scholarly journals STRATEGI PENGEMBANGAN KERIPIK JAMUR TIRAM PUTIH DI KECAMATAN RIMBO BUJANG KABUPATEN TEBO (Studi Kasus Home Industry Fiisa Group).

2020 ◽  
Vol 4 (2) ◽  
pp. 92
Author(s):  
Asminar Asminar ◽  
Ayu Alda Vera ◽  
Asnawati Is
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Oyster Mushroom ◽  
Survey Method ◽  
Use Of Technology ◽  
The Development Strategy ◽  
Marketing Area ◽  
Internal And External Factors

ABSTRAK             Jamur tiram putih merupakan salah satu jenis jamur yang banyak dikonsumsi oleh masyarakat. Penelitian ini dilaksanakan pada 10 Desember  2018 sampai 10 Januari 2019 dengan tujuan untuk mengetahui faktor internal dan eksternal dalam mengembangkan usaha keripik jamur tiram putih serta mengetahui strategi pengembangan keripik jamur tiram putih di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo.            Metode penelitian yang digunakan adalah metode survey, yaitu pada Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo. Penelitian ini menggunakan Analisis SWOT.Hasil penelitian menunjukkan bahwa Faktor internal (kekuatan dan kelemahan) yang dimiliki oleh Home Industry Keripik Jamur Tiram Putih Fiisa Group di Desa Rimbo Mulyo Kecamatan Rimbo Bujang Kabupaten Tebo adalah kekuatan berupa sumber modal sendiri, tenaga kerja sangat mudah ditemukan dan modal awal terjangkau dan kelemahannya berupa tidak adanya investasi dari pihak lain, produksi tidak menentu, dan oembukuan dilakukan setiap tahun. Sedangkan faktor eksternal adalah peluang berupa bahan baku yang tersedia, belum adanya pesaing dari produk yang sama, keiutsertaan dalam pameran dan ancamannya berupa pesaing dari produk lain, kurangnya kegiatan promosi/iklan, kurangnya mesin/alat yang digunakan, dan image jamur tiram putih yang masih asing. Strategi pengembangan pada Home Industry Keripik Jamur Tiram Putih Fiisa Group adalah Peningkatan  modal dengan cara penambahan investasi atau pinjaman dari pihak lain, memperluas daerah pemasaran, pelatihan manajemen kepada pemilik usaha yang dilakukan secara berkelanjutan agar usaha berkembang, memanfaatkan modal yang ada untuk menambah produksi untuk menguasai pasar ketika belum adanya pesaing dari produk yang sama, menciptakan varian rasa baru keripik jamur tiram putih, memperluas pangsa pasar, mempertahankan kualitas produk, meningkatkan iklan/promosi, mengadakan kerjasama dengan pedagang lain dalam hingga luar wilayah, pengoptimalan penggunaan mesin/alat teknologi.Kata Kunci :      Analisis SWOT, Home Industry, Keripik Jamur Tiram Putih.    ABSTRACT             White oyster mushroom is a type of mushroom that is widely consumed by the public. This research was conducted on December 10, 2018 to January 10, 2019 with the aim of knowing internal and external factors in developing white oyster mushroom chips business and knowing the development strategy of white oyster mushroom chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency.            The research method used is a survey method, namely the Home Industry Fiisa Group White Oyster Mushroom Chips in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency. This study uses a SWOT analysis.            The results showed that the internal factors (strengths and weaknesses) possessed by the Fiisa Group's White Oyster Mushroom Chips Home Industry in Rimbo Mulyo Village, Rimbo Bujang District, Tebo Regency are strengths in the form of their own source of capital, labor is very easy to find and affordable initial capital and weaknesses are there is no investment from other parties, production is uncertain, and bookkeeping is carried out annually. While external factors are opportunities in the form of available raw materials, the absence of competitors from the same product, participation in exhibitions and threats in the form of competitors from other products, lack of promotional / advertising activities, lack of machines / tools used, and the image of white oyster mushrooms that are still foreign. The development strategy for the Fiisa Group's White Oyster Mushroom Chips Home Industry is increasing capital by increasing investment or loans from other parties, expanding the marketing area, training management for business owners that are carried out in a sustainable manner so that businesses develop, utilizing existing capital to increase production to control market when there are no competitors of the same product, creating new flavors of white oyster mushroom chips, expanding market share, maintaining product quality, increasing advertising / promotion, establishing cooperation with other traders within and outside the region, optimizing the use of technology machines / tools. Keywords: SWOT analysis, Home Industry, White Oyster Mushroom Chips

scholarly journals Strategi Pengembangan Budidaya Jamur Tiram Di Kabupaten Magetan

2019 ◽  
Vol 20 (2) ◽  
pp. 62-69
Author(s):  
Widita Nareswari ◽  
Abu Talkah ◽  
Ahsin Daroini
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
Public Awareness ◽  
Influential Factors ◽  
Oyster Mushroom ◽  
Technology Application ◽  
Use Of Technology ◽  
Hierarchy Analysis ◽  
Internal And External Factors

Magetan Regency which is located in the western end of East Java Province geographically has the potential in agriculture in the development of horticultural commodities namely oyster mushrooms. Oyster mushroom cultivation in Magetan Regency is relatively new with supporting factors such as affordable raw materials; cultivation techniques that are easy to learn; and humidity factors that support but have weaknesses, one of which is capital; farmer's motivation and tenacity; and the absence of technology application. Based on these conditions, this study aims to: (1) Identify and analyze internal and external factors that influence the development of oyster mushroom agribusiness in Magetan Regency (2) Formulate alternatives and recommend priorities for the development of oyster mushroom in the Regency Magetan. This research uses SWOT analysis and Process Hierarchy Analysis (AHP). The results showed the influential factors that obtained the highest score factors were organic crops, limited capital, motivation and persistence of farmers, public awareness of healthy food, weather and pests. Whereas the alternative that has the highest three priority values is to increase the number of baglogs along with the quality of the baglog quality of mushroom seeds, the application of appropriate management and human resources, and expand the reach of market share and the use of technology in marketing.

scholarly journals STRATEGI PENGEMBANGAN BADAN USAHA MILIK DESA (BUMDES) BERBASIS PERTANIAN DI KABUPATEN SUMBAWA BARAT

2019 ◽  
Vol 8 (2) ◽  
pp. 67
Author(s):  
Muhammad Nursan ◽  
Aeko Fria Utama FR
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Central Government ◽  
External Factors ◽  
Survey Method ◽  
Correlation Technique ◽  
Internal Factors ◽  
Instrument Validity ◽  
Internal And External Factors ◽  
Agriculture Development

One of the efforts to develop village economic in West Sumbawa Regency is to establish and develop Village Owned Enterprise (Bumdes) based on agriculture. The purpose of this research is to find out internal and external factors of Bumdes based on agriculture; and formulating strategies for developing Bumdes based on agriculture in West Sumbawa Regency. This research was conducted in West Sumbawa Regency. 40 respondents were selected by purposive sampling. This research method is survey method. The instrument validity test was carried out with the Pearson Product Moment correlation technique, and for the reliability test with the Cronbach Alpha formula. Data collected were analysed using SWOT analysis. The results show that internal factors in the form of the main strength of Bumdes based on agriculture is the business managed by Bumdes serving the basic needs of community, while the main weakness is the capacity of managers managing Bumdes still lacking, and the absence of marketing networks. For external factors, the main opportunities of Bumdes based on agriculture are the support of local and central government regulations, the area and potential of agriculture can be developed optimally as well as the development and expansion of agricultural businesse, while the main threats of Bumdes are the lack of community participation in Bumdes activities. Results of  SWOT analysis, the strategy Bumdes based on agriculture in West Sumbawa Regency can be done using the W-O (Weakness-opportunity) strategy, which is a strategy that minimizes the weaknesses that are owned to seize opportunities. Keywords: Analysis. SWOT, Agriculture, Development Strategy, Village Owned Enterprise, West Sumbawa Regency

Usulan strategi pengelolaan sampah padat di TPA Burangkeng Bekasi dengan pendekatan SWOT dan AHP

2021 ◽  
Vol 19 (2) ◽  
pp. 383-391
Author(s):  
Dino Rimantho ◽  
Marlina Tamba
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Strategy Formulation ◽  
Planning Strategy ◽  
The Development Strategy ◽  
A Priority ◽  
Internal And External Factors ◽  
Hierarchy Process

Penetepan strategi pengelolaan sampah dilakukan sebagai upaya untuk mengurangi laju timbulan sampah di TPA Burangkeng Kabupaten Bekasi. Tujuan penelitian ini adalah mengidentifikasi faktor internal dan eksternal yang menjadi kekuatan, kelemahan, peluang dan ancaman bagi TPA Burangkeng, kemudian merumuskan alternatif strategi pengembangannya. Metode penelitian menggunakan analisis SWOT (Strength, Weakness, Opportunity, Threath) dan AHP (Analitical Hierarchy Process). Berdasarkan hasil analisis SWOT terhadap faktor internal dan eksternal TPA Burangkeng, diperoleh alternatif strategi bagi pengembangan kebijakan operasional, yakni strategi perencanaan SDM, strategi perbaikan metode dan teknologi, serta strategi pengadaan sarana dan alat. Hasil perumusan strategi dari analisis SWOT tersebut kemudian ditentukan prioritasnya dengan menggunakan AHP. Berdasarkan hasil penelitian dengan metode AHP diketahui kriteria utama yang perlu diperhatikan dalam pengembangan adalah kriteria teknologi dengan bobot prioritas sebesar 0,371, dan sub-kriteria untuk pencapaian teknologi adalah melalui inovasi pengelolaan dengan bobot sebesar 0,325. Sehingga strategi pengembangan yang didapat adalah melalui strategi perbaikan metode dan teknologi pengelolaan, dengan bobot prioritas sebesar 0,540.ABSTRACTThe determination of a waste management strategy is carried out as an effort to reduce the rate of waste generation in the TPA Burangkeng, Bekasi Regency. The purpose of this research is to identify internal and external factors which are the strengths, weaknesses, opportunities and threats of TPA Burangkeng, then formulate alternative development strategies. The research method uses SWOT analysis (Strength, Weakness, Opportunity, Threath) and AHP (Analytical Hierarchy Process). Based on the results of the SWOT analysis on the internal and external factors of the Burangkeng TPA, an alternative strategy was obtained for the development of operational policies, namely the HR planning strategy, the strategy for improving methods and technology, and the strategy for the procurement of facilities and tools. The results of the strategy formulation from the SWOT analysis are then prioritized using AHP. Based on the results of research with the AHP method, it is known that the main criteria that need to be considered in development are technology criteria with a priority weight of 0.371, and the sub-criteria for technological achievement is through management innovation with a weight of 0.325. Thus, that the development strategy obtained is through a strategy to improve management methods and technology, with a priority weight of 0.540.

scholarly journals STRATEGI PENGEMBANGAN BANJIR KANAL BARAT SEBAGAI DAYA TARIK WISATA DI KOTA SEMARANG

2018 ◽  
Vol 17 (1) ◽  
pp. 64
Author(s):  
Kismartini Kismartini ◽  
Hendra Kurniawan ◽  
Septi Anjani Putri Dwika
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Tourism Destination ◽  
Alternative Strategies ◽  
Tourist Destinations ◽  
The Development Strategy ◽  
Destination Area ◽  
Internal And External Factors

The number of tourists visiting Semarang City is increasing significantly year by year. However, this increase is not accompanied by an improvement in the quantity and the quality of tourist destinations in Semarang. Banjir Kanal Barat area is one of the potential tourist destinations in Semarang, but so far the existing facilities in this area are very limited. In addition, there is no any tourism activities which can be done even. Moreover, this area tends to be very unattractive. This study aims to analyze the development strategy of Banjir Kanal Barat (BKB/western canal) as an interesting tourism destination by analyzing internal and external factors. The data were analyzed descriptively qualitative to determine BKB's development strategy through SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). The results of this study formulated 10 (ten) alternative strategies for the development of Banjir Kanal Barat as a tourism destination area. The three best alternative choices are: (1) creating tourist facilities which can be enjoyed by the community, (2) developing special water attractions, (3) inviting investors and cooperating with various parties.

The SWOT Analysis of the Application of Cloud Computing to Archives Informatization

2014 ◽  
Vol 599-601 ◽  
pp. 1789-1792
Author(s):  
Feng Li Zhang
Keyword(s):  
Cloud Computing ◽  
Development Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Great Change ◽  
The Development Strategy ◽  
Speed Up ◽  
Internal And External Factors

The emergence and development of cloud computing has brought about great change in the whole society. Using the method of SWOT analysis to analyze strengths, weaknesses, opportunities and threats of cloud computing in the development of archives informatization,.Considering internal and external factors and overall planning the development strategy of the application of cloud computing to archives informatization to speed up the development of archives informatization in our country

scholarly journals NILAI TAMBAH DAN STRATEGI PENGEMBANGAN PRODUK PADA AGRONDUSTRI KOPI BUBUK CAP GUNUNG DI KABUPATEN WAY KANAN

2021 ◽  
Vol 9 (4) ◽  
pp. 630
Author(s):  
Ragil Crysanti Wiryaningsih ◽  
Dwi Haryono ◽  
Lina Marlina
Keyword(s):  
Development Strategy ◽  
Swot Analysis ◽  
Value Added ◽  
Added Value ◽  
A Value ◽  
The Development Strategy ◽  
Marketing Area ◽  
Coffee Powder ◽  
Production Output ◽  
Internal And External Factors

This study aims to analyze and calculate the added value of Cap Gunung coffee powder agro-industry, and arrange the development strategy of Cap Gunung coffee powder agro-industry products. The method that used in this research is a case study. Therefore, the analytical method that used is the Hayami Method and Strength, Weakness, Opportunity, Threats (SWOT) Analysis. Based on the calculation of the value added is Rp13,386/kg with a value added ratio is 32.81 percent. Furthermore, results of the SWOT analysis show that the values of internal and external factors are 78.8 and 64.9. This value indicate that the Cap Gunung coffee powder agro-industry in quadrant I, or in the Strength-Opportunity (SO) strategy. The priority strategy that can be implemented is to expand the marketing area, increase production output, and develop businesses by utilizing their strengths.Keywords: added value, development strategy, hayami method, SWOT analysis

STRATEGI MENINGKATKAN LOYALITAS KONSUMEN MAKANAN KHAS KOTA CURUP KABUPATEN REJANG LEBONG

2019 ◽  
Author(s):  
Onsardi Onsardi
Keyword(s):  
Swot Analysis ◽  
Raw Materials ◽  
External Factors ◽  
Consumer Loyalty ◽  
Internal Factors ◽  
The Public ◽  
Typical Food ◽  
Internal And External Factors

The title of this study is the Strategy of Increasing Consumer Food Loyalty in CurupCity, Rejang Lebong Regency (Case Study in "Henvian" Typical Food Industry). Thisresearch is based on the importance of strategies in increasing business and consumerloyalty to products sold.Strategies to increase business and consumer loyalty can bedone with a SWOT analysis. Place of this research is the "Henvian" shop that sellstypical Rejang lebong food. The method used in this study is descriptive qualitative.Informants in this study were people who were considered to know for certain about theHENVIAN Specialty Food Store in Curup City, Rejang Lebong Regency. The dataanalysis technique used in this study is a SWOT analysis to determine the strengths,weaknesses, opportunities and threats in a typical Rejang Lebong food business.By using SWOT analysis techniques that consist of strengths (weakness), weaknesses(weakness), opportunities (opportnity) and threats (threath). The results of this studycan be concluded that the internal factors that are the strength of the marketing strategyare the quality of the product that is good at a price affordable to the public andtourists, service that is friendly and responsive to consumer needs, as well astechnological advancements that facilitate the promotion of business. Internal factorsthat are a weakness are often lack of stock, there are some products that do not meet thestandard packaging, the product shelf life is short, employees do not use uniforms.External factors that become opportunities are a fairly high economic community,abundant raw materials while external factors that are a threat are the manycompetitors, an unstable economy, the price of basic needs increases. Based on theresults of the SWOT analysis of internal and external factors, the strategy used is toimprove product quality by improving the appearance of packaging and quality ofcontent and quality of service by providing uniforms to employees and providingstandards of service to consumers. .Keywords: Strategy, Consumer Loyalty, SWOT

Studi pengembangan unit perbenihan ikan laut di Pulau Gumilamo Kabupaten Halmahera Utara

2015 ◽  
Vol 3 (3) ◽  
Author(s):  
Yitzhak Koloba ◽  
Hengky J Sinjal ◽  
Ockstan Kalesaran
Keyword(s):  
Local Government ◽  
Development Strategy ◽  
Marine Fish ◽  
Government Regulation ◽  
Swot Analysis ◽  
Fishing Effort ◽  
Government Support ◽  
Fish Hatchery ◽  
The Development Strategy ◽  
Internal And External Factors

This research intended  to evaluate the development strategy of Marine Fish Hatchery Unit at Gumilamo Island, North Halmahera. Analysis SWOT was used to determine the development strategy. Data were collected by questionnaire, interview and literature relevant to the research. SWOT analysis showed the internal and external factors that affected the development of Marine Fish Hatchery at Gumilamo island. The strenght were location, water quality , local government support, and availability of seeds and feed. Weakness were lack of public interest, lack of extension and human resources. Opportunity were the high value of the sale, business opportunities and  local government regulation. Treat were  dependence on fishing effort and safety.   Keywords : hatchery, gumilamo, north halmahera, SWOT analysis

scholarly journals Strategi pemasaran sapi potong di PT Tunas Jaya Raya Abadi Nganjuk

2018 ◽  
Vol 28 (2) ◽  
pp. 96
Author(s):  
Jaisy Aghniarahim Putritamara ◽  
Nanang Febrianto ◽  
Poespitasari Hazanah Ndaru
Keyword(s):  
Marketing Strategy ◽  
Swot Analysis ◽  
External Factors ◽  
Survey Method ◽  
Good Prospect ◽  
Environmental Condition ◽  
General Terms ◽  
The Future ◽  
Analysis Strategy ◽  
Internal And External Factors

This research conducted in PT. Tunas Jaya Raya Abadi Nganjuk. The objectives of this research were obtain a better understandin internal as well as exsternal environmental condition, secondly trying to covering the formulate the marketing strategi. Method that used in this research was a survey method, it contains observation, interview, and documentation. The data analyzed by SWOT analysis. The result showed internal strategy factors matrix give positive value where it strengths were stronger than it weakness (S = 2,29>W = 0,71). External strategy factors’ matrix also give positive value where it opportunities values were bigger than it threats values (O = 1,84 > T = 0,70). From the result, we know that environmental condition in PT. Tunas Jaya Raya Abadi was very good, and gave good prospect for its progress in the future. It known from total score of strength and opportunities factors (SO = 4.13). From SWOT analysis, strategy that will be taken was in the first quadrant where internal and external factors were positive. In general terms, it means that the environmental condition of PT. Tunas Jaya Raya Abadi, relatively has bigger opportunity than its weaknesses. The decision that made by PT. Tunas Jaya Raya Abadi for marketing strategy was rapid strategy by which all opportunity could be captured as marketing consideration.

scholarly journals The Development Strategy of Packaged Pempek Industry

2017 ◽  
Vol 12 (8) ◽  
pp. 227
Author(s):  
Railia Karneta ◽  
Nurlaili Fitri Gultom
Keyword(s):  
Development Strategy ◽  
Industrial Development ◽  
Swot Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Dominant Factor ◽  
Efficient Technology ◽  
Consumer Prices ◽  
The Development Strategy ◽  
Internal And External Factors

The purpose of this study is to examine the factors that play a role in the development of pempek quality favored by consumers and to study internal and external factors that influence the development of pempek processing industry and its implications for strengths, weaknesses, opportunities and threats as well as formulate alternative development strategies for Pempek industry.The sampling technique used in this study is simple random sampling with a sample area of 95 respondents consisting of 10 pempek processors (producers) and 85 consumers. Data processing is done by using factor analysis to know the dominant factor of pempek industry development. SWOT analysis is used to determine the development strategy of the pempek industry.The results showed that the factors that play an important role in the development of pempek industry are organoleptic factors consisting of taste, color, softness and aroma; Consumer prices, food hygiene and safety with regard to physical quality, chemical quality, shelf life and strategic location. Pempek industrial development strategy that must be done is by the application of practical and efficient technology, excellent products, hygiene and security, extension of marketing network through cooperation with marketing agents both at homeland and foreign countries, cooperation, restaurant, retail and supermarket, promotional strategy improved through Advertising, leaflets, radio, television, internet and publicity.

Sign in / Sign up

Export Citation Format

Share Document