scholarly journals The Influence of Visual Merchandising on the Formation of Customer Loyalty

2020 ◽  
Vol 4 (3) ◽  
pp. 44-54
Author(s):  
Olha Seleznova ◽  
◽  
Olena Rudinska ◽  
Nataliia Kusyk ◽  
◽  
...  
Keyword(s):  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Online Store ◽  
Point Of Sale ◽  
Visual Elements ◽  
Purchase Process ◽  
The Difference ◽  
Online Stores ◽  
Visual Merchandising ◽  
The Impact

The aim of the article. In modern conditions, marketing exists on a border between the traditional and the digital. The visual merchandising affects not only stationary but also online stores. It must be adapted to volatile trading conditions and be adapted to consumer behavior and needs. The authors believe that the ultimate goal of modern marketing is not only in the purchase of goods or services, but in the achievement of customer loyalty as well. Because in the changing of conditions of the economies of countries, high load of information, oversaturation of commodity markets and accelerating the overall pace of society, there is a need to form loyalty to their own customers for the survival of enterprises. Convenience of purchase, the level of service quality, price, quality and compliance with existing trends in the goods are the main motivation to the purchase and a prerequisite to the formation of loyalty. The aim of the article is to substantiate the influence of visual merchandising on the formation of customer loyalty on the example of a stationary and online store. The results of the analyses. The article investigates the tools of visual merchandising of a stationary and online store in the context of its influence on the formation of customer loyalty. The influence of modern marketing trends on the concept of AIDA and its transformation into 5A is revealed. The step-by-step content of the buyer's path from the stage of knowledge to the stage of propaganda is detailed and described. The essence of visual merchandising and the composition of its main elements are given. It has been shown how visual merchandising influence customer loyalty at the stage of purchasing through visual elements such as lighting, colors, fonts, signs, shop windows, shelves and cabinets, position of goods at the point of sale, place of store, etc., which in combination form impressions of the buying process and consumer satisfaction. There are revealed the tasks and tools of visual merchandising with details and descriptions of most of them. It is justified the choice of the store for conducting a study of the impact of visual merchandising on customer loyalty. The difference between the tools of visual merchandising of a stationary and online store on the example of Zara clothing retail chain is analyzed. A brief description of Zara store is presented. The possible actions of the buyer at the stage of the purchase process and the composition of the elements of visual merchandising of the website are analyzed. The analysis of the buyer's path in a stationary store is given. It is concluded about the different advantages of both options of trade, i.e. the possibility of direct contact with goods and the possibility of remote purchase. Possible mistakes of visual merchandising in the process of loyalty formation are indicated. It is also recommended to use additional principles of visual merchandising to enhance the positive effect (the pyramid principle and the rule of three). The scientific novelty of the work is the allocation of visual merchandising as a separate tool in the process of forming customer loyalty, which is justified by the extension of the AIDA concept to 5A: to aware, to appeal, to ask, to act, to advocate. Conclusions and perspectives for further research. Visual merchandising affects customer loyalty quite indirectly, which is unnoticed by the customer. But since it provides comfort of the purchase process through visual elements such as colors, spatial compositions, shop windows, lighting, location, signs, billboards, markings, etc., its impact should be taken into account in the marketing activities of enterprises. Prospects for further development should be in more detailed studies of visual merchandising in terms of information technology used in modern marketing. Keywords: marketing 4.0, loyalty, visual merchandising, stationary store, online store.

The Impact of Customer Loyalty and Restaurant Sanitation Grades on Revisit Intention and the Importance of Narrative Information: The Case of New York Restaurant Sanitation Grading System

2017 ◽  
Vol 59 (3) ◽  
pp. 275-284 ◽  
Author(s):  
Min Gyung Kim ◽  
Hyunjoo Yang ◽  
Anna S. Mattila
Keyword(s):  
New York ◽  
New York City ◽  
Customer Loyalty ◽  
York City ◽  
Letter Grades ◽  
The Difference ◽  
Revisit Intentions ◽  
Using Data ◽  
The Impact ◽  
Loyal Customers

New York City launched a restaurant sanitation letter grade system in 2010. We evaluate the impact of customer loyalty on restaurant revisit intentions after exposure to a sanitation grade alone, and after exposure to a sanitation grade plus narrative information about sanitation violations (e.g., presence of rats). We use a 2 (loyalty: high or low) × 4 (sanitation grade: A, B, C, or pending) between-subjects full factorial design to test the hypotheses using data from 547 participants recruited from Amazon MTurk who reside in the New York City area. Our study yields three findings. First, loyal customers exhibit higher intentions to revisit restaurants than non-loyal customers, regardless of sanitation letter grades. Second, the difference in revisit intentions between loyal and non-loyal customers is higher when sanitation grades are poorer. Finally, loyal customers are less sensitive to narrative information about sanitation violations.

Visual Merchandising in Online Retailing Based on Physical Retailing Design Principles

2010 ◽  
pp. 628-636
Author(s):  
Tony Pittarese
Keyword(s):  
Research Literature ◽  
Design Guidelines ◽  
Online Retailing ◽  
Online Store ◽  
Online Retailers ◽  
Common Practices ◽  
Store Design ◽  
Online Stores ◽  
Visual Merchandising ◽  
Effective Design

Effective design guidelines aid in the creation of successful online stores. One possible resource to aid in formulating effective online store design guidelines is found in principles and practices of physical retailers. In particular, physical store merchandising techniques provide a significant body of research from which online store guidelines may be constructed. By examining the research literature and common practices of physical retailers, online retailers may glean new and interesting ideas upon which to base guidelines for online store design.

Customer perception of CSR initiatives: its antecedents and consequences

2016 ◽  
Vol 12 (2) ◽  
pp. 263-279 ◽  
Author(s):  
Samra Chaudary ◽  
Zohad Zahid ◽  
Saad Shahid ◽  
Shamila N. Khan ◽  
Sana Azar
Keyword(s):  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Structural Equation ◽  
Corporate Performance ◽  
Perceived Fit ◽  
Content Type ◽  
Customer Perception ◽  
Societal Benefit ◽  
Antecedents And Consequences ◽  
The Impact

Purpose This study aims to ascertain the impact of customer perception of CSR activities (philanthropic, environmental and ethical) conducted on various consumer and corporate related dimensions including; customer loyalty, consumer attachment, corporate performance and repurchase intention. The study also adds value by taking customer perception of CSR as a mediator between green image and performance. Design/methodology/approach Structural equation modelling is used after using different (valid and reliable) instruments to measure latent constructs. The study has a sample size of 250 “CSR Consumers”, who had some knowledge and awareness of CSR and green image being advertised and or labelled by the company (such as printing “Recycled” or other eco-friendly images/labels on shopping bag, fliers, outlets, etc.) and are consumers/customers of such firms. The respondent’s awareness was measured by randomly asking them to recall organizations that might have eco-friendly policies. Findings The key findings of the study are that perceived fit of culture along with CSR capability radically influences CSR perception within consumer minds and so, subsequently, customer attachment and overall performance of the corporation. The outcomes bestow significant ramifications for marketing and advertising philosophy combined with practice. Practical implications Stakeholders exist in the form of consumers other than employees. So consumer satisfaction must be imparted its fair share of importance. Managers must make sure that initiatives for societal benefit are well accepted and well recognized by consumers in a positive array of light. Corporations enthusiastically involved in initiating CSR activities and forecast a positive income. The study guides managers into not falling in this misconception and by recognizing that the fact is that the company managers must only expect higher performance levels once their CSR is in synchronization with the firm’s culture. Originality/value A number of studies have been conducted about CSR practices in the Indian context for example (Khan and Atkinson, 1987; Krishna, 1992; Arora and Puranik, 2004; Sood and Arora, 2006; Mishra and Suar, 2010); however, there is dearth of research in its neighbouring country Pakistan about CSR practices and consumer perceptions. Therefore, this research aims to fill this gap by examining CSR practices in Pakistan which has similar historical and colonial roots with India. In doing so, this study ascertains the impact of CSR activities conducted on various consumer and corporate related dimensions that incorporate customer loyalty, consumer attachment and corporate performance.

scholarly journals Effective presentation e-merchandising techniques. The importance of review the literature to improve the management of digital companies

2018 ◽  
Vol 7 (2) ◽  
pp. 88
Author(s):  
Nuria Puente Domínguez
Keyword(s):  
Exploratory Study ◽  
Business Management ◽  
Emotional States ◽  
Buying Behavior ◽  
Online Store ◽  
Point Of Sale ◽  
Online Shoppers ◽  
Self Service ◽  
Online Stores

Can we influence the behavior of online shoppers through the inside layout of the online store? When merchandising emerged for more than a hundred years, many researchers have analyzed the influence of the point of sale on the consumer's emotional states and their buying behavior. However, although online stores are the ultimate exponent of self-service, there is hardly any research on e-merchandising. Therefore, an exploratory study is conducted in order to better understand the context of the research and to make an approximation to the variables of interest within the study area, which will allow e-commerce companies to know which e-merchandising techniques must implement for efficient business management.

scholarly journals Secure Image Role in Online Business Competition

2019 ◽  
Vol 3 (2) ◽  
pp. 188
Author(s):  
Benny Budiawan Tjandrasa
Keyword(s):  
Industrial Revolution ◽  
Market Potential ◽  
Perfect Competition ◽  
Exploratory Research ◽  
Online Store ◽  
Online Business ◽  
The Government ◽  
Online Stores ◽  
The One ◽  
The Impact

Consumer tastes have changed, technology is increasingly sophisticated and communication is no longer constrained by distance and time. Ease and speed of this transaction also support the development of online stores in Indonesia. On the one hand, the presence of online stores has become the main competitor of conventional stores, but on the other hand, the competition between online stores is getting tighter. For this reason, the study discusses several things such as the impact of the development of the industrial revolution on business management from time to time; market potential, benefits and costs of online stores from the perspective of society and government; competition patterns that will be faced between online stores; how do online business site providers survive in the current pattern of competition. This study using exploratory research which aims to photograph developments, market potential, patterns of competition and find ways to survive in online business. Research was conducted by identifying and categorizing previous studies to get various thoughts from previous researchers. Findings of this study showed the potential of the online-store market in Indonesia will grow further along with population growth, but besides the benefits, there are also costs that must be borne by the society and government, for that the government must make strict rules to minimize these losses. Moreover, online-store entrepreneurs must continue to make efficiency while trying to differentiate so that they are not trapped in the pattern of perfect competition market.

scholarly journals The Impact of the Physical Attractiveness and Intellectual Competence on Loyalty

2020 ◽  
Vol 12 (10) ◽  
pp. 3970
Author(s):  
Wen-Chih Yeh ◽  
Chun-Chang Lee ◽  
Cheng Yu ◽  
Pei-Shan Wu ◽  
Jia-Yu Chang ◽  
...  
Keyword(s):  
Real Estate ◽  
Customer Loyalty ◽  
Physical Attractiveness ◽  
Structural Equation ◽  
Past Research ◽  
Equation Model ◽  
The Past ◽  
The Difference ◽  
The Impact ◽  
The Relationship

This study aims to explore the factors determining consumer loyalty to real estate agents. Based on the past literature regarding the factors of loyalty, the study considers physical attractiveness and intellectual competence combined with a traditional loyalty model in proposing its conceptual framework. It then estimates the relevant parameters using a linear structural equation model (SEM). The subjects of the study consist of consumers in Kaohsiung City, Taiwan, aged at least 20 years old who have experience in engaging the services of real estate companies during housing transactions. A total of 300 questionnaires were distributed, with 268 valid ones being returned, for a valid return rate of 89.33%. According to the empirical results, physical attractiveness indirectly influences satisfaction through trust and intellectual competence, with satisfaction in turn affecting customer loyalty. The effect of physical attractiveness on satisfaction through trust is more significant than its effect on satisfaction through intellectual competence. These findings show that the relationship among physical attractiveness, intellectual competence, and trust plays an important role in determining satisfaction and loyalty. Past studies related to loyalty introduced various factors of loyalty; however, they rarely explored the effects of physical attractiveness and intellectual competence on loyalty. That is the difference between this study and past research.

Prioritization of dimensions of visual merchandising for apparel retailers using FAHP

2020 ◽  
Vol 27 (10) ◽  
pp. 2759-2784 ◽  
Author(s):  
Riju Jakhar ◽  
Deepak Verma ◽  
Ajay Pal Singh Rathore ◽  
Divesh Kumar
Keyword(s):  
Product Information ◽  
Fuzzy Ahp ◽  
Evaluation Model ◽  
Fuzzy Evaluation ◽  
Subsequent Increase ◽  
Relative Significance ◽  
Content Type ◽  
Online Stores ◽  
Visual Merchandising ◽  
The Impact

PurposeVisual merchandising has a direct impact on shopping experience, making it pertinent for the retailers to ensure that their store environment has an effective design. This study blends fuzzy numbers and Analytical Hierarchy Process to create a fuzzy evaluation model prioritizing the relative weights of visual merchandising dimensions of online fashion apparel store. This study will help the fashion retailers in creating more engaging and informative online stores leading to subsequent increase in online retail sales.Design/methodology/approachVisual merchandising dimensions and sub dimensions used by retailers for online stores were identified through review of literature and discussion with experts. Twenty experts were interviewed and their responses captured. The responses were analyzed using Fuzzy AHP technique resulting in prioritizing the dimensions according to the weight. For testing the stability of the results, sensitivity analysis was conducted.FindingsFour key dimensions and sixteen sub dimensions were extracted. Weights were calculated using FAHP. “Pictorial Presentation” has the highest weight followed closely by “Product Information” dimension. Amongst the sub-dimensions “Number of Product Images” scored highest followed by “Product Presentation mode”. “Alterable Background” scored the least weight.Originality/valuePrevious studies have identified Online Visual Merchandising dimensions and have also studied the impact of some of these dimensions on consumer buying behavior, but the relative significance has not been determined yet. This study fills the gap.

Retail Mix Dan Kepuasan Konsumen Minimarket

Liquidity ◽  
2018 ◽  
Vol 7 (1) ◽  
pp. 53-62
Author(s):  
Siti Maryama ◽  
Yayat Sujatna
Keyword(s):  
Consumer Satisfaction ◽  
Quantitative Method ◽  
Descriptive Analysis ◽  
T Test ◽  
Primary Data ◽  
Retail Industry ◽  
Location Data ◽  
Store Design ◽  
Customer Services ◽  
The Difference

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.

Evaluation of the impact of public investment programs on social and economic performance of territories

2019 ◽  
pp. 109-123
Author(s):  
I. E. Limonov ◽  
M. V. Nesena
Keyword(s):  
Bayesian Modeling ◽  
Positive Impact ◽  
Public Investment ◽  
Difference In Differences ◽  
The Public ◽  
Export Activity ◽  
Regional Investment ◽  
The Difference ◽  
The Impact ◽  
Development Institution

The purpose of this study is to evaluate the impact of public investment programs on the socio-economic development of territories. As a case, the federal target programs for the development of regions and investment programs of the financial development institution — Vnesheconombank, designed to solve the problems of regional development are considered. The impact of the public interventions were evaluated by the “difference in differences” method using Bayesian modeling. The results of the evaluation suggest the positive impact of federal target programs on the total factor productivity of regions and on innovation; and that regional investment programs of Vnesheconombank are improving the export activity. All of the investments considered are likely to have contributed to the reduction of unemployment, but their implementation has been accompanied by an increase in social inequality.

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