scholarly journals Corpus absconditum: imagens do Oriente e ideologia na representação do corpo feminino na imprensa

2011 ◽  
Vol 18 (3) ◽  
pp. 700
Author(s):  
Alberto Carlos Augusto Klein ◽  
Dulce Mazer

Em 11 de outubro de 2010 foi aprovada na França uma lei que proíbe o uso de vestimentas que cubram integralmente o rosto, impedindo o reconhecimento do indivíduo, o que afetou diretamente o costume islâmico de vestir a burqa ou o niqab. Tal decisão provocou intenso debate na mídia internacional do mesmo modo que suscitou discussões sobre o lugar do corpo na religião e na cultura. A partir do conceito de orientalismo de Edward Said, este trabalho compara duas formas de representação do corpo intensamente mobilizadas pela imprensa ocidental. Assim, este artigo aborda a negação da visibilidade do corpo feminino na cultura islâmica e sua redução a determinados estereótipos em contraste com a superexposição corporal da mulher ocidental. Além dos aspectos culturais e religiosos que distanciam ambas as representações, este trabalho propõe que a intolerância ocidental diante do corpus absconditum advém do valor de visibilidade propagado pela sociedade midiática do Ocidente, particularmente pela imprensa. Palavras-chave: Comunicação; Corpo feminino; Islamismo. Corpus absconditum: images of the East and ideology in the representation of the female body in the press AbstraRAct On October 11, 2010 a law that prohibits the use of clothing that fully cover the face was approved in France, preventing there cognition of the individual, which directly affected the Islamic tradition of wearing the burqa or niqab. This decision provoked intense debate in the international media the same way that triggered discussions about the place and role of the body in religion and culture. Inspired by the concept of orientalism of Edward Said, this paper compares two ways of representing the body highlighted by western press. Thus, this article discusses the denial of the visibility of the female body in Islamic culture and its reduction to certain stereotypes in contrast to the body overexposure of western women. Besides the cultural and religious aspects that set both kinds of representation apart, this study suggests that the western intolerance of the corpus absconditum derives as well from the visibility value propagated by the media society of the West, particularly by the press. Keywords: Communication; Female body; Islam.

2018 ◽  
Vol 10 (1) ◽  
pp. 155
Author(s):  
Oprea Valentin BUSU ◽  
Elena Cristina ANDREI

As a science, facial and dental aesthetics is highly complex, the dentist being compelled to effectively exploit his abilities of reconstructing affected tissues, but also cultivate his aesthetic sense. Nowadays, dentists frequently face the patients high expectations, regarding dental structure and facial reconstruction. Most young patients tend to choose their model from the media, while patients over the age of 50 desire to have teeth like those of youth. It should also be noted that there is no concept of „cosmetic dentistry” as the teeth can only be adjusted in corellation to the face and body appearance. Thus, between physiognomy and the general appearance of the body and of the teeth a state of interdependence is in existence. One of the major errors that leads to endangering the quality of dental treatment and to patient dissatisfaction is the way in which the doctor-patient relationship is managed. If a person opts for an aesthetic treatment it is clear that it is facing a low self-esteem, in this case the dentist needing to address the disorder on two coordinates: an objective interpretation involves the sequencing of reconstructing a morphological and functional dentition and and establishing the issues related to patients notion of „beautiful”. At the same time, aesthetic dental treatment is based on the personality of the individual, the age, sex and patient's systemic diseases. The notion of „divine proportion” makes possible to perform „perfect” dental works that integrate the facial and somatic features, whose basic characteristics are symmetry, balance, continuity.


2021 ◽  
pp. 1354067X2110040
Author(s):  
Josefine Dilling ◽  
Anders Petersen

In this article, we argue that certain behaviour connected to the attempt to attain contemporary female body ideals in Denmark can be understood as an act of achievement and, thus, as an embodiment of the culture of achievement, as it is characterised in Præstationssamfundet, written by the Danish sociologist Anders Petersen (2016) Hans Reitzels Forlag . Arguing from cultural psychological and sociological standpoints, this article examines how the human body functions as a mediational tool in different ways from which the individual communicates both moral and aesthetic sociocultural ideals and values. Complex processes of embodiment, we argue, can be described with different levels of internalisation, externalisation and materialisation, where the body functions as a central mediator. Analysing the findings from a qualitative experimental study on contemporary body ideals carried out by the Danish psychologists Josefine Dilling and Maja Trillingsgaard, this article seeks to anchor such theoretical claims in central empirical findings. The main conclusions from the study are used to structure the article and build arguments on how expectations and ideals expressed in an achievement society become embodied.


Author(s):  
Francesca Ghillani

AbstractRecent studies have taken into account the fact that the lives of older people have changed drastically in the past fifty years. Older people today engage more with society and are also expected to maintain an active role in their communities. In order to maintain a positive social status, todays older adults need both to challenge negative stereotypes and also to achieve the “unachievable” positive representations in the media. Society plays a complex game of bodily images: the artificial image of the human body in the media, the image that individuals try to project, and the image that society reflects back to the individual. When the three don’t coincide, the collision creates a distancing effect. To truly understand the lived experiences of older adults in contemporary society we must explore the changing perceptions of the body. This review will illustrate the arguments both classical and contemporary through an exploration of the ageing female body, which remains the focus of most of the literature.


Author(s):  
Tuija Parikka

This chapter examines the relationship between the body, globalization, and the media. It discusses how the female body is subjected to being “played” in the global media and what that reveals of gender and minority–majority relationships and of global aims and fears. The cases presented in this chapter serve as samples of “sexy violence” imagery that cannot be thoroughly explained by theories of objectification, liberation, or commodification of women but, rather, are considered in reference to the socially constitutive role of globalization. Although the female body may function to discursively dissolve, enforce, or alleviate conflicts embedded in the processes and discourses of globalization, the preoccupation with “sexy violence” imagery in the global media does not necessarily offer a solution to global concerns but, rather, plays out the fears, aims, and anxieties about globalization through violence and aggression.


2019 ◽  
Vol 20 ◽  
pp. 97-114
Author(s):  
Ricardo Iglesias García

La evolución del concepto de cuerpo individual/cuerpo social, específicamente desde la modernidad, la industrialización y la actual implementación de las tecnologías nos conduce hacia una visión del sujeto humano en un continuo proceso de progreso ‘egoísta’, con sus correspondientes repercusiones en la totalidad del ecosistema terrestre. Según algunos científicos es necesario plantearnos la posibilidad de unanueva época geología: el antropoceno. La idea del cuerpo autómata persiste en nuestro imaginario occidental. Es notable, además, que el cuerpo se proponga como máquina y no como forma natural, cuestión que no dejará de traer consecuencias al momento de ejercer actividades con/sobre el cuerpo y sobre su espacio vital. Las nuevas tecnologías ofrecen la posibilidad de superar los límites impuestos por nuestra herencia biológica en una especie de deseo explícito de no aceptar nuestro pasado, ni nuestro origen natural-orgánico, frente a una automejora y modificación en un sistema de progreso ad infinitum. En este sentido, una serie importante de pensadores, científicos y artistas han generado relecturas el cuerpo como algo completamente obsoleto, como una cáscara vacía que debe ser abandonada paratecnológicamente dar paso al siguiente nivel en la evolución humana: el Techno Sapiens o el Cyborg. Seaboga para que el objeto de estudio de la antropología pase del ser humano al cyborg, considerado éste como un representante más idóneo de nuestro presente y, sobre todo, de nuestro futuro. Paralelamente en la esfera del arte aparecen figuras que buscan representar esta tecnoevolución como Stelar, Marcel·lí Antúnez, o Carlos Corpa, entre otros. The evolution of the concept of the individual body / social body, specifically from modernity, industrialization and the current implementation of technologies, leads us to a vision of the human subject in a continuum of ‘egotistic’ progress as well as its corresponding repercussions in the totality of its natural environment. According to some scientific, it is necessary to consider the possibility of a new geology era:the Anthropocene. The idea of the automaton body persists in our Western imaginary. It is also remarkable that the body is proposed as a machine and not as a natural object, an issue not without consequences, when exercising activities with / on the body and on its vital space. The new technologies offer the possibility of overcoming the limits imposed by our biological inheritance in a sort of explicit desire to accept neither our past, nor our natural-organic origin, in the face of self-improvement and modification in a system of progress Ad infinitum. In this sense, an important series of thinkers, scientists and artists have produced new approaches of the body as something completely obsolete, as an empty shell that must be abandoned to technologically give way to the next level in the human evolution: the Techno Sapiens or the Cyborg. It calls for the object of study of anthropology goes from human being to cyborg, considered as a more suitable representative of our present, and above all, of our future, with all its positive and negative consequences. At the same time in the realm of art, some figures who want to represent this techno-evolution have appeared such as Stelar, Marcel·lí Antúnez, Carlos Corpa, among others.


2015 ◽  
Vol 20 ◽  
Author(s):  
Kathryn Hemmann

The Japanese expression "media mix" refers to multimedia marketing strategies for entertainment franchises. Although such franchises are commonly understood as being controlled by large corporations, the fans of these media properties make significant contributions to the mix, often expanding on the central themes of the source texts and queering them by rendering their subtexts explicit. In dōjinshi, or self-published fan comics, female readers create their own interpretations of stories, characters, and relationships in narratives targeted at a male demographic. In BL (boys' love) fan comics, which are notable for their focus on a romantic and often physical relationship between two male characters, the female gaze has created its own overtly homoerotic readings and interpretations that creatively subvert the phallocentrism implicit in many mainstream narratives. The interactions between texts and their readers found in dōjinshi illustrate how cycles of narrative production and consumption have changed in the face of active fan cultures. Because of the closely interrelated nature of the components of increasingly international media mixes, communities of fans have the potential to make positive and progressive contributions to the media mix ecosystem.


2020 ◽  
Vol 145 (05) ◽  
pp. 327-335
Author(s):  
Benjamin Ondruschka ◽  
Claas Buschmann

AbstractThe declaration and investigation of death cases is a non-delegable task of medical doctors and should be mastered in the same quality as all examinations on living patients. A person is death when at least one sign of death is established (livores mortis, rigor mortis, putrefaction, injuries incompatible with life, brain death). In all other cases of unconscious patients a sufficient cardiopulmonary resuscitation should be started.If the person is declared death, an external post mortem examination has to be realized as soon as possible. Emergency doctors should be informed about the regional juridical features. The investigation of the death scene scenario, potentially known pre-existing disorders of the patients as well as medical records should be added to the findings of the body surface to conclude the most plausible cause and manner of death of the corpse. Doctors must be alarmed, when petechial bleedings are established at the face or the conjunctives, raising the suspicion of strangling forces to the neck.Internal causes of death are often invisible from the body surface, resulting in difficulties to declare the cause of death of the individual by external’s only. Injuries are most often visible and could be a hint of a crime scene scenario or external harm.


1995 ◽  
Vol 12 (4) ◽  
pp. 424-453 ◽  
Author(s):  
Pirkko Markula

This paper aims to reconstruct the cultural dialogue surrounding the female body image in aerobics. To do this I have used several methods: ethnographic fieldwork, interviews, and media analysis. I found that the media ideal is a contradiction: firm but shapely, fit but sexy, strong but thin. Likewise, women’s relationships with the media image are contradictory: They struggle to obtain the ideal body, but they also find their battles ridiculous. I interpret my findings from a Foucaultian perspective to show how the discourse surrounding the female body image is part of a complex use of power over women in postmodern consumer society. In addition, I assume a feminist perspective that assigns an active role to the individual aerobicizers to question the power arrangement.


2015 ◽  
Vol 12 (2) ◽  
pp. 1131 ◽  
Author(s):  
Elif Eşiyok Sönmez

<p>Recently, one of the prominent subjects is the consumption for the body, its promotion and the result where the body becomes the subject of the consumption. Thus, the construction of the body as a consumption object and its permanent re-construction became a never ending ‘project’. There is no doubt such commodification and promotion become public through the media. Inevitably, such attention brings the researches on body policies in academic field. However, there is a serious shortage in Turkey on this kind of academic researches. This study was designed to contribute to the knowledge in the academic field. The basic aim of the research is to examine the structure of the nature of the body construction in the advertisements of the aesthetic products in Turkey. Therefore, the Cosmopolitan Magazine that is the women magazine to sold most in Turkey. The advertisements in the magazine in 2013 were scanned and 65 aesthetic product advertisements were found. These advertisements were analysed for their content with reference to the research questions. In the analysis, the matters like frequency of the advertisements in the magazine according to the months, distribution of the advertisements according to the body parts, negative and positive expressions in the advertisements on the appearance of the body, the images to be used in advertisements, the messages to be given for the use of the products and the slogans in the advertisements are considered. The analyses indicated that the aesthetic product advertisements are mostly published in February, March, April and June prior to the summer, the face is the part which aesthetic product advertisements mostly promoted, the younger and perfect appearance is given as the positive characteristics unlike other such as tired skin, aging skin and wrinkles on the skin. In order to be relied by the reader in the advertisements, the test results of the product and possible outcome after use are seen as to be included.</p><p> </p><p><strong>Özet</strong></p><p>Son yıllarda artarak ilgi odağı olan konulardan biri de beden için yapılan tüketim, bu tüketimin teşviki ve bunun sonucunda bedenin bir tüketim nesnesi haline gelmesidir. Öyle ki, bedenin tüketim nesnesi olarak inşası ve sürekli olarak yeniden yapılandırılması bitmeyen bir ‘proje’ haline getirilmiştir. Şüphesiz bu tür nesneleştirme ve promosyon çeşitli iletişim medyasından geçerek yaygınlaştırılmaktadır. Bunların bir sonucu olarak, bu tür ilgi akademik alanda da beden politikaları ile ilgili araştırmaların yapılmasını beraberinde getirmiştir. Fakat Türkiye’de bu bağlamda ciddi bir araştırma eksiklikliği bulunmaktadır. Bu araştırma bu eksikliğin ortaya çıkardığı akademik bilme gereksinimine katkıda bulunmak için tasarlandı. Araştırmanın temel amacı, Türkiye’de bedene ilişkin inşaların estetik ürün reklamlarında yapılandırılmasının doğasını inceleyerek var olan bilgiye katkıda bulunmaktır. Bu amaçla, Türkiye’de en fazla tirajı olan kadın dergisi Cosmopolitan inceleme için seçildi. Derginin bir yıllık reklamları tarandı ve 65 estetik ürün reklamı bulundu. Bu reklamların, araştırma sorularında belirtilen amaca uygun olarak,  içerik analizi yapıldı. Analizde, aylara göre reklamların dergideki yayın sıklıkları, beden bölgesine göre ürün reklamlarının dağılımları, bedenin görünüşüne ilişkin reklamlarda yer alan olumlu ve olumsuz ifadeler, reklamlarda kullanılan imajlar, ilgili ürünlerin kullanımının teşvik edilmesi için verilen mesajlar, ürün reklamlarında kullanılan sloganlar ele alındı. Yapılan analizde, estetik ürün reklamlarının en fazla Şubat, Mart, Nisan ve Haziran aylarında yaz dönemine girme öncesi yayınlandığı, estetik ürün reklamlarında en fazla yüz bölgesine odaklanıldığı, dış görünüşe ilişkin olarak genç ve kusuruz görünümün olumlu özellikler olarak verildiği, olumsuz özelliklerin ise çoğunlukla yorgun cilt, yaşlı görünüm ve kırışık cilt olduğu bulundu. Reklamlarda okuyucuda ürün kullanımına ilişkin güven sağlanması için, ürün kullanımı ile ilgili test sonuçları ve kullanım sonucunda meydana gelecek olası etkilere yer verildiği görüldü.</p>


2020 ◽  
Vol 15 ◽  
pp. 33-55
Author(s):  
Katarzyna Garwol ◽  

The article attempts to answer the question whether being a celebrity can be considered as a profession in the world which is nowadays dominated by digital media. In the initial part of the text, the enthemology of the term “celebrity” is presented and the definitions of the celebrity are given in relation to traditional media, such as television or the press, and to the virtual internet space, where celebrities are called influencers. Then, it was presented how popular people can earn on their recognition, and what the amounts are. Rankings of the most valuable, from the advertising campaigns' point of view, celebrities were presented. The most popular profiles of people presently performing in social media in Poland were analyzed, including those with the largest Instagram account ranges or the most profitable YouTube channels. The contents and ranges related to the presented topics were discussed. The most lucrative social issues in the media space are listed, which includes topics related to fashion, travel, healthy lifestyle, luxury products or showing private lives of people who are related to broadly understood showbiz (including actors, singers, journalists). Examples of people from celebrity families are given, who have become popular due to the fact that they are associated with an active person in the media (including celebrity children) and earn on the internet by running their profiles on social networks. Also, the dangerous phenomenon of patoinfluencers, who gain publicity by presenting content related to violence, the use of stimulants, aggression, profanity, etc. was highlighted. As a summary, it was recognized that being a modern celebrity/influencer can be considered as a type of profession, because earning popularity allows to obtain such remuneration, which is a source of income, and being a celebrity determines the position of the individual in the society.


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