Analysis of Decision Process to Buy Free-Range Eggs and the Implication on Marketing Mix (A Case Study to Wholesalers and Retailers Consumers in Traditional Markets in Purworejo District)

This research aimed to compare the characteristics of free-range eggs consumers, to analyse their buying decision process and consumer satisfaction level, and to formulate the implication on free-range marketing mix across wholesalers and retailers in Purworejo districts. The research sample was 32 respondents, consisted of 16 wholesalers and 16 retailers selected with purposive sampling because of the limited number of respondents in each sub-district. The consumers were selected through snowball sampling from one respondent to another. The parameters included the general characteristics, the decision to buy free-range eggs, consumers’ satisfaction level, and marketing mix implications. The Data were analysed descriptively using Chi-Square, Mann-Whitney Customer Satisfaction Index (CSI), and Importance and Performance Analysis (IPA). The result found different characteristics across consumers of free-range eggs in both wholesalers and retailers regarding age group, marital status, education background, gender, occupation, and geographic locations. The different process of buying decision making was due to need identification. Regarding gathering information, the wholesaler consumers relied on electronic media and their neighbours, whereas the retailer consumers only from their neighbours. The main consideration to purchase free-range eggs among wholesaler consumers was the cleanliness of eggs, whereas the retailer consumers were the cleanliness and price of eggs. The consumer satisfaction index on consumers in wholesalers and retailers was 65.16 and 68.82, respectively, indicative of the satisfied category. The marketing mix implication on both sellers was improving the cleanliness of free-range eggs and the market area, matching selling price with the market price, controlling the quality of free-range eggs from the suppliers, and revisiting the supply system to ensure the real-time availability of free-range eggs.

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ANALISIS KEPUASAN KONSUMEN DAN BAURAN PEMASARAN PADA AGROINDUSTRI KOPI BUBUK CAP JEMPOL DI KOTA BANDAR LAMPUNG

Jurnal Ilmu-Ilmu Agribisnis ◽

10.23960/jiia.v8i1.4346 ◽

2020 ◽

Vol 8 (1) ◽

pp. 132

Author(s):

Vita Dwi Putri ◽

Muhammad Irfan Affandi ◽

Dewangga Nikmatullah

Keyword(s):

Consumer Satisfaction ◽

Sampling Method ◽

Descriptive Analysis ◽

Case Study Research ◽

Marketing Mix ◽

Snowball Sampling ◽

Satisfaction Index ◽

Coffee Powder ◽

Data Analysis Methods

This study aims to analyze the level of consumer satisfaction of coffee powder and the marketing mix of coffee powder agroindustry in Bandar Lampung City. The research method used was a case study. Research location was determined purposively. The number of interviewed samples was 60 respondents chosen using snowball sampling method. Respondents of this study consisted of consumers of coffee powder, owners, industry and trade in Bandar Lampung City, and experts of University Lampung chosen using snowball sampling. The study was conducted in February-April 2018. The data analysis methods used are the analysis of the Customer Satisfaction Index (CSI) and descriptive analysis. The results showed that: consumers of Jempol brand coffee powder in Bandar Lampung City were in satisfied criteria. The marketing mix for agroindustry has implemented marketing strategy (marketing mix).Key words: agroindustry, consumer satisfaction, coffee powder, marketing mix

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Studi Pengendalian Mutu Sushi Tei di Yogyakarta

10.31219/osf.io/zmqy9 ◽

2018 ◽

Author(s):

Cahyaningtyas Harley Lianita ◽

shilvy cahyani putri

Keyword(s):

Decision Process ◽

Consumer Satisfaction ◽

Descriptive Analysis ◽

Marketing Mix ◽

Purchase Decision ◽

Consumer Loyalty ◽

Analysis Method ◽

Main Menu ◽

Satisfaction Index ◽

Post Purchase

Sushi Tei Restaurant is one of the restaurants that offers a Japanese menu with sushi main menu at relatively affordable prices by students and students. The purpose of this research is to analyze consumer purchasing decision process, consumer satisfaction level, and consumer loyalty that will give implication to marketing mix from Sushi Tei Restaurant. The method used in this research is descriptive analysis method, Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and pyramid of loyalty. Location Sushi Tei Restaurant located on Jalan Gejayan No 9, Caturtunggal, Depok, Sleman, Yogyakarta. Consumer characteristics of Sushi Tei Restaurant with majority of female originated or domiciled in Yogyakarta with age 17-30 years old and work as student, freshly educated senior high school, and have income / monthly allowance of Rp 1,000,000 up to Rp 2,000,000. At the stage of purchase decision (planned purchase, influencing source is a friend, day visit on weekdays, and time of visit is at night), and post purchase decision (consumers feel satisfied and it affects consumers to visit again). The value of the Costumer Satisfaction Index (CSI) is 72 percent. Consumers are satisfied with restaurant products.

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Perilaku Konsumen Gula Putih Bermerek dan Tidak Bermerek di Kabupaten Jember

Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) ◽

10.14710/jspi.v20i1.33-52 ◽

2021 ◽

Vol 20 (1) ◽

pp. 33-52

Author(s):

Maulida Rachma Safira ◽

Joni Murti Mulyo Aji

Keyword(s):

Factor Analysis ◽

Regression Analysis ◽

Consumer Satisfaction ◽

Satisfaction Level ◽

Packaging Design ◽

Consumer Decisions ◽

Satisfaction Index ◽

Measurement Results ◽

Advertising Information ◽

White Sugar

The purpose of this study was to determine the factors that influence consumer decisions in buying branded and unbranded white sugar, to determine the level of consumer satisfaction with branded and unbranded white sugar and to determine the factors that influence the level of consumer satisfaction with branded and unbranded white sugar in Jember Regency. This research was conducted using 200 respondents. The analysis tools used are logistic regression analysis, CSI analysis (Customer Satisfaction Index) and factor analysis. The results showed that the factors that significantly influence consumer decisions in buying branded and unbranded white sugar are income and number of family members. The CSI measurement results show that the consumer satisfaction index of unbranded and unbranded white sugar is in the fulfilled criteria, with a CSI value of 74.48% for branded and 70.30% for unbranded sugar. The results of the factor analysis show that there are three new factors related to the satisfaction level of consumers of branded and unbranded white sugar, namely the money value factor (product cleanliness and sugar prices), availability considerations factor (house distance, the ease of obtaining sugar, advertising, information from friends and information from family), and brand attribute factor (brand, color, packaging design and packaging weight).

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KEPUASAN PETANI PLASMA KELAPA SAWIT TERHADAP IMPLEMENTASI KEMITRAAN INTI PLASMA

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/jagrisep.18.2.371-386 ◽

2019 ◽

Vol 18 (2) ◽

pp. 371-386

Author(s):

Windia Deby Pratiwi Sihombing ◽

Andi Irawan ◽

Agus Purwoko

Keyword(s):

Consumer Satisfaction ◽

Secondary Data ◽

Simple Random Sampling ◽

Primary Data ◽

Selling Price ◽

Technical Standards ◽

Satisfaction Index ◽

Fresh Fruit Bunches ◽

Trained Counselor ◽

Technical Guidance

The objective of this research analyzed the level of plasma farmers satisfaction on the service performance of Nucleus-Plasma’s partnership implementation by PT. Agricinal. The research was conducted in Putri Hijau District of North Bengkulu Regency. Research site is selected purposively. Data were collected at the study site from March to April 2018. Primary data obtained directly through the questionnaire which is given to oil palm farmers and secondary data were obtained from PT. Agricinal. The sampling method used in this study was Simple Random Sampling and 95 farmers selected randomly as samples. Consumer Satisfaction Index was 74.20% which revealed that smallholders are satisfied with the implementation of the Nucleus-Plasma partnership. The service attributes to be maintained are quick response service, implementation and guarantee the development of KPEN-RP (Credit for Bio-Energy Development and Plantation Revitalization), provide trained counselor, ensure farmers selling price, technical and non technical guidance, the commitment to buy output (fresh fruit bunches) during the partnership contract, making the layout plan in accordance with the company's estate, ensuring farmers got subsidy of interest of KPEN-RP’s credit. The company also must increase the attributes of partnership services namely; 1) the main priority is providing monitoring book on the implementation of partnership to the farmers as a form of transparency in the implementation of partnership contract, and 2) the less important priorities are cattle ownership, development and maintenance of the palm oil farming in accordance with technical standards, cooperatives management was representing farmers in submitting complaints to PT Agricinal, and helped farmers to find sources of another financing.

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ANALYSIS OF CONSUMER SATISFACTION LEVEL OF INDOMIE BRAND INSTANT NOODLE PRODUCTS IN EAST LOMBOK REGENCY

Journal of Agri Rinjani: Social Agricultural Economics - Faculty of Agriculture, UGR ◽

10.53952/jar.v1i2.79 ◽

2021 ◽

Vol 1 (2) ◽

pp. 70-81

Author(s):

Nining Faperta

Keyword(s):

Customer Service ◽

Consumer Satisfaction ◽

Estimation Method ◽

Selling Price ◽

Importance Value ◽

Product Packaging ◽

Satisfaction Index ◽

A Value ◽

Ease Of Access ◽

High Level

The purpose of the study was to determine the level of community satisfaction with the attributes of the Indomie brand instant food products in East Lombok Regency and the attributes of the Indomie brand instant food which have consumer satisfaction and collective interests. Determination of the location of the study deliberately in East Lombok Regency. The research objective estimation method uses the Customer Satisfaction Index (CSI), Importance Performance Analysis (IPA), and Conjoint analysis. The results of the analysis show that the attributes of the Indomie brand of instant food with a high level of consumer satisfaction include halal labels, taste, clarity of expiration, information on nutritional values, and ease of access (marketing). Overall, the instant food attributes of the Indomie brand provide consumer satisfaction with a value of 76.64% which is included in the satisfied criteria. While the conjoint method estimates the most important factor and has a high usability value, namely quality with a coefficient of importance value of 47% at the product packaging level, product texture, and product color, the price attribute has a value of 22.6% at the selling price level and the price is appropriate. quality, while the service quality attribute with a value of 11.5% at the level of customer service numbers

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Plasma Farmers’ Satisfaction on Implementation of Nucleus-Plasma Partnership

Jurnal AGRISEP Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis ◽

10.31186/agrisep.18.2.371-386 ◽

2019 ◽

Vol 18 (2) ◽

pp. 371-386

Author(s):

Windia Deby Pratiwi Sihombing ◽

Andi Irawan ◽

Agus Purwoko

Keyword(s):

Consumer Satisfaction ◽

Secondary Data ◽

Simple Random Sampling ◽

Primary Data ◽

Selling Price ◽

Technical Standards ◽

Satisfaction Index ◽

Fresh Fruit Bunches ◽

Trained Counselor ◽

Technical Guidance

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ANALISIS PERSEPSI KONSUMEN TERHADAP BAURAN PEMASARAN PRODUK KERIPIK NANAS DI KUALA NENAS KOTA PEKANBARU

SEPA Jurnal Sosial Ekonomi Pertanian dan Agribisnis ◽

10.20961/sepa.v16i1.31880 ◽

2019 ◽

Vol 16 (1) ◽

pp. 54

Author(s):

Elfa Azani Et ◽

Jum'atri Yusri ◽

Fajar Restuhadi

Keyword(s):

Performance Analysis ◽

Customer Satisfaction ◽

Consumer Satisfaction ◽

Raw Materials ◽

Marketing Mix ◽

Consumer Decision Making ◽

Purposive Sampling ◽

Satisfaction Index ◽

Customer Satisfaction Index ◽

Competitive Prices

<div>Penelitian ini bertujuan untuk mengetahui karakteristik konsumen, menganalisis proses pengambilan keputusan konsumen dalam pembelian, mengevaluasi kepentingan dan kinerja atribut bauran pemasaran, dan mengetahui kepuasan konsumen terhadap bauran pemasaran keripik nanas produksi Desa Kualu Nanas Kecamatan Tambang Kabupaten Kampar. Pengambilan sampel menggunakan metode purposive sampling. Data dianalisis menggunakan metode deskriptif, Importance Performance Analysis, Customer Satisfaction Index. Hasil penelitian menunjukkan bahwa tujuan konsumen membeli keripik nanas adalah untuk oleh-oleh dengan alasan keripik nenas merupakan makanan khas Riau dengan rasa enak. Dalam proses pengambilan keputusan pembelian, hanya 44% konsumen mencari informasi mengenai merek sebelum membeli. Alasan pemilihan tempat pembelian adalah kondisi tempat yang nyaman dan mudah dijangkau. Atribut pemasaran keripik nanas yang menurut konsumen penting tetapi kinerjanya masih rendah sehingga harus ditingkatkan oleh produsen adalah atribut pemberian tester. Atribut pemasaran yang menurut konsumen penting dan kinerjanya sudah baik sehingga harus dipertahankan oleh produsen adalah cita rasa produk, warna produk, izin dinkes, tanggal kadaluwarsa, label halal, kualitas kebersihan, isi kemasan, keutuhan bentuk, keterjangkauan harga, akses (lokasi) dapat dijangkau dengan mudah, papan nama toko, visibilitas dan kenyamanan tempat. Kepuasan konsumen termasuk kategori sudah puas. </div>This study aims to determine consumer characteristics, analyze consumer decision-making processes in purchasing, evaluate the importance and performance of marketing mix attributes, and determine consumer satisfaction with the marketing mix of pineapple chips produced by Kualu Nenas Village. Sampling uses Purposive sampling method. Data were analyzed using descriptive methods, Importance Performance Analysis, Customer Satisfaction Index. The results showed the consumer characteristics of pineapple chips in Pekanbaru City as follows: 73% female, the largest age group 26-31 years, 48% employment as private employees, 50% of undergraduate education, income above 4,500,000. The purpose of buying pineapple chips is for souvenirs because the food is typical of Riau with good taste. Only 44% of consumers seek information about brands before buying. The reason for choosing a place of purchase is the condition of a place that is comfortable and easily accessible. The attributes of pineapple chip that must be improved by the manufacturer are the attributes of the tester. The attributes that must be maintained so that consumers continue to buy pineapple chips are product taste, product color, health office permit, expiration date, halal label, hygiene quality, packaging contents, form integrity, affordability, accessible location, signpost name shop, visibility and comfort of the place. Attributes that according to consumers are not too important and their performance is low are information on the composition of raw materials, packaging design, competitive prices, product signboards and sales promotions. Attributes that have performed well but are not considered important are brand, product durability and store popularity. Consumer satisfaction of 82.03% means that consumers are satisfied.

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