scholarly journals EVOLUTION OF SOCIALLY RESPONSIBLE MARKETING IN RUSSIAN SERVICE SECTOR

2017 ◽  
Vol 5 ◽  
pp. 19-22
Author(s):  
Oksana Barsova
Keyword(s):  
Competitive Advantage ◽  
Marketing Strategy ◽  
Service Sector ◽  
Statistical Data ◽  
Environmentally Friendly ◽  
Social Programs ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
Social Initiatives ◽  
Corporate Social

Though evidence of socially responsible behavior of companies appeared to be indisputable, the most problematic for any company is to align it with the employed marketing strategy and enhance the opportunities it can provide for creating competitive advantage and further innovation. Corporate social initiatives are often disconnected and fragmented, which causes constraints to analyze their prospects to cut expenses and increase revenues. The statistical data of a period of over four years show the continual growth in Russian service sector which can provide resources for “world-positive” business initiatives. Though authorities traditionally and usually force the ways of engaging business in financing social programs, the image of a socially responsible and environmentally friendly business provides opportunities for a sustainable upturn in Russian service sector.

scholarly journals Work Safety in CSR Standards, Norms and Management Practice

2019 ◽  
Vol 1 (1) ◽  
pp. 69-76
Author(s):  
Katarzyna Zadros
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Management Practice ◽  
Economic Effects ◽  
Work Safety ◽  
Socially Responsible ◽  
Corporate Social

AbstractThe concept of corporate social responsibility (CSR) since several dozen years has been recognized as one of the most important solutions used by companies that want to build competitive advantage through concern for economic effects, people and the environment. Important role in the management of CSR by these companies is the implementation of its standards and norm and their reporting. However, the question arises whether such activities are sufficient to actually talk about the company as a socially responsible organization. In the presented article, a broader analysis of this problem was undertaken, trying to answer what determines the company's recognition as socially responsible.

The impact of corporate social responsibility on financial distress: evidence from developing economy

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Muhammad Farooq ◽  
Amna Noor
Keyword(s):  
Corporate Social Responsibility ◽  
Financial Distress ◽  
Z Score ◽  
Socially Responsible ◽  
Content Type ◽  
Financial Firms ◽  
Responsible Behavior ◽  
Corporate Social ◽  
The Impact ◽  
Practical Implications

Purpose This study aims to explore the role of corporate social responsibility (CSR) on the likelihood of financial distress for a sample of 139 Pakistan Stock Exchange (PSX) listed firms throughout 2008–2019. Design/methodology/approach The dynamic generalized method of moments (GMM) estimator is used to examine the impact of CSR on financial distress. The investment in CSR is measured through a multidimensional financial approach which comprises the sum of the contribution made by the company in the form of charitable donation, employees’ welfare and research and development, while the Altman Z-score is used as an indicator of financial distress. The higher the Z-score, the lower will be the probability of financial distress. Findings The authors find a significant positive impact of CSR on financial distress in GMM model. This finding is consistent with the shareholder view and over-investment hypothesis of CSR as management makes an investment in CSR to get personal benefits, which resultantly leads the firm toward financial distress state. Further, this positive relationship remains present for firms having strong involvement in foreign business through exports. Research limitations/implications Like other studies, the present study is not free from limitations. First, financial firms are skipped from the sample, although literature witnesses a lot of studies highlight the financial firms’ commitment to achieving CSR goals. Second, financial distress occurs in different stages, and this study fails to establish a linkage between CSR engagement at different stages of financial distress. In the future, researchers can make valuable addition by covering these missing links in present studies. Practical implications Findings suggest several practical implications. For policymakers, they should encourage firms to adopt more socially responsible behavior as it not only prevents them from distress but also comes with better investment behavior, minimize bankruptcies and make economies more strong and stable. Second, results suggest corporate managers emphasize socially responsible behavior as its benefits are beyond the “societal benefits” as it lessens financial distress through lower cost of debt, lesser financial constraints and reduced cost of information asymmetry, and it minimizes the cost of capital. Lastly, investors make risk premium assessments related to future earnings by determining the likelihood of financial distress in the future. Originality/value The study extends the body of existing literature on CSR and the likelihood of financial distress in Pakistan, which is according to the best knowledge of the authors, not yet studied before. The results suggest that policymakers may pay special attention to the quality of CSR while predicting corporate financial distress.

CSR and Its Development in Poland

2011 ◽  
Vol 21 (3) ◽  
pp. 59-72
Author(s):  
Marzena Syper-Jędrzejak
Keyword(s):  
Corporate Governance ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Competitive Advantage ◽  
Social Marketing ◽  
Socially Responsible ◽  
Csr Strategy ◽  
Corporate Social ◽  
Global World

Regulations on corporate social responsibility, are instruments that fill the space between the codes of law and tradition, and morality. In this way the ethics of the company builds customer confidence, investor interest and pride in employees. Business activities in a global world result in many threats associated with loss of reputation of the company, exposure to the accusation of unethical actions. In this situation, conducting a long-term CSR strategy can become a tool for prevention and building competitive advantage. Among the tools used by organizations, to build socially responsible business the most popular are: eco-labelling, social marketing programs, including the ethics programs for staff and corporate governance. It should be noted that a huge responsibility for the effectiveness of programs and tools for CSR rests with the managers.

scholarly journals Authenticity, Power, and Pluralism: A Framework for Understanding Stakeholder Evaluations of Corporate Social Responsibility Activities

2016 ◽  
Vol 27 (1) ◽  
pp. 99-123 ◽  
Author(s):  
Paul F. Skilton ◽  
Jill M. Purdy
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
The State ◽  
The Other ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
State Of Power ◽  
Distribution Of Power ◽  
Corporate Social ◽  
Systematic Explanation

ABSTRACT:We explore the essential contestedness of corporate social responsibility (CSR) by framing the interplay between CSR activities and stakeholder evaluations as a contest for jurisdiction over what it means to be socially responsible. This contest arises because firms and stakeholders are often guided by incompatible sensemaking systems. To show why context matters we show how stakeholders evaluate the authenticity of CSR activities on the basis of schemas for responsible behavior on one hand and their perceptions of firm identity on the other. This process can generate complex evaluations whose meaning depends on the distribution of power in fields and the extent to which pluralistic sensemaking systems are compatible. By positioning authenticity evaluations within a framework that describes the state of power and pluralism within which they are produced, we are able to present a systematic explanation of how and why stakeholder responses to CSR vary over a range of settings.

scholarly journals The concept and evolution of corporate social responsibility

2018 ◽  
pp. 131-138 ◽  
Author(s):  
S. A. Orekhov ◽  
S. P. Ivanova
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Development Stage ◽  
Key Factors ◽  
Socially Responsible ◽  
Customer Base ◽  
Responsible Behavior ◽  
Loyal Customer ◽  
Integral Element ◽  
Corporate Social

Today socially responsible behavior has become an integral element of biggest corporations both in Russia and abroad. Business can get benefits from social programs and projects by improving its reputation, strengthening relations with authorities, counter-agents and global community. Concrete benefits from using social responsibility are tax and customs preferences, improvement of finance accounting, shaping the loyal customer base, emergence of new counter-agents and devotion of personnel. And especially important is the fact that corporation gets higher stability in crisis periods. Specific features of corporate social responsibility development are plurality and not uniform interpretation, the absence of any opportunity to define key factors influencing its essence. The article provides principle concepts of corporate social responsibility: the theory of corporate egoism, the theory of corporate altruism and the theory of reasonable egoism. The authors distinguish stages of corporate social responsibility development and characterize specificity of corporate social responsibility in Russia. Apart from that they provide comparative analysis of Russian and European practices of corporate social responsibility. It was pointed out that in our country the institute of corporate social responsibility is undergoing its development stage and state acts as a driver of the institute of corporate social responsibility development. It was pointed out that implementation of measures aimed at the development of non-finance accounting and real efficiency of corporate social responsibility in the country will depend on state.

scholarly journals Does corporate social responsibility affect earnings management? Evidence from family firms

2019 ◽  
Vol 22 (2) ◽  
pp. 233-247
Author(s):  
Eva López-González ◽  
Jennifer Martinez-Ferrero ◽  
Emma García-Meca
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Earnings Management ◽  
Family Firms ◽  
Management Practices ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
Panel Data Regression ◽  
Social And Environmental Performance ◽  
Corporate Social

The purpose of this paper is to shed light on the effect of corporate social responsibility performance on earnings management. We also examine the moderating role of family ownership on the association between earnings management and socially responsible performance. Based on an international sample of 6,442 firm-year observations from 2006 to 2014, we use several validated analysis and panel-data regression models. We find that social and environmental performance is positively related with earnings management; firms with a greater socially responsible performance show a higher discretionary behavior by promoting actions that mask the real financial and economic performance of the firm. However, we find that this positive relation is lower – moderated - in family-owned firms, mainly because of the fact that family firms show a greater socially responsible behavior aimed to preserve their socioemotional endowments and are negatively associated with earnings management practices.; El objetivo de este artículo es intentar aclarar el efecto de la responsabilidad social corporativa en la manipulación de información. También examinamos el efecto moderador de la familia en la relación entre manipulación de información y responsabilidad corporativa. Basados en una muestra internacional de 6,442 observaciones empresa-año durante los años 2006-2014, usamos análisis de validez y modelos de regresión para datos de panel. Hemos concluido que el desarrollo social y ambiental está positivamente relacionado con la manipulación de información; las empresas con una mayor actividad de responsabilidad social muestran un mayor comportamiento de manipulación a través de la promoción de acciones que enmascaran la realidad financiera y económica de la sociedad. Igualmente, encontramos que esta relación positiva es moderada a la baja en empresas familiares, principalmente porque las empresas familiares muestran una mayor responsabilidad social pues están centradas en conservar sus legados emocionales y así mismo están negativamente asociadas con prácticas relativas a la manipulación de información.

Social partnership and institutionalization of corporate social responsibility as a driver of regional policy effectiveness

2021 ◽  
Vol 19 (2) ◽  
pp. 246-263
Author(s):  
Viktoriya A. DEGTEREVA ◽  
Maksim V. IVANOV ◽  
Anton A. BARABANOV
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Socially Responsible ◽  
Social Partnership ◽  
Responsible Behavior ◽  
Analysis And Synthesis ◽  
Theoretical Generalization ◽  
The Face ◽  
Corporate Social ◽  
The Impact

Subject. This article examines the problems and prospects for the development of social partnership and institutionalization of social responsibility of business at the regional level. Objectives. The article aims to identify general trends in the development of social partnership and the impact of this mechanism on increasing the social responsibility of business in a regional context. Methods. For the study, we used analysis and synthesis, logical and systems approaches, and the method of theoretical generalization. Results. The article describes the institutional relationship between social partnership and social responsibility of business, the potential of this mechanism application in regional development. It identifies problems of adapting socially responsible behavior taking into account the Russian specifics. Conclusions. Social partnership creates the necessary institutional conditions for the development of socially oriented business. The spread of the corporate social responsibility culture represents a significant competitive advantage in the face of economic transformations and crises.

Corporate Social Responsibility and Sporting Events

2014 ◽  
pp. 88-102
Author(s):  
Samuel M. Bradley
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
National Football League ◽  
Major League Baseball ◽  
Sporting Events ◽  
Business Organizations ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
Corporate Social ◽  
English Premier League

All businesses are expected to behave in socially responsible ways. These responsibilities include ethical treatment of employees and all stakeholders, addressing environmental issues in a sustainable manor, and contributing to the community. Corporate social responsibility is not just a concern for the manufacturers of products, but extends to all business organizations including professional teams and sporting organizations. The chapter discusses the importance of corporate socially responsible behavior and then focuses on the importance of such behavior by sporting teams and organizations. A specific discussion is presented about the responsible social behavior undertaken by the National Football League, Major League Baseball, NASCAR, Formula I racing, FIFA, the English Premier League, and the Olympic Games.

Corporate Social Responsibility as an International Strategy

2019 ◽  
pp. 215-235
Author(s):  
Cristina Márquez-Moreno ◽  
Jose Luis Durán-Valenzuela
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Business Leaders ◽  
International Strategy ◽  
Socially Responsible ◽  
Environmental Pressures ◽  
Effective Implementation ◽  
The Core ◽  
Responsible Behavior ◽  
Corporate Social

The objective of this chapter is to understand how important it is for companies, in a globalized environment such as the current one, to develop socially responsible behavior, particularly for those companies that want to project themselves internationally. As will be seen, this means that firms assume responsibility for the impacts of their activities on society and establish improvement processes in three main areas: economic, social, and environmental. As a result, corporate social responsibility (CSR) has emerged as a priority for business leaders in all countries. Therefore, this chapter analyzes the current environment in which companies make their decisions and how the environmental pressures determine the need to act responsibly. In addition, the concept of CSR is explored and the necessary tools for its effective implementation are explained. Of course, stakeholder theory is introduced as the core of CSR.

THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY IN FORMING A POSITIVE BUSINESS REPUTATION OF CORPORATIONS

2020 ◽  
Vol 1 (8) ◽  
pp. 72-79
Author(s):  
P. S. SHCHERBACHENKO ◽  
◽  
D. M. STOLBUN ◽  
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Intangible Assets ◽  
Socially Responsible ◽  
Responsible Behavior ◽  
The Face ◽  
Corporate Social ◽  
The Impact

The concept of corporate social responsibility is becoming more and more widespread and developing in Russia and abroad. The principles of socially responsible behavior act as an attribute of modern corporations more often. In the current realities, corporate social responsibility becomes more and more important as an obligatory component of the strategy of corporations, catering for their business reputation. In particular, the corporations’ business reputation constituted one of the most important components of their intangible assets. The article focuses on the impact of corporations’ socially responsible policies on their business reputation, as well as on their functioning and development on the market in general in the face of constantly increasing competition. The author provides a practical review of the influence of corporate social responsibility on the level of business reputation on the example of Gazprom, Sberbank and Tele2.

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