Creating Healthy Golden Generation Without Cigarettes: Demarketing Strategy in Indonesia

2021 ◽  
Vol 9 (1) ◽  
pp. 36-43
Author(s):  
Maria V. Tielung

The millennial generation is the golden generation that will become the nation's foundation and agents of change for a country. Creating a healthy golden generation is one of the requirements for an increase in the human development index of an area, which affects increasing the quality and quantity of this golden generation. The smoking lifestyle is one of the problems faced by the younger generation, and a solution must be found so that the dreams of a healthy young generation can be created. This paper is an empirical study that examines the demarketing strategy to reduce smoking lifestyles and intention to quit smoking among the younger generation. This research was conducted by surveying the Indonesian millennial generation with a sample in North Sulawesi Province. Data analysis using SEM analysis of the demarketing strategy model. This study provides an overview of the determinants of the demarketing strategy for the Millennial generation in Indonesia, namely the factors that affect the intention to quit smoking in the younger generation. The implications and limitations of the study are also discussed in this paper.

2021 ◽  
Author(s):  
Anida Faiqoh ◽  
Moses Glorino Rumambo Pandin

The purpose of writing the book "Generation Back to the Roots" is to describe the current millennial generation. The generation that uses social media to build wider networks and insights. This book is about an age that likes to get together, talk about many ideas, and try to make them happen. Besides that, it also describes the millennial generation who use optimism as a starting point for movement and change. The condition of the millennial generation trying to stay back at the roots of the noble culture of the Indonesian nation is a big picture of the book "Generation Back to the Roots."The book "Generation Back to the Roots" was written and intended to meet readers' needs, namely the nation's younger generations. The generation that begins to recognize the nation's civilization. The era that started to move to explore the noble culture of the country. This book explains the conditions of the millennial generation who are struggling to return to the roots of the nation and state's lives. The millennial generation and the general public are starting to forget the origins of the Indonesian government.This book presents the author's research for more than ten years regarding the millennial generation, who are starting to re-discuss ideals and build national narratives. In addition, it also provides information about the succession of ages in each period. It also tells how the development of mindset from generation to generation maintains the roots of the Indonesian nation. And most importantly, the book "Generation Back to the Roots" focuses on how the result of the mentality of the current millennial generation is starting to think about the nation's ideology as the root of the state. As well as presenting information form of motivation to the millennial generation to keep returning to the origins of Indonesian life.This book is quite interesting and important to review because we can use the book "Generation Back to the Roots" to understand the younger generation to try to continue the imagination of the Indonesian nation and bring about change in continuing the nation's ideals. Moreover, it is explained how can use the mindset from generation to generation to think and learn for the next millennial generation. The book "Generation Back to the Roots" is essential to review because it contains a moral message to the current millennial generation to continue learning and bringing development to a more advanced Indonesia. It is also necessary to check this book because the current millennial generation likes to read information and filter information with a developed mindset. Moreover, the book "Generasi Back to the Roots is also equipped with illustrations that make the reader not bored to finish this book.


Author(s):  
Feren Alia Hidayat ◽  
Moses Glorino Rumambo Pandin

Pancasila is the identity of the Indonesian nation, which means that Pancasila is a national characteristic that cannot be found in any country. Pancasila points are taken from the noble values of the Indonesian state. These principles contain culture, customs, and national character known as manners, cooperation, and high nationalism. As the successor to Indonesian culture, the young generation must be able to preserve and develop Pancasila. In this era of globalization, there are many challenges for the younger generation in preserving Pancasila. This study aims to provide an overview of the decline of Pancasila identity among the younger generation due to the impact of globalization. The research question that has been determined is how the practice behaviour of the younger generation towards the implementation of Pancasila, the solutions and efforts that all Indonesian people can make regarding the crisis of Pancasila identity in the era of globalization. This research method uses a literature review. The research sources were conducted from the latest journals and books published in 2019 until 2021 related to the theme of Pancasila and the millennial generation. The results showed that globalization has greatly facilitated foreign cultures to enter Indonesia. The younger generations use this foreign culture as a lifestyle without filtering it, whether it contains Pancasila values or not. This causes Pancasila has been forgotten and no longer applied in their everyday life. Young people can make various efforts to preserve the national identity, namely Pancasila. Apart from the role of the young generation itself, Indonesian society can also play an essential role in supporting the younger generation to continue implementing Pancasila in their lives. By conducting this research, it is hoped that Indonesia's young generation can understand, select, and stay away from the negative impacts of globalization that enter Indonesia freely. The solution that can be given from this research is that the younger generation must love their own culture more and practice every principle in Pancasila. Parents, educational institutions, and the government must also support the younger generation to maintain national identity, Pancasila values. The limitation of this research is that the researcher did not conduct any primary data, which means the data were not directly from the source. This causes the accuracy of this study to be less guaranteed. The recommendation that the researchers can give for further research is to obtain primary data to ensure accuracy and explore research topics regarding the fading of Pancasila identity in the younger generation in this era of globalization.


2021 ◽  
Author(s):  
Galuh Adjeng Ambarwati ◽  
Moses Glorino Rumambo Pandin

Indonesian society is currently undergoing fundamental changes in their daily life, culture, politics, economy, defense, and social life, as a result of globalization, undergoing a process of transformation, which has far-reaching and influential consequences based on national life that almost affects all aspects of life that are faced with significant problems at the international, national and regional levels. The current millennial generation influences the new millennial leadership style a lot. Millennials now hold the country's development as a link in the growth and development of the country because each generation will change and age into the millennial generation, which is the key to holding a country in the future. The character of the leader in the colonial period was formed from the struggle against the invaders. The leaders of the nation struggle to create new knowledge and have ideals that then produce the points and guidelines for the journey and life of formulating the ideology of the State. Therefore, leadership education is needed to educate and develop the potential of the younger generation to build leader character so that they can become individuals who have a leadership spirit and are beneficial to themselves and their environmentThe Leadership Education Book in the Millennial Era is a Millennial Generation Book that is used for leadership development. The book on Leadership Education in the Millennial Era is a book about leadership as communication between groups and other groups. This book is deliberately written to provide an understanding of leadership in the Millennial Era and for teachers such as lecturers, teachers, and teaching staff; it can be used as a teaching reference for students and students to support the leadership spirit of the millennial generation. For a supportive leadership change process for the country, new leaders are needed. Therefore, a new leadership model is required because the old leadership model is no longer appropriate. After all, it must be improved or developed. With the growth of the younger generation in Indonesia, the emerging leadership style must adjust its rhythm and pattern. The millennial generation, which influences many things, must also be led with a millennial leadership styleThis book on Leadership Education in the Millennial Era is not only for students and the Millennial Generation, but students, teachers, lecturers, education staff who care about education and this book is also a good book to read and be a reference for job seekers and employees who can use this book. Books as knowledge and connections. This book is present in the midst of readers who discuss Leadership Education in the Millennial Era to improve the spirit of leadership and find out what developments are like in Indonesia. This book is also suitable for elementary school students because this book explains the stages of primary formal education, the essential functions of education and also provides educational explanations from several scientific figures. There is also an explanation of non-formal educationThis book presents a variety of up-to-date information such as Fostering a sense of leadership for the Young Generation, How to Become a Leader in the Millennial Era, Leadership Challenges for today's Young Generation, and Potential in the World of Millennial Generation Cooperation. This book is about the world of leadership and the role of the Millennial Generation as Citizens because the Millennial Generation is the main link in the chain of state development and is a state asset as a potential leader of the country.It is a new challenge for a leader who can change for future leaders to become a leader who follows changes in more advanced technology and adapts to existing facilities to shapeshift. In the current era of the Millennial Generation, the challenges and struggles to have leaders who follow today are enormous. Because an effective government will be realized if the leaders in this republic meet the qualifications of a credible leader, have the ability, intelligence, and vision for the futureThe book on Leadership Education in the Millennial Era needs to be reviewed because this book is a leadership education book, knowledge about how to be a leader and have the character of a leader, the book also shows how the work system is to become a leader, the potential to become a leader for the Millennial Generation. This book also identifies, in general, the lives of advanced and modern Indonesian people, which can be judged from the various fast-paced daily lives. Therefore, it is necessary to understand a new leadership model to support it because the millennial generation influences a leader with a millennial leadership style. This book is also equipped with how to find the right leader who has more potential to change and build the country in the future


2006 ◽  
Vol 65 (1) ◽  
pp. 7-14 ◽  
Author(s):  
Juan M. Falomir-Pichastor ◽  
Gabriel Mugny ◽  
Federica Invernizzi

The present research tested the hypothesis that an internal motivation to change is elaborated as an external constraint and is less predictive of change when the source is expert than when it is non-expert. In two studies, smokers were categorized as either dissatisfied or moderately satisfied according to their degree of dissatisfaction with their image as smokers (i.e., internal motivation to change). They were then exposed to an antismoking argument attributed either to an expert or to a non-expert source. Compared to moderately satisfied smokers, dissatisfied smokers perceived the source as making less effort to convince them (Study 1, N = 43), and as being less disrespectful (Study 2, N = 81), but this pattern was significant only for the non-expert source. Study 2 also showed that experts had more influence on intention to quit smoking among moderately satisfied smokers, whereas non-experts had more influence among dissatisfied smokers.


2013 ◽  
Vol 39 (4) ◽  
pp. 461-468 ◽  
Author(s):  
Maria Fernanda Besteiro Afonso ◽  
Maria Graca Pereira Alves

OBJECTIVE: To analyze psychological morbidity as a moderator of the relationship between smoking representations and quality of life in smokers and former smokers, as well as to determine which psychological variables discriminate between smokers with and without the intention to quit smoking. METHODS: This was a quantitative, correlational cross-sectional study involving a convenience sample of 224 smokers and 169 former smokers. RESULTS: In smokers and former smokers, psychological morbidity had a moderating effect on the relationship between mental/physical quality of life and smoking representations (cognitive representations, emotional representations, and comprehensibility). Smokers with the intention to quit smoking more often presented with low comprehensibility, threatening emotional representations, behavioral beliefs, and perceived behavioral control, as well as with normative/control beliefs, than did those without the intention to quit. CONCLUSIONS: The results of this study underscore the importance of the moderating effect exerted by psychological morbidity, as well as that of sociocognitive variables, among smokers who have the intention to quit smoking.


2018 ◽  
Vol 14 (3) ◽  
pp. 123 ◽  
Author(s):  
Carolina Sofya Werembinan ◽  
Caroline B. D. Pakasi ◽  
Lyndon R. J. Pangemanan

This study aims to determine the perceptions of the younger generation of agricultural activities in the Buha Sub-District of Mapanget District. This research was carried out from August 2017 to May 2018. Primary data was collected through interviews of 15 generations of young people with the help of filling out questionnaires. Secondary data was obtained from the Buha Village Office, Mapanget District. This analysis uses descriptive analysis. The results of this study indicate that the perception of the younger generation of agricultural activities in the Buha Sub-District is overall negative for agricultural activities. Viewed from internal factors include education, employment, gender and age. The higher the level of education, the wider the insight of the younger generation so that the lack of interest in the younger generation in agricultural activities is getting bigger. The younger generation who already have permanent jobs in the non-agricultural sector look down on agricultural activities because they assume that agricultural activities have a low social level. Women have a low interest in agricultural activities because they assume that agricultural activities are not suitable for women because it will damage their appearance. Respondents aged 21-30 years have a low interest in agricultural activities, in addition to reduced agricultural land. External factors include socialization, parental work status and land ownership status. The younger generation with a low level of socialization results in a lack of interest in the younger generation in agricultural activities. Parents of respondents who work in agriculture or non-agriculture do not want their children to make agricultural activities the main job. The young generation whose parents still own agricultural land is still doing agricultural activities to help their parents work on their farms.


2020 ◽  
Vol 30 (Supplement_5) ◽  
Author(s):  
C M Van Der Heijde ◽  
F Hilverda ◽  
P Vonk

Abstract Background Combining smoking with contraceptives containing ethinylestradiol increases the risk at several health issues, such as thrombosis, cardiovascular diseases and pulmonary embolism, especially when women are 35 years or older. It is important to inform women at an early stage and encourage them to quit smoking or change their contraceptive. The aim of this study is twofold. 1) using the Protection Motivation theory, we examine the predictors of the intention to quit smoking or change the currently used contraceptive method. 2) we provide insight into women's preferred ways to be informed and possible facilitators to change their behavior. Methods 68 Women, between 25 and 60 (mean age 30.6, sd 6.6; academic degree 78%), using the combination of smoking and ethinylestradiol containing contraceptives of a General Practice in Amsterdam, The Netherlands, filled in a questionnaire. Predictors were cigarette dependence (cds-5), perceived severity, vulnerability, response efficacy and self-efficacy. Outcome variables: intention to quit smoking or the current contraceptive. Results The average intention to quit smoking was higher (3,26 on a 5-point scale) than the average intention to quit the contraceptive method (2,47 on a 5-point scale). The predictors vulnerability, education level and reason for contraceptive use significantly predicted the intention to quit smoking (F(3, 65) = 40.22, p = .03), while self-efficacy and education level significantly predicted the intention to quit the contraceptive method. (F(2, 66) = 32.36, p =.02) Conclusions Risk perception stimulates women to quit smoking, while perceiving oneself capable of quitting or having alternatives is related to contraceptive change. A second wave of data is collected to enlarge the sample size. We add a qualitative study to get insight into strategies to alter women's behavior. This study will inform risk communicators and health care professionals, ultimately resulting in less women with this combination. Key messages Quitting smoking is potentially popular in a group of women with the risky combination of smoking with contraceptives containing ethinylestradiol. Risk perception stimulates women to quit smoking, while perceiving oneself capable of quitting or having alternatives is related to contraceptive change.


2017 ◽  
Vol 25 (4) ◽  
pp. 273-280 ◽  
Author(s):  
Liqa N. Athamneh ◽  
Jeffrey S. Stein ◽  
Warren K. Bickel

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