ULUSLARARASI İŞLETMELERDE GLOBAL ÇALIŞANLARIN KARŞILAŞTIKLARI KÜLTÜRLERARASI İLETIŞIM ZORLUKLARI VE BU ZORLUKLARIN ÜSTESINDEN GELMEDE GELIŞTIRILEN STRATEJILERININ ANLAŞILMASINA YÖNELIK BIR DURUM ÇALIŞMASI
The study aims to reveal the problems encountered in the context of organizational communication by global workers in international companies. It is planned to use the qualitative research method in order to examine in depth the thoughts, experiences and suggestions of organizational communication problems of global workers in the research. “Case study” pattern as a qualitative research pattern, will be benefited. The research will be conducted on an international enterprise in İzmir that carry on a business in automotive sector, an interview in depth will be personally applied to eight employees who work in global position. The collected data will be analyzed by content analysis method. It has been found that communication becomes more important on the base of being able to understand other side orrectly and express itself clearly in global teams where face to face communication is limited then local teams.