An Investigation of the Antecedents to Marketing Mix Strategy Implementation

Introduction to The Problem: Been established for 282 years (2019), Pondok Pesantren Sidogiri was one of the oldest Islamic educational institutions in Indonesia. With its approximately 11,000 students, the institution was potentially economic to develop. The development effort was started in 1961 by establishing Koperasi Pondok Pesantren which focused on how to fulfill its students’ needs. Kopontren Sidogiri was currently the main actor in a minimarket business competition in East Java. With its trading activities earning IDR 1 trillion per year, Kopontren Sidogiri could give a welfare impact to the community and Pondok Pesantren Sidogiri.Purpose/Objective Study: The research aims to examine Kopontren Sidogiri’s operational description and marketing-mix implementation in retail business in the 4.0 era.Design/Methodology/Approach: The research was conducted using a qualitative method. According to the theme of the discussion, this research was field research. The research was a descriptive case study performed at Koperasi Pondok Pesantren Sidogiri. Sampling was conducted using a purposive sampling technique. The research sample consisted of a steering committee, managers, staff, and experts. The secondary data were collected from several findings relevant to this study. Data validity was tested using a triangulation technique.Findings: Strategies implemented included marketing mix (4Ps) i.e. product, place, price, and promotion. The achievement gave an inclusive and modern image to Koperasi Pesantren. Meanwhile, place strengthening was by building Toko Basmalah in the areas where alumni of Pondok Pesantren Sidogiri lived, creating loyal market targets. Moreover, price strengthening was by using a retail price in a product sale, encouraging the sale, and making effective profits. The promotion was by branding Pondok Pesantren Sidogiri, creating customers’ trust, and spreading positive information about Minimarket Basmallah to people (word of mouth).

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PENGARUH LINGKUNGAN KERJA DAN PENGEMBANGAN KARIR TERHADAP KINERJA KARYAWAN PT ASTRA OTOPARTS TBK DIVISI SSC (Shared Service Centre)

Jurnal Manajemen Bisnis Krisnadwipayana ◽

10.35137/jmbk.v9i1.519 ◽

2021 ◽

Vol 9 (1) ◽

Author(s):

Dian Anggraeni ◽

Eddy Sanusi S

Keyword(s):

Career Development ◽

Data Collection ◽

Work Environment ◽

Employee Performance ◽

Field Research ◽

Secondary Data ◽

Sampling Technique ◽

Service Center ◽

Shared Service ◽

Data Collection Technique

The research objective was to determine the effect of work environment and career development on employee performance of PT. Astra Otoparts Tbk Division SSC (Shared Service Center). The research method, in this study using primary and secondary data sources, where the data collection is done by field research and library research. Respondents in this study were all employees of PT. Astra Otoparts Tbk Division SSC (Shared Service Center) as many as 72 respondents using the slovin technique with a tolerance level of 5 percent. The data collection technique used a questionnaire and the sampling technique used random sampling. The results of the study have an effect both partially and simultaneously on work environment and career development on employee performance at PT. Astra Otoparts Tbk Division SSC (Shared Service Center).

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Pengaruh Sistem Informasi Akuntansi Terhadap Kelebihan Bayar Pajak

Jurnal Ilmiah Akuntansi Kesatuan ◽

10.37641/jiakes.v9i1.438 ◽

2021 ◽

Vol 9 (1) ◽

pp. 41-50

Author(s):

Ririn Miptha Nuryana ◽

Decky Hendarsyah

Keyword(s):

Asset Management ◽

Secondary Data ◽

Sampling Technique ◽

Study Data ◽

Coefficient Of Determination ◽

Linear Regression Method ◽

Literature Study ◽

Accounting Information System ◽

Quantitative Descriptive ◽

Descriptive Method

The awareness of taxpayers in paying taxes is very necessary because development in Indonesia requires very large funds, one source of government funds is revenue from the taxation sector so that state revenue can be met and development can continue. This study aims to complement the shortcomings of existing studies and to analyze the effect of the accounting information system (AIS) on tax overpayment (TOP) at the regional financial and asset management agency (RFAMA) of Bengkalis Regency. This study uses a quantitative descriptive method with primary and secondary data sources. The total population at the office of the RFAMA of Bengkalis Regency was 260 people. The sampling technique used purposive sampling, to obtain a sample of 30 people. Data collection techniques using questionnaires, interviews, documentation and literature study. Data analysis using are simple linear regression method, hypothesis testing and coefficient of determination. The results of this study indicate that the AIS have a significant effect on TOP at the RFAMA of Bengkalis Regency. This study can contribute to the office of the RFAMA of Bengkalis Regency in implementing an AIS and minimizing the occurrence of TOP.

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Analysis of Sharia Marketing Strategies in Dealing with Business Competition in Semarang Rabbani Store

Open Access Indonesia Journal of Social Sciences ◽

10.37275/oaijss.v3i1.24 ◽

2020 ◽

Vol 3 (1) ◽

pp. 27-41

Author(s):

Ria Resti Ridhawati

Keyword(s):

Business Strategy ◽

Distribution Channel ◽

Field Research ◽

Secondary Data ◽

Marketing Mix ◽

Primary Data ◽

Marketing Theory ◽

Competitive Strategies ◽

Differentiation Strategy ◽

New Business

ABSTRACT Sharia marketing is spiritual marketing which views competitors as not enemies, but equal partner who are able to spur creativity and innovation of the company. Rabbani Store is one of the first and the largest instant veil company in Indonesia by Issuing a reliable product in the form of an instant veil and other products that have also been developed, namely Muslim Fashion including Kemko, Tunic, Castles and other equipment such as ciput or inner hoods and accessories. Many new business people, the threat of substitute products, which brings new capacity that offers fashion products that are more fashionable. This research is a type of field research using two types of data sources, namely primary data and secondary data obtained using interviews and documentation. After the data is collected, the data is then analyzed using a qualitative descriptive approach. The results of this study state that marketing is carried out by Rabbani store in broad terms in accordance with sharia marketing theory which includes the characteristics of sharia marketing, the principles and practices of Rasulullah’s marketing. And applied in the marketing mix (marketing mix) which consists of four elements, namely the distribution channel (place), products or services (products), price (price) and promotion (promotion). From the analysis of competitive strategies carried out by Rabbani Stores in the face of increasingly, fierce business competition, the business strategy proposed by Michael Porter’s called The Porter’s Competitive Strategic namely differentiation strategy. So that the Rabbani Store when ink was still a leader in Muslim fashion

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KEPUASAN NASABAH DITINJAU DARI KUALITAS PELAYANAN, REPUTASI PERUSAHAAN, DAN PERSEPSI KLAIM NASABAH (STUDI PADA KC AJAB BUMIPUTERA 1912 SURAKARTA)

JURNAL ILMIAH EDUNOMIKA ◽

10.29040/jie.v4i01.852 ◽

2020 ◽

Vol 4 (01) ◽

Author(s):

Yolanda Cahya Utami ◽

Sri Hartono ◽

Eny Kustiyah

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Random Sampling ◽

Secondary Data ◽

Sampling Technique ◽

Study Data ◽

Primary Data ◽

Literature Study ◽

Company Reputation ◽

Quantitative Descriptive

The purpose of this study is to determine whether there is a significant influence between the variable quality of service, company reputation, and customer claims perception and customer satisfaction. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing customer satisfaction at KC AJB Bumiputera 1912 Surakarta. The method used is a method based on quantitative descriptive, where the sampling technique uses Random Sampling, which is a random sampling technique, regardless of the level contained in the population. The data used are primary data and secondary data with data collection techniques: questionnaires, observations, interviews, and literature study. Data analysis techniques in this study used multiple linear, determination test (R2), F test, and t test. The results of the study can be concluded that: 1) There is an effect of service quality, company reputation, and simultaneous perception of customer claims on customer satisfaction at KC AJB Bumiputera 1912 Surakarta, 2) There is an influence of service quality on customer satisfaction at KC AJB Bumiputera 1912 Surakarta Batik in the City of Solo, 3) There is an influence of company reputation on customer satisfaction in KC AJB Bumiputera 1912 Surakarta, 4) There is an influence of customer perception perceptions of customer satisfaction on KC AJB Bumiputera 1912 Surakarta. Keywords: Service Quality, Company Reputation, Customer Claim Perception, and Customer Satisfaction

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PENERAPAN PEDOMAN PERILAKU HIDUP BARU DALAM PENCEGAHAN DAN PENGENDALIAN COVID-19 DI KOTA PEKANBARU

Journal Publicuho ◽

10.35817/jpu.v4i2.17674 ◽

2021 ◽

Vol 4 (2) ◽

pp. 259

Author(s):

Nurrahmad Pebriansyah ◽

Febri Yuliani ◽

Adianto Adianto

Keyword(s):

Prevention And Control ◽

Municipal Government ◽

Secondary Data ◽

Sampling Technique ◽

Study Data ◽

Primary Data ◽

Literature Study ◽

And Control ◽

Life Behavior ◽

Selection Of

The purpose of this study is to explain how the municipal government of Pekanbaru provides guidelines that should be carried out by the community in carrying out activities in Pekanbaru. This research uses qualitative research methods. The selection of research informants used perposive sampling technique. Primary data collection from interviews, while secondary data from documentation and literature study. Data analysis using an interactive model. The results showed that the application of new life behavior guidelines based on the Mayor of Pekanbaru regulation number 104 of 2020 concerning guidelines for new productive and safe lives in the prevention and control of Coronavirus Desease 2019 (Covid-19) in Pekanbaru has paid attention to the lives of its people, it can be seen from its existence. Guidelines for carrying out activities and activities during the Covid-19 pandemic. However, there is still an increase in positive cases of Covid-19 due to people who do not comply with applicable policies. For this reason, the municipal government of Pekanbaru needs to reaffirm people who commit violations so that they can comply with health protocols, especially in crowded places.

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The Performance of Service Marketing Mix Towards Decision in Continuing Education at SMK Lugina Rancaekek, District of Bandung, West Java

International Journal of Engineering & Technology ◽

10.14419/ijet.v7i4.34.25294 ◽

2018 ◽

Vol 7 (4.34) ◽

pp. 281

Author(s):

Mariana Rachmawati ◽

Mohd Haizam Mohd Saudi ◽

R. Adjeng Mariana ◽

Tezza Adriansyah Anwar

Keyword(s):

Continuing Education ◽

Secondary Data ◽

Service Marketing ◽

Sampling Technique ◽

Marketing Mix ◽

Primary Data ◽

Product Price ◽

Physical Evidence ◽

Place Promotion ◽

Questionnaire Method

This paper study on the effect of service marketing mix performance consisting of product, price, place, promotion, people, physical evidence, and process to decision in continuing education at SMK Lugina Rancaekek District of Bandung. The method used is quantitative method with descriptive approach. It used primary data and secondary data. This study was conducted in a field of education with population of all students of class X in SMK Lugina Rancaekek. Sample determination technique used is non-probability sampling technique with purposive sampling approach, which become sample in this research is class X student at SMK Lugina Rancaekek, that is 74 people. Data collection technique is done by questionnaire method, interview, observation, and documentation. Based on the results of study, with multiple regression analysis obtained value of 21,733. While, the correlation coefficient analysis is 0,607. The amount of influence of service marketing mix performance to decision in continuing education equal to 36,2% and the rest 63,8% influenced by other variable not examined in this study. T test results obtained t value arithmetic on product variables 2,516, price 2,618, place 2,565, promotion 1,999, people 2,577, physical evidence 2,066, and process 2,470 bigger than t table that is 1,9966, then Ha accepted and Ho rejected. Thus, it can be concluded that product variables, price, place, promotion, people, physical evidence, and process affect the decision in education in SMK Lugina Rancaekek.

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BAURAN PEMASARAN KERAJINAN CENDERAMATA BERBAHAN BAKU BAMBU BATIK (Studi Kasus Pada UD. Betris di Kelurahan Meras Kecamatan Bunaken Kota Manado)

AGRI-SOSIOEKONOMI ◽

10.35791/agrsosek.14.1.2018.19287 ◽

2018 ◽

Vol 14 (1) ◽

pp. 247

Author(s):

Gita Syahfitri Labatjo ◽

Agnes E. Loho ◽

Lyndon R. J. Pangemanan

Keyword(s):

Data Analysis ◽

Research Method ◽

Descriptive Analysis ◽

Secondary Data ◽

Marketing Mix ◽

Study Data ◽

Primary Data ◽

Case Study Data

This study aims to determine the marketing mix on UD.Betris. The research was conducted in November 2017 until January of 2018. The research method used is case study. Data used in this research are primary data and secondary data. The method of data analysis used is descriptive analysis that describes the implementation of marketing mix of Bamboo Batik Handicraft in Meras Village, Bunakaen Sub-district, Manado City. The result of the research concludes that marketing mix in general have good application in UD. Betris. Based on four aspects, only one aspect is a place that is not well implemented in UD. Betris because the place is not strategic yet.

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OPTIMALISASI WAKAF MARKET MELALUI PENGEMBANGAN GO WAKAF (STUDI PADA MINIMARKET “AL-KHAIBAR” MALANG)

El Dinar ◽

10.18860/ed.v5i2.5235 ◽

2018 ◽

Vol 5 (2) ◽

pp. 1

Author(s):

Egi Agutian R.S ◽

Hayyu Afuw ◽

Yulinda Nordiana M.A.S

Keyword(s):

Descriptive Analysis ◽

Field Research ◽

Secondary Data ◽

Research Field ◽

Development Effort ◽

Target Market ◽

Market Expansion ◽

Current State ◽

Potential Development ◽

The Right

Muslims in Indonesia are the most major element. With a population of 254.9 million, Indonesia is the country with the largest number of Muslims in the world. Based on data from the Central Bureau of Statistics 2015, the number of Muslims in Indonesia is about 87%. But not optimally run the function of the mosque as a central activity of Muslims both in mahdhah worship and ghair mahdhah. In order to realize the function, the potential development of Islamic philanthropy in the mosque becomes the right choice one of them is the development of productive waqf in the form of wakaf market. Wakaf market Al-Khaibar Malang is an access for people to simplify the system of sale and purchase based on the mosque. However, market managed wakaf needs to adjust the current state of digital-based. Therefore, Al-Khaibar market wakaf need to develop vehicle waqf to be the target market expansion. The purpose of this research is Knowing Capital and Development of productive waqf mini market Al-Khaibar and provide innovative development of productive waqf mini market Al-Khaibar. The type of research used in this study is empirical research (field research). data collection methods that researchers use is by interview and documentation and secondary data that other litelatur relevant to the research material. Data analysis method used in this research is descriptive analysis. The results obtained, Minimarket Al-Khaibar has a policy of implementation of productive endowments include the percentage of installment repayment minimal mini capital to be returned and allocation of funds productive endowments. Nadzir reward is intensive alaih. The minimarket manager consists of managers and employees. Employment recruitment is preferred from surrounding communities and people in need of employment, prospective workers register with application letter, following interview selection by manager. Also establishing partners with distributors like Unilever and the location of minimarkets adjacent to the mosque is very strategic in the development effort Go Wakaf. So that the mosque is really central to the activities of Muslims, especially in the field of independent economy.

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Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kue Lapis Legit Di Le Gita Cakes Pontianak

JURNAL MANAJEMEN MOTIVASI ◽

10.29406/jmm.v11i1.56 ◽

2016 ◽

Vol 11 (1) ◽

pp. 595

Author(s):

Hendi Efendi

Keyword(s):

Data Collection ◽

Survey Research ◽

Secondary Data ◽

Sampling Technique ◽

Marketing Mix ◽

Research Data ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Layer Cake ◽

Simple Regression

The research objective was to determine the effect of the marketing mix to purchasing decision Lapis Legit cake at Le Gita Cakes Pontianak. This type of research used in this study is a survey research. Data collection using questionnaires, observation, and secondary data. A sample of 100 respondents selected from the population coming from all consumers who buy legit layer cake at Le Gita Cakes. The sampling technique uses accidental sampling. Analysis of data using simple regression with the variables of the marketing mix (X) and the purchase decision (Y). The results showed that the regression equation is Y = 0.825 + 0.759 X. The coefficient of determination (R2) was 0.543 and the correlation coefficient (R) is equal to 0.737 or very strong, and F count larger than F table (116.216> 2.473) so it can be concluded that the regression model can be used to predict the marketing mix.

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MEDIA SOSIAL DAN PENGARUHNYA TERHADAP AKHLAK MAHASISWA DI KOTA METRO

Ath Thariq Jurnal Dakwah dan Komunikasi ◽

10.32332/ath_thariq.v1i02.794 ◽

2017 ◽

Vol 1 (2) ◽

pp. 131

Author(s):

Aprina Chintya ◽

Latifatul Khoiriyah

Keyword(s):

Social Media ◽

Data Analysis ◽

Negative Impact ◽

Positive Impact ◽

Field Research ◽

Secondary Data ◽

Study Data ◽

Primary Data ◽

Literature Study ◽

Data Source

Social media on the one hand brings a positive impact for students. But, on the other hand, it’s brings a negative impact if users are not selective and wise in use it. Abuse of the use of social media causes the decline of morals on the students. This study aims to see the influence of social media on morality students in Metro City. This research is field research, conducted at State Islamic Institute (IAIN) Metro, Ma'arif Institute of Islam (IAIM) Nahdatul Ulama Metro and Muhamadiyah Metro University. Primary data source is done by interview to student and secondary data source obtained by conducting literature study. Data analysis is done from the beginning to the end of the research with triangulation of data. Furthermore, data analysis results are described in the discussion. The result show that the high intensity of social media users (social networking) on students in Metro City affect the morals of students, both the influence of negative and negative. Therefore, students must be selective and wise in order to utilize social media only for positive things.

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