Good journalist, bad blogger? A study on the labeling of paid content in blogs and journalism

2020 ◽  
Vol 45 (3) ◽  
pp. 350-362
Author(s):  
Olaf Hoffjann ◽  
Oliver Haidukiewicz
Keyword(s):  
Mass Media ◽  
Online Survey ◽  
Target Audience ◽  
Paid Content

AbstractThis study examines whether journalists and bloggers label paid content. In Germany, as in many other countries, advertorials have to be designated as advertising to enable the target audience to identify the promotional character of the content. This applies both to the traditional mass media and to blogs, for which advertorials provide a key source of income. To date, there have been no empirical findings on the designation practice based on a comparison of journalists and bloggers. The present study presents an online survey in Germany completed by 936 journalists and 463 bloggers in 2017. The results indicate that, in fact, bloggers do not label advertorials less frequently than journalists do: 91.6 % of bloggers and 91.7 % of journalists stated that they label paid content as advertising.

scholarly journals Analisis Isi Daya Tarik Pesan Iklan Berdasarkan Elemen Print Ad pada Iklan Sabun Mandi di Majalah Femina Periode Januari 2014- Agustus 2016

2017 ◽  
Vol 9 (1) ◽  
pp. 44
Author(s):  
Nadya Istighfarina ◽  
Ratih Hasanah Sudrajat
Keyword(s):  
Content Analysis ◽  
Mass Media ◽  
Target Audience ◽  
Descriptive Content ◽  
Quantitative Descriptive

One of mass media in Indonesia that used for advertising is Femina magazine. The target audience of Femina is women and because of its target audience, so Femina being potential magazine for cosmetics and toiletries product to advertise. One of toiletries product is soap.  In copywriting, print ad has an element that consist of headline, subheadline, body copy and ilustration. An advertisement has an appealing point that consist of informational, emotional and combination to attract the readers. The aim of this research is to identify domination of appealing point by print ad element in soap advertisement on Femina magazine period of Jauari 2014- August 2016. Method of this research using quantitative descriptive content analysis. Total object of this research are 27 advertisement. The result of this research showing that domination of using headline in advertisement is provocative headline with percentage 44,44%, advertisement tend to not using subheadline with percentage 51,85%, domination of body copy in advertisement is using picture- caption copy with percentage 48,15%, advertisement tend to using photography ilustration technique with percentage 96,29% and domination of appealing point is using informational appealing point with percentage 48,15%.Salah satu media massa yang terdapat di Indonesia yang digunakan untuk sarana beriklan adalah majalah wanita Femina. Karena target pembaca Femina adalah untuk wanita, maka Femina adalah majalah berpotensial bagi para produk kecantikan dan toiletries untuk beriklan. Salah satu produk toiletries adalah sabun mandi. Dalam penulisan iklan (print ad) memiliki elemen yang terdiri dari headline, subheadline, body copy dan ilustrasi serta mengandung suatu daya tarik agar menarik perhatian pembaca yang terdiri dari daya tarik rasional, emosional dan kombinasi. Tujuan penelitian ini adalah untuk mengetahui dominasi daya tarik pesan berdasarkan elemen print ad pada iklan produk sabun mandi di majalah Femina periode Januari 2014 hingga Agustus 2016. Metode pada penelitian ini menggunakan analisis isi kuantitatif deskriptif. Objek dalam penelitian ini adalah 27 iklan produk sabun mandi. Dari hasil penelitian yang dibagi ke dalam 5 kategori, menunjukkan bahwa dominasi penggunaan headline adalah provocative headline sebesar 44,44%, iklan cenderung tidak menggunakan subheadline dengan persentase 51,85%, dominasi body copy pada iklan menggunakan  picture- caption copy sebesar 48,15%, iklan cenderung menggunakan teknik ilustrasi fotografi dengan persentase sebesar 96,29% dan dominasi daya tarik pesan pada iklan menggunakan daya tarik rasional sebesar 48,15%. 

scholarly journals Development of the garment brand Gaia & Dubos: target audience and best environmental and ethical practice

2021 ◽  
Author(s):  
Léonie Daignault-Leclerc
Keyword(s):  
Literature Review ◽  
Research Methods ◽  
Online Survey ◽  
Target Audience ◽  
Ethical Practice ◽  
Individual Interviews ◽  
Sustainable Fashion ◽  
Research Questions ◽  
Audience Demographics

This research essay examines the target audience’s profile and preferences for the development of the garment brand Gaia & Dubos, which creates and produces ecological and ethical high-end garments for women in the province of Quebec, and explores the best environmental and ethical practice to establish a sustainable fashion enterprise. The research methods for this project combine a literature review, an online survey and four individual interviews with the target audience in an attempt to answer the research questions: (1) Who is the target audience (demographics, values, lifestyle and habits)? (2) What are the target audience’s preferences when it comes to ecological and ethical clothing? (3) What is the best environmental and ethical practice for a clothing brand?

scholarly journals Development of the garment brand Gaia & Dubos: target audience and best environmental and ethical practice

2021 ◽  
Author(s):  
Léonie Daignault-Leclerc
Keyword(s):  
Literature Review ◽  
Research Methods ◽  
Online Survey ◽  
Target Audience ◽  
Ethical Practice ◽  
Individual Interviews ◽  
Sustainable Fashion ◽  
Research Questions ◽  
Audience Demographics

This research essay examines the target audience’s profile and preferences for the development of the garment brand Gaia & Dubos, which creates and produces ecological and ethical high-end garments for women in the province of Quebec, and explores the best environmental and ethical practice to establish a sustainable fashion enterprise. The research methods for this project combine a literature review, an online survey and four individual interviews with the target audience in an attempt to answer the research questions: (1) Who is the target audience (demographics, values, lifestyle and habits)? (2) What are the target audience’s preferences when it comes to ecological and ethical clothing? (3) What is the best environmental and ethical practice for a clothing brand?

scholarly journals Promoting meal planning through mass media: awareness of a nutrition campaign among Canadian parents

2019 ◽  
Vol 22 (18) ◽  
pp. 3349-3359 ◽  
Author(s):  
Melissa Anne Fernandez ◽  
Sophie Desroches ◽  
Marie Marquis ◽  
Alexandre Lebel ◽  
Mylène Turcotte ◽  
...  
Keyword(s):  
Mass Media ◽  
Self Efficacy ◽  
Online Survey ◽  
Basic Education ◽  
Evaluation Study ◽  
Quebec City ◽  
Lower Income ◽  
Campaign Evaluation ◽  
Positive Attitudes ◽  
Meal Planning

AbstractObjective:To evaluate awareness of the Eat Well Campaign (EWC) among parents and assess perceptions about its effectiveness.Design:Post-campaign evaluation study with a cross-section of parents recruited through random digit dialling. Participants completed an online survey about EWC awareness, its perceived effectiveness among parents and their meal planning practices (attitudes, behaviours and self-efficacy).Setting:A federal mass-media campaign disseminated by Health Canada (2013–2014) to promote meal planning to Canadian parents.Participants:Parents (n 964) of children aged 2–12 years from all Provinces and Territories.Results:Of respondents, 41 % (390/964) were aware of the campaign; Quebec City and rural Quebec had the highest rates of awareness, whereas Vancouver, Winnipeg and Toronto had the lowest. Awareness was greater among parents with lower income, basic education and French-speakers. Campaign intensity was significantly associated with greater odds of reporting positive attitudes towards the EWC and meal planning (P < 0·05). Campaign awareness was significantly associated with greater odds of believing that meal planning helps maintain a healthy diet (OR = 1·68, 95 % CI 1·03, 2·74) and planning meals (OR = 1·66, 95 % CI 1·03, 2·54), but not self-efficacy, in adjusted models.Conclusions:The present study is the first to evaluate an initiative that promoted meal planning with mass media. The EWC demonstrated evidence of success in terms of equitable access to a nutrition initiative by reaching lower-income and less-educated parents. Understanding behavioural factors among different segments of the population will be important to target appropriate audiences and develop tailored interventions that support healthy eating practices.

scholarly journals PENGARUH PROGRAM DIALOG INTERAKTIF “HALO KALTIM” RADIO REPUBLIK INDONESIA TERHADAP TINGKAT KEPUASAN PENDENGAR

DEDIKASI ◽  
2020 ◽  
Vol 21 (2) ◽  
pp. 61
Author(s):  
Heriyanto, Eddy Soegiarto K, dan Selviana Meikayanti
Keyword(s):  
Regression Analysis ◽  
Mass Media ◽  
Print Media ◽  
Electronic Media ◽  
Program Quality ◽  
Target Audience ◽  
The Internet ◽  
Online Media ◽  
Media Industry ◽  
Analysis Techniques

 The growth of the mass media industry in recent years has shown increasingly tight competencies. At first there were only electronic media and print media such as radio, television and newspapers. But now there are online media via the Internet such as websites or web. The development of online media users in Indonesia makes print media, such as radio, should present the best breakthrough for the target audience, to survive in the future.This research is intended to examine the effect of the program quality "Halo Kaltim" to the listener's satisfaction at Radio Republik Indonesia Samarinda. The research was conducted using regression analysis techniques on 88 listeners of the Interactive Dialogue Program "Halo Kaltim".The results showed that program quality had a positive and significant effect on listener satisfaction. This shows that improve the program quality "Halo Kaltim" will increase the listener's satisfaction of the program "Halo Kaltim" Radio Republik Indonesia Samarinda.Radio Republik Indonesia Samarinda is expected to maintain the interactive dialogue program quality "Halo Kaltim" because it has a significant effect on listeners' satisfaction Interactive Dialogue Radio Program "Halo Kaltim" Radio Republik Indonesia Samarinda.

scholarly journals The specifics of the vlog audience and its influence on the process of retial communication

2021 ◽  
Vol 8 (3) ◽  
pp. 261-272
Author(s):  
Elena V. Medvedeva ◽  
Keyword(s):  
Mass Media ◽  
Target Audience ◽  
Modern World ◽  
Interactive Communication ◽  
Media Space ◽  
Final Design ◽  
Communication Activity ◽  
The Media ◽  
Advertising Communication ◽  
Distinguishing Features

The demand for vlogs (video blogs) in the modern world stipulates the relevance of this work: having turned into a full-fledged media space, vlogs are steadily beginning to win back the position of leading mass media from television. The article studies the audience of vlogs as the most important factor which determines the model of communication of a vlogger and the final design of the media product as a whole and its issues in particular. The sources for the research are popular vlogs of the Runet which make it possible to trace distinguishing features of the vlog audience in comparison with the TV audience and to point out its similarities with the target audience in advertising communication. The retail communication act itself, which is initiated by a vlogger, demonstrates the similarity with the AIDMA model. As a result of the conducted analysis the author is able to make several conclusions: 1) about specific featuresof the audience of the vlog; 2) about the influence of the factor of the addressee on the vloggers’ work; 3) about different means of influence used by a vlogger to retain the audience’s attention and involve the audience in post-communication activity; 4) about the singularity of retail communication in vlogs. The active position of the addressee of communication in the virtual media space, the opportunity and the necessity of interactive communication for vlog promotion induce vloggers to constantly resolve the objectives of attracting and retaining the attention of subscribers, audience augmentation, and elaboration of topics for postcommunication activity of the audience. The vlog format, which is aimed at the creation and dissemination of media texts with complicated semiotics, enables and forces a vlogger to apply the widest range of verbal and nonverbal means of communication.

scholarly journals COVID-19 Vaccine Literacy of Family Carers for Their Older Parents in Japan

Healthcare ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 1038
Author(s):  
Hiroko Costantini
Keyword(s):  
Health Literacy ◽  
Mass Media ◽  
Online Survey ◽  
Vaccine Uptake ◽  
Sources Of Information ◽  
Family Carers ◽  
Informal Networks ◽  
Cross Sectional ◽  
Older Parents ◽  
Provision Of Care

In super-ageing Japan, COVID-19 vaccinations were starting to reach older people as of June 2021, which raises the issue of vaccine literacy. This study focuses on family members who work and also care for their older parents, as they are at risk of COVID-19 and also risk transmitting COVID-19 to the parents they care for and potentially influencing their parents’ vaccine uptake. Such family carers are central to the approach in Japan to achieving a sustainable and resilient society in response to ageing. Contrasting family carers’ COVID-19 vaccine literacy with their overall health literacy provides insights into their preparedness for COVID-19 vaccinations. The purpose of this study is to understand how vaccine literacy, compared to health literacy, varies across family carers and the sources of information they use. Through a cross-sectional online survey, family carers’ vaccine literacy, health literacy and their sources of information, including mass media, social media, health and care professionals, family, colleagues, friends, and others, were assessed. The participants’ (n = 292) mean age was 53, with 44% women, and an average of 8.3 h per week caring for their parents. Notwithstanding the increased risks from COVID-19 with age, COVID-19 vaccine literacy relative to health literacy for older family carers is lower on average, higher with increased provision of care, and more variable, resulting in a substantial proportion of older family carers with relatively low vaccine literacy. At this stage of vaccine rollout in Japan, family carers’ sources of information to inform COVID-19 vaccine literacy is distinct, including more national and local mass media versus less health and care professionals and informal networks, which indicates the importance of tailored health communication strategies to enhance vaccine literacy.

Packaging of Information-Part and Parcel of Successful Technology Transfer

1982 ◽  
Vol 14 (9-11) ◽  
pp. 1289-1298
Author(s):  
M J Pieterse
Keyword(s):  
Technology Transfer ◽  
Mass Media ◽  
Transfer Process ◽  
Information Transfer ◽  
Relevant Information ◽  
Target Audience ◽  
Personal Contact ◽  
Research Findings ◽  
Successful Technology

The correct packaging of information as a prerequisite for successful technology transfer is discussed and it is stressed that research findings should be tailored and packaged in a format and language that is understandable and acceptable to the user. The transfer should be directed at a target audience and the principle in the transfer process is simplicity. The various packaging techniques are described and these include mass media techniques, publications, and more specific techniques like seminars, conferences, demonstrations, education, etc. The important role of personal contact in a technology transfer programme is also stressed. Terminology regarding technology and information transfer is briefly discussed. The availability of the relevant information and the important role of the technology transfer specialist are also briefly examined.

A Survey and Taxonomy of Electronics Toolkits for Interactive and Ubiquitous Device Prototyping

2021 ◽  
Vol 5 (2) ◽  
pp. 1-24
Author(s):  
Mannu Lambrichts ◽  
Raf Ramakers ◽  
Steve Hodges ◽  
Sven Coppers ◽  
James Devine
Keyword(s):  
Online Survey ◽  
Electronic Devices ◽  
Target Audience ◽  
Future Research ◽  
User Needs ◽  
Design Features ◽  
Intended Application ◽  
The Past ◽  
Comprehensive Survey ◽  
Technical Specifications

Over the past two decades, many toolkits for prototyping interactive and ubiquitous electronic devices have been developed. Although their technical specifications are often easy to look up, they vary greatly in terms of design, features and target audience, resulting in very real strengths and weaknesses depending on the intended application. These less technical characteristics are often reported inconsistently, if at all. In this paper we provide a comprehensive survey of interactive and ubiquitous device prototyping toolkits, systematically analysing their characteristics within the framework of a new taxonomy that we present. In addition to the specific characteristics we cover, we introduce a way to evaluate toolkits more holistically, covering user needs such as 'ease of construction' and 'ease of moving from prototype to product' rather than features. We also present results from an online survey which offers new insights on how the surveyed users prioritize these characteristics during prototyping, and what techniques they use to move beyond prototyping. We hope our analysis will be valuable for others in the community who need to build and potentially scale out prototypes as part of their research. We end by identifying gaps that have not yet been addressed by existing offerings and discuss opportunities for future research into electronics prototyping toolkits.

scholarly journals External image of hypermarket as a factor of influence on consumer behavior

2020 ◽  
Vol 3 (1) ◽  
pp. 33-38
Author(s):  
A. N. Timokhovich
Keyword(s):  
Consumer Behavior ◽  
Online Survey ◽  
Target Audience ◽  
Survey Method ◽  
Consumer Attitude ◽  
Target Groups ◽  
Point Of Sale ◽  
Online Technologies ◽  
Internet Resources ◽  
The Impact

The set of problems of perception of elements of the external image of the organization that sells in the fast moving consumer goods (FMCG) area by the target audience has been raised. The elements of the external image of the organization that influence the behavior of hypermarket consumers are analysed. The article is based on the results of the empirical research of the hypermarket chain Globus consumer behavior. The study has been conducted using the online survey method, a sample of 658 respondents.Consumer perceptions about the company as a whole have been described, consumer attitude to the hypermarket has been revealed, the main elements of the external image of the hypermarket, on which the consumer target audience is focused on, have been defined. Insufficient involvement of consumers in events at points of sale, low awareness of different types of activities to stimulate consumers, a generally positive attitude and high brand awareness of the hypermarket have been identified. Insufficient use of the hypermarket’s website and official Internet resources by representatives of target groups (social network accounts, mobile application) has been revealed. The main channel for informing the target audience is advertising at the point of sale.Conclusions have been made about the need to develop the image policy of trade companies in the field of FMCG; about the need to promote mobile applications of hypermarkets; about the need to use interactive online technologies in social media and through the trade company`s website for operational communication with consumers, as well as to activate consumer behavior. It has been concluded about the impact of the atmosphere of a point of sale on the image of the company in the field of FMCG. Recommendations on optimizing communication channels, through which the target audience receives information about the point of sale of FMCG products, – have been developed.

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