Management And Effective Marketing Interaction: the Study of Problems

2018 ◽  
Vol 7 (5) ◽  
pp. 5-8 ◽  
Author(s):  
Е. Сергиенко ◽  
E. Sergienko ◽  
Н. Кетова ◽  
N. Ketova
Keyword(s):  
Customer Loyalty ◽  
Highly Qualified ◽  
Professional Activities ◽  
Successful Work ◽  
Qualified Personnel ◽  
Business Efficiency ◽  
Very High ◽  
Selection Of ◽  
Business Structure

The article discusses the current problems of personnel management and business efficiency. In modern conditions, a set of problems in this area is rightly considered from the perspective of marketing, which involves a focus on the consumer. So, for the successful work of the business structure is necessary to build long-term partnerships with consumers, and the process of verbal communication is provided directly by the staff of the company. The level of responsibility for the formation of customer loyalty in the process of such interaction is very high. Modern managers need to create effective internal programs that will be aimed at the selection of highly qualified personnel, quality training and involvement of employees in the workflow to achieve higher performance of their professional activities and, as a result — effective business development. The complex of problems in this area is studied in this work.

scholarly journals Quantitative assessment of piloting technique by flight data recorder

2020 ◽  
Vol 32 ◽  
pp. 152-159
Author(s):  
Assen Marinov ◽  
Georgi Yordanov ◽  
Martin Kambushev ◽  
Stefan Biliderov ◽  
Kiril Kambushev
Keyword(s):  
Quantitative Assessment ◽  
Flight Training ◽  
Assessment Methodology ◽  
Highly Qualified ◽  
Training Process ◽  
Knowledge And Skills ◽  
Qualified Personnel ◽  
Good Organization

Flight training is a complex and responsible training process for pilot and requires experienced specialists, good organization and quality control of flight activity. Its main purpose is to create highly qualified personnel with long-term professional skills in the techniques of piloting, aircraft flying and the combat use of aircraft. Assessment is an important part of the training process for young cadets. It determines the extent to which trainees have been able to perceive, learn and comprehend their new flying activity and their ability to apply the acquired knowledge in tense conditions. Assessment is directly related to the quality of the flight training, and it should show the trainees the mistakes they have made and encourage them to upgrade their knowledge and skills. The trainees should be well versed in the assessment methodology and understand its purpose, otherwise the grades obtained will not be an indicator of their ability.

scholarly journals Painkillers among people aged 20-30 according to questionnaires

E-methodology ◽  
2021 ◽  
Vol 7 (7) ◽  
pp. 93-99
Author(s):  
KATARZYNA CIECIORA ◽  
ROKSANA PAPIERKOWSKA
Keyword(s):  
Real Problem ◽  
Age Group ◽  
Over The Counter ◽  
Know How ◽  
Wide Availability ◽  
Level Of Knowledge ◽  
Wide Access ◽  
Very High ◽  
Selection Of

Aim. Painkillers are one of the most widespread drugs on the pharmaceutical market, individual analgesics belong to the OTC (over-the-counter drug) group, which are also available outside pharmacies. The universality and wide availability of painkillers posea real problem of medication errors. The aim of the study was to examine the attitude of people aged 20-30 to taking painkillers and to examine the level of knowledge of the respondents about them.Method. The study involved 70 people aged 20-30 who voluntarily fi lled in an original electronic questionnaire, which included the attitude of people of this age to taking  medications and questions assessing their knowledge about the medications they take. It included questions about the type of drugs taken, frequency, intensity of pain at which the respondents took analgesics and knowledge about possible adverse effects in the case of long-term use of analgesics or their overdose. The most numerous age group were people aged 20-30, they constituted 55.7% of the respondents. People aged 24-27 accounted for 24.3%, while 20% were people aged 28-30. Most respondents showed that their current place of residence is a city with over 500,000 inhabitants. Most of the respondents had secondary education and it amounted to 51.4%.Results and conclusion. As many as 85.7% of people take painkillers. 35.7% of the respondents take medication once a month, while 34.3% take medication less frequently than once a month. 60.9% of people know the effects of chronic overuse of painkillers, butas many as 39.1% of respondents have a knowledge defi cit in this regard. The study found that 89.9% of people aged 20-30 know how to safely use painkillers, only 10.1% do not know in this regard. Most people in this age group use drugs when the intensity of pain is 4, which means that the most numerous group of people takes drugs when the intensity of pain is very high. This indicates that drugs are not taken without necessity, which results in their chronic non-use, as a result of which the risk of side effectscaused by overuse of painkillers is minimised. The study showed that 35.7% take painkillers once a month and 34.3% less than oncea month. Mostly women take medication once a month, this could possibly be associated with menstrual pain. The survey shows that 60.9% of people know the effects of chronic overuse of painkillers. It follows that most of the respondents know the consequences ofoverusing painkillers, but a large proportion of people in this age group show a defi cit of knowledge about what is dangerous to their health, therefore it is necessary to educate people aged 20-30 years in this regard.Cognitive value. The conducted research shows the attitude of young people toward painkillers. The cognitive value is the selection of a specifi c research group which from an early age, has the possibility to observe easy and wide access to analgesics.

scholarly journals FOOD SECURITY AND PROVISION OF CONFECTIONERY TO THE POPULATION

2020 ◽  
Author(s):  
S.S. Kritskaya ◽  
◽  
N.A. Tarasenko
Keyword(s):  
Food Security ◽  
Food Safety ◽  
Significant Role ◽  
Raw Materials ◽  
Highly Qualified ◽  
Rational Use ◽  
Qualified Personnel ◽  
Confectionery Products ◽  
Selection Of

Today, issues related to food security and the provision of various segments of the population with confectionery products are becoming more and more important. To ensure food safety of confectionery products and increase production volumes, it is necessary to ensure the rational use of raw materials, the selection of highly qualified personnel, and the economy of scarce raw materials. Also, the introduction of non-traditional raw materials for the production of new types of mass-produced confectionery products, enriched with various protein substances, microelements, and organic fibers, plays a significant role.

scholarly journals Score-rating system influence on the formation of general professional competence of students in technical universities

2019 ◽  
Vol 69 ◽  
pp. 00051 ◽  
Author(s):  
Galiya Igtisamova ◽  
Doniyor Nosirov
Keyword(s):  
Credit Rating ◽  
Professional Competence ◽  
Rating System ◽  
Academic Disciplines ◽  
Academic Education ◽  
Ministry Of Education ◽  
Highly Qualified ◽  
Point Scale ◽  
Professional Activities ◽  
Qualified Personnel

The Ministry of Education and Science of the Russian Federation has established a score-rating system to assess the achievement quality within academic disciplines. The word "rating" is a foreign-language term, literal translation into Russian means "assessment". The second meaning of the word "rating" is a numerical measure; it characterizes performance of a student, pupil, etc., during a certain period of training, usually by the 20-point scale, or 100-point scale. This article highlights the history of formation and implementation of a score-rating system into the curriculum. Due to development of advanced technologies, there is a need for training highly qualified personnel to solve increasingly complex problems in professional activities. In our opinion, pedagogical assessment of student's knowledge in the form of score-rating system is a key role for preparing highly qualified personnel. The authors study processes of training skilled professionals in the course of academic education in technical universities of our country. Key words: score-rating system (SRS), competence, student, progress, credit, rating, factor.

scholarly journals APPLICATION OF RESOURCE-SAVING CAPACITY OF LOGISTICS AT OIL AND GAS COMPANIES

2020 ◽  
pp. 30-34
Author(s):  
Т. С. Тасуева ◽  
П. Т. Элибаева
Keyword(s):  
Production Management ◽  
Oil And Gas ◽  
Negative Impact ◽  
Highly Qualified ◽  
Resource Saving ◽  
Production Logistics ◽  
Automated Production ◽  
Qualified Personnel ◽  
Oil And Gas Companies

Трансформационные процессы, происходящие в экономике, ужесточение конкуренции на рынках, усложнение рыночной конъюнктуры, нехватка всех видов ресурсов обусловливают необходимость стратегического планирования российскими компаниями своих ресурсов и управления ими. В этих сложных условиях хозяйствования проблема экономии ресурсов стала особенно актуальной. Возникла объективная необходимость формирования ресурсосберегающего потенциала логистики на промышленных предприятиях страны. Использование инноваций, цифровых технологий, автоматизированных производственных, логистических процессов, подготовка высококвалифицированного персонала, отвечающего современным требованиям нефтегазового образования, все это в целом будет способствовать решению проблем ресурсосбережения. Очень важно помнить, что необходимо изменить подходы к принципам и методам управления производством, что позволит провести преобразования в части техники, оборудования, технологий, системы контроля качества и в перспективе минимизировать отрицательное влияние на окружающую среду. Особенно необходимо внедрять ресурсосберегающие мероприятия на предприятиях нефтегазового комплекса (НГК), поскольку данная отрасль оказывает значительное влияние на экологию. Transformational processes taking place in the economy, toughening competition in the markets, complicating market conditions, and the shortage of all types of resources make it necessary for Russian companies to strategically plan and manage their resources. In these difficult economic conditions, the problem of saving resources has become especially urgent. The use of innovations, digital technologies, automated production, logistics processes, training highly qualified personnel that meets modern requirements of oil and gas education, all this will generally contribute to solving problems of resource conservation. It is very important to remember that it is necessary to change approaches to the principles and methods of production management, which will make it possible to carry out transformations in terms of equipment, equipment, technologies, a quality control system, and in the long term minimize negative impact on the environment. It is especially necessary to implement resource-saving measures at the enterprises of the oil and gas complex (OGC), since this industry has a significant impact on the environment.

scholarly journals Digital Marketing Tools in the Conditions of Transformation of Communications of the Modern Organization

2020 ◽  
Author(s):  
Viktoria Bilyk ◽  
Oleksandr Serhiienko ◽  
Inga Krupenna
Keyword(s):  
Internet Marketing ◽  
Digital Marketing ◽  
Digital Environment ◽  
Fashion Industry ◽  
Highly Qualified ◽  
Modern Enterprise ◽  
Qualified Personnel ◽  
Individual Knowledge ◽  
Online Format

The article is dedicated to ivestigation of peculiarities of use of digital marketing in modern enterprise activity. The author gives grounding of interrelation of notions of digital marketing and Internet marketing, specifies categorial apparatus of investigation. Main advantages of Internet marketing and its instruments appealing for marketing specialists are distinguished. The article accentuates that the prerequisite for effective enterprise promotion and its goods in digital environment is qualitative marketing investigation. It regards modern marketing instruments that an organization uses in digital environment. It draws the examples of using the instruments of digital marketing by leading stakeholders of fashion market which is now actively “migrating” to online format and invests significant funds to Internet marketing and digital marketing. It is pointed out that the important result of implementation of instruments and technologies of Internet marketing is raise of company’s marketing competency which is distinguished as a sum of competencies of all company’s workers in the sphere of marketing, individual knowledge and skills of marketing specialists that are revealed in the process of interaction with customers, partners, stakeholders, team, competitors. On the example of fashion industry it regards the tendencies of development of digital marketing technologies that should be taken into account by market stakeholders in the nearest perspective: good quality content; personalization for formation of unforgettable customer experience; video advertisement that takes into account various demands, various aims, various methods (duration, form, content) and professional approach; intellectualization of choosing the advertisement plots; active use of chat-bots, professional use of marketing technologies (mar-tech), among them – Internet of Things (IoT), virtual reality (VR), added reality (AR), personalization, visualization, face recognition etc. The conclusion is made that Internet marketing and digital marketing suggest technologies and instruments that need serious investment and highly qualified personnel; but at the same time they allow optimization of marketing and advertisement budgets, provide long-term partnership relations with available customers and quick win of new target audience.

scholarly journals Customer Perception in Selection of Prepaid Mobile Services

2019 ◽  
Vol 8 (9) ◽  
pp. 2420-2423
Keyword(s):  
Customer Loyalty ◽  
Service Providers ◽  
Mobile Services ◽  
Specific Service ◽  
Telecommunication Sector ◽  
Customer Perception ◽  
Customer Churn ◽  
Level Of Satisfaction ◽  
Very High ◽  
Selection Of

India, the rampant heading country in the telecommunication sector, shows predominant growth in mobile subscription through rigor rural penetration. Tangentially the rate of monthly customer churn is very high when compared with other countries across the globe. Mobile churn is very alarming particularly in prepaid segment against postpaid. This slowly triggers the mobile segment to endure the stage of saturation. Hence it is significantly emergent for the mobile operators to investigate the exact map of the customers’ perception to select the mobile operators based on the attributes of prepaid mobile services. This study focuses on the causes for the customers to select specific service providers and to gauge their level of satisfaction on the corresponding mobile services. This research will affirm the mobile operators to slot in the essential strategies to increase the level of customer loyalty.

scholarly journals Relationship intention and satisfaction as predictors of wholesale and retail customers’ loyalty towards their training providers

2019 ◽  
Vol 20 (1) ◽  
pp. 29-50 ◽  
Author(s):  
C Pelser ◽  
P G Mostert
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Service Providers ◽  
Service Industries ◽  
Customer Relationships ◽  
Decision Makers ◽  
Customer Expectations ◽  
Selection Of ◽  
Strong Relationships

It is not surprising that service providers are increasingly attempting to establish customer loyalty as competition intensifies in service industries. Building long-term relationships and satisfying customer expectations could be an effective strategy to follow according to research that suggests strong relationships between customer relationships, customer satisfaction and customer loyalty. However, some researchers suggest that service providers should direct their marketing efforts only towards customers who have relationship intentions. It is thus essential for service providers to consider customers’ relationship intentions and satisfaction when drafting strategies aimed at building customer loyalty. The purpose of this study was to determine the extent to which relationship intention and satisfaction predict customer loyalty within the wholesale and retail training sectors. Data were gathered from 185 wholesale and retail skills development decision-makers located across South Africa, who were involved in the selection of their organisations’ training providers. Using hierarchical multiple regression analysis, the fi ndings indicate that relationship intention and satisfaction significantly predict customer loyalty towards wholesale and retail training providers. Wholesale and retail training providers thus need to understand that establishing customer loyalty depends on their ability to develop strong relationships with customers who are receptive to relationship marketing efforts, and to ensure that these customers’ needs are met.

scholarly journals Developing the Concept of Forecasting the Economy Need in Qualified Personnel in the Time of Russia’s Passing over to the Digital Model of Development

2019 ◽  
pp. 62-69 ◽  
Author(s):  
L. S. Marien ◽  
D. M. Melnikova
Keyword(s):  
Economic Activity ◽  
Regional Economy ◽  
Digital Model ◽  
Highly Qualified ◽  
Qualified Personnel ◽  
Different Types ◽  
Market Needs ◽  
Regional Economy Development ◽  
Strategic Goal

The article provides a brief review of causes and principles affecting formation of new approaches to forecasting the Russian economy’s need in qualified personnel in conditions of digitalization. The most important strategic goal of personnel supply to industries in the region is meeting the labour market needs in balanced in quality and quantity staff that would be able to foster the regional economy development and its transfer to the digital model. The authors put forward the enlarged scheme of passing-over to the digital model of development on the basis of the concept of forecasting economy’s need in highly-qualified personnel. Simultaneous use of several approaches and taking into account the system-forming principles could provide an opportunity to estimate the annual extra staff need mainly in the long-term perspective with regard to specification by different types of economic activity and specialization. The authors analyzed the normative-legal base to design the concept and took into account the overseas experience, which could form the foundation for steps aimed at educational sphere regulation and for developing the pool and list of educational programs.  

Student detachments are the most important factor in education of personality and specialist training

2021 ◽  
Vol 2 (2) ◽  
pp. 230-235
Author(s):  
N. V. Averenkova ◽  
V. B. Kharlan
Keyword(s):  
Educational Institution ◽  
Practical Training ◽  
State University ◽  
Highly Qualified ◽  
Railway Transport ◽  
Professional Activities ◽  
Student Teams ◽  
Qualified Personnel ◽  
The Right ◽  
The University

In recent years, there has been an active revival of the movement of Student detachments. The authors, using the example of the Chelyabinsk Institute of Railway Transport — branch of the Ural State University of Railway Transport, share their experience in organizing student teams. Questions are raised about the potential of student detachments in solving modern problems related to the training of future specialists. By organizing student detachments in an educational institution, it is possible to carry out real practical training of students for future professional activities. Student detachments helps to establish mutually beneficial cooperation between the university and the future employer interested in obtaining highly qualified personnel for the industry. The role of construction detachments in the formation of personality and worldview of modern students, motivation of their behavior is described. The tendencies of the development of detachment life during the period of academic semesters are shown: creative festivals, sports days, intellectual contests, charity events. The work of students in the construction detachments makes it possible to prepare not only a highly qualified specialist, but also to bring up a harmonious personality. Prospects for the development of the student detachments in Russia are considered. The development and support of the student detachment movement is one of the most important vectors in modern life, it is strategically important, it educates student youth in the right direction, it is the popularization of labor as a means to ensure a reliable future for oneself, the education of patriotism.

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