scholarly journals New Media - Opportunity for New and Small Parties? Political Communication before the Parliamentary Elections in Iceland in 2013

2016 ◽  
Vol 12 (1) ◽  
pp. 47 ◽  
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
New Technologies ◽  
Political Candidates ◽  
New Parties ◽  
Media Environment ◽  
Parliamentary Elections ◽  
Media Logic ◽  
Election Strategies

This article presents results from a survey among political candidates standing in parliamentary elections in Iceland in the spring of 2013 regarding their use of media in the election campaign. The purpose of this study was twofold; first to determine the extent to which politicians have adopted new technologies. Thereby adapting their election strategies to new realities and a transformed media environment characterized by hybridization between new networked media and traditional media logic. Secondly, to examine whether in a digitalized media era, there is a difference in media use between old and new political parties. The findings suggest a process of normalization and the potential advantage for new parties, due to easier access to communication channels created by less expensive new media outlets, was by and large negated by a more complex and diverse media environment.

scholarly journals Logics of the Icelandic Hybrid Media System

2019 ◽  
Vol 40 (1) ◽  
pp. 43-59
Author(s):  
Birgir Guðmundsson
Keyword(s):  
Social Media ◽  
New Media ◽  
Political Communication ◽  
Parliamentary Elections ◽  
Media System ◽  
Network Media ◽  
Social Media Platforms ◽  
The Media ◽  
Media Logic

AbstractThe increased importance of social media platforms and network media logic merging with traditional media logic are a trademark of modern hybrid systems of political communication. This article looks at this development through the media-use by politicians before the 2016 and 2017 parliamentary elections in Iceland. Aggregate results from candidate surveys on the use and perceived importance of different media forms are used to examine the role of the new platform Snapchat in relation to other media, and to highlight the dynamics of the hybrid media system in Iceland. The results show that Snapchat is exploited more by younger politicians and those already using social media platforms. However, in spite of this duality between old and new media, users of traditional platforms still use new media and vice versa. This points to the existance of a delicate operational balance between different media logics, that could change as younger politicians move more centre stage.

Communicative and Persuasive Strategies in the Bulgarian Parliamentary Elections 2014

2015 ◽  
Vol 6 (2) ◽  
pp. 43-68
Author(s):  
Ognyan Seizov
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Analytical Framework ◽  
The Internet ◽  
Parliamentary Election ◽  
Totalitarian Regime ◽  
Parliamentary Elections ◽  
Persuasive Strategies ◽  
Online Platforms ◽  
The Web

The field of political communication has long cast its eye on the Internet and beyond its traditional US-American focus. Nevertheless, research into the Web's full palette of expression means as well as across a wider, non-Western territory, remains modest. This paper analyzes how five major Bulgarian political parties presented themselves on the Web in one of the most heated and controversial elections since the fall of the totalitarian regime in 1989/1990. To shine a light on Bulgarian political communication, the paper takes the October 2014 parliamentary election campaign in Bulgaria, which took place amid unprecedented society-wide discontent and tension. It takes a close look at five major parties' online platforms. It applies a multimodal content-analytical framework to a total of N=64 webpages. Distinct visual, textual, and multimodal persuasive strategies flesh out, and their relationships to each party's background and poll performance are explored.

Defying expectations: what leader insurgencies reveal about media and party incapacity in the time of ‘audience democracy’

2018 ◽  
Vol 167 (1) ◽  
pp. 13-26 ◽  
Author(s):  
James Walter ◽  
Zareh Ghazarian
Keyword(s):  
Political Parties ◽  
New Media ◽  
Case Studies ◽  
Political Communication ◽  
Political Class ◽  
The People ◽  
Democratic Engagement ◽  
The Media ◽  
The Impact ◽  
Rules Of The Game

Political communication and citizen engagement have been impacted by crises in both political parties and conventional media models. This article contends that the confluence of these crises has been insufficiently understood, and that this lack of understanding depends upon a third element: the dissolution of a ‘holding culture’, a sense of the ‘rules of the game’ that has constituted the ground on which parties and the media operated and generated the imaginative space for constituting community. This dissolution might be represented as resistance to a now discredited political class, once constituted by ‘old’ political and media elites, and promising a new culture – with the potential for parties to be more responsive to ‘the people’, and for a more diversified and representative media. By looking at case studies of leadership insurgency in parties and the impact of new media in creating the discursive conditions for their emergence, this article explores the realities in relation to political communication and democratic engagement.

scholarly journals La crisis de la democracia representativa. Nuevas relaciones políticas entre democracia, populismo virtual, poderes privados y tecnocracia en la era de la propaganda electoral cognitiva virtual, el microtargeting y el Big Data // The crisis of representation: the new political relations between democracy, populism, private powers and technocracy in the era of the information society

2018 ◽  
Vol 1 (103) ◽  
pp. 257
Author(s):  
Luis Miguel González de la Garza
Keyword(s):  
Big Data ◽  
Political Parties ◽  
New Media ◽  
Direct Democracy ◽  
New Technologies ◽  
Representative Democracy ◽  
Communication Techniques ◽  
Crisis Of Representation ◽  
Nuevas Tecnologías ◽  
Representative System

Resumen:El trabajo que presentamos trata de contemplar como la erosión del sistema representativo de partidos políticos ha deteriorado gravemente la confianza de los ciudadanos en su efectividad y responsabilidad, hasta el extremo de que nuevos movimientos sociales y políticos propugnen retornar a modelos de democracia directa. Defendemos aquí que ello no es posible, ni deseable precisamente en un momento en el que los nuevos medios técnicos hacen más posible que nunca la aparición de populismos articulados sobre bases tecnológicas que son de una extraordinario peligro para las democracias del siglo XXI. Para ello estudiamos algunas de las ideas centrales de la democracia representativa y de la democracia directa, poniéndolas en conexión con elpoder que las nuevas tecnologías como el Big Data, la propaganda cognitiva electoral y otras técnicas de comunicación electrónica virtual están desplegando sobre nuestras modernas democracias de opinión. Tratamosde poner en evidencia algunos de sus riesgos más relevantes sugiriendo, también, algunos instrumentos para mejorar la siempre perfectible tanto como necesaria democracia representativa, basada en partidos políticos más responsables donde el mandato imperativo de partido sea atemperado por instituciones como el Recall de cada vez mayor uso en el marco del Derecho Constitucional comparado. Aspectos como el rediseño de la privacidad forman parte, brevemente, de la investigación ya que en una ecología de nuevos medios técnicos de procesamiento de la información sólo una intensificación normativa del respeto de la privacidad puede ser la única estrategia de contención de un futuro que sin ella afectaría gravemente a la dignidad humana.Summary:1. A democracy of excessively discontinuous exercise 2. The new media as mirrors where formal democracy reflects. 2.1 Direct democracy and representative democracy, the insufficiency of an unveiled fiction. 2.2. Citizens in advanced democracy wish to participate. 2.3. From a class society to a classified society, the role of big data, 2.3.1. The psychometric profiles, 2.3.2. Electoral cognitive advertising and microtargeting. 2.4 Powers private public powers. 3. The new forms of communication include new ways of participation and control as the recall. 4. Political parties have deteriorated the confidence of citizens in democracy.Abstract:The work that we present tries to contemplate how the erosion of the representative system of political parties has seriously deteriorated the confidence of the citizens in their effectiveness and responsibility, to the extent that new social and political movements propose to return to models of direct democracy. We argue here that this is neither possible nor desirable at a time when the new technical means make more possible than ever the emergence of populisms articulated on technological bases that are an extraordinary danger for the democracies of the 21st century. To this end, we study some of the central ideas of representative democracy and direct democracy, linking them to the power that new technologies such as Big Data, electoral cognitive propaganda and other virtual electronic communication  techniques are deploying on our modern democracies of opinion. We try to highlight some of its most relevant risks, suggesting also some instruments to improve the always perfectible as much as necessary representative democracy based on more responsible political parties where the imperative party mandate is tempered by institutions like the Recall at a time greater use within the framework of comparative Constitutional Law. Aspects such as the redesign of privacy are briefly part of the research since in an ecology of new technical means of information processing, only a normative intensification of respect for privacy may be the only strategy to contain a future that without It would seriously affect human dignity.

The 2020 Parliamentary Elections in Slovakia Steadily Turbulent Change of Direction

2020 ◽  
Vol 27 (3) ◽  
pp. 221-234
Author(s):  
Vlastimil Havlík ◽  
Miroslav Nemčok ◽  
Peter Spáč ◽  
Jozef Zagrapan
Keyword(s):  
Political Parties ◽  
Political System ◽  
Domestic Politics ◽  
General Election ◽  
New Parties ◽  
Parliamentary Elections ◽  
Change Of Direction ◽  
Dynamic Development ◽  
Slovak Politics

In recent years Slovakia witnessed a dynamic development with crucial consequences for its domestic politics. Vast civic mobilization, the emergence of new parties and decline of a long-term hegemon – all these features culminated in the 2020 general election. We first introduce the results and discuss them from a longitudinal perspective of Slovak politics. Most importantly, despite a considerably large portion of correctly casted ballots for parties which failed to pass the institutional thresholds, the outcomes do not suggest that the representativity or proportionality of the Slovak political system is about to suffer. Second, we focus on the rise and ideological appeals of populist political parties. Although similar in many ways, we show important differences in their ideological platforms.

scholarly journals Türkiye’de Siyasal İletişimin Gelişim Süreci

2021 ◽  
Vol 7 (13) ◽  
pp. 607-620
Author(s):  
Umut Yıldız
Keyword(s):  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
Conceptual Structure ◽  
The Political ◽  
Election Campaigns ◽  
Traditional Media ◽  
Political Communications ◽  
Communication Processes ◽  
Communication Work

In our age, new media provides the opportunity to reach much wider masses and segments in proportion to traditional media tools and equipment. Thanks to this opportunity, the dijital, which is accepted as the most important invention of the new media understanding, is used for many different purposes such as politics, entertainment, communication, commerce and education. Recently, the dijital has been used extensively for political communication, especially by political parties in terms of political election campaigns and initiatives. The dijital environment appears as an important medium that enables political parties and groups to meet and communicate with their stakeholders. For this reason, the communication work of political parties on the dijital should continue in a stable and determined manner in the process other than the election campaigns. Here, it is aimed to reveal how politically effective the political participation and communication processes of political parties and groups are with the opportunities provided by the new media patterned dijital. Within the framework of the study, the conceptual structure of political communication and the new media patterned dijital process were examined, and the purposeful status of their use by political parties was tried to be explained. Key Words: New Media Political Parties Political Communications.

scholarly journals The Rules on Political Parties in Romania Under Comparative Scrutiny

2015 ◽  
Vol 3 (1) ◽  
pp. 60-79
Author(s):  
Radu Carp
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Constitutional Court ◽  
Electoral Participation ◽  
New Parties ◽  
Parliamentary Elections ◽  
Ideological Position ◽  
Legal Procedure ◽  
Normative Framework ◽  
The Right

Abstract This article is based on two premises. First, the requirements for establishing political parties in Romania are the most restrictive in Europe. When a party has succeeded to register and took a non-ideological position, the electoral participation slightly increased. If the requirements for registering political parties were relaxed, new parties could emerge while greater participation to the elections is under question. The current legal procedure for registering political parties is contrary to Article 40 of the Constitution (the right to association) and the requirement according to which a political party wishing to participate in parliamentary elections must make a deposit is contrary to Article 37 of the Constitution (the right to be elected). Proving the validity of these premises leads to the necessity of changing the current normative framework in the sense of relaxing the requirements for the registration of political parties. This change may be accomplished by a draft law (which is already registered in the parliament) or by the intervention of the Constitutional Court.

What can we learn about social media influence in the Malaysian 14th General Election?

2019 ◽  
Vol 29 (2) ◽  
pp. 264-280
Author(s):  
Samsudin A. Rahim
Keyword(s):  
Social Media ◽  
Political Parties ◽  
New Media ◽  
Political Communication ◽  
Political Marketing ◽  
Young Voters ◽  
Media Usage ◽  
Mainstream Media ◽  
The Government ◽  
Voting Decisions

Abstract Social media as a new tool for political communication influences current developments in political campaigning. In combination with mainstream media, social media is increasingly used for purposes such as political marketing, mobilisation of voters, and public debate. This paper discusses how social media helped the Malaysian main opposition coalition, Alliance of Hope (PH), to topple the ruling party, National Front (BN), which had ruled Malaysia for the last 61 years. Literature on new media rarely shows positive relationships between new media usage and voting decisions. At most, social media plays a crucial role in extending the dissemination of information to voters. However, PH had to rely solely on social media for their political marketing in reaching out to both urban and rural constituencies, as the coalition was denied access to the government-controlled mainstream media. With data-based information, PH was able to segment voters and focus on marginalised constituencies, young voters, middle-class urban voters, and rural constituencies, which were the ruling party’s main fortress, contributing to 57% of the vote. One of the misconceptions many politicians and political parties have is that merely using social media will win them the election. Ultimately, what mattered more in this case was whether political parties could register the currents of change percolating within an evolving Malaysian society and address voter grievances accordingly, something that BN, even with control over mainstream media and superior usage of social media, did not do.

scholarly journals Marketing Communication of Selected Conservative and Liberal Parties in Slovak Region before Elections

2020 ◽  
pp. 27-40
Author(s):  
Denisa Jánošová ◽  
Renáta Bundzíková
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Election Campaign ◽  
Marketing Communication ◽  
Communication Tools ◽  
Cultural Economic ◽  
New Parties ◽  
Parliamentary Elections ◽  
Research Goal ◽  
The One

Through a democratically set system of state functioning, political parties are given space for their establishment and subsequent functioning. Nowadays, registering new parties is not an issue in Slovakia, but another issue arises - most political parties cannot attract voters, and as a result they lose general sympathy and also necessary votes in elections. For a political party to become known to its voters, it needs to address and subsequently implement techniques of political marketing. Reaching and gaining voters is essential for a political party to continue to exist. By using marketing communication in its election campaign, a political party can succeed more than the one that has not used them. Therefore to adequately address its voters, a political party has to know their social, cultural, economic as well as religious background. The political party must also pay attention to the creation of an election program that appeals to voters. However, a political party should choose such proper communication channels through which it will be able to attract its supporters. The presented paper deals with the issue of using / not using marketing communication before the parliamentary elections in 2020 in selected Slovak conservatively and liberally oriented political parties in the Trenčín region. The authors present their findings on the basis of the analysis of marketing communication tools, as well as formuate research questions that helped them meet the research goal, in particular, whether selected political parties used/did not use specific marketing communication tools in their election campaign in 2020.

An Insight into the Theoretical Perspectives of the Digital Media Strategies in the 21st Century Political Campaigns

2016 ◽  
Vol 11 (01) ◽  
Author(s):  
Manawwar Alam
Keyword(s):  
Political Parties ◽  
New Media ◽  
Digital Media ◽  
Political Communication ◽  
Political Campaigns ◽  
The Political ◽  
The Internet ◽  
Election Campaigns ◽  
Common People ◽  
Cultural Economic

In recent years, digital media have become an integral part of political communication during election campaigns. Internet has become an important platform for marginalized and fringed parties, candidates, groups and people to establish an alternative political dialogue to a wider section of society which was earlier not possible for them. Social media has turned a great boom when concerned to connect people. It has enabled us find countless area specific people in one click to target them for a specific programme or scheme. Digital media has changed the pattern of election campaigning. Youth have now joined the campaign and become the part of voting. The Internet provides an arena of informing, involving, mobilizing and connecting activity among the political parties, political candidates, party workers and followers and voters. New digital media has made it easier to get in touch, keep in touch with the party workers, prospective supporters and voters. The internet has become a vehicle through which the opinion of common people can be expressed on matters normally reserved for political leaders. The speed with which digital media communication is being adopted by political parties, representatives and electoral candidates varies according to social, cultural, economic and democratic context. The digital media can enable both politicians and citizens to communicate and serve democratic activities, such as election campaigns. Most of the new media applications and platforms like face book, twitter, multimedia mobile telephones have been used by the political parties and their candidates during elections.

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