Compensating Online Content Producers: A Theoretical Analysis

2021 ◽  
Author(s):  
Sanjay Jain ◽  
Kun Qian
Keyword(s):  
Theoretical Analysis ◽  
Revenue Sharing ◽  
Digital Content ◽  
Online Content ◽  
High Quality ◽  
Content Creation ◽  
Content Quality ◽  
Vast Amount ◽  
Customer Base ◽  
Digital Content Industry

The digital content industry is rapidly growing, and many platforms host a vast amount of content that is produced by independent producers. A major source of revenue for these platforms is advertising. However, advertising revenue depends on the number of active customers who visit the platform and enjoy content created by content producers. Therefore, major platforms provide incentives for content producers to encourage high-quality content creation. A commonly used incentive is ad revenue sharing. In this paper, we study how such sharing incentives are affected by the nature of competition among various producers, the size of customer base, and the type of customers. We also examine the implications for profits and welfare and extend the analysis to consider the case when the platform allows consumers to directly donate to the producers. Our results show that increased producer competition can lead to higher compensation for the producers, higher content quality, and higher producers’ profits. We also show that allowing consumers to donate to producers can lead to a higher commission rate and better-quality content. However, increased consumer generosity may lead to lower profits for content producers. In addition, we find that asymmetry among producers can sometimes benefit the platform. This paper was accepted by Matthew Shum, marketing.

scholarly journals Pushing the Next Level: Investigating Digital Content Creation in India

2019 ◽  
pp. 152747641986169 ◽  
Author(s):  
Smith Mehta ◽  
D. Bondy Valdovinos Kaye
Keyword(s):  
Digital Media ◽  
Holistic Approach ◽  
Digital Content ◽  
Future Research ◽  
Online Content ◽  
Content Creation ◽  
Professional Activities ◽  
The Past ◽  
Depth Interviews ◽  
Export Product

Film, television, and music form a major domestic and export product in India. Whereas, in the past, content production has been restricted to professional producers, digital media platforms have drastically altered the landscape of content production in India. Through in-depth interviews of ten online content creators, the article describes motivations of online content creation in India. Discussion themes include professional activities, identity construction of creators, and quasi-corporate structures that are taking root in the democratized digital spaces in India. In doing so, the article challenges the notion of creators on social media as mere “amateurs” or “UGC” (user-generated content). Conclusions from this study suggest future research should take a more holistic approach to studying online content creators rather than classifying creators on the basis of platform affordances.

Understanding the complementary nature of paid and volunteer crowds for content creation

2020 ◽  
pp. 37
Author(s):  
Claudia Flores-Saviaga ◽  
Ricardo Granados ◽  
Liliana Savage ◽  
Lizbeth Escobedo ◽  
Saiph Savage
Keyword(s):  
Real World ◽  
Limited Resource ◽  
Cost Effective ◽  
High Quality ◽  
Power Cost ◽  
Non Profit ◽  
Content Creation ◽  
Online Study ◽  
Complementary Nature ◽  
Different Populations

Crowdsourced content creation like articles or slogans can be powered by crowds of volunteers or workers from paid task markets. Volunteers often have expertise and are intrinsically motivated, but are a limited resource, and are not always reliably available. On the other hand, paid crowd workers are reliably available, can be guided to produce high-quality content, but cost money. How can these different populations of crowd workers be leveraged together to power cost-effective yet high-quality crowd-powered content-creation systems? To answer this question, we need to understand the strengths and weaknesses of each. We conducted an online study where we hired paid crowd workers and recruited volunteers from social media to complete three content creation tasks for three real-world non-profit organizations that focus on empowering women. These tasks ranged in complexity from simply generating keywords or slogans to creating a draft biographical article. Our results show that paid crowds completed work and structured content following editorial guidelines more effectively. However, volunteer crowds provide content that is more original. Based on the findings, we suggest that crowd-powered content-creation systems could gain the best of both worlds by leveraging volunteers to scaffold the direction that original content should take; while having paid crowd workers structure content and prepare it for real world use.

Digital content creation: an emerging role for librarians

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Omorodion Okuonghae
Keyword(s):  
Design Methodology ◽  
Industrial Revolution ◽  
Information Services ◽  
Digital Content ◽  
User Engagement ◽  
Content Type ◽  
Content Creation ◽  
High User ◽  
Fourth Industrial Revolution ◽  
Content Marketing

Purpose The increasing importance of digital content creation in relation to content marketing and promotion of library and information services in the Fourth Industrial Revolution (4IR) has attracted global attention. Thus, the purpose of this study is to theoretically examine librarians’ role in the creation of digital content in the 4IR. Design/methodology/approach This study used the review method to theoretically examine the nexus between digital content creation and librarians’ role in the 4IR. Findings This study showed that librarians are well positioned to become professional digital content creation, as they already possess the basic skills needed to create effective content for high user engagement. Originality/value This study seeks to pioneer a new area of focus by linking librarians’ skills to digital content creation skills and making a case for librarians as the perfect digital content creator.

scholarly journals Faktor Nasabah Memilih BMT Mandiri Sejahtera Gresik

2015 ◽  
Vol 2 (8) ◽  
pp. 614
Author(s):  
Syukron Makmun ◽  
Ririn Tri Ratnasari
Keyword(s):  
Factor Analysis ◽  
Customer Service ◽  
Quantitative Method ◽  
Central Office ◽  
Sampling Technique ◽  
Revenue Sharing ◽  
Marketing Strategies ◽  
Administrative Cost ◽  
Customer Base ◽  
Written Test

This research is set to determine the factors that influence the customer in choosing BMT Mandiri Sejahtera Gresik which has a customer base of more than twenty thousand. This study uses a quantitative method with exploratory factor analysis. Characteristics of the population in this study is the customer BMT Mandiri Sejahtera. The number of samples at the time of the interview written test prelemenery test as 9 respondents, and to main test as many as 85 respondents. Sampling technique used was purposive sampling where the sample is taken from the customer BMT Mandiri Sejahtera Karangcangkring Central Office. Based on the results of the study indicate that there are six factors that affect the customer's decision choosing BMT Mandiri Sejahtera. Six such factors as a result of reduction of the processing of factor analysis. These six factors are named by a factor of revenue sharing, religiosity factors, factors of marketing strategies, factors saving gift, factor customer service, and the administrative cost factor.

scholarly journals Women's Participation in the Australian Digital Content Industry

2014 ◽  
pp. 125-142
Author(s):  
Anitza Geneve
Keyword(s):  
Agency Theory ◽  
Empirical Data ◽  
Causal Effect ◽  
Digital Content ◽  
Women's Participation ◽  
Digital Content Industry ◽  
Australian Case ◽  
The Rich ◽  
Insight Into

There is a need to understand the phenomenon of women's under-representation in the Australian Digital Content Industry (DCI) workforce. This chapter presents the findings from an Australian case study where both women working in the industry and industry stakeholders were interviewed for their insight into the influences on women's participation. The rich empirical data and findings from the case study are interpreted using the Acts of Agency theory—an original theory by the author of this chapter. As the chapter reveals there are five ‘Acts of Agency' (containing 10 agent-driven mechanisms) identified as influencing women's participation. Agent-driven mechanisms recognise the causal effect of people themselves; that is, the role individuals play in their participation.

The Digital Production Gap in the Algorithmic Era

2021 ◽  
Author(s):  
Jen Schradie ◽  
Liam Bekirsky
Keyword(s):  
Digital Technology ◽  
Digital Content ◽  
Ruling Class ◽  
Digital Inequality ◽  
Content Creation ◽  
Marginalized Communities ◽  
Digital Production ◽  
History Of ◽  
The Media ◽  
Means Of Production

As the volume of digital content continues to grow exponentially, whose voices dominate online becomes more salient. Democracy is at stake in the competition for an audience in the online commons. Digital technology was supposed to overcome the media dominance of the elite with a broader array of voices, but social class is one of the most reliable predictors of digital content production, interacting with both racialized and gendered inequalities. Yet analyzing this form of digital inequality requires a theoretical framework of who controls the digital means of production, not simply a linear model of bridging the gap with more access or skills. This chapter examines digital power relations by tracing the history of online content production inequalities over time, showing how the increasing grip by the ruling class, corporations, and governments – in the wake of algorithms and artificial intelligence – makes it increasingly difficult for everyday people to be heard online. While most marginalized communities never got a fair shot because of constraints over resources in the early and more open web, in the algorithmic era this is even more of an uphill battle. The grip that platforms and their owners have over content creation—and especially distribution—makes it vital to theorize this broader concept of the digital means of production.

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