scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Kue Lapis Legit Di Le Gita Cakes Pontianak

2016 ◽  
Vol 11 (1) ◽  
pp. 595
Author(s):  
Hendi Efendi

The research objective was to determine the effect of the marketing mix to purchasing decision Lapis Legit cake at Le Gita Cakes Pontianak. This type of research used in this study is a survey research. Data collection using questionnaires, observation, and secondary data. A sample of 100 respondents selected from the population coming from all consumers who buy legit layer cake at Le Gita Cakes. The sampling technique uses accidental sampling. Analysis of data using simple regression with the variables of the marketing mix (X)  and the purchase decision (Y). The results showed that the regression equation is Y = 0.825 + 0.759 X. The coefficient of determination (R2) was 0.543 and the correlation coefficient (R) is equal to 0.737 or very strong, and F count larger than F table (116.216> 2.473)  so it can be concluded that the regression model can be used to predict the marketing mix.

2018 ◽  
Vol 8 (1) ◽  
pp. 71
Author(s):  
Fadhilah Amelinda ◽  
Nur Suci I Mei Murni

This study aims to determine the effect of leverage, liquidity, fi xed assets intensity, and fi rm size on the revaluation of fi xed assets. The population of this study is manufacturing sector companies in Indonesia. The research samples are manufacturing companies listed on the Indonesia Stock Exchange in 2014 - 2017. Sampling technique is conducted using purposive sampling method. The data used are secondary data. The research data include fi nancial statements of manufacturing companies listed on the Indonesia Stock Exchange (IDX) obtained from ww.idx.co.id in 2014-2017. The data collection strategy in this study is the archive strategy, that is, the data collection derived from existing records or databases. Data analysis is done using logistic regression analysis. The results of this study show that the variables of leverage, liquidity, and fi xed assets intensity have no effect on the company’s decision to carry out fi xed assets revaluation, while the variable of fi rm size has an effect on the company’s decision to carry out fixed assets revaluation.


2020 ◽  
Vol 3 (2) ◽  
pp. 291-298
Author(s):  
Mega Romauly Tampubolon ◽  
◽  
Sumaizar Sumaizar ◽  

he development of the times is growing rapidly marked by increasingly sophisticated technology. The formulation of the problem in this study is how the influence of prices on purchasing decisions with taste as an intervening variable. This research aims to determine the price of purchasingdecisions with taste as an intervening variable. The research design used by the author is field research, where the research was conducted at the Pematangsiantar Horas Jaya Regional Corporation, the population that is the Sword in the Horas Market in theHoras Regional Company. The sampling technique uses purposive sampling with the criteria of shoe traders as a research sample of 56 traders. Data analysis techniques using simple regression, hypothesis testing, coefficient of determination, and path analysis. The results of the study showed that the price had a positive and significant influence on purchasing decisions in the Regional Corporation of Horas Jaya, Pematangsiantar City, and taste was an intervening variable, or by adding a variable of tastes the price effect on purchasing decisions was higher.Keywords: Price, Taste, Purchase Decision


2019 ◽  
Vol 2 (2) ◽  
pp. 112
Author(s):  
Muhamad Ardi Nupi Hasyim ◽  
Heri Nugraha ◽  
Eka Setiajatnika ◽  
Fitriana Dewi Sumaryana

This article aims to determine the development of cooperatives in West Java at present, projections of the development of cooperatives in West Java in 2019 and the contribution of cooperatives to the economy of West Java.  The research methods used are explanatory research, data collection conducted by surveys, interviews, observations, and FGD and using a simple regression analysis approach of secondary data sourced from BPS, Kemenkop , Dinas KUKM West Java province. The results of the study show that the condition of cooperatives in terms of quantity in West Java can now be said to deteriorate. Inactive cooperatives are far more than active cooperatives. Whereas in previous years, namely in 2015-2017 active cooperatives dominated more than inactive cooperatives and West Java cooperative contributions to state revenues were still relatively small.


2016 ◽  
Vol 10 (3) ◽  
pp. 458
Author(s):  
Sulaiman 01

This study aims to determine the effect of the marketing mix in the customer's decision to save the savings mudharobah at BMT Mujahidin KSP Pontianak. This research uses descriptive method with data collection using observation, interviews, and questionnaires. Samples used as many as 100 people with a simple random sampling technique, the  variables used in this research consists of the marketing mix (X) and consumer decision (Y). Results from this study showed that the marketing mix (X) significantly affects the decision of choosing members savings products mudharobah at KSP BMT Mujahidin (Y) with t-count is 25.485 and the value of Adjusted R Square is equal to 0.869. From the 0.932 correlation value which shows the influence of both variables between the marketing mix decisions are categorized as very strong consumer. As for the value of the coefficient of determination (KD) that is obtained is 0.869 which can be interpreted to mean that the variable X has the effect of 0.869 against the decision of choosing members savings products mudharobah at KSP BMT Mujahideen and 0.131 influenced by outside marketing mix.


2016 ◽  
Vol 10 (3) ◽  
pp. 418
Author(s):  
Endika Pratama

This study examines the effect of the marketing mix to the decision to use members of Musharaka financing products at BMT UGT Sidogiri Capem Seruni Pontianak. This type of research is descriptive method, data collection techniques used were questionnaires, interviews, observation, and documentation. The study population was all the members who use the product Musharaka financing. The sample of 100 respondents drawn through a non-probability sampling technique, with a sample size of 100 people. The analysis tool is Regression Simple Linear, Correlation, Determination and Test F. Regression analysis yields the equation Y = 1.399 + 0,605X. From the results of correlation (R) obtained at 0.421. This value can be interpreted that the influence of marketing mix to decision of selectingmembers Musharaka financing products at BMT UGT Sidogiri Capem Seruni Kota Pontianak is a strong positive. The value of the coefficient of determination (KD) obtained was 0.178%. From these test results that the marketing mix is significantly have influence on the consumer decisions, and these test results that the marketing mix is significantly have influence on the decision of members. Test regression modelscalculated F value of 21.159 with a significance value (sig) of 0.000, meaning that the value of significance (sig) is much smaller than 0.05.


Author(s):  
Lukman Yunus ◽  
Munirwan Zani

This study aims to determine the income and feasibility of peanut farming in Central Buton District. The research was conducted in Central Buton District in March - April 2020. The research population was 60 peanut farmers in Central Buton District. The sampling technique used was the census method, which was by taking the entire population as the research sample. Types and sources of research data were primary data and secondary data. Research data collection techniques used were direct interviews and literature studies. Research variables included were costs, fixed costs, total costs, prices, production, and revenues. The data were analyzed using the analysis of income and R/C ratio analysis. The results showed that peanut farming income in Central Buton District was IDR 702.548/season. Meanwhile, the R/C ratio coefficient was 3, which means that the peanut farming in Central Buton District is financially feasible to develop.


2019 ◽  
Vol 3 (1) ◽  
pp. 31-41
Author(s):  
Sri Sudiarti

The objectives of this research are to know and to analyze about the effect of Continuous Improvement on the performance of employees at PT. Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya. Research method which applied in this research is survey research method, while data collecting technique is done by through questionaire. Sampling technique applies sample is accidental sampling technique and the size sample is 55 respondents. Data analysis techniques used in the study is simple regression technique, analysis of the coefficient of determination  and t test. The results showed that the Continuous Improvement  including both criteria, including employee performance criteria, as well as Continuous Improvement  has a positive influence on employee performance of 76,4% in PT . Rentang Buana Niagamakmur (PT.RBN) Tasikmalaya.


2021 ◽  
Vol 9 (1) ◽  
Author(s):  
Dian Anggraeni ◽  
Eddy Sanusi S

<em>The research objective was to determine the effect of work environment and career development on employee performance of PT. Astra Otoparts Tbk Division SSC (Shared Service Center). The research method, in this study using primary and secondary data sources, where the data collection is done by field research and library research. Respondents in this study were all employees of PT. Astra Otoparts Tbk Division SSC (Shared Service Center) as many as 72 respondents using the slovin technique with a tolerance level of 5 percent. The data collection technique used a questionnaire and the sampling technique used random sampling. The results of the study have an effect both partially and simultaneously on work environment and career development on employee performance at PT. Astra Otoparts Tbk Division SSC (Shared Service Center).</em>


2018 ◽  
Vol 1 (3) ◽  
pp. 46-53
Author(s):  
Syaflir Syaflir

    The result of observation shows that the students' understanding of physics science subject is still low. Many teachers still use conventional methods. Students just listen and take notes. Therefore, the use of appropriate and varied learning models is expected to help students in understanding a concept. One alternative of physics learning that can help students understand the concept is through pictorial riddle learning method. This pictorial riddle learning method uses a riddle of drawings on a whiteboard, poster or projected from a transparency then the teacher asks questions relating to the riddle. The purpose of this study is to determine the extent of the influence of pictorial riddle learning method on the understanding of physics concepts class IX students semester 1 SMP Negeri 2 Painan 2015/2016 academic year. Sampling is done by simple random sampling technique. The research population is all students of class IX SMP Negeri 2 Painan. The sample used is class IX-2 as experiment class and IX-3 as control class. The variable in this research is the students' concept understanding on the magnetism materials, with the experimental control group design pre test post test. Data retrieval is done through the test in the form of free description and analyzed using simple regression analysis, coefficient of determination and test of significance in microsoft excel. The results of data analysis showed the relationship between variables expressed in a simple regression equation Y = 51.99 + 0.4286. The value of correlation coefficient 0,5787 with enough criterion (0,5 <r <0,8) value 0,3348 and coefficient of determination equal to 33,5% and> (3,175> 2,015) at significance level 5%, which mean study pictorial Riddle method effect of 33.5% on the understanding of student physics concepts. Thus it can be concluded that there is a positive influence and quite significant method of learning pictorial riddle on the understanding of students' concepts on magnetism materials.    


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Siska Audina Bambang Siswanto

This study was conducted to examine the effect of Return on Equity, Debt to Equity Ratio and Total Asset Turnover on stock returns in manufacturing companies listed on the IDX for the 2014-2018 period. The population in this study were 143 manufacturing companies for the 2014-2018 period. The sampling method used was purposive sampling technique and the selected sample met the criteria of 40 companies so that the data used was 200. This study used secondary data and the analysis method used was the classical assumption test, multiple linear regression, t test, f test and coefficient of determination. . Based on the results of data analysis, it can be concluded that the ROE variable has a positive and significant effect on stock returns, the DER variable has a positive and insignificant effect on stock returns, the TATO variable has a positive and insignificant effect on stock returns. There is a significant influence of the ROE, DER and TATO variables simultaneously on Stock Return.


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