scholarly journals The Balance Between Corporate Identity And Corporate Image And Its Impact On Marketing Of Universities In Ghana

2020 ◽  
Vol 8 (5) ◽  
pp. 302-315
Author(s):  
Nana Danso Boafo ◽  
Fred Agyapong ◽  
Priscilla Asare ◽  
Grace Amponsah
Keyword(s):  
Corporate Identity ◽  
Corporate Image ◽  
University Graduates ◽  
Marketing Performance ◽  
Christian Service ◽  
Convenience Sampling ◽  
The University ◽  
The Relationship ◽  
Analyze Data

Universities are adopting different strategies to attract students, enhance satisfaction level and loyalty as well as branding in a competitive market. Although university corporate identity and image is becoming an increasingly important issue in the marketing of universities in Ghana, there is sometimes a mismatch between the university corporate identity and image which can lead to poor marketing performance. This has therefore necessitated this study which is, evaluating the balance between corporate identity and corporate image and its impact on marketing performance of universities in Ghana using Christian Service University College as the case study. The study was descriptive. Population was past and current students of the university. Five hundred and seventy five (575) persons were sampled using convenience sampling method. Multiple linear regression was used to analyze data. Findings revealed a balance between CSUC corporate identity and corporate image, as it has positively impacted on the university’s marketing performance in these challenging times for private universities in Ghana. This was based on the evidence that, majority of the responses attested to the fact that the university practiced its Christian values inbuilt in its brand , also the university does what it says it stands for. Respondents were happy with lecturers and the university graduates’ performances on the field. The study recommended that Universities must create a perfect fit between their corporate identity and corporate image since they impact on their marketing performance, and also all staff must be made to understand the relationship between the institution's corporate identity and corporate image and its impact on marketing performance of the institution.

scholarly journals UNIVERSITY STRATEGY AND IMPLEMENTATION USING THE DAVID STRATEGIC-MANAGEMENT MODEL: A CASE STUDY FROM INDONESIA

2021 ◽  
Vol 1 (2) ◽  
pp. 81
Author(s):  
Ardi Kho ◽  
Elisabeth Dewi Rumanti ◽  
Niko Sudibjo ◽  
Kezia Arya Nanda
Keyword(s):  
Strategic Planning ◽  
Large Scale ◽  
Market Competition ◽  
National Standards ◽  
University Graduates ◽  
Qualification Framework ◽  
Key Drivers ◽  
The University ◽  
The Relationship

<p>The competency standards of university graduates must comply with the National Standards of Education, the Indonesian National Qualification Framework (KKNI), and other criteria set by the university. Universities need to set strategies and implementations to achieve the standard of graduate competence consisting of attitudes, knowledge, and skills stated in the formulation of graduate learning achievements. A case study using a qualitative approach was conducted at the university in Banten, Indonesia. The purpose of this study is to explore academic strategies in university. This includes examining the key drivers for strategic planning, the opportunities pursued in strategic planning, and challenges encountered in the process of strategic planning. The findings suggest that key drivers for strategic planning in the university include market competition and customer requirements. Secondly, the findings are the university should pursue three major strategic planning opportunities, including improved academic operational efficiency, improved student competency, and lecturer’s qualification, as well as improved services of the university. Thirdly, the change management process is reactive and not necessarily transformational in its degree, even though it can involve large-scale changes. The findings integrated into a model contribute to understanding the relationship between the context of strategic planning, the content of strategic planning, and the process of strategic planning in university.</p>

Substance Use and Self-Harm: Case Studies From Patients Admitted to an Urban Hospital Following Medically Serious Self-Harm

2017 ◽  
Vol 27 (14) ◽  
pp. 2201-2210 ◽  
Author(s):  
Elsie Breet ◽  
Jason Bantjes
Keyword(s):  
Substance Use ◽  
Case Study Research ◽  
Urban Hospital ◽  
Adaptive Function ◽  
The Past ◽  
Multiple Case ◽  
Self Harm ◽  
The Relationship ◽  
Analyze Data

Few qualitative studies have explored the relationship between substance use and self-harm. We employed a multiple-case study research design to analyze data from 80 patients who were admitted to a hospital in South Africa following self-harm. Our analysis revealed, from the perspective of patients, a number of distinct ways in which substance use is implicated in self-harm. Some patients reported that substance intoxication resulted in poor decision making and impulsivity, which led to self-harm. Others said substance use facilitated their self-harm. Some participants detailed how in the past their chronic substance use had served an adaptive function helping them to cope with distress, but more recently, this coping mechanism had failed which precipitated their self-harm. Some participants reported that substance use by someone else triggered their self-harm. Findings suggest that there are multiple pathways and a host of variables which mediate the relationship between substance use and self-harm.

scholarly journals Research and Teaching as Actions Supporting the Specificity of a Territory: Developing a Design and Pedagogic Strategy for the Abandoned Mining Landscapes of Sardinia

2019 ◽  
Author(s):  
Pier Francesco Cherchi ◽  
◽  
Marco Lecis ◽  
Marco Moro ◽  
◽  
...  
Keyword(s):  
Joint Venture ◽  
The Political ◽  
Local Institutions ◽  
East Side ◽  
Research And Teaching ◽  
Academic Activities ◽  
Natural Landscapes ◽  
The University ◽  
The Relationship

This paper illustrates a case study of teaching and research applied to the abandoned mining landscapes of the Sulcis area, located in the south-east side of Sardinia, one of the poorest in Europe. Although the region’s critical condition in the present, the area is nevertheless extremely rich in fascination and history. It offers unique natural landscapes, mostly pristine, a variety of archeological sites and, as mentioned, the ruins of the mining installations. All of this makes fore-seeable a concrete possibility of regeneration for the area, based on tourism, one of the island primary resources. The local institutions of Sulcis started a partnership with the University of Cagliari aiming to pursuit not just a practical and economical outcome in the immediate present, more a cultural and deeper rescue with a wider perspective. In the following pages, we present our academic activities in this mark and how we managed to guarantee fruitful superpositions of pedagogy, design, and research in our work within this kind of cooperation.Our focus is, therefore, the relationship between researching and teaching activities and the actions in support of the territory, pursued in a joint venture with the political institution. During these experiences, we defined a strategy to intercross these different layers, bringing the real and concrete dimension into our classroom, sharing our work with the students, and, at the same time, transferring the fruits of the teaching experiences to the territory. The correspondence between these two levels is not free of ambiguity and contradictions, however, we are convinced that it might show very important and fruitful outcomes.

scholarly journals Environmental Comfort as a Sustainable Strategy for Housing Integration: The AURA 1.0 Prototype for Social Housing

2020 ◽  
Vol 10 (21) ◽  
pp. 7734
Author(s):  
Álvaro López-Escamilla ◽  
Rafael Herrera-Limones ◽  
Ángel Luis León-Rodríguez ◽  
Miguel Torres-García
Keyword(s):  
Latin American ◽  
Social Housing ◽  
World Population ◽  
Design Strategies ◽  
Solar Decathlon ◽  
Natural Lighting ◽  
Human Habitat ◽  
The University ◽  
The Relationship

The AURA 1.0 prototype is a sustainable social housing proposal, designed by the University of Seville and built for the first Latin American edition of the prestigious Solar Decathlon competition. Different conditioning strategies were integrated into this prototype, optimized for a tropical climate, and focused on contributing positively to the health of the most humble people in society. In this moment, in which a large part of the world population is confined to their homes due to the Covid-19 pandemic, we have the opportunity (and the obligation) to reconsider the relationship between architecture and medicine or in other words, between the daily human habitat and health. For this reason, this analysis of aspects derived from the interior conditioning of the homes is carried out. The main objective of the Aura proposal is to be able to extract data through a housing monitoring system, which allows us to transfer some design strategies to the society to which is a case study, in order to promote environmental comfort and, therefore, people’s health. The AURA 1.0 prototype develops flexible and adaptable living spaces, with a high environmental quality, in order to maintain the variables of temperature, relative humidity and natural lighting within a range of comfort required by the rules of the event. To achieve this end, the prototype develops an architectural proposal that combines passive and active conditioning strategies, using construction qualities and typical costs of social housing. These strategies allowed the project to achieve the first prize in the Comfort Conditions test. So, this paper presents an appropriate and tested solution that can satisfy comfortability and health of residents who live in social housing while maintaining low energy consumption.

scholarly journals Online self-presentation of Malaysian women: a Facebook case study of university students

2019 ◽  
Vol 21 (1) ◽  
pp. 15-30
Author(s):  
Meriem Narimane Noumeur
Keyword(s):  
Virtual World ◽  
Strong Relationship ◽  
Self Presentation ◽  
Online Presence ◽  
Convenience Sampling ◽  
The Relationship ◽  
Sampling Survey ◽  
The Way ◽  
Malaysian Women

Social networking websites play an important role in our lives. These websites provide several services that allow users to enjoy their time in cyberspace by providing them space to represent their personalities in the virtual world. Using Goffman’s dramaturgical theory, this study aims to identify the way Malaysian women represent themselves, by depicting and managing their virtual identities through Facebook while exploring the way they construct their identities and realize their online presence. A convenience sampling survey was used to collect data through Facebook. A total of 133 female students from a Malaysian university were involved in the study on their self-representations (online and offline); highlighting the way they presented their identities online and suggesting whether their offline influenced the virtual identities. It also explored the relationship between offline and online self-representation among the students. The findings showed a changing self-representation of the Malaysian women based on their utilization of the different Facebook services. The concept of “I” and “you” on the front and backstage is invoked as a theoretical form to understand how representation is made among the close and distant others. The findings showed a significant effect of the offline feelings on the Online self-representation and revealed a strong relationship between the offline and online presence. It indicated the difficulty of separation between virtual and real identity.

scholarly journals EFFECTIVENESS OF THE APPLICATION OF TACTICAL TRAINING MODELS OF TENNIS PLAYERS IN THE TRADING SHOTS PHASE AND COMPLETION OF THE POINT

2020 ◽  
Vol 13(62) (2) ◽  
pp. 35-42
Author(s):  
F.C. COLIBĂŞANU ◽  
G. BRANIȘTE
Keyword(s):  
Educational Process ◽  
University Graduates ◽  
Tennis Players ◽  
Training Models ◽  
Important Concern ◽  
Practical Research ◽  
Tactical Training ◽  
The University ◽  
The Relationship

The university graduates’ professional insertion represents an important concern for the beneficiaries of the educational process in the contemporary society. The actuality of the problem increases once with the advantages that the university obtains them by applying mechanisms of evidence of the former students’ employability. We have proposed an experimental-practical research, which addresses the problem of the relationship between the educational offer of the university and the labour market, aiming to improve the quality of the educational process by connecting it to social requirements.

scholarly journals Florence and the river: new urban perspectives

2018 ◽  
Vol 7 (1.4) ◽  
pp. 47
Author(s):  
Francesco Alberti ◽  
Raffaele Paloscia
Keyword(s):  
Climate Change ◽  
Middle Ages ◽  
Metropolitan Area ◽  
Small Cities ◽  
History Of ◽  
University Of Florence ◽  
The University ◽  
The Relationship ◽  
The City

The upgrading of riverfronts is a theme that has long played a central role in the renewal programs of large, medium and small cities throughout Europe. The case study presented in this paper is Florence, whose Roman origins and development, from the Middle Ages to today, are closely linked to the Arno River, which runs from east to west. After briefly reviewing some salient moments in the history of the relationship between the city and the river, the paper illustrates some research and projects carried out within the Department of Architecture of the University of Florence, focused on the role that Arno can still play in the future of the Florentine metropolitan area, as a catalyst for interventions aimed at improving urban sustainability, livability and resilience to climate change.

scholarly journals Verso il restauro

2013 ◽  
Author(s):  
Maurizio De Vita
Keyword(s):  
Final Stage ◽  
University Education ◽  
University Faculty ◽  
The World ◽  
Methods And Techniques ◽  
Specific Discipline ◽  
The University ◽  
The Relationship ◽  
Selection Of

The book brings together critical considerations and experiences linked to the work of the author, lecturer in restoration at the Florence University Faculty of Architecture, as supervisor of degree theses on restoration. The reflections concern teaching Restoration as a subject, the conditions within which the knowledge and culture of restoration can ripen within our universities and the most recent problems encountered by both the discipline and restoration projects. In the first part of the publication, these aspects are set out in broad and more precisely conceptual and methodological terms in chapters and themed paragraphs which also act as a guide to drawing up degree theses on restoration, as well as a contributing to the didactics and efficiency of the specific discipline. This is followed by a selection of degree theses on restoration discussed in recent years which show the route from the principles, general problems and intervention criteria for every case study to drawing up a project. They are projects that deal with analysis methods and techniques, surveys, specialist restorations, regeneration, and the relationship between old and new. In short, the projects are what gave the final stage in the university education meaning and substance, also in order to acquire fundamental keys to restoration culture and activities in the world after university.

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