scholarly journals Studying the Attitudes-Behavior Gap in Ethical Consumerism: A review of Research

2020 ◽  
Vol 9 (2) ◽  
pp. 112-128
Author(s):  
Nindria Untarini
Keyword(s):  
Consumer Behavior ◽  
Conceptual Models ◽  
Environmentally Friendly ◽  
Consumer Attitudes ◽  
Buying Behavior ◽  
Ethical Consumerism ◽  
Marketing Managers ◽  
Strategic Direction ◽  
The Future

The attitude of consumers who are pro-environment does not always lead to buying behavior on environmentally friendly products. Although consumers are regularly exposed to environmentally friendly product messages, this does not always have an impact on actual changes in behavior. To encourage understanding of consumer behavior of environmentally friendly products going forward, this paper aims to identify deeper the causes of attitude gaps - behavior and solutions to overcome them to obtain knowledge about integrated and holistic conceptual models related to consumer behavior gaps in the consumption of environmentally friendly products. This paper discusses the significant limitations in the consumption of environmentally friendly products and raises an understanding of consumer behavior of environmentally friendly products in the future. Furthermore, the operationalization of this model offers knowledge and strategic direction for marketing managers who seek to bridge the gap in consumer attitudes.

scholarly journals Blood Diamonds and Ethical Consumerism: An Empirical Investigation

2021 ◽  
Vol 13 (8) ◽  
pp. 4558
Author(s):  
Meike Schulte ◽  
Sreejith Balasubramanian ◽  
Cody Morris Paris
Keyword(s):  
Consumer Behavior ◽  
Willingness To Pay ◽  
Child Labor ◽  
Positive Impact ◽  
Country Of Origin ◽  
Equation Modeling ◽  
Buying Behavior ◽  
Income Levels ◽  
Ethical Concerns ◽  
Ethical Consumerism

Although ethical consumerism has witnessed significant interest in recent years, most studies have focused on low-value, commoditized product categories such as food and beverage and apparel. Despite its significance, the research on ethical consumerism in luxury product segments such as diamonds is relatively scant. This formed the motivation of this study, which examined the ethical buying behavior of consumers and the moderating effects of their income levels in the diamond industry. Four hundred eightteen responses toa structured questionnaire were collected. The framework comprising of four constructs, namely ethically-minded consumer behavior, willingness to pay more, ethical concerns regarding country of origin of diamonds, and ethical buying behavior of diamonds was first validated, and then the hypothesized relationships between the constructs were assessed using structural equation modeling. Overall, ethically minded consumer behavior had a significant positive impact on willingness to pay more, ethical concerns regarding the country of origin of diamonds, and ethical buying of diamonds. Additionally, ethical concerns regarding country of origin positively influenced the ethical buying of diamonds, while the willingness to pay more had no significant impact on ethical diamond purchases. The multi-group moderation test results revealed that the income levels of buyers do affect the relationships between constructs. For instance, for the middle income group, generic ethically-minded consumer behavior did not translate into the ethical buying behavior of diamonds. The findings provide useful insights for practitioners and policy-makers regarding ethical consumerism in the diamond industry and help to highlight the issues facing the industry, such as its poor supply chain transparency, human rights abuses, child labor, money laundering, bribery and corruption, and environmental degradation from mining activities.

scholarly journals The future of single-use paper coffee cups: Current progress and outlook

BioResources ◽  
2020 ◽  
Vol 15 (3) ◽  
pp. 7260-7287
Author(s):  
Nick Triantafillopoulos ◽  
Alexander A. Koukoulas
Keyword(s):  
Consumer Behavior ◽  
Value Chain ◽  
Large Scale ◽  
Environmentally Friendly ◽  
Scale Production ◽  
Large Scale Production ◽  
The Future ◽  
Single Use ◽  
Circular Economics

The expanded use of environmentally friendly and sustainable foodservice packaging continues to be a prime focus of stakeholders across the foodservice value chain. Paper-based coffee cups is one product segment where effective recycling of waste cups remains elusive. As a result, material substitutes for polyethylene liners are emerging to solve the problem of waste cups. In this paper, current and emerging commercial material technologies used in the production of paper-based coffee cups that are readily recyclable with other paper grades are reviewed. Many of these material solutions are also compostable. Special attention is paid to the rapidly evolving, alternative large-scale production of bioplastics. Multiple efforts to effectively develop a more environmentally friendly paper cup are also examined. It is clear that broad adoption of proposed solutions will require an integrated commitment and approach to circular economics. Specifically, this includes: changes in consumer behavior; brand owner initiatives to meet sustainability goals; governmental policies that limit or forbid use of fossil-based cups; and easily accessible infrastructures at the consumer level for the collection, separation, and processing of biodegradable cups.

scholarly journals Attitudes and Costumer Behaviour

2014 ◽  
Vol 2 (1) ◽  
pp. 98
Author(s):  
Malush Krasniqi ◽  
Drita Krasniqi
Keyword(s):  
Consumer Behavior ◽  
Old Age ◽  
Financial Services ◽  
Consumer Attitudes ◽  
Consumer Attitude ◽  
Main Theme ◽  
Financial Capability ◽  
Financial Products ◽  
The Future ◽  
And Behaviors

An attitude may be defined as a learned predisposition to respond in a consistently favourable or unfavourable manner with respect to a given object Financial capability encompasses the knowledge, attitudes, skills and behaviors of consumers with respect to managing their resources and understanding, selecting, and making use of financial services that fit their needs. The indicators on this page measure main aspects of financial capability, some of which refer to attitudes and motivations (e.g. attitudes towards the future, impulsiveness, etc.), others to behaviors (e.g. budgeting, saving, choosing financial products, planning for old age, etc). In the papers we will examine consumers, attitudes, reactions to their products liked, why they are liked them, as are attitudes toward their products? As the main theme, we will have to finance consumer behavior, as consumers react during fluctuations (increase) the prizes. During this presentation we will talk in detail about product loyalty (attitude towards loyalty) and disruptive loyalty. The nature of attitudes Attitudes vary in their strength Not all attitudes are the same, some consumer attitudes are stronger, some are volatile, has to do with loyalty Attitudes reflect a consumer's values Consumer attitude towards our product, shows its values for the company, he would make a good campaign for the product, as has its influence environment etc.. Attitudes are learned because consumers are learning to buy that product without changing the brand (in some cases, not because they trust more, is that the products are grown with it and never had, any situation that to change Different situations influence attitudes. A bad experience with the product or service can change consumer attitudes.

scholarly journals Perceptions of Green User Entrepreneurs’ Performance—Is Sustainability an Asset or a Liability for Innovators?

2021 ◽  
Vol 13 (6) ◽  
pp. 3580
Author(s):  
Jana Möller ◽  
Steffen Herm
Keyword(s):  
Consumer Behavior ◽  
Financial Support ◽  
Business Performance ◽  
Environmentally Friendly ◽  
Environmental Values ◽  
The Future ◽  
Traditional Technologies ◽  
Performance Perceptions ◽  
User Entrepreneurs ◽  
Future Business

User entrepreneurs rely on regular consumers when starting their business, for example, when raising creative and financial support. This research examines regular consumers’ opinions with regard to the future business performance of green vs. non-green user entrepreneurs. We build on previous consumer behavior research on consumers’ performance perceptions. Specifically, consumers perceive products that use green, environmentally friendly technologies as having inferior performance compared to products that use traditional technologies. We investigate whether this so called “sustainability liability” effect can also be found in consumers’ perceptions of green user entrepreneurs’ performance. We ran an online scenario experiment with regular consumers who assessed the business performance of several (green vs. non-green) user entrepreneurs. Results reveal a “sustainability asset” effect for perceptions of green user entrepreneurs, such that consumers with strong environmental values perceived the business performance of green user entrepreneurs as superior compared to non-green user entrepreneurs. Consumers with weak environmental values perceived green and non-green entrepreneurs as equally performant. We discuss possible explanations of our findings. Furthermore, we propose potential consequences of our results both for consumers’ intentions to support user entrepreneurs as well as for user entrepreneurs’ motivation to engage in green innovations.

CONCEPTUAL MODELS OF ARC MAGMATISM: LOOKING TO THE FUTURE

2019 ◽  
Author(s):  
Christy B. Till ◽  
◽  
Adam J.R. Kent ◽  
Geoff Abers
Keyword(s):  
Conceptual Models ◽  
Arc Magmatism ◽  
The Future

scholarly journals Advertising Media Impact in Consumer Buying Behavior

2019 ◽  
Vol 8 ◽  
pp. 54-56
Author(s):  
Ashmita Dahal Chhetri
Keyword(s):  
Consumer Behavior ◽  
Young Male ◽  
Electronic Media ◽  
Buying Behavior ◽  
Media Impact ◽  
High Degree ◽  
The Impact ◽  
Buying Behaviors ◽  
The Relationship ◽  
Better Than

Advertisements have been used for many years to influence the buying behaviors of the consumers. Advertisements are helpful in creating the awareness and perception among the customers of a product. This particular research was conducted on the 100 young male and female who use different brands of product to check the influence of advertisement on their buying behavior while creating the awareness and building the perceptions. Correlation, regression and other statistical tools were used to identify the relationship between these variables. The results revealed that the relationship between media and consumer behavior is positive. The adve1tising impact on sales and there is positive and high degree relationship between advertising and consumer behavior. The impact on advertising of a product of electronic media is better than non-electronic media.

scholarly journals Features of consumer behavior of Russian tourists in duty-free shops

2020 ◽  
Vol 164 ◽  
pp. 09020
Author(s):  
Natalia Strekalova ◽  
Elena Korchagina ◽  
Larisa Desfonteines
Keyword(s):  
International Trade ◽  
Consumer Behavior ◽  
Pilot Study ◽  
Customer Satisfaction ◽  
Questionnaire Survey ◽  
Modern World ◽  
Marketing Managers ◽  
Budget Restrictions

In the modern world, a new category of travelers (global shoppers) has appeared. They are people who spend their time for shopping on abroad trips. The article considers the problem of understanding the consumer behavior of Russian tourists (Russian global shoppers) in duty-free shops. The purpose of the study is to identify the features of consumer behavior, motives and habits of Russian tourists when shopping at duty free stores at airports. A pilot study was conducted by questionnaire survey at the airport. The results of the study showed that Russian tourists consider shopping (duty free) as part of their trip abroad. They are looking for a favorable price / quality ratio. Many of them do not plan their shopping in advance, but adhere to certain budget restrictions. The paper offers suggestions to improve customer satisfaction. The results of the study are useful for business persons and marketing managers in the international trade sphere.

scholarly journals Towards Sustainable Private Labels in an Autonomous Community during COVID-19—Analysis of Consumer Behavior and Perception on the Example of Tenerife

2021 ◽  
Vol 13 (13) ◽  
pp. 7467
Author(s):  
Maksymilian Czeczotko ◽  
Hanna Górska-Warsewicz ◽  
Wacław Laskowski ◽  
Barbara Rostecka
Keyword(s):  
Consumer Behavior ◽  
Research Question ◽  
Environmentally Friendly ◽  
Food Products ◽  
Organic Production ◽  
Autonomous Community ◽  
Private Labels ◽  
Chi Square ◽  
And Cluster Analysis ◽  
Environmentally Friendly Production

Our study aimed to analyze consumer behavior and perception towards private labels (PLs) in Tenerife as an autonomous community during COVID-19, with special attention given to sustainability aspects. The research was conducted on a sample of 500 adults purchasing PLs using quota selection and the CAWI method. We formulated four research questions related to factors of PL choice, the relationship between frequency of PL purchases, consumers’ age and income, perceived changes in PLs, and evaluation of PL products including sustainability. The latter research question referred to such product characteristics as local and environmentally friendly production, organic production, and production according to traditional technologies using only natural ingredients. For a detailed analysis of consumer behavior, we used Pearson’s chi-square test, the rho-Spearman correlation coefficient, and cluster analysis. The most important factors for purchasing PL products were lower prices compared to leading brands, attachment to a given chain, and the feeling of safety and trust in PL products. The frequency of purchase of PL food products, except for alcohol, significantly negatively correlates with age, which means that the purchase of PLs from the analyzed product categories decreases with age. The increased availability and improved image and quality of PLs were identified as the most important changes in PLs. PL food products were rated by consumers as fresh, minimally processed and with quality certificates. Environmentally friendly production methods, nutritional value, and origin from an area close to home were also indicated.

Overcoming resistance to product rebranding

2015 ◽  
Vol 24 (6) ◽  
pp. 621-632 ◽  
Author(s):  
Véronique Collange ◽  
Adrien Bonache
Keyword(s):  
Indirect Effect ◽  
Consumer Attitudes ◽  
Higher Order ◽  
Brand Name ◽  
Negative Effects ◽  
Marketing Practice ◽  
Content Type ◽  
Name Change ◽  
Marketing Managers ◽  
The Impact

Purpose – The purpose of this article is to understand how and why consumers resist or accept product rebranding. It seeks to identify and to quantify the drivers of attitudes toward this marketing practice to guide marketing managers in the execution of an effective changeover. Design/methodology/approach – The research is conducted in three stages. First, a qualitative study is run among 45 consumers to identify variables that might influence attitudes toward product rebranding. Second, a review of literature on the emotion of surprise is carried out to specify the relationships between the variables previously identified and to formulate hypotheses. Third, a quantitative study is conducted among 480 consumers to test the hypotheses and to quantify the impact of each variable. Findings – Surprise impacts attitudes toward product rebranding through a three-way process (automatic, higher-order cognitive, higher-order affective): a direct negative effect, an indirect effect mediated by incomprehension about the reasons for the change and an indirect effect mediated by the negative emotions generated by the change. Moreover, trust in firms diminishes the negative effects of anger, fear and sadness on attitudes toward product rebranding. Research limitations/implications – The research offers a better understanding of processes involved in the building of consumer attitudes toward brand name change. However, it only constitutes a first step in the attempt to understand the phenomena. Practical implications – This practice of brand name change is increasingly popular, but marketing managers are skeptical about the best way to implement it. The paper provides a better understanding of consumer reactions to product rebranding, so that marketing managers can make better decisions. It reveals guidance for successful brand name changes. Originality/value – This paper is the first to propose and to test a comprehensive model of the mental processes involved in the building of consumer attitudes toward product rebranding.

ROLE OF THE TOURIST SECTOR IN THE STRATEGY OF DIVERSIFICATION OF SOCIO-ECONOMIC DEVELOPMENT OF STAVROPOL KRAI

2020 ◽  
Vol 4 (10) ◽  
pp. 16-20
Author(s):  
A. N. KRIVENKO ◽  
Keyword(s):  
Economic Development ◽  
Tourism Industry ◽  
Strategic Direction ◽  
Socio Economic Development ◽  
The Future ◽  
Stavropol Krai

Tourism is considered a strategic direction for the economic development of the region. The role it plays in creating the image and reputation of the region also affects the fate of other sectors of the economy. The tourism industry is constantly growing and represents the main source of income now and in the future for many countries and territories with a tourism vocation.

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