scholarly journals OPTIMIZATION OF KOTO JAYA DAILY MARKET PRODUCTION IN MUKOMUKO

2020 ◽  
Vol 1 (1) ◽  
pp. 10-21
Author(s):  
Yoki Kurniawan ◽  
Rahmat Al Hidayat
Keyword(s):  
Swot Analysis ◽  
Technological Development ◽  
Community Response ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Optimization Strategy ◽  
Internal Factors ◽  
Market Production ◽  
Internal And External Factors

This study aims to identify internal and external factors faced by the Koto Jaya Daily Market in Mukomuko, determine the optimization strategy of the market utilization. The data used in this study are primary data obtained from traders at the Koto Jaya Daily Market in Mukomuko in 2018 using a SWOT analysis tool.The results of the SWOT analysis can be concluded that internal factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Strength Factors (land availability, location, supporting facilities, trader organizations, merchant composition, infrastructure, price information); 2) Weakness factors (rental prices, utilities, location access, market conditions, budget constraints, trader awareness), for external factors in optimizing the utilization of the Koto Jaya Daily Market in Mukomuko are; 1) Opportunity factors (population, community response, government support, technological development); 2) Threat factors (other market competitors, natural disasters, thuggery, government policies, economic crisis). The strategy that must be applied in this condition is the WT (Weaknesses-Threats) strategy, namely; 1) Implement a kiosk and booth rental price strategy; 2) Improve the quality and service quality of the Koto Jaya Mukomuko Market; 3) Optimizing existing facilities and infrastructure; 4) Maintain market security and comfort

scholarly journals STRATEGI PENGEMBANGAN USAHA INDUSTRI KERAJINAN BAMBU BATIK UD. BETRIS DI KELURAHAN MERAS KECAMATAN BUNAKEN KOTA MANADO

2018 ◽  
Vol 14 (3) ◽  
pp. 79
Author(s):  
Julia ., Lendombela ◽  
Melsje Y. Memah ◽  
Agnes E. Loho
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Secondary Data ◽  
Production Equipment ◽  
External Factors ◽  
Government Support ◽  
Primary Data ◽  
Internal Factors ◽  
Market Opportunities ◽  
The Government

This study aims to identify internal factors and external factors of UD Betris, as well as to determine the strategy for developing the business of bamboo batik handicraft industry UD Betris. Betris in Meras Village. This research was conducted from April to June 2018. The data used were primary data and secondary data. Primary data is obtained through observation and interviews which are divided into two parties, namely internal parties (business owners and labor) and external parties (local government and consumers) with 8 (eight) respondents. Meanwhile, secondary data was obtained from literature studies. Analysis of the data used is by using a SWOT analysis. The results showed that internal factors include: raw materials, quality of raw materials, price of raw materials, product uniqueness, business spirit and craftsman skills, product prices, product durability and quality, not having financial records, traditional production equipment, product arrangement that has not been arranged neat, promotion is not efficient, does not have a special place of business, and there is no parking space. external factors include: high market opportunities, government support, opportunities for training, opportunities to participate in exhibitions, plastic substitute goods, interest in business successors, and the existence of competitors using modern production tools. Based on the SWOT diagram, the chosen strategy is a combination of SO, namely: 1) Maintaining product quality and continuing to develop products by innovating to create bamboo handicraft products with new designs. 2) Continue to work with the government and related agencies to develop and expand marketing areas so that products are better known to local and foreign communities through training and exhibition events. *jnkd*.

scholarly journals Strategi Pengembangan Potensi Pariwisata di Pantai Blimbingsari Kabupaten Banyuwangi

2020 ◽  
Vol 8 (1) ◽  
pp. 10
Author(s):  
Melly Febriani Jayadi ◽  
Ida Bagus Suryawan
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Primary Data ◽  
Strategy Development ◽  
Analysis Tool ◽  
Internal Factors ◽  
Tourist Attractions ◽  
Beach Tourism ◽  
Tourism Potential ◽  
Internal And External Factors

Banyuwangi Regency is an area that has a variety of tourism potential either natural, cultural and artificial potential. One of the tourist attractions with its natural potential is Blimbingsari Beach. Blimbingsari Beach is one of the tourist attractions located in Banyuwangi Regency which is famous for its distinctive culinary fish. Currently tourists visit Blimbingsari Beach is still small compared to other tourist attractions. Tourism potential in Blimbingsari Beach is able to attract many tourists to visit by developing its tourist potential. This study used primary data sources obtained directly by observation and interviews, and data analysis techniques used in this study is a SWOT analysis which is a qualitative analysis tool that is done by examining internal and external factors. SWOT analysis compares the external factors which are opportunities and threats with internal factors which are strengths and weaknesses. The results of this study shows that the development of Blimbingsari beach tourism potential can still be developed further through existing potential. Blimbingsari beach managers should promote more so that Blimbingsari beach is known to many people. Keyword: Strategy Development, Potential, Beach, Tourism

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BERWIRAUSAHA MAHASISWA STAI MUHAMMADIYAH TULUNGAGUNG

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Mendah Nur Kumala ◽  
Mei Santi ◽  
Hasan Sultoni
Keyword(s):  
Family Environment ◽  
Sampling Technique ◽  
Self Esteem ◽  
External Factors ◽  
Test Reliability ◽  
Primary Data ◽  
Internal Factors ◽  
Surrounding Environment ◽  
Environment Education ◽  
Internal And External Factors

One alternative to reduce the unemployment rate in Indonesia is to foster entrepreneurship in college students because this is expected to be an educated young entrepreneur who is able to start his own business, and be able to open up jobs for others. The formulation of the problem include: what are internal factors (income, self-esteem, motivation) and whether external factors (family environment, surrounding environment, education, and opportunities) influence the interest in entrepreneurship of STAI Muhammadiyah Tulungagung students ?. This study aims to determine internal factors (income, self-esteem, motivation) and external factors (family environment, surrounding environment, education, and opportunities) affect the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. The approach used is a quantitative approach to the type of associative research. The population and sample in this study were students of STAI Muhammadiyah Tulungagung which consisted of 50 students who had taken Entrepreneurship courses and students who had been entrepreneurs. Sampling using a purposive sampling technique. The data source is primary data. Data collection was carried out through questionnaires. The measurement uses a Likert scale. The next stage, the results of the questionnaire were analyzed with multiple linear regression which serves to prove the research hypothesis. The data that has met the validity test, reliability test, and the classic assumption test are processed to produce a regression equation. Based on the results of the study showed that internal and external factors partially had a positive and significant effect on the entrepreneurial interest of STAI Muhammadiyah Tulungagung students. With an adjusted R2 value of 0.407 so the magnitude of the influence of internal and external factors on entrepreneurial interest is 40.7% while the remaining 59.3% is influenced by other factors not examined in this study.Keywords: Factors, Interests, Entrepreneurship, STAI Muhammadiyah Tulungagung

scholarly journals IPTEKS ANALISIS SWOT TENTANG PERKEMBANGAN PASAR PINASUNGKULAN SAGERAT

2018 ◽  
Vol 2 (02) ◽  
Author(s):  
Christian Morgan Moray ◽  
Sintje Rondonuwu
Keyword(s):  
Problem Solving ◽  
Data Collection ◽  
Swot Analysis ◽  
External Factors ◽  
Internal Factors ◽  
Field Surveys ◽  
Analysis Process ◽  
Swot Matrix ◽  
Problem Solving Process ◽  
Internal And External Factors

Swot analysis is a problem solving process in determining the best strategy for the progress of the organization by looking at aspects of strengths, weaknesses, opportunities and threats. Swot analysis is accompanied by looking at the efas ifas and swot matrix for measuring the strategy assessment that will be taken. SWOT analysis process by identifying internal factors and external factors by means of data collection and field surveys aimed at obtaining aspects in internal factors and external factors. aspects of strengths and weaknesses are internal because they start from within the organization itself, while aspects of opportunities and threats are included in the external because they originate outside the organization, then the process is continued by connecting internal and external factors in the SWOT matrix to get four strategies, namely how to exploit opportunities, how weaknesses take advantage of opportunities, how strengths minimize threats and how weaknesses and threats seek solutions. from these results can be reflected which strategy is the best to run.Keywords : Strategic planning ,evaluate strenghs, evaluate weaknesses, evaluate opportunities, evaluate threats

scholarly journals Strategi Pengelolaan Kelompok MusikPerkusi Drumblek Gempar di Salatiga

2017 ◽  
Vol 2 (1) ◽  
pp. 74-90
Author(s):  
Ferry Susanto
Keyword(s):  
Data Collection ◽  
Management Strategy ◽  
Swot Analysis ◽  
Secondary Data ◽  
External Factors ◽  
Primary Data ◽  
General Strategy ◽  
Research Subjects ◽  
Internal And External Factors ◽  
Thesis Writing

Penulisan tesis mengenai Strategi Pengelolaan bertujuan untuk mengidentifikasi strategiyang digunakan oleh Drumblek Gempar, kemudian menganalisis faktor internal daneksternal serta memformulasikan strategi pengelolaan musik perkusi Drumblek Gempar.Metode penelitian mengenai Strategi Pengelolaan Drumblek Gempar ditentukan oleh empatlangkah yaitu, menentukan lingkup penelitian yang terdiri dari lokasi penelitian, objek penelitian, dan subjek penelitian. Langkah kedua melakukan teknik pengumpulan data yangterdiri dari dua poin yaitu pengumpulan data primer dan pengumpulan data skunder. Ketiga,menentukan variabel yang dilakukan melalui dua faktor yaitu faktor internal (kekuatan dankelemahan) dan faktor eksternal (peluang dan ancaman). Langkah terakhir yaitu melakukananalisis data dan metode yang digunakan adalah kualitatif dengan analisis SWOT. Hasilpenelitian pertama berdasarkan matriks IE strategi pengelolaan pada drumblek Gemparmelalui matriks IE menunjukan pada posisi IV yaitu Growth and Build, strategi umum yangdigunakan adalah sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Keduaberdasarkan kuadran analisis SWOT menunjukan kuadran I Expansion, yaitu bahwa situasiyang sangat baik karena ada kekuatan yang dimanfaatkan untuk meraih peluang yangmenguntungkan. Hal tersebut mengarah pada variabel kekuatan poin tertinggi yaitudrumblek Gempar merupakan drumblek tertua yang ada di Salatiga. Lalu pada variabelpeluang poin tertinggi yaitu sebagai daya tarik Kota Salatiga melalui kesenian drumblek. Thesis writing on Management Strategy aims to identify the strategies used by drumblekGempar, then analyze the internal and external factors and formulate a drumblekpercussion management strategy Gempar. The method of research on drumblekmanagement strategy Gempar determined by four steps, namely, determine the scope ofresearch consisting of research sites, research objects, and research subjects. The secondstep performs data collection techniques consisting of two points: primary data collectionand secondary data collection. Third, determine the variables made through two factors:internal factors (strengths and weaknesses) and external factors (opportunities and threats).The last step is to analyze data and the method used is qualitative with SWOT analysis. The first result based on IE matrix management strategy on drumblek Gempar through IE matrix shows in position IV that is Growth and Build, general strategy used is as appeal of Salatiga City through drumblek art.

scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

scholarly journals Strategi Pengendalian Alih Fungsi Lahan Pertanian di Subak Kerdung, Kelurahan Pedungan, Kecamatan Denpasar Selatan, Kota Denpasar

2019 ◽  
pp. 205
Author(s):  
LATIEF IKHSAN ◽  
I WAYAN WINDIA ◽  
NI WAYAN SRI ASTITI
Keyword(s):  
Swot Analysis ◽  
Agricultural Land ◽  
Economic Value ◽  
External Factors ◽  
Agricultural Products ◽  
Internal Factors ◽  
Tour Guides ◽  
Internal And External Factors ◽  
The City ◽  
English Training

Strategy for Controlling the Transfer of Agricultural Land Functions inSubakKerdung, Sub-District of South Denpasar, Denpasar CityControl over the conversion of agricultural land is very necessary in order to maintainthe existence and sustainability of subak in the City of Denpasar, especially inSubakKerdung. There needs to be appropriate strategies as a solution so that controlover the conversion of agricultural land in SubakKerdung can be done. The purpose ofthis study was to determine internal and external factors and to find out the mostappropriate strategy in controlling the conversion of agricultural land in SubakKerdung.The results of the analysis of internal factors in SubakKerdung were: a) strength (theapplication of Tri Hita Karana in subak), b) weakness (low interest of subak members todefend their land). External factors were: a) opportunities (the development ofecotourism as a tourist attraction), b) threats (over the function of agriculturalland).Based on the SWOT analysis, the development strategies found were: (a) S-OStrategy - Optimizing the empowerment of farmer communities as the main actors inecotourism development by directly selling their agricultural products to tourists. (b) WOStrategy - Conducting education and training through counseling in adopting newinnovations so that agricultural products can be marketed to tourists. (c) S-T Strategy -Planting vegetables that have high economic value and can be processed into snacks anddrinks (d) The W-T Strategy -Implementing and increasing the intensity of educationand training on tour guides, i.e. English training for young people and farmingcommunities.

scholarly journals Pengembangan Strategi Pengelolaan Sanggar Srengenge Mas Bantul

2019 ◽  
Vol 4 (1) ◽  
pp. 49-62
Author(s):  
Janu Riyanto
Keyword(s):  
Management Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Development ◽  
Second Step ◽  
Market Penetration ◽  
Research Subjects ◽  
Internal Factors ◽  
The Third ◽  
Internal And External Factors

Abstrak Penelitian Pengembangan Strategi Pengelolaan Sanggar Srengenge Mas, Bantul, DIY bertujuan mengidentifikasi strategi yang digunakan selama ini dalam mencapai tujuan yang telah ditetapkan. Di samping untuk menganalisis faktor internal dan eksternal serta memformulasikan pengembangan strategi yang digunakan Sanggar Srengenge Mas. Metode penelitian yang digunakan meliputi empat tahap. Tahap pertama menentukan lingkup penelitian yang terdiri dari objek penelitian dan subjek penelitian. Langkah kedua, melakukan teknik pengumpulan data. Langkah ketiga menentukan variabel yang mencakup faktor internal (kekuatan dan kelemahan) dan faktor eksternal (peluang dan ancaman). Langkah keempat atau terakhir, melakukan analisis data dengan menggunakan metode kualitatif dengan menggunakan analisis SWOT. Hasil penelitian berdasarkan matrik IE, Sanggar Srengenge Mas berada di posisi V, yakni Hold and Maintain (pertahankan dan pelihara). Strategi umum yang dipakai adalah penetrasi pasar dan pengembangan produk. Hasil penelitian kedua, berdasarkan kuadran analisis SWOT Sanggar Srengenge Mas berada di kuadran I sehingga diperlukan pemilihan strategi berupa penggunaan setiap kekuatan untuk menghadapi setiap ancaman dengan mendukung strategi ofensif guna menciptakan peluang. Hasil penelitian ketiga, berdasarkan hasil Kuadran Analisis SWOT Sanggar Srengenge Mas menunjukkan posisinya berada pada kuadran I yaitu Ekspansion mendukung strategi ofensif. Abstract Research on the Management Strategy Development of the Srengenge Mas Studio, Bantul, DIY aims to identify the strategies that have been used so far in achieving the stated objectives. Besides analyzing internal and external factors and formulating the development of strategies used by Srengenge Mas Studio. The research method used includes four steps. The first step determines the scope of the study which consists of the object of research and research subjects. The second step is to carry out data collection techniques. The third step determines variables that include internal factors (strengths and weaknesses) and external factors (opportunities and threats). The fourth or final step is to analyze the data using qualitative methods using SWOT analysis. The results of the study are based on the IE matrix, Sanggar Srengenge Mas is in position V, namely Hold and Maintain (keep up and maintain). The general strategies used are market penetration and product development. The results of the second study, based on the SWOT analysis quadrant Srengenge Mas Studio, were in quadrant I, so a strategy was needed in the form of using each force to deal with each threat by supporting an offensive strategy to create opportunities. The results of the third study, based on the results of the Srengenge Mas SWOT Analysis Quadrant, show that their position is in quadrant I, namely expansion, supporting offensive strategies.

scholarly journals Sustainability Strategy Analysis for Clay Industry in Godean Distric

2020 ◽  
Vol 5 (1) ◽  
pp. 26
Author(s):  
Annisa Rahma Fajrin ◽  
Sri Rahayu Budiani
Keyword(s):  
Swot Analysis ◽  
External Factors ◽  
Government Policies ◽  
Strategy Analysis ◽  
Internal Factors ◽  
Sustainability Strategy ◽  
Production Activity ◽  
The Right ◽  
Internal And External Factors

The clay industry in Godean Distric existed due to proximity of its rawmaterial. The clay industry has been established since 1930 and beganto stop producing. The strategy is needed to maintain the sustainabilityof this production activity. The aim of this research is to formulate thesustainable strategy using the SWOT analysis. The SWOT analysis isformulated with internal and external factors that influence thesustainability of this industry. The data is analized with descriptivequalitative technique using IFAS Table, EFAS Table, IE Matrix, andSWOT Matrix. The results show that the internal factors aremanagement, the product reputation, inovation, capital, labour, rawmaterial, and business sucessors. The external factors are market, theexistance of Asosiasi Pengrajin Genteng, government policies,suppliers and distributors, and competitors. The right strategy tomaintain the sustainability of the clay industry is to avoid losing profitand extend the market. One of right way to do is making the own brand.

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