Genre shifts in Israeli campaign advertisements: Strategies and rhetorical functions

2019 ◽  
Vol 39 (2) ◽  
pp. 261-288 ◽  
Author(s):  
Pnina Shukrun-Nagar
Keyword(s):  
Social Networks ◽  
Present Article ◽  
The Internet ◽  
Political Campaign ◽  
The Public ◽  
Visual Elements ◽  
Personal Conversation ◽  
Linguistic Strategies

Abstract The present article addresses genre shifts in Israeli political campaign in 2013, specifically written advertisements published in newspapers, on the Internet, on stickers, in leaflets, and on billboards. I examine shifts to diverse genres (protest slogans, writing on social networks, personal conversation, a math exercise etc.), and analyze various discursive and para-linguistic strategies by means of which these shifts are implemented: use of registers and sociolects identified with particular genres; syntactical, semantic and lexical repetitions; graphic, typographical, and visual elements, etc. I show that due to the expectations of the addressees regarding the reconstructed genres and the addressing parties, genre shifts may serve to fulfill two main pragmatic-rhetorical functions: (1) Promoting messages regarding the desired conduct of the voters during the elections; (2) Self-positioning of the parties, either to strengthen their existing image among the public or to create a new, surprising one. I thus emphasize the key role played by genre shifts in the intertextual phenomenon of integrating semiotic meanings into a linguistic text; specifically in this case, integrating cultural-societal meanings into campaign advertisements.

scholarly journals A Reliable Weighting Scheme for the Aggregation of Crowd Intelligence to Detect Fake News

Information ◽  
2020 ◽  
Vol 11 (6) ◽  
pp. 319 ◽  
Author(s):  
Franklin Tchakounté ◽  
Ahmadou Faissal ◽  
Marcellin Atemkeng ◽  
Achille Ntyam
Keyword(s):  
Social Networks ◽  
Majority Vote ◽  
Internet User ◽  
Majority Voting ◽  
Third Party ◽  
Weighted Averaging ◽  
The Internet ◽  
Fake News ◽  
Vote Model ◽  
The Public

Social networks play an important role in today’s society and in our relationships with others. They give the Internet user the opportunity to play an active role, e.g., one can relay certain information via a blog, a comment, or even a vote. The Internet user has the possibility to share any content at any time. However, some malicious Internet users take advantage of this freedom to share fake news to manipulate or mislead an audience, to invade the privacy of others, and also to harm certain institutions. Fake news seeks to resemble traditional media to establish its credibility with the public. Its seriousness pushes the public to share them. As a result, fake news can spread quickly. This fake news can cause enormous difficulties for users and institutions. Several authors have proposed systems to detect fake news in social networks using crowd signals through the process of crowdsourcing. Unfortunately, these authors do not use the expertise of the crowd and the expertise of a third party in an associative way to make decisions. Crowds are useful in indicating whether or not a story should be fact-checked. This work proposes a new method of binary aggregation of opinions of the crowd and the knowledge of a third-party expert. The aggregator is based on majority voting on the crowd side and weighted averaging on the third-party side. An experimentation has been conducted on 25 posts and 50 voters. A quantitative comparison with the majority vote model reveals that our aggregation model provides slightly better results due to weights assigned to accredited users. A qualitative investigation against existing aggregation models shows that the proposed approach meets the requirements or properties expected of a crowdsourcing system and a voting system.

scholarly journals Feminisms on the web: lines and forms of action in contemporary feminist debate*

Cadernos Pagu ◽  
2015 ◽  
pp. 199-228 ◽  
Author(s):  
Carolina Branco de Castro Ferreira
Keyword(s):  
Social Networks ◽  
Present Article ◽  
Social Space ◽  
The Internet ◽  
Political Expression ◽  
The Social ◽  
Cultural Strategies ◽  
Use Of The Internet ◽  
The Web

The present article seeks to understand the uses of the internet as a space for action and reflection among feminist groups in the Brazilian scene. It takes as its focus the relationships between new feminist generations and esthetics and the social space of the internet. Several feminist groups have emphasized the use of the internet and social networks as relevant platforms for organization, news and political expression. I thus take as my object of analysis one of the most important blogs in the Brazilian context: Blogueiras Feministas (Feminist Bloggers - BF), seeking to use this as an ethnographic resource in order to understand the set of actors and collectives working within this feminist scenario, as well as the spaces and social, political and cultural strategies that appear within it.

scholarly journals Modern holiday culture of Russia: preservation Russian traditions, constructing new symbols and meanings

2020 ◽  
Vol 10 ◽  
pp. 160-171
Author(s):  
Т. N. Zolotova ◽  
Keyword(s):  
Social Networks ◽  
Social Practice ◽  
Public Life ◽  
Consumer Psychology ◽  
The Internet ◽  
Cultural Institutions ◽  
National Unity ◽  
Cultural Traditions ◽  
The Public ◽  
Public Consciousness

The article is devoted to identifying Russian ethnic traditions and symbols that are preserved in the holiday calendar of modern Russia. Most attention is paid to such holidays as Christmas, Epiphany, Russia day and national unity day. Conclusions are made about the preservation, revival and transformation in the public life of a private celebratory customs on semantic convergence of the notions “Russian” and “Orthodox”, established in the public consciousness and social practice new social and political holidays thanks to their chronological overlay on the traditional advent calendar and the activities of cultural institutions due to the needs of the state in strengthening the ideological component of the holidays and strengthening of the unity of the nation. The popularity and mass character of holidays is influenced by the spread of modern forms of communication — television and the Internet with a variety of content and social networks that form a kind of “fashion” in society to follow certain customs. Strengthening consumer psychology and ignoring cultural traditions lead to a functional imbalance in the festive and ceremonial sphere, so it is necessary to take care of the historical and cultural heritage and design new images and meanings.

scholarly journals The Internet and Cancellation Culture: The Impact of the Public Opinion on the Exercise of the Individual Right to Freedom of Expression

2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Elaine Celina Afra da Silva Santos
Keyword(s):  
Social Networks ◽  
Public Opinion ◽  
Freedom Of Expression ◽  
The Internet ◽  
Individual Rights ◽  
The Public ◽  
Deductive Method ◽  
The Individual ◽  
The Impact ◽  
Legal Consequences

This article analyzes the impact of the culture of cancellation promoted by users of social networks on the exercise of individual rights, more precisely Freedom of Expression. The study presents the analysis of the content inherent to what would be the cancellation, its aspects and practical consequences in the individual sphere of the users. The theme is approached by the deductive method and through doctrinal research. The article intends to answer if there are legal consequences resulting from the use of this resource by users.

Communications in the Public Administration of the Russian Federation

Communicology ◽  
2020 ◽  
Vol 8 (2) ◽  
pp. 135-144
Author(s):  
D.V. Makarov
Keyword(s):  
Social Networks ◽  
Public Administration ◽  
Russian Federation ◽  
Communication Technologies ◽  
The Political ◽  
The Internet ◽  
The Public ◽  
Political Sphere ◽  
Virtual Interaction ◽  
The Russian Federation

The article considers the concept, value and features of communications in the public administration of the Russian Federation in the context of national specificity. The main problem is the involvement of wide groups of citizens in the development of policies and the transition to communication technologies as an instrument of indispensable success. The author shows all the difficulties and features of the issue of communications in a state society, politics, and socio-economic field. By solving this problem, the author proposes the development of implemented technologies for the communication of citizens and authorities by virtual interaction using the Internet and social networks in modern conditions. Thus, we can conclude that communication in the political sphere requires constant dynamic development based on the basic mechanisms and blocks of communication, but the transition to communicative activity, which is possible with a legislative approach to this problem.

scholarly journals Active audiences and social discussion on the digital public sphere. Review article

2019 ◽  
Author(s):  
Pere Masip ◽  
Carlos Ruiz-Caballero ◽  
Jaume Suau
Keyword(s):  
Social Networks ◽  
Public Sphere ◽  
Communication Technologies ◽  
Review Article ◽  
The Internet ◽  
The Public ◽  
Academic Literature ◽  
The Media ◽  
The Public Sphere

In little over a decade, essential concepts in research on communication have become zombie concepts (Beck & Willms, 2004) and are no longer effective for understanding the profound transformation that has taken place with the arrival of the internet. Public sphere, deliberation, audiences, public... the academic literature has oscillated between an initial optimism about the potential for strengthening democracy of communication technologies to a critical scepticism. This text reviews the academic literature with regard to the forms of social deliberation adopted in the context of the media and social networks and its impact on the public sphere.

scholarly journals Aplicación de Metodología SCRUM para el Desarrollo de Aplicación Móvil

2019 ◽  
pp. 31-37
Author(s):  
Alicia Cortés-García ◽  
Abril Alyse Hernández-Trejo
Keyword(s):  
Social Networks ◽  
Young People ◽  
Mobile Application ◽  
Mobile Internet ◽  
Public Institution ◽  
The Internet ◽  
The Public ◽  
Agile Methodology ◽  
Internet Users ◽  
The University

Currently, young people have a strong attraction for games and social networks developed for mobile devices, so much is the demand that in 2017 the count of mobile Internet users was made; This survey showed that there are more than 3.5 billion users spending an average of 69% of their time a day on their smartphone, that is equivalent to more than 16 hours a day on the Internet. The previous statistics guided us to develop a Mobile Application in Android, with a game-like interface, since it is sought to be the closest thing to what a user with access to a smartphone frequents in their day to day; The project aims to help all students of the public institution, generating skills among themselves on the knowledge acquired throughout their stay at the University. The development of the Mobile Application was carried out under the SCRUM Agile Methodology; It is standing out above the others thanks to its easy implementation and obtaining the expected results. This work shows the process of implementing the methodology and the favorable results that were obtained when using it.

«INFODEMIA» AND SOCIAL NETWORKS: THE ACTUAL OBJECTS AND OBJECTIVES OF THE STUDY

2020 ◽  
pp. 535-544
Author(s):  
Александр Григорьевич Остапенко ◽  
Руслан Валентинович Сорокин ◽  
Сергей Викторович Лихобабин ◽  
Артём Олегович Ткаченко ◽  
Андрей Николаевич Бартенев ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Social Networks ◽  
Goal Setting ◽  
Traffic Control ◽  
The Internet ◽  
Global Epidemic ◽  
The Public ◽  
Informational Influence ◽  
Internet Users ◽  
Artificial Intelligence Systems

В данной статье затрагивается тема мировой инфодемии в контексте информационного влияния и давления на общественность, во многом образованную пользователями Интернет-пространства. В работе ведется рассуждение об актуальности исследования социальных Интернет-сайтов и процессов распространения в них потенциально опасных контентов. Описаны общие характеристики целеполагания исследований в различных областях таких как: суверенизация информационного пространства, анонимности и ответственности интернет-пользователей, контроля трафика, инфодемии, применения систем искусственного интеллекта в Интернет-пространстве. This article touches upon the topic of the global epidemic in the context of informational influence and pressure on the public, who are directly users of the Internet space. The paper discusses the interest in researching social Internet sites and the processes of distributing potentially dangerous content therein. The general characteristics of the goal-setting of research in various fields are described, such as the sovereignization of the information space, the anonymity and responsibility of Internet users, traffic control, infodemics, the use of artificial intelligence systems in the Internet space.

Use of Social Network for Business in Public Relations

2014 ◽  
pp. 147-161 ◽  
Author(s):  
Damjana Jerman ◽  
Bruno Završnik
Keyword(s):  
Social Networks ◽  
Social Network ◽  
New Media ◽  
Public Relations ◽  
Social Network Sites ◽  
The Internet ◽  
Business Organizations ◽  
Public Relations Practitioners ◽  
The Public ◽  
Basic Characteristics

Before the development of the Internet, there were only a few major media outlets that organizations could use to reach their target audiences. Subsequently, public relations practitioners were able to carefully control all forms of communication. The arrival of new media in the past few years has posed an array of new opportunities but also threats. The public has developed a need to access news and information practically before it exists, and so there is a growing desire to find out what's new via social network sites. With the introduction of social networks, business organizations should identify those social networks representing their target audiences; they should control and participate in them. This chapter describes basic characteristics of social networks and their role for public relations.

New Religions and the New Zealand Census

2011 ◽  
Vol 2 (2) ◽  
pp. 179-200 ◽  
Author(s):  
James Lewis ◽  
Andreas Baumann
Keyword(s):  
Social Networks ◽  
New Zealand ◽  
Present Article ◽  
First Century ◽  
Religious Organizations ◽  
The Internet ◽  
Traditional Religions ◽  
New Religions ◽  
Alternative Religions ◽  
Twenty First Century

From the very beginning of NRM studies, researchers were focused on understanding who joined new religions and why. By the 1980s, we had reached a consensus profile of young, educated converts who joined primarily via social networks. However, by the twenty-first century, the situation on the ground had changed, in part because of the rising age and greater diversity of recruits to alternative religions and in part because of changes resulting from changes such as the emergence of the Internet as a new environment for non-traditional religions. The present article examines data from the New Zealand census to demonstrate the point that the earlier profile of members of non-traditional reached in the 1970s and 1980s has been superseded, and, further, that it is no longer possible to discuss NRM members “in general,” as a class demographically distinct from members of other religious organizations.

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