scholarly journals Strategi Pengembangan Objek Wisata di Kabupaten Pati

2018 ◽  
Vol 1 (3) ◽  
pp. 260-269
Author(s):  
Fitrilia Ratnasari
Keyword(s):  
Development Strategy ◽  
Management System ◽  
Tourism Development ◽  
External Factors ◽  
Government Support ◽  
Community Life ◽  
Internal Factors ◽  
Analysis Technique ◽  
The Development Strategy ◽  
Internal And External Factors

The objectives of this research are (1) to identify the profile and management system of tourism object in Pati Regency, (2) to identify the internal and external factors of tourism development in Pati Regency, (3) Prepare the development strategy of tourism object in Pati Regency. Data analysis technique using SWOT. The result of the research shows that (1) the tourism object profile in Pati Regency has great potential to be a tourist place that can bring many visitors with management system that need to be improved in order to establish good relationship between the Tourism Office and the management of the tourism object. (2) Internal factors that are owned by tourism object such as tourist attraction, hospitality, facilities, promotion and capital. While the external factors that are owned by tourism are competitiveness of tourism object, community life style, government support, innovation, and accommodation. (3) Strategy of tourism development in Pati Regency based on SWOT is the development of potential in each tourism object, maintenance and addition of facilities in tourism object, as well as increasing cooperation with private parties and investors. Tujuan dari penelitian ini adalah (1) mengidentifikasi profil dan sistem pengelolaan obyek wisata di Kabupaten Pati, (2) Mengidentifikasi faktor internal dan eksternal pengembangan obyek wisata di Kabupaten Pati, (3) Menyusun strategi pengembangan obyek wisata di Kabupaten Pati. Teknik analisis data menggunakan SWOT. Hasil penelitian menunjukkan bahwa (1) profil obyek wisata di Kabupaten Pati memiliki potensi yang sangat besar untuk dijadikan tempat wisata yang mampu mendatangkan banyak pengunjung dengan sistem pengelolaan yang perlu ditingkatkan agar menjalin hubungan yang baik antara Dinas Pariwisata dan pengelola obyek wisata. (2) Faktor internal yang dimiliki obyek wisata antara lain daya tarik wisata, keramahtamahan, fasilitas, promosi dan modal. Sedangkan faktor eksternal yang dimiliki obyek wisata adalah daya saing obyek wisata, gaya hidup masyarakat, dukungan pemerintah, inovasi, serta akomodasi. (3) Strategi pengembangan obyek wisata di Kabupaten Pati berdasarkan SWOT adalah pengembangan potensi di masing-masing obyek wisata, pemeliharaan dan penambahan fasilitas di obyek wisata, serta meningkatkan kerjasama dengan pihak swasta maupun investor.

Studi pengembangan unit perbenihan ikan laut di Pulau Gumilamo Kabupaten Halmahera Utara

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Yitzhak Koloba ◽  
Hengky J Sinjal ◽  
Ockstan Kalesaran
Keyword(s):  
Local Government ◽  
Development Strategy ◽  
Marine Fish ◽  
Government Regulation ◽  
Swot Analysis ◽  
Fishing Effort ◽  
Government Support ◽  
Fish Hatchery ◽  
The Development Strategy ◽  
Internal And External Factors

This research intended  to evaluate the development strategy of Marine Fish Hatchery Unit at Gumilamo Island, North Halmahera. Analysis SWOT was used to determine the development strategy. Data were collected by questionnaire, interview and literature relevant to the research. SWOT analysis showed the internal and external factors that affected the development of Marine Fish Hatchery at Gumilamo island. The strenght were location, water quality , local government support, and availability of seeds and feed. Weakness were lack of public interest, lack of extension and human resources. Opportunity were the high value of the sale, business opportunities and  local government regulation. Treat were  dependence on fishing effort and safety.   Keywords : hatchery, gumilamo, north halmahera, SWOT analysis

scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

scholarly journals STRATEGI PENGEMBANGAN KERIPIK JAMUR TIRAM PUTIH DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO (Studi Kasus Home Industry Fiisa Group).

2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Oyster Mushroom ◽  
Survey Method ◽  
Use Of Technology ◽  
The Development Strategy ◽  
Marketing Area ◽  
Internal And External Factors

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips

scholarly journals Strategi Pengembangan Obyek Wisata Goa Tengkorak Batu Kajang sebagai Atraksi Pariwisata

2020 ◽  
Vol 4 (1) ◽  
pp. 63-72
Author(s):  
Ranti Rustika
Keyword(s):  
Natural Resources ◽  
Development Strategy ◽  
Swot Analysis ◽  
Tourism Development ◽  
External Factors ◽  
The Other ◽  
Tourist Attraction ◽  
Human Skull ◽  
Expert Team ◽  
Internal And External Factors

 This study aims to identify internal and external factors that support and hold up the development of attractions in Goa Tengkorak. This Study also aims to describe a strategy for tourism development Goa Tengkorak by using SWOT analysis. The method used in this study was descriptive qualitative method.The results showed thatthe supporting factor in developing Goa Tengkorak is the human skull in the cavewhich is a unique attraction and this location near another tourist attraction have chance to be sustainable tourism. On the other side, the inhibitors factor in developing Goa Tengkorak is there is no expert team of who conduct regular maintenance of the skulls in the cave and the weakness of regulation to managing Goa Tengkorak. Referring to these factors, a suitable development strategy for the Goa Tengkorak is to re-organize the "Bontang" tradition, maximizing promotion by utilizing technology, utilizing natural resources and arts to produce souvenirs of Goa Tengkorak. Keywords: Development Strategy, Goa Attraction, SWOT analysisABSTRAK Tujuan dari penelitian adalah mengidentifikasi faktor-faktor pendukung dan penghambat dari segi internal dan eksternal dalam pengembangan objek wisata Goa Tengkorak dan mendeskripsikan strategi bagi pengembangan dalam wisata Goa Tengkorak dengan menggunakan analisis SWOT. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa faktor pendukung dalam mengembangkan objek wisata Goa Tengkorak adalah atraksi wisata yang unik yaitu tengkorak manusia yang ada didalam goa dan lokasi objek wisata yang berdekatan dengan objek wisata lain berpeluang menjadi objek wisata yang berkelanjutan. Disisi lain, faktor penghambat dalam mengembangkan objek wisata Goa Tengkorak yaitu belum ada tim ahli yang melakukan perawatan secara berkala terhadap tengkorak-tengkorak yang ada didalam goa dan lemahnya regulasi dalam mengelola objek wisata tersebut. Mengacu pada faktor-faktor tersebutstrategi pengembangan yang cocok untuk obyek wisata Goa Tengkorak adalah menyelenggarakan kembali tradisi “Bontang”, memaksimalkan promosi dengan memanfaatkan teknologi yang ada, pemanfaatan kekayaan alam dan seni untuk menghasilkan cinderamata khas obyek wisata Goa Tengkorak. Kata Kunci: Strategi Pengembangan, Obyek Wisata Goa, analisis SWOT

scholarly journals The Development Strategy of Soybean Agribusiness in PT Lentera Panen Mandiri

Agro Ekonomi ◽  
2018 ◽  
Vol 29 (1) ◽  
pp. 32
Author(s):  
Dewi Nurpitasari ◽  
Lestari Rahayu Waluyati ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Development Strategy ◽  
External Factors ◽  
Primary Data ◽  
The Development Strategy ◽  
Swot Matrix ◽  
Analysis Strategy ◽  
Sorting Process ◽  
Internal And External Factors

The aims of this study are to identify both internal and external factors of agribusiness in PT Lentera Panen Mandiri (PT LPM), map the company’s position, and determine its development strategy. Main data used in this study is primary data obtained from stakeholders of PT LPM by direct interview. Strength, Weakness, Opportunity and Threat (SWOT) of soybean agribusiness in PT LPM were identified in this study and followed by determining the company’s position using SWOT diagram. Alternative srategies were derived from the SWOT matrix and prioritized using Quantitative Strategies Planning Matrix (QSPM) analysis. The results of this study identified 5 strengths, 7 weaknesses, 9 opportunities, and 6 threaths with the highest factors consisted as "company's commitment to supervise and foster farmers and suppliers", "is time-consuming sorting process and potency of mixed between rice and soybean", "opportunity to increase the  productivity of soybean at farmer level ", and "uncommit suppliers to supply only from areas that have been approved by the company" respectively. Based on the  SWOT diagram, soybean agribussiness in PT LPM positioned in Quadrant I, which mean that the company should apply Agressive Strategy or Strength – Opportunity (S-O) strategy. Based on the SWOT Matrix, 5 alternative of S-O strategies were derived. Based on the QSPM analysis, strategy for guarding and coaching farmers through patnership scheme is the first priority with Total Attarctive Score (TAS) is 12.9.

scholarly journals STRATEGI PENGEMBANGAN PORANG (AMORPHOPHALUS MUELLERI) DI PROVINSI BANTEN

2020 ◽  
Vol 4 (2) ◽  
pp. 77-92
Author(s):  
Yunia Rahayuningsih
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Forest Products ◽  
External Factors ◽  
Initial Growth ◽  
Export Demand ◽  
Literature Study ◽  
Internal Factors ◽  
Internal And External Factors ◽  
Privately Owned

Porang (Amorphophallus muelleri) adalah umbi-umbian penghasil pati yang memiliki banyak kegunaan yang termasuk dalam jenis HHBK. Porang di Provinsi Banten banyak ditemukan di lahan hutan rakyat maupun hutan negara, namun sejauh ini belum dikembangkan dengan baik. Oleh karena itu penelitian ini dilakukan dengan tujuan untuk memperoleh informasi mengenai faktor internal dan eksternal yang mempengaruhi perkembangan porang dan memperoleh strategi pengembangan porang. Penelitian ini dilakukan wilayah Provinsi Banten pada bulan Agustus-September 2020. Responden diambil secara sengaja yakni para pakar yang memahami tentang perkembangan porang di Provinsi Banten. Data dikumpulkan melalui wawancara, kuesioner, dan studi pustaka. Data yang diperoleh kemudian diolah dan dianalisis dengan analisis SWOT. Hasil penelitian menunjukkan bahwa yang termasuk faktor internal utama (kekuatan dan kelemahan) adalah dapat tumbuh di bawah naungan (0,70) dan pertumbuhan awal lama (0,70). Yang termasuk faktor eksternal  utama (peluang dan ancaman) adalah kebutuhan ekspor masih sangat tinggi (0,79) dan jumlah bandar masih terbatas (0,72). Strategi yang terbaik untuk mengembangkan porang di Provinsi Banten adalah dengan memanfaatkan kekuatan dan peluang yang ada (strategi SO), melalui kemitraan dan kegiatan penyuluhan.   Porang (Amorphophallus muelleri) is a non-wood forest products (NTFPs) in the form of tuber producing starch that has many uses. In Banten Province, porang grow at privately owned forests and state forest  but so far has not been well developed. Therefore, this study was done in order to get information about internal and external factors that affecting porang development and to get development strategy of porang. The research was conducted at Banten Province in August to September 2020. Data were collected through interviews using questionnaires and literature study. The data obtained were then processed and analyzed using SWOT analysis. The results showed that the main internal factors (strengths and weaknesses) were able to grow under the shade (0,70) and long initial growth (0,70). While main external factors (opportunities and threats) are export demand is still very high (0,79) and the number of ports is limited (0,72). The best strategy to develop porang in Banten Province is SO Strategy which is optimized the strength and opportunities factors through establishment of partnership between farmers and traders, and extension activities.

scholarly journals Perceptions of Smallholders Farmers on Oil Palm Plantation Cooperative in Kongbeng, East Kutai

2020 ◽  
Vol 16 (1) ◽  
pp. 134-146
Author(s):  
Christian Pratama Putra ◽  
Dwi Sadono ◽  
Djoko Susanto
Keyword(s):  
Palm Oil ◽  
Formal Education ◽  
External Factors ◽  
Government Support ◽  
Willingness To Participate ◽  
Internal Factors ◽  
Highly Correlated ◽  
Primary Basis ◽  
Internal And External Factors ◽  
Extension Support

Farmers' perception toward a program is the primary basis for their willingness to participate in the program. The objectives of the research are: (1) to know the perception level of farmers in the palm oil plantation cooperatives, (2) to analyse the correlation between internal and external factors with farmers perception. The study was conducted on May 2018 in Kongbeng Sub District of East Kutai District. The sample size is 66 farmers who are a member of a cooperative and cultivate palm oil on his land. The analysis used is descriptive statistics and Rank Spearman correlation. The results showed that the perception of farmers about the existence of cooperatives in community palm oil plantations in the form of cooperative benefits and the implementation of cooperatives are in a good category. Internal factors are significantly related to the perception of farmers only at the level of formal education in the benefits of cooperatives. Other internal factors have no relationship with the perception of farmers. Most of the external factors are highly correlated with farmers' perceptions of partnership support, farmer group support, extension support, and local government support.

Kajian Kelayakan dan Pengembangan Lahan Budidaya Kepiting Bakau (Scylla spp) di Desa Kabupaten Minahasa Utara

2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Mardiana M ◽  
Winda Mingkid ◽  
Hengky Sinjal
Keyword(s):  
Water Quality ◽  
Development Strategy ◽  
Government Policy ◽  
Swot Analysis ◽  
Research Result ◽  
Government Support ◽  
Internal Factors ◽  
Seed Availability ◽  
The Development Strategy ◽  
Questionnaire Research

This research intended to evaluate the area suitability of  Scylla spp at Likupang II Village, North Minahasa. The research was done descriptively by observing water quality, area availability. SWOT analysis was used to determine the development strategy.   Data were collected by interview, observation and questionnaire.  Research result showed that the potential of Likupang II Village was suitable for Scylla spp culture.  SWOT analysis showed internal factors affected the development of Scylla spp culture.  The strength were location, water quality, government support; the weakness were seed availability, opportunity, government policy and treating were season and safety.   Keywords : Scylla spp, SWOT analysis, , Likupang II, area suitability

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