into quantitative form.</p><p>Results of the analysis indicates that although marketers spend hours in building brand image, the study found that consumers are less concern about the brand image while making a purchase decision. The findings also reveals that people are more influenced by word of mouth and opinion given by the people they know on Facebook and it substantially affects their buying behaviour. The least effective Facebook marketing factor is celebrity endorsement which implicates that consumers are more affected by views of friends and family rather than endorsement done by celebrities. This calls for more conjunct efforts on the part of companies, ad agencies and advertisers to extend their brand equity and build their customer base. Marketers should adopt relationship marketing strategy and work on bonding with customers for positive impact with better communication and interaction. The targeted customer should be the opinion leaders and social group to facilitate more patronage of the marketed product or service.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 111-128</p>

Luxury and Twitter: an issue of the right words

2019 ◽  
Vol 22 (1) ◽  
pp. 33-49 ◽  
Author(s):  
Valentina Mazzoli ◽  
Laura Grazzini ◽  
Raffaele Donvito ◽  
Gaetano Aiello
Keyword(s):  
Social Media ◽  
Brand Image ◽  
Online Communication ◽  
Brand Identity ◽  
Luxury Brands ◽  
Brand Associations ◽  
Content Type ◽  
Luxury Brand ◽  
The Right ◽  
The Relationship

Purpose This paper aims to provide scholars and practitioners with an innovative method of analyzing luxury brand associations in social media (i.e. Twitter). To do so, authors investigated the alignment between luxury brand identity and luxury brand image in online communication, taking into consideration firm- and user-generated content (UGC) in the form of bloggers’ contents. This paper introduces new tools that luxury brand managers could use to manage and adapt the way they communicate and interact with their customers. Design/methodology/approach The study adopts a qualitative approach based on a content analysis of Twitter posts of six luxury fashion brands (1,334 posts) and the related Twitter electronic word-of-mouth of fashion bloggers (329 tweets). Findings The results show a match between luxury brand identity and luxury brand image on Twitter. Specifically, the findings indicate that both brands and bloggers stress the same dimensions of luxury (aesthetic, desirable, symbolic, restricted accessibility and hedonistic experience) confirming that the ways they communicate luxury brands to consumers are aligned. Moreover, the results suggest that luxury brands could reinforce their brand value by making more use of words that are semantically related to luxury. Originality/value This study approaches the relationship between social media and luxury brands in a novel way and provides scholars and managers with a tool for monitoring the gap between desired and perceived brand associations.

scholarly journals The Relationship between the Adoption Innovation and the Communication Channel of Madura Cattle Farmers

2018 ◽  
Vol 1 (2) ◽  
pp. 72
Author(s):  
Ary Bakhtiar ◽  
Ridha Rizki Novanda
Keyword(s):  
Technological Innovation ◽  
Communication Channel ◽  
Rank Correlation ◽  
Communication Channels ◽  
Secondary Data ◽  
Innovative Technology ◽  
Adoption Of Technology ◽  
Correlation Analysis Method ◽  
The Right ◽  
The Relationship

Madura cattle are one type of local cattle developed and maintained by some Madurese farmers. The adoption of technology is a concept used to absorb new innovative technologies in relation to the development of Madura cattle breeding businesses. Communication channels hold an important role in delivering information to farmers. Active communication channels can facilitate farmers in absorbing information, so the purpose of this study is to analyze how the relationship between communication channels with the adoption of innovation in Madura cattle farmers in the Madura islands. This research was carried out in August 2018 by using secondary data with the research findings taken were Sumenep Regency, Pamekasan, and Bangkalan. The samples taken are 60 people and processed by using Spearman rank correlation analysis method. The results showed that the communication channel is significantly related to knowledge with a correlation coefficient of 0.314. Beside that, the communication channel is significantly related to the decision with the Spearman correlation value of 0.046. Meanwhile, the stages of implementation, implementation, and confirmation do not have a relationship with the communication channel. The adoption of innovative technology relies heavily on the communication channels chosen to transmit technological innovation. The selection of the right extension agents is directly to demonstrate technological innovation to farmers. Thus, the stakeholders are expected to be able to provide direct counseling to increase knowledge and decisions to adopt innovative technology.JEL Classification: O31, Q12, Q16

scholarly journals The Empirical Study on Market Liquidity and Determinants of Sukuk in Malaysia

2018 ◽  
Vol 2 (3) ◽  
pp. 4-15
Author(s):  
Norshafizah Hanafi ◽  
Amirul Hamiza Abdul Hamid ◽  
Jasmani Mohd Yunus
Keyword(s):  
Secondary Data ◽  
Secondary Market ◽  
Market Liquidity ◽  
Yield Spread ◽  
Price Determination ◽  
Determination Process ◽  
Asset Backed Securities ◽  
The Right ◽  
The Impact ◽  
The Relationship

The purpose of this study is to examine the relationship between market liquidity and the determinants of Sukuk in Malaysia’s perspective. This study is also to determine whether the Sukuk market is also reacting as similar to the bond market regarding market liquidity. A sample of 933 issued Sukuk in Malaysia is collected from secondary data of Bond Pricing of Agency Malaysia (BPAM) and Bond Info hub of Bank Negara Malaysia from the period of 2005 to 2015. The sample of issued Sukuk is based on Malaysian Ringgit denominated currency and these Sukuk are actively traded in the secondary market of Malaysia. The sample comprises five (5) sectors inclusive government, quasi-government, finance; Asset-Backed Securities (ABS) and corporates. Market Microstructure Theory is using on the impact of numerous market frictions in the market structure and individual behaviour during the price determination process in this study. The empirical results of this study show that age and maturity have a positive relationship with Sukuk market liquidity and they are significantly correlated. The findings of this study could assist investors in the making decision by choosing the right type of Sukuk structure and by utilising the suitable Sukuk determinants at the right time. From the analysis, the researcher concludes that investors prefer to hold their securities until meeting its maturity rather than traded it in the secondary market. Further research should be done by incorporating other liquidity factors such as the liquidity risk, yield spread and price in order to have more input to the study on liquidity since the Sukuk market is increasing in demand and becomes more sophisticated as the financial market is moving towards digitalisation and electrification.

scholarly journals Impact of Store Environment, Product Display and Promotional Activities on Impulsive Buying Behavior: Moderating the Role of Income

2021 ◽  
Vol 2 (1) ◽  
pp. 1-26
Author(s):  
Faiza Mehtab ◽  
Adnan Ahmed ◽  
Muhammad Faisal Sultan
Keyword(s):  
Secondary Data ◽  
Buying Behavior ◽  
Impulsive Buying ◽  
The Subject ◽  
Marketing Variables ◽  
Store Environment ◽  
Buying Behaviour ◽  
The Relationship ◽  
Moderating Role

This study is based on applied research and investigates the effect of some vital retail marketing variables such as store environment, product display & promotional activities on consumers impulsive buying behaviour. Within this relationship, the moderating role of income is also tested. Although previously there are several studies associated with the topic, the subject matter has remained a persistent topic of interest to marketers and firms alike. To gather the data, a survey technique was employed, and the data was collected through secondary authentic sources from consumers visiting selected prominent retail shops from the study area. Thus, the ever-evolving consumers’ demand and the nature of the subject it is legitimate to consider the study as one of the pervasive in nature as the study is potent in the increase of knowledge in the area of business as well as in academia. Moreover, as with all secondary data studies, this study is also supplemented with some limitations as the data collected from developing countries like Pakistan is not coherent with the other economies although the value of the paper has not been overshadowed and this can be used for applicative reasoning. Similarly, the sample size for the study is 200 respondents and AMOS, SEM, CFA, SPSS & SMART PLS softwares are used for data analysis. The major reason for the application of the software is the theory-building approach associated with the study. Relatedly,  the paper is supported by descriptive as well as inferential analysis in order to make the findings of the study potent and reliable. The use of the software indicated that there is a relationship between the store environment, product display & promotional activity. Similarly, income plays a strong moderating role in the relationship under study.

scholarly journals The Effectiveness Student Entrepreneurship Program in Realizing Entrepreneur STIKOM Indonesia

2021 ◽  
Vol 5 (1) ◽  
pp. 86-93
Author(s):  
Ni Made Mila Rosa Desmayani
Keyword(s):  
Program Evaluation ◽  
Data Analysis ◽  
Direct Observation ◽  
Program Effectiveness ◽  
Field Research ◽  
Secondary Data ◽  
Student Entrepreneurship ◽  
Data Collection Technique ◽  
The Right ◽  
The Relationship

ABSTRACT This study aims to determine the effectiveness of the student entrepreneurial program in realizing entrepreneurial students of STMIK STIKOM Indonesia. The type of data used is secondary data. The data collection technique used was direct observation into the field. Research using a qualitative approach is descriptive, making a systematic picture, according to the facts in the field, the nature of the relationship between the phenomena being investigated. Collecting data using observation (direct observation in the field), interviews with related parties, and documentation. The data analysis used interactive model data analysis. This study uses the theory of program evaluation concepts, collects information about the work of something, which is then used to determine the right alternative in making a decision. With indicators of achievement of program evaluation indicators: achievement with a predetermined plan, supporting and inhibiting factors for the program being carried out, guidance and evaluation on subsequent activities, as well as supported by the theory of program effectiveness, achieving goals correctly or choosing the right goals from a series of alternatives or choice of means and choose from several other options. Effectiveness can also be interpreted as measuring success in achieving predetermined goals. Indicators of achievement: whether PMW has helped students hone skills in the field of entrepreneurship, appropriate that PMW is carried out at STMIK STIKOM Indonesia, the influence of entrepreneurial developing young entrepreneurs. The research results of the student entrepreneurial program have not been running optimally, due to the shortcomings in this business assistance that the period is considered unsustainable. The skill factor and the limited number of jobs are often the important issues behind it. Keywords: PMW, Enterpreneur, Effectiveness

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