scholarly journals Manajemen Komunikasi Marketing LAZISNU Kota Bandung

2017 ◽  
Vol 1 (1) ◽  
pp. 61-84
Author(s):  
Agi M. Abdul Ghani

This study aims to analyze communication management of LAZISNU Bandung to encourage people in handing over charity, management activities undertaken by LAZISNU city, and management LAZISNU in distributing money to the charity (mustahiq). The method used in this study is a phenomenological method, using a qualitative approach. In collecting data techniques this study uses interview, observation, literature review and assessment documentation. The results of this study indicate that the use of communications LAZISNU Bandung to attract people's trust, using two models of communication and marketing, which is the above line and the below line. Event management is performed by lazisnu Bandung already run well, including planning, organizing, monitoring, and NU Skill, NU Preneur, NU Smart, dan NU Care.

2018 ◽  
Vol 3 (1) ◽  
Author(s):  
Hussein SALEM MUBARAK BARABWD ◽  
Mohammad YUSOFF BIN MOHD NOR ◽  
Noriah Mohd Ishak

The aim of the current study is to examine the intrinsic and extrinsic motivations of the gifted students from Hadhramout Gifted Center HGC in Yemen, and to investigate the impact of these intrinsic and extrinsic motivations on their giftedness development. A qualitative approach was adopted; data has been collected through an open- ended questionnaire that was prepared by the researcher and distributed among a sample of gifted students who were chosen purposively from HGC. The interpretative phenomenological method has been used to analyze the data using, Atlas ti. The results indicate that the majority of the participants consider it interesting to explore new things, and experience curiosity and desire to achieve their goals as their intrinsic motivations. Whereas, the minority consider preference to serve the community, competition preference and self-confidence as their intrinsic motivations. On the other hand, half of the participants consider rewards as their extrinsic motivation, whereas 40 % of them consider exams scores, verbal praise, parents and environment as their extrinsic motivations. Regarding the impact of intrinsic and extrinsic motivations on the development of giftedness, the majority of the participants believe that intrinsic and extrinsic motivations affect positively the development of their giftedness development. Finally, based on the findings, some recommendations were provided. 


2016 ◽  
Vol 8 (2) ◽  
pp. 44
Author(s):  
Dazmin Daud CMILT

<p class="1Body">The purpose of this paper is to provide a perspective view pertaining to Malaya Patriotic Fund Poster Stamp which had been used in Malaya during the World War II period. It focuses on the developing a pool of information concerning the denomination, illustration, dimension, color, perforation and design details of the stamps from two main newspapers between the periods of 1939 and 1940. The objective of this study is to arrange and group information about the stamps using content analysis. This study deals with the qualitative approach to this poster stamp in developing a literature review. The findings show that 11 articles from the two newspapers matched with objective of the study. The findings are considered to create a roadmap to design a detail study for exploring Malaya Patriotic Fund Poster in the context of British Colony and World War II.</p>


2020 ◽  
Vol 3 (1) ◽  
pp. 12-26
Author(s):  
Elyan Nadian Zahara

The purpose of this study is to explain how was the Implementation of Online Passport Queue Registration Application (APAPO) based on TAM and social affordances. This study is a conceptual paper using qualitative approach with literature review. APAPO is used as a unit of analysis with Directorate General of Immigration’s public complaint data as a purposive sample. From the result, it was recognized that APAPO was not well-received by users and had low social affordances.


IQTISHODUNA ◽  
2013 ◽  
Author(s):  
Arnanda Aji Saputra ◽  
Multifiah Multifiah

The present study aimed at finding out various practices of Bank Thithil at Bethek Urban Village, Malang, along with the people’s perception and the impact of such practices towards the people’s welfare. Employing qualitative approach, this study focuses on the people’s perception, particularly those belonging to debtors trapped in Bank Thithil, such bank’s creditors, and some local cultural leaders, who lived at Bethek Urban Village, Malang. Data collection was carried out by interviews, observation and documentation. In analyzing the data, Miles Huberman’s analysis was employed which consisted of the following action: collection, reduction, display, and conclusion drawing supported by a phenomenological method which tried to capture and understand the reality. The result showed that Bank Thithil at Bethek Urban Village belonged to an informal financial organization as it was not a legal entity. As a consequence, the creditors may set rules of loan and sanctions without any reference to the legal law of financial organizations in Indonesia. The people’s perception towards Bank Thithil was various; some people felt fine with its practices because they need it and some another people strongly disagreed for some reasons, one is the prohibition on Islamic law.


2022 ◽  
Vol 6 (1) ◽  
pp. 6-26
Author(s):  
Adriana Carolina Lara Velarde ◽  
Jessica María Guaranga Lema ◽  
Mayra Jacqueline Iguasnia Guala ◽  
Jhon Jairo Inca Guerrero

Introduction. Speaking is considered one of the most difficult skills to be developed in class when teaching a foreign language. Therefore, teachers need to look for alternatives to enhance learners’ oral production. In this regard, Communicative activities (CA) play a fundamental role in language teaching due to the fact they provide them with opportunities to use language as in real situations. Objective. The main goal of this research is to provide a general overview of Communicative activities to enhance oral production in the EFL classroom. Methodology. This article was based on the qualitative approach. A descriptive - documentary research was carried out through an extensive bibliographic literature review about the main principles of the Communicative Approach, communicative activities, types of CA, and speaking. Results. Results from the reviewed research investigations show that they are quite useful for teachers and learners since CA facilitate learners’ oral production employing the interaction among classmates and teachers. Conclusion. Besides, Communicative activities encourage learners to develop their language competencies due to the dynamic in which these activities are carried out in the EFL classroom.


2021 ◽  
Author(s):  
Andhita Vidya Putri

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser


2021 ◽  
Vol 5 (1) ◽  
pp. 15
Author(s):  
Fahma Filbarkah Aziz ◽  
Imam Setyobudi ◽  
Sriati Dwiatmini

ABSTRAK Permasalahan penelitian adalah mengapa wacana tentang pendalungan dimunculkan berulang-ulang dan bagaimana efek kuasa/pengetahuan dari sisi lain wacana pendalungan. Tujuan dari penelitian ini bermaksud untuk menjelaskan kuasa/pengetahuan dalam rangka pembentukan identitas orang Jember melalui pewacanaan pendalungan dan menjelaskan efek yang timbul dari wacana. Manfaat teoritisnya dalam mengembangkan kajian antropologi tentang konsep identitas berkaitan pendalungan beserta efeknya, khususnya dalam pembentukan identitas dengan pendekatan wacana kuasa/pengetahuan. Manfaat praktisnya sebagai masukan kepada masyarakat dan pemerintah dalam melakukan pengembangan tentang identitas warga Jember. Metode penelitian adalah kualitatif menggunakan instrumen studi pustaka dan wawancara. Populasi penelitian adalah seniman, akademisi dan sejarawan. Variabel penelitian berupa identitas, imajinasi dan multikultural. Hasil penelitian menemukan bahwa identitas bukan lahir dari sebuah situasi yang harmoni dan keseimbangan, melainkan pergulatan,kontestasi, benturan, beradu argumen dan wacana, pergesekan, dinamis dan produktif. Berkaitan dengan itu, simpulan penellitian ini bahwa identitas bukan suatu hal yang tetap melainkan bersifat lentur dan cair atau beragam.Kata Kunci: Pendalungan, imajinasi, identitas, wacana ABSTRACT The research problem formulated within this study is the question of why the pendalungan discourse was repreatedly surfaced and how is the influence of power/knowledge from the other side of this very discourse. This study seeks to unfold the essence of power/knowledge in forming the identity of the people of Jember through the pendalungan discourse as well as to provide an elaboration of the resulted effect from said discourse. The theoretical implication of this study would be the development of anthropological studies concerning the identity and influence of pendalungan, particularly on the formation of identity through the approach of power/knowledge discourse. As for the practical implication, the outcome of this study could serve as a form of valid recommendation both for the people and government in pursuing the development of the identity of Jember people. Drawing upon artists, academics, and historians as the population, this study made use of qualitative approach as the main method as well as literature review and interview as the instrument. A number of variables involved within this study were identity, imagination, and multiculturalism. The result of the study revealed that identity is not to be regarded as an entity born from a harmonious and balanced situation, rather, from an atmosphere that is full of struggles, contestation, clashes, conflicts of arguments and discourse, frictions between parties, dynamics, as well as productivity. From this point, this study embarked upon a conclusion that identity is not something that is fixed or rigid, but flexible and diverse.Keywords: Pendalungan, imagination, identity, discourse


2017 ◽  
Vol 20 (4) ◽  
pp. 209-228 ◽  
Author(s):  
LARISSA MARCHIORI PACHECO ◽  
MARINA KOLLAND DANTAS ◽  
CLÁUDIA SOUZA PASSADOR ◽  
LARA BARTOCCI LIBONI-AMUI

Abstract Several studies analysed the environmental public expenditures, its allocation and role as an instrument for public action. However, there is still a gap in the literature, since there are no works that integrate and systematize the existing knowledge. Therefore, we conducted an integrative literature review, and selected thirty articles for synthesis, classification and coding based on a system proposed by the authors. We identified that researches on this field are still recent and publications are concentrated in Europe and Latin America. Regarding the research methods, the qualitative approach based on case studies was used to develop the majority of the studies. Also, the studies in general combined different spheres of analysis, discussing topics on performance and description of expenses. The results showed that there is a need for studies that promote themes such as transparency, accounting organization and the creation of indicators, enabling deeper analysis. An agenda with eight research suggestions was proposed based on observed theoretical limitations.


2020 ◽  
Vol 20 (02) ◽  
pp. 101-109
Author(s):  
Firdaus Agus ◽  
Septia Fanny ◽  
Rona Muliana

[ID] Untuk mengetahui tercapai atau tidaknya suatu tujuan  program perlu dilakukan evaluasi terhadap implementasi program tersebut, baik pelaksanaan program maupun hasilnya. Evaluasi diperlukan untuk mengukur tingkat efektivitas mekanisme program dari pembiyaan dan apakah efektivitas bila dilihat dari hasil pembangunannya, disamping itu akan diketahui sejauhmana peran pemerintah melalui Kepnmen PUPR No.348/KPTS/M/2015, sebab untuk beberapa tahun kedepan kebijakan pembangunan perumahan MBR ini masih relavan dilaksanakan. Penelitian ini bertujuan untuk mengetahui tingkat efektivitas program. Pendekatan yang digunakan dalam peneltian ini adalah pendekatan deskriptif kualitatif yang didukung oleh data  dari hasil kuesioner, wawancara, dan observasi lapangan, serta data dari kajian dokumen dan telaah pustaka. Perhitungan efektivitas dilakukan dengan melakukan pembobotan menggunakan skala Likert yang didasarkan pada kriteria efektivitas. Hasil penelitian menunjukkan secara umum efektifitas Implementasi Program Perumahan Bersubsidi bagi MBR mendapat nilai 80% yang berarti Efektif. [EN] To find out whether or not a program goal has been achieved, it is necessary to evaluate the implementation of the program, both the program's implementation and its results. Evaluation is needed to measure the effectiveness of the program mechanism of financing and whether the effectiveness when viewed from the results of its development, besides that it will be known to what extent the role of government through the Ministry of PUPR No. 348 / KPTS / M / 2015, because for the next few years the MBR housing development policy is still relavan implemented. This study aims to determine the level of effectiveness of the program. The approach used in this research is a quantitative and qualitative approach which is supported by data from the results of questionnaires, interviews and field observations, as well as data from document review and literature review. The effectiveness calculation is done by measuring the Likert scale based on the effectiveness criteria. The results shows that  Effectiveness of Subsidied Housing Programs Implementation at a rate of 80% which mean generally Effective.  


2019 ◽  
Vol 11 (3) ◽  
pp. 183-196
Author(s):  
Annisa Reginasari ◽  
Verdiantika Annisa

AbstrakTren penggunaan sistem digital berbasis internet merupakan salah satu karakteristik kehadiran era revolusi industri ke empat. Adanya kesenjangan digital khususnya di Indonesia menjadi permasalahan tersendiri. Penelitian ini dimaksudkan untuk menggali sejauhmana pengalaman partisipan terhadap penggunaan sistem digital berbasis internet di lingkungan kerja dan pendidikan; dan mengetahui harapan individu bagi pengembangan penggunaan sistem digital berbasis internet di masa yang akan datang. Penelitian ini menggunakan pendekatan kualitatif dengan metode fenomenologi  yang fokus pada esensi pemahaman tentang pengalaman individu. Teknik pengumpulan data dengan wawancara mendalam kepada 2 orang partisipan dan jajak pendapat pertanyaan setengah terbuka (open-ended quesionnaire) kepada 41 orang partisipan baik di lingkungan kerja maupun instansi pendidikan. Hasil penelitian menunjukkan bahwa terdapat pengalaman positif dan negatif dalam menggunakan sistem digital berbasis internet. Kondisi ini dipengaruhi oleh besarnya keinginan menggunakan sistem digital berbasis internet yang tidak diingiri dengan optimalisasi penerapan sistem teknikal dan kemampuan dalam literasi digital.  AbstractThe trend of the application of internet-based digital system is one of the characteristics of the emergence of the fourth industrial revolution era. The presence of digital gap especially in Indonesia has become a particular issue. This research is aimed to discover how far the experiences of participants regarding the utilization of internet-based digital system for in work and education environments; and to discover the hopes of individuals for future development of internet-based digital system. This research was using qualitative approach through phenomenological method which focused on the essence of understanding regarding individual experiences. Data were collected through depth interview towards 2 participants and open-ended questionnaire towards 41 participants either in work environment or educational institution. The research results have indicated that there are positive and negative experiences in the application of internet-based digital system. Positive experiences occur from high benefits which acquired from the application of internet-based digital system. While negative experiences occur from the high desire to use internet-based digital system which not adjusted to the optimization of technical system implementation, the policy digital system application and the capability in digital literacy. These condition become the hope of individuals for internet-based digital system in the future.


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