scholarly journals Las notas al pie en la traducción de Fifty Shades (Footnotes in the Translation of Fifty Shades)

LETRAS ◽  
2017 ◽  
Vol 1 (61) ◽  
pp. 181
Author(s):  
Xinia Valverde Jara
Keyword(s):  
Target Language ◽  
Translation Process ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Digital Format ◽  
Language Context ◽  
Independent Translation ◽  
Complex Translation ◽  
Fifty Shades Of Grey

Se analiza el recurso de las notas a pie de página insertas en la traducción independiente de literatura comercial en versión digital, de la trilogía Fifty Shades of Grey, Fifty Shades Darker y Fifty Shades Freed, de E. L. James. Se examina el grado de influencia de esos elementos extratextuales, y se concluye que todos ellos, organizados en un complejo proceso de traducción, en especial los del contexto de llegada, condicionan la estrategia traductológica. Abstract This study examines the use of footnotes as a translation strategy in the independent translation of commercial literature in digital format, based on the trilogy written by E. L. James, Fifty Shades of Grey, Fifty Shades Darker and Fifty Shades Freed. The analysis measures the influence of these extratextual elements within the complex translation process, specifically those of the target language context, and it is concluded that they condition the translation strategies used. 

Intrusões: Guimarães Rosa-Bogotá Notas para uma tradução de “Páramo”

1969 ◽  
Author(s):  
Bairon Oswaldo Vélez
Keyword(s):  
Short Story ◽  
Cultural Context ◽  
The Other ◽  
Target Language ◽  
Original Version ◽  
Translation Process ◽  
Spanish Translation ◽  
Translation Strategy ◽  
Mountain Sickness

This paper comments on the first Spanish translation of João Guimarães Rosa's short story "Páramo", which narrates the exile of a Brazilian lost with mountain sickness in a cold and hostile Bogotá. This translation is briefly explained in the following pages, giving special emphasis to some prominent features of the original version, in addition to the cultural context, critical and theoretical readings and the translation strategy evident in the translator‘s intervention. Finally, it is made clear how a certain perspective of the other – present in the original version as well – passes through the translation process and indicates the conditions of its presentation in the target language. The original article is in Portuguese.

Translation of Persian Mystic Terms into English: A Case Study of Conference of the Birds by Attar

2017 ◽  
Vol 7 (7) ◽  
pp. 552
Author(s):  
Sadaf Khosroshahi ◽  
Ahmad Sedighi
Keyword(s):  
Dominant Strategy ◽  
Literary Translation ◽  
Target Language ◽  
Direct Transfer ◽  
Translation Strategies ◽  
Translation Strategy ◽  
English Translations ◽  
The One ◽  
Persian Translation

Translation of mystic terms or metaphors is a very important portion of rendering a text from a source language to a target language, because some of mystic terms do not exist in the target language and this point makes the translation harder. This paper aimed at identifying the translation strategies and procedures used by Darbandi and Davis (1984) in The Conference of the Birds of Attar Neishabouri. To achieve the objectives, Attar’s Persian original work (Shafiei Kadkani, 2010) was read carefully to extract mystical terms.  Then, the translated text by Darbandi, and Davis (1984) was carefully read and the corresponding English translations of Persian mystical term were found.  The original mystical terms and their Persian translation were analyzed based on Van Doorslaer’s (2007) map to find out translation strategies and procedures used by the translators on the one hand and indicate the dominant strategy and procedure in the whole work of translation on the other. The result showed that literal translation strategy (72.41%) was the most frequently used strategy and direct transfer procedure (68.96%) was the most frequently used procedure.  This paper may have some implications in literary translation and help translation instructors and translation trainees as well in translation classes.

scholarly journals The Application of Translation Strategies to Cope With Equivalence Problems in Translating Texts

2018 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Dhini Aulia
Keyword(s):  
Equivalence Problem ◽  
Target Language ◽  
Source Text ◽  
Translation Process ◽  
Translation Strategies ◽  
Source Language ◽  
Specific Concept ◽  
Equivalence Problems

Translation is a process to render the meaning from the source text into the target text. A translator, however, will find some problems during translation process. Equivalence is the case which often appears (i.e. culture specific concept, the source-language concept is not lexicalized in the target language, source-language word is semantically complex, etc). To cope with equivalnce problems in translation process, some experts suggest some strategies which can be applied in doing translation. Some strategies are transference, naturalization, cultural equivalent, etc. The strategies which often appears in the example texts in this paper are transference, naturalization, descriptive equivalent, couplet and  through-translation. It is recomended that translator apply the strategies if only there is no equivalence problem in target language. 

scholarly journals ON TRANSLATING TITLES IN ARTISTIC DISCOURSE

2017 ◽  
Vol 4 (4) ◽  
pp. 35
Author(s):  
Lyudmila Boyko
Keyword(s):  
Sensitive Element ◽  
Proper Names ◽  
Translation Process ◽  
Translation Strategies ◽  
Translation Strategy ◽  
Works Of Art ◽  
Back Translation ◽  
Verbal Discourse ◽  
Strategy Making

As a specific type of proper names, the titles of works of art constitute a very important and highly translation-sensitive element of art discourse. This paper aims to demonstrante how specific titling in arts affects the translation process. To that end, a brief overview of the title’s role in verbal and non-verbal discourse is given. Further on, it is shown how, due to the involvement of heterogenic semiotic codes, specific functioning of titles results in a different perception strategy, making most routine title translation strategies inapplicable. The paper concludes that the choice of translation strategy is determined by various extra-linguistic factors, such as alternative titling, back-translation situations, and the requirements of the commissioner.

Rhetorical figures and the translation of advertising headlines

2006 ◽  
Vol 15 (2) ◽  
pp. 159-182 ◽  
Author(s):  
Karen Smith
Keyword(s):  
Body Text ◽  
English Language ◽  
Target Audience ◽  
Target Language ◽  
Translation Process ◽  
Translation Strategies ◽  
Source Language ◽  
Rhetorical Figures ◽  
Contemporary Media ◽  
Media Discourses

In advertising texts, the most important linguistic element is the headline. The function of the headline is to persuade readers to continue reading the remaining body text and, ideally, buy the advertised product. Using a corpus of 45 English-language advertisements and their translated Russian pairs, this article investigates what happens to rhetorical figures in the translation process. Three broad translation strategies are identified (transference, source-language-orientated and target-language-orientated) and their implications discussed in detail. The use of transference (untranslated retention of original) highlights the foreignness of the product being advertised, relying on the source culture’s attractiveness to the target audience. The most popular strategies are those which are source-language-orientated, maintaining the source meaning in the target headline. These strategies, often resulting from advertisers’ insistence on following a model advertisement, have the greatest impact on the use of figures, and examples of compensation, loss and addition can be found. When target-language-orientated strategies are employed, translators have more freedom to create headlines using rhetorical figures. The article ends by suggesting that the analysis of translated Russian advertising headlines offers another concrete example of the globalizing tendencies of large corporations and the power they exercise in shaping contemporary media discourses.

scholarly journals Translation Strategies of Figurative Language in the Novel The Fault in Our Stars

K ta Kita ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 101-115
Author(s):  
Deby Angelia
Keyword(s):  
Figurative Language ◽  
Target Language ◽  
Original Text ◽  
The Novel ◽  
Translation Strategies ◽  
Source Language ◽  
Translation Strategy

This research wanted to help the reader to understand about the classification of translation strategies in the novel The Fault in Our Stars. The writer used Larson’s (1998), proposes three strategies to translate figurative language. The writer was interested in analyzing the figurative language because there are many kinds of implicit meaning in figurative language; she felt that it was interesting to be analyzed. Besides, the writer chose a novel because it explains the story more detail than others such as movie. She chose The Fault in Our Stars novel because the story is quite touched and there are a lot of figurative languages on its novel. The writer hope that the translated meaning of figurative language can be the same as the original text.  Keywords: Translation, Translation Strategy, Figurative Language, Source Language, Target Language.

scholarly journals Cultural Perspective in The Translation of Slang Expressions in Subtitle Die Hard 3

2018 ◽  
Vol 8 (2) ◽  
Author(s):  
Rahmawati Sukmaningrum ◽  
Ajeng Setyorini
Keyword(s):  
Target Language ◽  
Common Word ◽  
Cultural Perspective ◽  
Translation Process ◽  
Cultural Transfer ◽  
Translation Strategies ◽  
Language And Culture ◽  
Expressive Meaning ◽  
And Function

The paper focuses upon the problem of trans-cultural transfer in subtitling of Die Hard 3 movie dialogues. Language and culture may thus be seen as being closely related and both aspects must be considered for translation. The methodology of the research involves analysis of the type and function of slang expressions and their translating strategies viewed from cultural perspective. The data reveal that in translation process the translator used the effect of softening. The consideration of the target reader is taken account in choosing the translation strategies. As the result, the authors found 7 specific slang expressions that were translated using loan translation. Meanwhile, the total number of general slang expressions from the mivie was 90. There are six strategies applied by the translator to translate the slang expressions that belong to general slang type. They are; (1) Translating General Slang using common word or phrase of similar expressive meaning, (2) Translating General Slang using Shift or Translating General Slang using Transposition, (3) Translating General Slang using Ommision, (4) Translating General Slang using Cultural Equivalent, (5) Translating General Slang using Swearing Words in Target Language, and (6) Translating General Slang using Synonymy.

scholarly journals Translation Strategies Employed by EFL Learners and the Impact of That on Their Translation Skills Development

2020 ◽  
Vol 10 (4) ◽  
pp. 34
Author(s):  
Abdulkhaleq Q. A. Hassan
Keyword(s):  
Undergraduate Students ◽  
Quantitative Methods ◽  
Target Language ◽  
Cross Sectional ◽  
Translation Strategies ◽  
Qualitative And Quantitative Methods ◽  
Literal Translation ◽  
Translation Strategy ◽  
Free Translation ◽  
The Impact

The present cross-sectional empirical study investigates the different types of strategies and methods that the undergraduate students employ when translating from their native language into the target language and vice versa. The study was conducted on one hundred twenty, third and fourth year, students at the College of Science and Arts, King Khalid University. The data were collected through translation tasks and questionnaires. Both qualitative and quantitative methods were used to analyze and interpret the data collected to achieve the objectives of this study. The study revealed valuable information. The most favored strategies by Arab college students were literal translation, free translation and word-for-word translation respectively. More than half of the all used strategies were literal translation with a percentage of about fifty-five. The mixed translation strategies were found to be about twenty one percent for all the three levels. Free translation strategy was only fourteen percent which is, somehow, a low percentage. The students showed considerable improvement as they progress from one level to a higher one. It is expected that translation instructors as well as course designers will reflect on the findings of this study by raising the learners’ awareness of the great differences between English and Arabic when teaching or designing translation courses. Parallel texts that include literal translation as well as free translation have to be included to show the deficiency and ungrammaticality of the texts produced when applying literal translation.

scholarly journals The Translation Strategies of Metaphors in the Movies Mulan and Moana

Lexicon ◽  
2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Prasna Audri Alanisa ◽  
Aris Munandar
Keyword(s):  
Target Language ◽  
Translation Strategies ◽  
Source Language ◽  
Translation Strategy

This study analyzes the metaphor in the movies Mulan and Moana. The objectives of this research are to identify the strategy in the translation of metaphor and to explain the motive in using the translation strategy. This research employs several theories such as Lakoff and Johnson’s (1980) theory to identify the metaphor, Newmark’s (1988) theory to categorize the translation strategy. The result of this study shows that out of seven strategies, three strategies are employed to translate the metaphor in the movies. Those strategies are 1) reproducing the same image as the source language, 2) replacing the image into a different image in the target language, and 3) converting the image into sense. The strategy of reproducing the same image is used when the metaphorical image is acceptable in the target language. The strategy of replacing the image into a different image is employed when the SL image is uncommon and there is an equal image in the target language. When the metaphorical image is not familiar and there is no equal image in the target language, converting the image into the sense is applied in translating the metaphor.

scholarly journals Concept Selection and Translation Strategy: Subtitling for the Deaf based on Corpus Analysis

2019 ◽  
Vol 17 ◽  
Author(s):  
Catalina Jiménez Hurtado ◽  
Silvia Martínez Martínez
Keyword(s):  
Hard Of Hearing ◽  
Corpus Analysis ◽  
Concept Selection ◽  
Source Text ◽  
Translation Process ◽  
Multimodal Texts ◽  
Translation Strategies ◽  
The Past ◽  
Translation Strategy ◽  
Multimodal Corpus

In the past 20 years, corpus analysis has been applied to different translation modalities. This study used an annotated multimodal corpus of 52 international films of different genres, which had been dubbed in Spanish and subtitled for Spanish Deaf and Hard-of-Hearing (DHH) viewers, according to the AENOR, UNE 153010 (2012) standard. The corpus was annotated at two levels. At the first level, we annotated the information that professional subtitlers selected from the audio mode of the source text to translate into subtitles. At the second level, captured information regarding the translation strategies was used. This allowed us to analyse the translation process and reflect the translation preferences of professional subtitlers. Our first objective was to show how corpus analysis can be applied to the study of multimodal texts. The second objective was to provide valuable insights into the understanding, description and specification of the conceptual and epistemological nature of subtitling for the DHH.

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