scholarly journals Building the image of city through organizational support and community commitment

2018 ◽  
Vol 7 (2.10) ◽  
pp. 1
Author(s):  
Juanim Juanim ◽  
Ina Ratnamiasih
Keyword(s):  
Organizational Support ◽  
Brand Image ◽  
Government Support ◽  
Good Image ◽  
Important Thing ◽  
Several Variables ◽  
The City ◽  
Community Commitment ◽  
Research Grant

This research is in progress to meet the overall research grant on the city's image. Images are a very important thing for a city. With a good image of the city, will bring many tourists, businessmen, as well as investors. this will certainly encourage the increase in income expected by the community, along with the image of the city is increasing. Bandung is one of Indonesia's unique city. The city is constantly trying to improve its brand image. to improve the brand image of Bandung city influenced by several variables, the most influential is community commitment and government support. The results of the research with the spread of questionnaires on 100 respondents, proved that community commitment and organizational support greatly influenced the increase of brand image of the city of Bandung. Several recommendations have been given to support the improvement of the brand image of the city of Bandung, especially recommendations on how to improve organizational support and community commitment. 

Analisis Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Ulang “Slai O’lai”

2021 ◽  
Vol 6 (3) ◽  
pp. 28
Author(s):  
Dini Nur Sofya ◽  
Sugeng Purwanto
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Secondary Data ◽  
Partial Least Square ◽  
Least Square ◽  
Test Reliability ◽  
Probability Sampling ◽  
Convenience Sampling ◽  
The City

Abstract This study aims to determine the effect of brand image and product quality on the decision to repurchase Slai O'lai products in the people of Kediri City and Regency. This type of research is explanatory research, which explains and proves the relationship and influence between the independent variable and the dependent variable. The research method used is quantitative method. This study used a sample of 110 respondents and distributed questionnaires in the City and District of Kediri with the help of Google Forms. Sampling used non-probability sampling method with convenience sampling method. The sample consists of respondents who live in the City and District of Kediri, aged 17 years and over, and have purchased Slai O'lai products more than 2 (two) times. The data used are primary and secondary data, while the analysis technique used in this study is Partial Least Square (PLS) with validity test, reliability test, and hypothesis testing. Based on the results of this study, it can be seen that brand image and product quality have a positive and significant effect on the decision to repurchase Slai O'lai sandwich biscuits. Keywords: brand Image, Product Quality, Repurchase Decision   Abstrak Penelitian ini memiliki tujuan untuk mengetahui pengaruh citra merek dan kualitas produk terhadap keputusan pembelian ulang produk Slai O’lai pada masyarakat Kota dan Kabupaten Kediri. Jenis penelitian ini adalah explanatory research, yang menjelaskan dan membuktikan hubungan dan pengaruh antara variabel bebas dan variabel terikat. Metode penelitian yang digunakan yaitu metode kuantitatif. Penelitian ini menggunakan sampel sebanyak 110 responden dan menyebarkan kuesioner di Kota dan Kabupaten Kediri dengan bantuan Google Forms. Pengambilan sampel menggunakan metode non-probability sampling dengan metode convenience sampling. Sampel terdiri dari responden yang berdomisili di Kota dan Kabupaten Kediri, berusia 17 tahun ke atas, dan telah membeli produk Slai O'lai lebih dari 2 (dua) kali. Data yang digunakan adalah data primer dan sekunder, sedangkan teknik analisis yang digunakan dalam penelitian ini adalah Partial Least Square (PLS) dengan uji validitas, uji reliabilitas, serta uji hipotesis. Berdasarkan hasil penelitian ini dapat diketahui bahwa citra merek dan kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian ulang biskuit sandwich merek Slai O’lai. Kata kunci: Citra Merek, Kualitas Produk, Keputusan Pembelian Ulang  

scholarly journals KUALITAS PELAYANAN SEKOLAH TTERHADAP KEPUASAN MAHASISWA DAN PENCIPTAAN BRAND IMAGE

2018 ◽  
Author(s):  
Lusiah
Keyword(s):  
Higher Education ◽  
High School ◽  
Brand Image ◽  
Good Service ◽  
Good Image ◽  
New Students ◽  
The Government ◽  
The Impact

The development of higher education in Indonesia is increasingly evident. It is characterized by many private colleges are spread all over Indonesia. But in recent years the government did not give permission to those who want to establish a college. One reason is the government not only menginginkankan development in terms of quantity alone, but must be accompanied by good quality of any existing college.The number of colleges that exist today is already growing its own competition. The high level of competition among private universities is happening now requires every college has the right strategy to attract the interest of new students. Each college offers the advantages of each. However, not all universities have a particular brand image compared with other universities.One of the determining factors of brand image is the satisfaction of its customers. While satisfaction itself arises as a result of service perceived by the customer.College is not only required to provide a good quality education, but they also must be able to provide good service to students as well. Good service is expected to provide satisfaction for students. Of course in the long term, the impact of satisfaction that will form a good image for the college concerned anyway.STIE IBBI Medan is one of the private high school that has a good image in the city of Medan. However, STIE IBBI still have to further improve the quality of services provided to students. It is necessary to maintain the good image that has been owned STIE IBBI today.The plan of the research will be conducted in STIE IBBI Medan. The population is all students STIE IBBI. The long term goal of this research is to STIE IBBI to increase public confidence in higher education that will take in high school applying good quality excellent service. Expected from the results of this study, STIE IBBI can also implement appropriate marketing strategies to improve the quality of service to students. In addition, the results of this research can be a good reference for prospective new students who will pursue higher education in the STIE IBBI Medan.

scholarly journals Socio-economic condition of fishermen and intermediaries involved in marine fish marketing chain in Cox’s Bazar area, Bangladesh

2016 ◽  
Vol 2 (1) ◽  
pp. 67-73
Author(s):  
Md Khabirul Ahsan ◽  
Nusrat Sultana Runa ◽  
Subrata Kumar Ghosh ◽  
Muhammad Mehedi Hasan ◽  
Md Kamal
Keyword(s):  
Marine Fish ◽  
Organizational Support ◽  
Economic Condition ◽  
Government Support ◽  
Extension Service ◽  
Average Income ◽  
Marketing Chain ◽  
Fish Marketing ◽  
And Training

Study was conducted to know the socio-economic condition of the fishermen and intermediaries of fish marketing chain in Cox’s Bazar area, Bangladesh. Socio-economic condition of the fishermen and intermediaries were not so good in the study area. It was found that about 35% fishermen and intermediaries were illiterate, 16% fishermen and intermediaries were semiliterate who only could write their names. 55% household of the fishermen and intermediaries had tin shed house with tin wall. Average income for most of fishermen and intermediaries was about Tk. 400-500 and 66% were found to borrow money from different source for continuing their business. Poor road and transport facilities, lack of credit facilities, insufficient supply of ice, inadequate training facilities and large number of intermediaries in the chain were the main problems of the marine fish marketing chain. It is therefore necessary to provide institutional and organizational support, government support, extension service and training facilities to the market operators for sustainable fish marketing systems.Asian J. Med. Biol. Res. March 2016, 2(1): 67-73

scholarly journals Factors Influencing the Consumers’ Perceptions towards Frozen and Ready-to-Cook Food Products in Bangladesh

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Nazrul Islam PhD
Keyword(s):  
Brand Image ◽  
Food Product ◽  
Food Products ◽  
Frozen Foods ◽  
Individual Factor ◽  
Factors Influencing ◽  
The People ◽  
Good For ◽  
The Impact ◽  
The City

Recently in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to high demand of these products by the city dwellers. This study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.A survey was conducted among 211 frozen and ready-to-cook food consumers of Dhaka city with a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Factor analysis was conducted to identify the influencing factors related to the consumers’ perception about frozen and ready-to-cook food products. Regression analysis was accomplished to examine the impact of the factors on the overall consumers’ preferences of the processed frozen and ready-to-cook food products. Results show that the factors which influence the perception of the consumers about frozen and ready-to-cook food products are concerned with saving time, helpful and economic, low price, variety and good for health, brand image and quality, availability of the frozen foods, taste of the food, and attractive packaging of the food. Individual factor relationships show that the factors such as, saving time, the foods are helpful and economic, low price, variety and good for health, brand image and quality, and availability of the foods are significant and the factors such as, good taste of the food and attractive packaging of the food are not significant in the this study. This study suggests that the policymakers of the processed frozen and ready-to-cook food product manufacturers should give importance on these factors for increasing the demand of the products among the city dwellers of Bangladesh. Keywords: Consumers’ perception about fish, Meat and wheat-based frozen foods, Life style and taste preferences, Income of the people, Availability of the products, Easy to cook.

scholarly journals Mapping the Internal and External Environments in Empowering Semanggi Batik Craftsmen in Surabaya

2020 ◽  
Vol 8 (1) ◽  
pp. 16-22
Author(s):  
Susi Hardjati ◽  
Ananta Prathama ◽  
Kalvin Edo Wahyudi
Keyword(s):  
Swot Analysis ◽  
Economic Value ◽  
Online Marketing ◽  
City Government ◽  
Government Support ◽  
Structured Interviews ◽  
Group Discussions ◽  
Production Scale ◽  
Document Collection ◽  
The City

Batik Semanggi is one of the typical batiks in Surabaya which has economic value for the community. However, the competitiveness of the clover batik business is relatively low. This study aims to identify the internal environmental conditions (strengths-weaknesses) and external (opportunities-threats) of the clover batik craftsmen as the basis for formulating a strategy to increase competitiveness. The study used a qualitative approach with data collection techniques focus group discussions (FGD), semi-structured interviews, observation and document collection. Informants were determined using a purposive method. The data analysis uses interactive models and SWOT analysis. The results showed several strengths that can encourage the floating of clover batik, namely the ability to make a capable batik, iconic distinctive motifs and organic batik technology. The opportunities that arise, namely export opportunities, support of the city government, support of other elements of society, and online marketing opportunities. While weaknesses include the number of craftsmen, low online marketing capabilities, motives not yet registered as intellectual property rights, limited production, and marketing volumes, traditional tools, and low capital. The threat that arises namely, the emergence of other motifs as a competitor batik, and batik printing production that offers cheaper prices with a larger production scale. The map of strengths and weaknesses and threats above are very useful as a material for formulating strategies in empowering clover batik craftsmen.

Analysis on Building Readable Image of Urban Public Spaces

2013 ◽  
Vol 409-410 ◽  
pp. 883-886
Author(s):  
Bo Xuan Zhao ◽  
Cong Ling Meng
Keyword(s):  
New York ◽  
Public Space ◽  
Urban Space ◽  
Public Spaces ◽  
Urban Life ◽  
Space Images ◽  
Urban Public Space ◽  
Good Image ◽  
The Public ◽  
The City

City, is consisting of a series continuous or intermittent public space images, and every image for each of our people living in the city is varied: may be as awesome as forbidden city Meridian Gate, like Piazza San Marco as a cordial and pleasant space and might also be like Manhattan district of New York, which makes people excited and enthusiastic. To see why, people have different feelings because the public urban space ultimately belongs to democratic public space, people live and have emotions in it. In such domain, people can not only be liberated, free to enjoy the pleasures of urban public space, but also enjoy urban life which is brought by the city's charm through highlighting the vitality of the city with humanism atmosphere. To a conclusion, no matter how ordinary the city is, a good image of urban space can also bring people pleasure.

Factors Influencing the Consumers’ Perceptions towards Frozen and Ready-to-Cook Food Products in Bangladesh

2019 ◽  
Vol 3 (ii) ◽  
Author(s):  
Nazrul Islam
Keyword(s):  
Brand Image ◽  
Food Product ◽  
Food Products ◽  
Frozen Foods ◽  
Individual Factor ◽  
Factors Influencing ◽  
The People ◽  
Good For ◽  
The Impact ◽  
The City

Recently in Bangladesh, frozen and ready-to-cook food industry is growing very fast due to high demand of these products by the city dwellers. This study aims at identifying the factors influencing the consumers’ perception about the frozen and ready-to-cook food products on Bangladeshi people.A survey was conducted among 211 frozen and ready-to-cook food consumers of Dhaka city with a structured questionnaire. Both descriptive and inferential statistics were used to analyze the data. Factor analysis was conducted to identify the influencing factors related to the consumers’ perception about frozen and ready-to-cook food products. Regression analysis was accomplished to examine the impact of the factors on the overall consumers’ preferences of the processed frozen and ready-to-cook food products. Results show that the factors which influence the perception of the consumers about frozen and ready-to-cook food products are concerned with saving time, helpful and economic, low price, variety and good for health, brand image and quality, availability of the frozen foods, taste of the food, and attractive packaging of the food. Individual factor relationships show that the factors such as, saving time, the foods are helpful and economic, low price, variety and good for health, brand image and quality, and availability of the foods are significant and the factors such as, good taste of the food and attractive packaging of the food are not significant in the this study. This study suggests that the policymakers of the processed frozen and ready-to-cook food product manufacturers should give importance on these factors for increasing the demand of the products among the city dwellers of Bangladesh. Keywords: Consumers’ perception about fish, Meat and wheat-based frozen foods, Life style and taste preferences, Income of the people, Availability of the products, Easy to cook.

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