scholarly journals Targeting of Online Advertising Using Logistic Regression

2020 ◽  
Vol 23 (4) ◽  
pp. 197-214
Author(s):  
Erik Šoltés ◽  
Janka Táborecká-Petrovičová ◽  
Romana Šipoldová
Keyword(s):  
Logistic Regression ◽  
Online Advertising ◽  
Confusion Matrix ◽  
Internet User ◽  
Online Marketing ◽  
Validation Dataset ◽  
The Internet ◽  
The Real ◽  
The Mean ◽  
The Impact

Recently, the internet became the dominant medium in marketing and comparing the development of expenditures into advertising indicates the dominance of online advertising will be inevitably stronger. Internet advertising compared to traditional media advertising has plenty of advantages hence online marketing exhibits a huge expansion in recent era. To fully utilize the potential of online marketing, it is necessary to effectively target activities of relevant internet users with the real presumption they will purchase promoted products or services. The paper is focused on demographic targeting by the mean of logistic regression models. Explanatory variables in presented application are arising from affinities of internet webpages visited by particular users and areas of their interests that are identified from their online behaviour. Our paper provides binomial logistic mode whose role is to predict the gender of internet user and multinomial logistic model constructed for the estimation of age category the user may be assigned to. The only variables exploited in the model by the mean of stepwise regression are variables with significant influence. The impact of particular factors is quantified via odds ratios that are used for the identification of areas of interests typical for women, men and for considered age categories. The paper demonstrates how it is possible to utilise estimated logistic models for the estimation of probabilities that the internet user is from a target group – in our case, women aged 25–44 years old. Prediction quality of models is assessed by the set of classification measures arising from confusion matrix that is generally acceptable in machine learning. Presented analyses are conducted in statistical software SAS Enterprise Guide on data provided from the real advertising campaign. More than 160,000 statistical units enabled the confirm results gained on training dataset of a relatively huge validation dataset.

scholarly journals The influence of kihap on the impact of Dolio-chagui kicks in taekwondo

2014 ◽  
Vol 20 (1) ◽  
pp. 54-57
Author(s):  
Rodrigo Dias Martins ◽  
Debora Cantergi ◽  
Jefferson Fagundes Loss
Keyword(s):  
Martial Arts ◽  
Random Order ◽  
T Test ◽  
Real Effect ◽  
The Real ◽  
The Mean ◽  
The Difference ◽  
The Impact

The kihapis a technique used in several oriental martial arts. It is a yell used by practitioners with the ex pectation of enhancing the force of a hit. However, the real effect of using the kihapis unknown. Therefore, this study aims to compare the peak of acceleration of the Dolio-chaguikick in taekwondo performed with and without the use of kihap. Twenty two experienced taekwondo practitioners performed 30 kicks each against a punching bag, alternating in random order with and without kihap, while the acceleration of the punching bag was measured. A t-test was used to compare the difference between the mean acceleration in both conditions. Higher values were found with the use of kihap(7.8 ± 2.8 g) than without the use of kihap(7.1 ± 2.4 g), p< 0.01, r= 0.57. The results indicate that kihapenhances the impact of the kick.

Impact of the primary information source used for decision making and implications for treatment regret in prostate cancer.

2017 ◽  
Vol 35 (6_suppl) ◽  
pp. 17-17 ◽  
Author(s):  
Narek Shaverdian ◽  
Amar Upadhyaya Kishan ◽  
Darlene Veruttipong ◽  
D. Jeffrey Demanes ◽  
Patrick Kupelian ◽  
...  
Keyword(s):  
Prostate Cancer ◽  
Decision Making ◽  
Logistic Regression ◽  
Radiation Treatment ◽  
Information Source ◽  
The Internet ◽  
Radiation Oncologist ◽  
Multivariate Logistic Regression ◽  
Treatment Experience ◽  
The Impact

17 Background: Patients with localized prostate cancer (PCa) assimilate information from varying sources to inform their treatment decision. We assessed the impact of the primary information source used to select a modern radiation treatment on patient perceptions of their treatment experience and on treatment regret. Methods: Patients with favorable-risk PCa treated with SBRT, IMRT or HDR brachytherapy and at least one year of follow-up were surveyed. The questionnaire explored the decision-making experience, expected treatment experience vs. the reality, and treatment regret via a validated tool. Multivariate logistic regression adjusted for demographics, disease characteristics, treatment modality, time since treatment and current bowel, urinary and sexual function. Results: 322 consecutive patients were surveyed with an 86% (n = 276) response rate. 48% (n = 132) selected their radiation oncologist as the primary information source, 23% (n = 62) selected their urologist, 16% (n = 44) selected the internet, 6% (n = 17) selected other patients and 8% (n = 21) selected other. Overall, 13% (n = 36) endorsed treatment regret. 39% of patients who selected the internet as their primary information source reported their actual treatment experience to be worse than expected vs. 13% of respondents who selected their urologist, 12% who selected other patients, 2% who selected their radiation oncologist and 9% who selected other ( p< 0.01). Similarly, 43% who selected the internet as their primary information source endorsed treatment regret vs. 10% who selected their urologist, 7% who selected their radiation oncologist, 6% who selected other patients and 6% who selected other ( p< 0.01). On multivariate logistic regression, only patients who selected the internet as their primary information source were more likely to endorse treatment regret (OR = 46.5, p< 0.01) and were more likely to choose a treatment they thought ‘had the least side effects’ (OR = 2.1, p= 0.016). Conclusions: Patients who used the internet as their primary source of information had a worse perception of their treatment experience and had more treatment regret, highlighting the need for physicians to proactively counsel patients.

scholarly journals Features of speech influence in advertising educational services on the Internet

2021 ◽  
Vol 8 (1) ◽  
pp. 71-82
Author(s):  
Elena V. Sergeeva ◽  
◽  
Hong Ngok Vu ◽  
Keyword(s):  
Characteristic Feature ◽  
Goal Setting ◽  
Positive Emotions ◽  
Online Advertising ◽  
Educational Institution ◽  
Educational Services ◽  
The Internet ◽  
Rhetorical Figures ◽  
The Impact ◽  
Imperative Mood

The article is devoted to the features of speech influence in online advertising of educational services. Educational advertising is a type of advertising aimed at promoting educational services, which aims to form the addressee’s belief in the need to use the services of the advertised educational institution. It is argued that the specificity of pedagogical advertising discourse is determined by the goal setting, the importance of the offer to the recipient, the characteristics of the advertised object and the difficulty of carrying out manipulative influence due to the verifiability of the result. Informational, admonishing, and reminiscent ads are highlighted. Pedagogical advertising is characterized by specific features of methods of speech influence and manipulative tactics. Among the methods of speech influence, the most effective is the method of persuasion. No less important is the role played by the methods of inducement, suggestion and imitation. A characteristic feature of educational advertising is the active use of logical arguments when creating arguments. Using emotional arguments helps to increase the impact of an advertisement’s message. By influencing consumer’s emotions, the addresser offers not only educational services, but also positive emotions. When building an emotional argument in educational advertising, emotional and emotional-evaluative vocabulary is used primarily to arouse positive emotions associated with an educational institution in the recipient. It has been determined that the most frequent means of speech influence in pedagogical advertising are positive evaluative vocabulary and vocabulary with emotional and expressive coloring, a verb in the imperative mood, rhetorical means of expression, and above all tropes and figures. The article reveals that advertising texts in the educational sphere have a large number of expressive syntactic constructions and rhetorical figures (first of all, repetition, question-answer constructions, rhetorical appeal, rhetorical exclamation, antithesis). Manipulative speech influence in educational advertising is not frequent. In the pedagogical advertising text, two main manipulative tactics are distinguished: manipulations based on weaknesses and manipulations based on needs.

scholarly journals The impact of Internet use on mental wellbeing and health behaviours among persons with disability

2019 ◽  
Vol 29 (Supplement_4) ◽  
Author(s):  
K Szulc ◽  
M Duplaga
Keyword(s):  
Logistic Regression ◽  
Digital Divide ◽  
Internet Use ◽  
Health Behaviours ◽  
The Internet ◽  
Suicidal Thoughts ◽  
Data Set ◽  
Persons With Disabilities ◽  
Internet Users ◽  
The Impact

Abstract Background Disability is frequently related to the digital divide. However, the Internet may be also an opportunity for many people with disabilities, especially for those who suffer from difficulties in involving in social activities. For some of them, it is also a tool for undertaking professional tasks. The aim of the study was the assessment of the impact of the Internet on selected aspects of psychological wellbeing and undertaking health behaviours in persons with disabilities. Methods From the data set of the biannual Social Diagnosis survey, data of respondents confirming the status of disability were extracted. They were used for the development of multivariate logistic regression models for self-assessment of life, the prevalence of suicidal thoughts, feeling lonely, the use of psychological support and health behaviours. The impact of Internet usage was adjusted for sociodemographic variables. Weights provided by the study team were used in the analysis. Results The responses from 3231 respondents were used in the analysis. There were 33.1% of Internet users in the study group. Respondents with a mild disability made 25.3%, with moderate 39.4%, with severe 24.2%, and without an established degree of disability 11.1%. Logistic regression modelling revealed that Internet users more frequently assessed their lives as happy (odds ratio, 95% confidence interval (OR, 95%CI): 1.40, 1.13-1.75) and undertook some form of physical activity (2.32, 1.84-2.91). They also less frequently excessively consumed alcohol (0.51, 0.33-0.80). No relation was found for experiencing loneliness (0.89, 0.71-1.12), suicidal thoughts (0.998, 0.77-1.29), receiving psychological care (0.84, 0.62-1.14) and smoking (0.83, 0.66-1.04). Conclusions Although persons with disabilities suffer from digital divide, Internet use may exert a beneficial impact on their wellbeing and favour more beneficial health behaviours. Key messages Internet access and use among persons with disabilities may be an opportunity for improved wellbeing. Persons with disabilities who are Internet users assess their lives as more happy and demonstrate more favourable health behaviours.

scholarly journals The Virtual Sphere and the Women’s Movement in Post-Reform Iran

2018 ◽  
Vol 9 (05) ◽  
pp. 20430-20459
Author(s):  
Sedigheh Karimi
Keyword(s):  
Social Movements ◽  
Real World ◽  
Women's Movement ◽  
Rapid Development ◽  
Virtual Space ◽  
The Internet ◽  
Equal Rights ◽  
The Real ◽  
The Government ◽  
The Impact

The rapid development of Internet and communication technologies raises the question of what role these media and communication interfaces play in social and political movements and development in individual countries. Although activities in cyberspace, including blogging, participation in social networks and other facilities provided by the Internet for its users are a new phenomenon, they have profound effects on social and political relations in the communities involved. In the information era, Internet is an important part of social movements in democratic societies and local communities. When the government blocks other ways to mobilization, Internet may bring like-minded people together and help them to find support for action. Internet has provided a new space for social movements and the effect of the virtual activities of the users on the actions and, often on the lack of social movements is of high importance. Meanwhile, the Iranian women’s movement, like other social movements in contemporary Iran, realizes the impact and position of cyberspace and has made use of it. Many activists, for whom other ways for expressing their demands have been blocked, have entered this space and taken advantage of it for expressing their opinions and communicating information to other people. In fact, the dominant socio-political forces and the atmosphere of repression, and fear have led many Iranian women to use the virtual space to campaign for women’s empowerment and equal rights. They have realized that the Internet may inform the outside world of the movement’s goals and activities and facilitate maintaining contact with other members of the movement. In fact, the open space that provides a platform for sharing information and has given the chance to the Iranian women’s rights activists to perform their activities in a space with a decentralized structure where there is less pressure than there is in the real world. Campaigns formed following the cyberspace market boom indicate that cyberspace has indeed ushered in a new era in the history of the Iranian women’s movement. The present study provides an analysis of the role of the Internet in the activities of the women’s movement and explores the extent to which cyberspace has been assisting the women’s movement in achieving its objectives. By interviewing 50 active women inside Iran, the article investigates whether there has been successful interaction between cyberspace and the Iranian women’s social movement resulting from a dynamic adaptation between functions of social and political groups in the real world and the virtual world. It also examines how factors such as social participation, increasing awareness, changing beliefs, traditional views of women and social mobility have been affected by the application of the Internet, and whether cyberspace has been able to make women’s voices heard in Iran’s patriarchal society.

scholarly journals Pokolenia X, Y i Z wobec reklamy internetowej

2019 ◽  
Vol 28 ◽  
pp. 297-311
Author(s):  
Agnieszka Sadowa
Keyword(s):  
Social Networks ◽  
Great Britain ◽  
21St Century ◽  
Quantitative Research ◽  
New Technologies ◽  
Online Advertising ◽  
The Internet ◽  
Purchasing Behavior ◽  
Virtual Communication ◽  
The Impact

W pierwszych dwóch dekadach X XI wieku zauważa się wyraźne przemiany w zachowaniach nabywców pod wpływem internetu. Powszechna stała się wirtualna komunikacja, która znacząco wpłynęła na zmianę struktury wydatków na reklamę — permanentnie zwiększa się udział reklamy internetowej w torcie reklamowym. Reklama online niewątpliwie oddziałuje na przedstawicieli pokoleń X, Y i Z, które wyodrębnia się w literaturze ze względu na odmienne cechy charakteru, poglądy, zachowania, a także stosunek do nowych technologii. W pracy wykorzystano wycinek pierwotnych badań ilościowych autorki, przeprowadzonych na przełomie roku 2017 i 2018 na próbie respondentów w Polsce 487 i Wielkiej Brytanii 173. Generations X, Y and Z towards online advertisingIn the last 20 years the two decades of the 21st century, there have been visible changes in the behavior of buyers under the influence of the Internet. Virtual communication has become widespread, which has significantly changed the structure of advertising expenditures — the share of online advertising in the advertising pie is constantly increasing. Online advertising undoubtedly affects the representatives of generations X, Y and Z, which are distinguished in the literature due to different character traits, views,  behaviors, as well as the attitude to new technologies. The aim of the considerations is to recognize the impact of online advertising on the purchasing behavior of representatives of generations X, Y and Z in Poland. Two research hypotheses were formulated. First of all, online advertising affects the purchases of all the generations analysed. Secondly, the generations Y and Z most commonly  tend to be inclined to purchase by advertisements posted on social networks. To achieve the goal a section of the author’s original quantitative research was used, which was carried out at the turn of 2017 and 2018 on a sample of 660 respondents in Poland 487 and Great Britain 173.

scholarly journals PERAN ONLINE ADVERTISING PADA PEMASARAN AXIS

2020 ◽  
Vol 6 (1) ◽  
pp. 58
Author(s):  
Devita Eka Santi
Keyword(s):  
Social Media ◽  
Search Engine ◽  
Online Advertising ◽  
Internet User ◽  
Purchase Decision ◽  
The Internet ◽  
Search Engine Marketing ◽  
Marketing Social ◽  
The Mind ◽  
Optimization Search

Abstract: In this era of the growth of technology, the internet user is significantly increasing each year. During advertising activities, companies start using internet to advertise their products or services. Online advertising activities keep increasing dramatically. Advertising business do much more activities on internet to send message as marketing form to audiences. There are various online advertising using the internet nowadays. Online advertising is done to build awareness until purchase decision of the products or services which has been advertised to the audiences. In this research has been described various types of online advertising that has been done by Axis, such as search engine optimization, search engine marketing, social media advertising, and placement banner. Online advertising which has been done by Axis is to build awareness, consideration, purchase decision to the audiences who access the online advertising. Online advertising is done to reach the target audiences of Axis and instill Axis brand in the mind of the audiences (top of mind) Keywords: Advertising, Online Advertising, Build Awareness, Purchase Decision

scholarly journals Model of Impact of Social Networks on Internet Marketing of Enterprises

2021 ◽  
Vol 92 ◽  
pp. 09020
Author(s):  
Rima Zitkiene ◽  
Vytautas Gircys ◽  
Monika Zitke ◽  
Ilona Bartuseviciene
Keyword(s):  
Social Networks ◽  
Small Businesses ◽  
Information Transfer ◽  
Value Added ◽  
Internet Marketing ◽  
Online Marketing ◽  
The Internet ◽  
Marketing Environment ◽  
Goods And Services ◽  
The Impact

Research background. The electronic environment has become an integral part of today’s marketing environment. The transformation of information technology makes it possible to reach the desired customer through various business instruments, regardless of his location. The number of consumers using the Internet to search for goods and services is increasing. As a result, social networks are gaining in importance from both businesses and consumers. There are currently over 800 social networks in the world. Corporate social networking accounts where a variety of news can be posted: from company start-up history to the latest company prototype news, and often for small businesses, and represents the cost of the website. Most authors point out that the scope of e-marketing is wider than online marketing because online marketing refers only to the Internet. Businesses seek to disseminate information about goods through social networks, given their popularity and impact on consumers. Purpose of the article is to construct the theoretical model that would help to determine how the impact of social networks on online marketing of companies can be assessed. Methods: analysis of scientific literature, systematization, generalization. Findings and Value added. Based on the model, proposed by the authors, the elements of Internet marketing are analyzed, as well as research on the importance of social networks in information transfer and communication with the consumer is emphasized and the most commonly used indicators of social networks are singled out.

scholarly journals The State of Female Activities in Iran and the Internet

2019 ◽  
Vol 6 (2) ◽  
pp. 217
Author(s):  
Sedigheh Karimi
Keyword(s):  
Social Movements ◽  
Real World ◽  
Women's Movement ◽  
Rapid Development ◽  
Virtual Space ◽  
The Internet ◽  
Equal Rights ◽  
The Real ◽  
The Government ◽  
The Impact

<p><em>The rapid development of Internet and communication technologies raises the question of what role these media and communication interfaces play in social and political movements and development in individual countries. Although activities in cyberspace, including blogging, participation in social networks and other facilities provided by the Internet for its users are a new phenomenon, they have profound effects on social and political relations in the communities involved. In the information era, Internet is an important part of social movements in democratic societies and local communities. When the government blocks other ways to mobilization, Internet may bring like-minded people together and help them to find support for action. Internet has provided a new space for social movements and the effect of the virtual activities of the users on the actions and, often on the lack of social movements is of high importance.</em></p><p><em>Meanwhile, the Iranian women’s movement, like other social movements in contemporary Iran, realizes the impact and position of cyberspace and has made use of it. Many activists, for whom other ways for expressing their demands have been blocked, have entered this space and taken advantage of it for expressing their opinions and communicating information to other people. In fact, the dominant socio-political forces and the atmosphere of repression, and fear have led many Iranian women to use the virtual space to campaign for women’s empowerment and equal rights. They have realized that the Internet may inform the outside world of the movement’s goals and activities and facilitate maintaining contact with other members of the movement. In fact, the open space that provides a platform for sharing information and has given the chance to the Iranian women’s rights activists to perform their activities in a space with a decentralized structure where there is less pressure than there is in the real world. Campaigns formed following the cyberspace market boom indicate that cyberspace has indeed ushered in a new era in the history of the Iranian women’s movement. </em></p><em>The present study, covers the period from 2005 to 2017, provides an analysis of the role of the Internet in the activities of the women’s movement and explores the extent to which cyberspace has been assisting the women’s movement in achieving its objectives. By interviewing 50 active women inside Iran, the article investigates whether there has been successful interaction between cyberspace and the Iranian women’s social movement resulting from a dynamic adaptation between functions of social and political groups in the real world and the virtual world. It also examines how factors such as social participation, increasing awareness, changing beliefs, traditional views of women and social mobility have been affected by the application of the Internet, and whether cyberspace has been able to make women’s voices heard in Iran’s patriarchal society.</em>

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