scholarly journals Customer Superstitions in the Accommodation Industry: A Demographic Analysis

2021 ◽  
Vol 3 (1-2) ◽  
pp. 134-147
Author(s):  
Lee Keng Ng ◽  
Tammy Wee

This research project focussed on the topic of superstitions which is widely prevalent but under-explored. Specifically, this study examined the effects of demographical variables (namely, gender, age, education, income, and religion) on 18 superstitious behaviours. An online survey was distributed using two non-probability sampling techniques: snowballing and voluntary response sampling. The data collection was done through known contacts and on a social media platform within online communities. The survey was open to participants who were at least 18 years old and fitted the other criterion of being guests at hotels, hostels, Airbnb, etc. A total of 126 usable responses was collected and analysed. Descriptive statistics and MANOVA results indicated that demographical variables did not have much effect on superstitious behaviours. Furthermore, the extent of superstitious behavioural displays was also not varied among respondents with different demographical profiles. In a challenging business landscape, it is relevant and important for the accommodation industry to have heightened awareness about guests’ superstitions. Such knowledge can aid the operators in exhibiting extra cultural sensitivity and gracious respect towards their guests, generating more satisfaction and building loyalty.

2018 ◽  
Vol I (I) ◽  
pp. 32-39
Author(s):  
Soha Afzal

It is a significant problem of todays life that social media is all around us and we are addicted to it. On the other hand Social media Platform Promote fake personalities. Some people with diplomatic and fake mind-set use social media apps as a profession just for earning and fame.89.7% respondents say that fake personalities post vulgar content on social media apps. 84.6% said that they are spreading vulgarity which is affecting society negatively. Online survey is done to get results and 92.3% people think that diplomatic personalities are not playing any important or useful part in society. Other results according to this question are also concerning as according to 79.5% people, society do not follow them in real life matters and do not respect them. Both men and women were targeted for survey and it is concluded that diplomatic personalities should be banned or stopped posting such harmful content.


2019 ◽  
Vol 4 (2) ◽  
pp. 317
Author(s):  
Faizatun Khasanah

Da'wa in the era of the industrial revolution 4.0 experienced significant development. This can be seen from the rise of da’wa on Youtube, Instagram, Twitter, Facebook, and other social media platform. In the other hand, today's da'wa faces challenges such as the degradation of the preaching message content. As a preacher in his time, Gus Dur had an important method of preaching to be explored and replicated. Gus Dur's da'wa who shared peace and pluralism became a special characteristic. This study wants to answer question of how the Gus Dur da’wa method and its relevance to the era of the industrial revolution 4.0. This research used a literature study approach. This research found three methods of Gus Dur’s preaching. First, the written preaching. Second, the verbal preaching. Third, preaching in action. The three methods are relevant to use in the era of industrial revolution 4.0 which characterized the massive use of digital lines to preach.         


2021 ◽  
Vol 5 (Supplement_2) ◽  
pp. 120-120
Author(s):  
Malik Ellington ◽  
Jeneene Connelly ◽  
Priscilla Clayton ◽  
Christina Collazo-Velazquez ◽  
Yaisli Lorenzo ◽  
...  

Abstract Objectives To analyze the effectiveness of social media for recruitment compared to traditional methods, to calculate an average impression/reach to participant recruitment ratio from social media, and to identify the social media platforms most effective in recruiting study participants. Methods Studies within any date of publication were identified from 5 databases and included if any social media platform was used for the recruitment of participants of all age groups and if studies were linked to nutrition, obesity and physical activity. Studies without results on number of participants recruited using social media or those targeting participants with chronic conditions were excluded. Results 173 total studies were identified, 54 were duplicates, 61 were removed after initial screening and another 34 were removed after full text review; resulting in 24 studies included in this review. Among studies using both traditional (printed, word of mouth, etc) and social media methods for recruitment, average recruitment was 54% from traditional methods compared to 40% from social media. A total of 14 studies reported data on recruitment cost with an average of $33 per participant (range $0–$258). Average participants recruited via social media to an “in-person” interventional study was 128 (range 8–426), to participate in an online survey 2,739 (range 63–17,069), and for other online delivered interventions 349 (range 3–1242). Regarding advertisement (ad) reach and interaction, 18 studies that reported results showed that 0.73% of those reached by study ads were enrolled and 30.7% of those that interacted with ads were enrolled. The most frequent social media platform used for recruitment was Facebook (97%), followed by Twitter (17%), and Instagram (4%). Conclusions Among studies using both traditional methods and social media, there were less people recruited using social media. While social media was able to reach more potential participants, only one third of those who interacted with ads were enrolled. Many of the studies only required participants to respond to a survey; therefore, more research is needed to identify the effectiveness of using social media for recruiting participants for studies that require a more intense participation. Funding Sources National Institutes of Health – Eunice Kennedy Shriver National Institute of Child Health and Human Development.


2020 ◽  
pp. 204361062096701
Author(s):  
Lidia Marôpo ◽  
Raiana de Carvalho ◽  
Ana Jorge

This article looks at the social and cultural contexts of children’s experiences of illness, through a particular focus on the context of the Global South and the role of the social media platform YouTube in children’s culture. It takes a socio-constructivist approach to discuss the case of CarecaTV (BaldTV), a Brazilian YouTube channel with more than one million followers created by Lorena Reginato at the age of 12 when she was recovering from brain cancer. In CarecaTV, cancer subjectivity co-exists with and is expressed through digital commercialization. On the one hand, through this process, Lorena Reginato gains agency as she offers an inspirational and credible first-person testimony about cancer during childhood and becomes an emerging cancer activist. On the other, she uses entrepreneurship strategies associated with the digital influencer model of YouTube to promote herself as a (cancer) micro-celebrity, taking the lead in a youthful and playful culture.


Author(s):  
Olipriya Chakraborty

The 7-day experiment was conducted to find out the behavior of people on the social media platform of YouTube. It addressed whether people spend most of their time on YouTube watching education-based videos or entertainment-based videos. It was an experiment using a new method to take a fresh look at existing ideas. The research was conducted to find out the productivity of people on YouTube. Two YouTube channels were formed and a video posted every day and their views, as well as the new number of subscribers, were recorded every 24 hours. One of the channels was education-based while the other was entertainment-based. Finally, it was found out that the education-based channel had gained 4 new subscribers and the total number of views was 32. The entertainment-based channel, on the other hand, had gained 16 subscribers. The total number of views was 237. Thus, it can be effectively concluded that people tend to spend their time watching entertaining videos as opposed to educational videos on YouTube. It means they tend to spend their time less productively.


2020 ◽  
Vol 5 (2) ◽  
pp. 41
Author(s):  
Fitorio Bowo Leksono ◽  
◽  
Toufiq Panji Wisesa

Indonesia as the biggest archipelago country in the world has problem for the implementation of participatory design, especially due to the poor communication infrastructure and the distance between host and users. On the other hand, Indonesia has more than 100 million of internet users. In addition, Indonesian also social media savvy with Facebook, Instagram and Twitter serve as the top 3 social media platform in Indonesia. This study explores the potential of Instagram to serve as Participatory Design tools through experimentation method. The outcome of this study is conclusion that will serve as guideline for any Participatory Design initiative in the future.


2020 ◽  
Author(s):  
Vikesh Kumar ◽  
Mohit Varshney ◽  
Harmandeep Singh ◽  
Amandeep Singh ◽  
Julien S. Baker

Abstract AbstractObjective: The WHO has stressed to regularly monitor the mental health of populations during the COVID-19 pandemic. As a result, we conducted this study to examine anxiety and depression among recovered and recovering COVID-19 patients. Subjects and Methods: An online survey was conducted using a social media platform from 31/05/2020 to 24/06/2020. The study participants were COVID-19 infected individuals who had recovered or still were in the recovery phase from COVID-19. We collected information on demographics, clinical characteristics and physical complications of COVID-19. Anxiety and depressive symptoms were assessed using previously validated tools. Descriptive statistics and logistic regression were applied to analyze the data. Results: 53.4% of respondents reported that they had a fear of getting COVID-19 again. Anxiety and depressive symptoms were present in 71.7% and 97.6% of respondents respectively. Both disorders were present in 71.3% of respondents. The respondents with shorter durations of physical symptoms (< 2 weeks) demonstrated less anxiety (OR = 0.19; 95% CI: 0.05 - 0.67) and depression (OR = 0.03; 95% CI: 0.01 - 0.37). Conclusion: Anxiety and depression appear as common psychological complications in COVID-19 recovering and recovered patients. Longer durations of COVID-19 related physical symptoms were associated with an increased likelihood of anxiety and depression.


2018 ◽  
Author(s):  
Tiernan Cahill ◽  
Blake Wertz ◽  
Qiankun Zhong ◽  
Andrew Parlato ◽  
John Donegan ◽  
...  

BACKGROUND In recent years, there has been a proliferation of third-party online services available to consumers to interpret “raw DNA” from direct-to-consumer (DTC) genetic testing companies. Little is known about who uses these services and the downstream health implications. Identifying this hard-to-reach population of consumers for research raised questions about the most effective recruitment methods to undertake. Past studies have found that online social media survey distribution can be cost effective for targeting hard-to-reach populations [1] yet comparative efficacy information across platforms is limited. OBJECTIVE The present study set out to identify the most effective online strategies to identify and recruit the target population of direct to consumer genetics testing (DTC-GT) users who also made use of third-party interpretation services to analyze their raw genetic data. Online survey recruitment methods varying by social media platform and advertising method were compared in terms of cost-effectiveness and demographics of survey respondents. METHODS Five online survey distribution conditions were examined; four paid advertising services and one unpaid service. For the paid services, a 2x2 quasi-experimental design compared social media platform (Facebook vs. Twitter) and advertising tracking metric (by click vs. by conversion). The fifth unpaid comparison method consisted of study postings on the social media platform Reddit without any paid advertising. Links to identical online versions of the study questionnaire were posted for 10-14 days for each of the distribution conditions, which allowed tracking the number of respondents that entered and completed the questionnaire by distribution condition. RESULTS A total of 452 individuals were recruited to the study through all conditions. Nearly equivalent number of participants were recruited from paid campaigns on Facebook (n = 168) and Twitter (n = 170), with a smaller sample recruited on Reddit (n = 114). Significantly more participants were recruited through conversion tracking (n = 232) than through click tracking campaigns (n = 106; X2(3) = 85.432, p < .001). Response rates were found to be partially driven by organic sharing of recruitment materials between social media users. Conversion tracking was more cost-effective than click tracking across paid social media platforms. Significant differences in terms of gender and age distributions were noted between platforms and between tracking metrics. CONCLUSIONS Online recruitment methods were effective at recruiting participants from a hard-to-reach population in a short time frame. There were significant differences in the effectiveness of various paid advertising techniques. Community-based recruitment methods also appeared to perform adequately, yet may be limited by the number of users accessible in open community groups. Future research should evaluate the impact of organic sharing of recruitment materials, since this appeared to play a substantial role in the observed effectiveness of different methods.


2021 ◽  
Author(s):  
Vikesh Kumar ◽  
Mohit Varshney ◽  
Harmandeep Singh ◽  
Amandeep Singh ◽  
Julien S. Baker

Abstract Background and Objective: The WHO has stressed to regularly monitor the mental health of populations during the COVID-19 pandemic. As a result, we conducted this study to examine anxiety and depression among recovered and recovering COVID-19 patients. Methods: An online survey was conducted using a social media platform from 31/05/2020 to 24/06/2020. The study participants were COVID-19 infected individuals who had recovered or still were in the recovery phase from COVID-19. We collected information on demographics, clinical characteristics and physical complications of COVID-19. Anxiety and depressive symptoms were assessed using previously validated tools. Descriptive statistics and logistic regression were applied to analyze the data. Results: 53.4% of respondents reported that they had a fear of getting COVID-19 again. Anxiety and depressive symptoms were present in 71.7% and 97.6% of respondents respectively. Both disorders were present in 71.3% of respondents. The respondents with shorter durations of physical symptoms (< 2 weeks) demonstrated less anxiety (OR = 0.19; 95% CI: 0.05 - 0.67) and depression (OR = 0.03; 95% CI: 0.01 - 0.37). Conclusion: Anxiety and depression appear as common psychological complications in COVID-19 recovering and recovered patients. Longer durations of COVID-19 related physical symptoms were associated with an increased likelihood of anxiety and depression.


Author(s):  
Jette Kofoed ◽  
Malene Charlotte Larsen

In this paper we investigate photo sharing practices among young people on the ephemeral social media platform Snapchat. What kind of photos are exchanged amongst 12–17 year olds via this app where pictures are elicited after up to 10 seconds? How is the content of the photos perceived by the young people themselves? We employ an Internet-mediated mixed methods approach. The primary empirical material consists of an online survey focusing on photo-elicitation practices on the two platforms Snapchat and Instagram conducted in 2015 and 2016 amongst Danish young people. Our results suggest that Snapchat is a site for intimacy in that pictures of double chins, ugliness and self-exposure are shared. These activities of photo-sharing and photo-communication bind young people in closeness and friendships. In this respect Snapchat differs from, for instance, Instagram where the pictures shared tend to be more polished, neat and perfect. The intimacy shared and maintained on Snapchat does, however, also cover nudes, dickpics and tarnished pictures. In this respect, intimacy entails both the comfort of sharing and the dramas of disruptions.


Sign in / Sign up

Export Citation Format

Share Document