Factors that influence expectancy for character growth in online games and their influence on online gamer loyalty
2020 ◽
Vol 22
(3)
◽
Keyword(s):
This study aims to understand the influence of expectancy for character growth (learning, novelty, escapism, enjoyment, social value, audio-visual value, and value for money) on online games to online gamer loyalty. This quantitative research uses a purposive sampling method with a sample of 375 respondents. Data is processed using the Structural Equation Modeling (SEM) method. The results showed that learning, escapism, audio-visual value and value for money had a positive effect on expectancy for character growth. While novelty, enjoyment and social value do not have an influence on expectancy for character growth. Furthermore, expectancy for character growth has a positive influence on online gamer loyalty.
1970 ◽
Vol 18
(1)
◽
pp. 45-60
2013 ◽
Vol 41
(2)
◽
pp. 251-262
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2021 ◽
Vol 2
(2)
◽
pp. 239-258
2021 ◽
Vol 21
(3)
◽
pp. 1139-1152
2018 ◽
Vol 58
(3)
◽
pp. 398-410
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