scholarly journals The Effect of the Use of Instagram Social Media on the Effectiveness of Da'wa Messages on the @gusmiftah Account among Teenagers

2021 ◽  
Vol 3 (1) ◽  
pp. 82-95
Author(s):  
Ummy Chairiyah ◽  
Fandi Achmad ◽  
Vera Arida ◽  
Nihlatul Falasifah
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Quantitative Research ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Regression Test ◽  
Use Of Social Media ◽  
Simple Regression

Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. Keywords: social media, Instagram, effectiveness, da'wa.

scholarly journals Determinan Penggunaan Media Sosial, Kreativitas dan Pelatihan Terhadap Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Coffee shop di Kota Bekasi

2021 ◽  
Vol 11 (2) ◽  
pp. 165-181
Author(s):  
SRI YANTHY YOSEPHA
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Business Development ◽  
Coefficient Of Determination ◽  
Coffee Shop ◽  
Analysis Technique ◽  
Independent Variable ◽  
Business Entities ◽  
Use Of Social Media ◽  
And Training

Abstract   UMKMs are productive economic businesses that stand alone, which are carried out by individual or business entities that are not subsidiaries in order to get benefits. At the time of this pandemic, Bekasi City UMKMs had to struggle to develop products in order to survive. This study aims to determine the effect of using social media and creativity and training on the development of micro, small and medium-sized coffee shops in the city of Bekasi. The formulation of the problem in this research is: Is there any effect of variables on social media, creativity and training partially and simultaneously on business development. The purpose and benefit of this is knowing the partial and simultaneous effect of the independent variable on the independent variable. This study used a sample consisting of 100 respondents. The data analysis technique used normality test, multiple linear regression, t test, F test with quantitative research type and the data sources used were primary and secondary. The results of this study indicate that the use of social media partially affects business development, creativity partially affects business development, but training has no effect on business development. The social media, creativity and training simultaneously affect business development with a coefficient of determination of 48 ,1% while 51.9% is explained by other variables not examined.   Keywords: Social Media, Creativity, Business Development, and Training

scholarly journals Pengaruh Harga Terhadap Keputusan Pembelian Sepeda Motor Honda Vario Pada PT. Tridjaya Motor Manado

2019 ◽  
Vol 9 (1) ◽  
pp. 28
Author(s):  
Sondakh Kelvin Laurens ◽  
Johnny A. F. Kalangi ◽  
Olivia F. C. Walangitan
Keyword(s):  
Quantitative Research ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Regression Test ◽  
Data Validity ◽  
Questionnaire Method

The purpose of this study is to know the price influence on the decision of Honda Vario Motor in PT. Tridjaya Motor Manado. By looking at this current competition sales are tight motorcycles. This type of research is quantitative research and method of collecting data using questionnaire method. And sampling method using purposive sampling. Data from the questionnaire method results are used to test the outcome of validity and reliability. Data validity test results are obtained by all valid question items. Data reliability test results are obtained by all reliable question items. Simple regression test results so that the coefficient is a positive value. The coefficient of determination of the determination test shows R Square to understand how large the free variables can influence the bound variables as well as to measure the magnitude X variable contributions to the variation (up downs) of the variable Y. And the result of determining coefficient of determination suggests that purchasing decisions are influenced by price. The purchase decision has a positive and significant effect on the price of Honda Vario which has been good to increase the consumer purchase decision of PT. Tridjaya Motor Manado.

scholarly journals Opini Publik di Media Sosial: Analisis Isi Opini Kandidat Ahok-Djarot dan Anies-Sandi di Twitter

2018 ◽  
Vol 8 (2) ◽  
pp. 45-56
Author(s):  
Dini Nur Asih ◽  
Muhamad Rosit
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Social Networking Sites ◽  
Quantitative Research ◽  
Political Life ◽  
Analysis Model ◽  
Validity And Reliability ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Variable Definition

Social networking sites are considered an important channel for expressing opinions and actively participating in political life. Jakarta 2017 election into the spotlight when Basuki Tjahja Purnama or Ahok allegedly defamed the religion of Islam. In the first round, Agus-Sylvi pair must accept defeat and the couple Ahok-Djarot and Anies-Sandi go to the second round of 2017 Regional Head Election of Jakarta. On April 12, 2017, KPUD DKI Jakarta held the last debate discussing the problems and the exposure of work program which has been diserausn by both candidates based on the hashtag #DebatPilkadaDKI. The purpose of this study is to know the direction of opinion Ahok-Djarot candidates and Anies-Passwords on the hashtag #DebatPilkadaDKI as well as the process of forming public opinion. This research uses three concepts are public opinion, social media twitter, and candidate debate. The paradigm used is positivism, quantitative research, descriptive research type, unit analysis using thematic analysis unit (pro, contra, and neutral categorization), variable definition is public opinion variable and social media twitter, analysis model is content analysis, opinion and social media twitter, population and sample that is random sampling, data collecting technique that is documentation, research instrument is sheet coding, data analysis technique using formula percentage, and validity and reliability of data using inter-coder reliability. The results of this study indicate that the pair Ahok-Djarot opinion direction in the last debate tend to be positive than the couple Anies-Sandi.

scholarly journals Faktor-faktor yang Mempengaruhi Mahasiswa Akuntansi dalam Memilih Jurusan Akuntansi di Universitas Pembangunan Panca Budi

2021 ◽  
Vol 13 (1) ◽  
pp. 285
Author(s):  
Vina Arnita
Keyword(s):  
Quantitative Research ◽  
Total Sample ◽  
Accounting Students ◽  
Coefficient Of Determination ◽  
Cost Of Education ◽  
Analysis Technique ◽  
Regression Test ◽  
Independent Variable ◽  
The Cost ◽  
Interest And Motivation

The purpose of this study is to empirically prove the effect of education costs, interest and motivation on the choice of accounting majors. This research was conducted on accounting students at Pemabangunan Panca Budi University, Medan. This research uses associative quantitative research. The data analysis technique used is the classical assumption test, multiple linear regression test, and the coefficient of determination (Adjusted R Square). The basis for sampling in this study using saturated samples (census) with a total sample of 300 respondents. The results of this study indicate that partially the cost of education interest and motivation have a significant effect on the choice of accounting department. This can be seen in the results of the coefficient of determination (Adjusted R Square), which means that the variability of the dependent variable which can be explained by the independent variable is 65,3%. While the remaining 34,y% is explained by other variables that are not included in the regression model.

scholarly journals The Influence of Organizational Culture, Organizational Commitment, Job Stress And Burnout On Nurse Performance

2019 ◽  
Vol 5 ◽  
Author(s):  
Mochammad Fatchurohman ◽  
Rifdah Abadiyah
Keyword(s):  
Organizational Culture ◽  
Organizational Commitment ◽  
Job Stress ◽  
Work Stress ◽  
Quantitative Research ◽  
Multiple Correlation Coefficient ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Regression Test

This study aims to determine the effect of Organizational Culture, Organizational Commitment, Work Stress and Burnout on the Performance of Nurses at the Siti Khodijah Muhammadiyah Hospital Sepanjang branch - Sidoarjo. This research includes quantitative research with hypothesis testing. The samples used in this study were 67 nurses at the Siti Khodijah Muhammadiyah Hospital Sepanjang branch - Sidoarjo. The analysis used is the multiple linear regression test ,F test, t test,  multiple correlation coefficient test (R), and the coefficient of determination test (R2) which is tested using  SPSS version 18.0 for windows. This primary data is obtained from a questionnaire whose test uses a Likert scale that is tested for validity and reliability and the data is declared valid and reliable. The results of this study prove that Organizational Culture, Organizational Commitment, Work Stress and Burnout simultaneously significantly influence Nurse’s Performance. Organizational Culture has a significant partial effect on Nurse Performance, Organizational Commitment has a Significant Partial effect on  Nurse Performance, Work Stress has a Significant Partial effect on Nurse Performance, and Burnout has a Significant negative Partial effect on Nurse Performance. Besides the variable Organizational Commitment has the most significant influence on the performance of nurses at the Siti Khodijah Muhammadiyah Hospital Sepanjang branch - Sidoarjo.

scholarly journals PENGARUH RELATIONSHIP QUALITY TERHADAP LOYALITAS NASABAH TABUNGAN SIKOCI PADA BANK NAGARI CABANG SOLOK

2019 ◽  
Author(s):  
Beni Eka Yanti ◽  
Aminar Sutra Dewi
Keyword(s):  
Relationship Quality ◽  
Social Cohesion ◽  
Customer Loyalty ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique

The purpose of this study was to determine and analyze the influence relationship quality that consists of trust, satisfaction, perception, communication, and social cohesion on customer loyalty Savings Sikoci at Bank Nagari Branch Solok. Type of research is quantitative research. The sample size used was 100 customers Sikoci Savings in Bank Nagari Branch Solok. Data analysis technique used is in the form of research instrument test the validity and reliability test, descriptive analysis, the classical assumption test, multiple linear regression analysis, F test, t test and coefficient of determination. Research conducted generating trust, satisfaction, perception, communication, and social cohesion significant effect on customer loyalty Savings Sikoci at Bank Nagari Branch Solok because t value trust (2,006), satisfaction (2.254), perception (2,308), communications (2,056), and social cohesion (2.030) > t table 1.984. The amount of influence relationship quality variable that consists of trust, satisfaction, perception, communication, and social cohesion describes customer loyalty Savings Sikoci at Bank Nagari Branch Solok was 51.1% and 48.9% explained by other variables such as quality of service, and marketing mix, etc

COGNITIVE STYLE MENGENAI ORIENTASI MASA DEPAN KETIKA TAMAT SEKOLAH PADA SISWA SMK YP GAJAHMADA PALEMBANG

2020 ◽  
Vol 14 (2) ◽  
pp. 127-138
Author(s):  
Igo Apriyanto ◽  
Dwi Hurriyati
Keyword(s):  
Cognitive Style ◽  
Future Orientation ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Regression Test ◽  
Independent Variable ◽  
Simple Regression Analysis ◽  
The Relationship ◽  
Effective Contribution ◽  
Simple Regression

 This study aims to look at the relationship between cognitive styles by encouraging the future in class XII students of SMK YP Gajah Mada Palembang. The number of participants in this study were 250 students, as many as 118 students were sampled as try outs and 152 samples were taken by research through random sampling techniques. The measuring instrument used in this study is the Cognitiv style scale with future orientation. The analysis technique used is a simple regression analysis technique with the help of SPSS version 20.0. The results of the analysis of research data with a computer using SPSS 20.0 for windows, the correlation coefficient (r) of = 0.988, the coefficient of determination (r2) of = 0.975 and the value of p = 0.000, p <0.01 in the simple regression test. These results indicate that there is a very significant relationship between cognitive style with future orientation in class XII students of SMK YP Gajah Mada Palembang. The effective contribution of the independent variable to the independent variable was 97.5%.

scholarly journals Pengaruh Sistem Informasi Akuntansi (SIA) Terhadap Efektifitas Pelaporan Akuntansi UMKM Di Desa Banyuanyar

MBIA ◽  
2021 ◽  
Vol 19 (3) ◽  
pp. 355-362
Author(s):  
Eni Srihastuti ◽  
Imarotus Suaidah ◽  
Siti Isnaniati
Keyword(s):  
Information Systems ◽  
Regression Line ◽  
Accounting Information ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Cronbach’S Alpha ◽  
Accounting Information Systems ◽  
Cronbach's Alpha ◽  
Regression Test ◽  
Simple Regression

This study aims to determine how the effect of accounting information systems on the effectiveness of MSME accounting reporting in Banyuanyar village. This research uses descriptive quantitative method to describe the condition of the research object in accordance with the reality. The sampling technique used was incidental sampling, using test instruments including validity and reliability tests. Meanwhile, the data analysis used in this research includes classical assumption test, simple regression analysis, coefficient of determination, and hypothesis testing. Based on the results of the analysis of the validity test and reliability test, it can be seen that all data are valid. All question items for the two variables the significance value is less than the specified significance value. The data are reliable from the Cronbach's alpha test> 0.60. Meanwhile, for the regression test, it is known that the regression line is Y = 39.396 + 0.026X. From the results of the simple regression test conducted, it was found that the application (AIS) of the accounting information system had no effect on the effectiveness of the financial statements received. This can be seen from the t test significance value of 0.656> 0.05. The acceptance of the null hypothesis is due to many factors, including a lack of understanding of the importance of accounting information systems and financial reporting.   Abstrak Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh sistem informasi akuntansi terhadap efektifitas pelaporan akuntansi UMKM di desa Banyuanyar. Penelitian ini menggunakan metode deskriptif kuantitatif untuk menggambarkan kondisi objek penelitian sesuai dengan realitanya. Teknik sampling yang dipakai adalah sampling insidental, menggunakan uji instrumen meliputi uji validitas dan reliabilitas. Sedangkan analisis data yang digunakan dalam penelitian meliputi uji asumsi klasik, analisis regresi sederhana, koefisien determinasi, dan uji hipotesis. Berdasarkan hasil analisis uji validitas dan uji reliabilitas, dapat diketahui semua data bersifat valid. Semua item pertanyaan untuk kedua variabel nilai signifikansinya kurang dari  nilai signifikansi yang ditentukan. Data bersifat reliabel dari uji cronbach’s alpha > 0.60. Sedangkan untuk pengujian regresinya diketahui garis regresinya Y = 39.396+0.026X. Dari hasil uji regresi sederhana yang dilakukan, didapatkan bahwa pengaplikasian (SIA) sistem informasi akuntansi tidak mempunyai pengaruh terhadap efektifitas laporan keuangan diterima. Ini dapat dilihat dari nilai signifikansi uji t sebesar 0,656 > 0,05.  Penerimaan hipotesis nol dikarenakan banyak faktor, diantaranya adalah kurangnya pemahaman tentang arti penting sistem informasi akuntansi dan pelaporan keuangan. Kata kunci: Sistem Informasi Akuntansi, Laporan Keuangan, UMKM

scholarly journals Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Fauzi Amrullah
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Regression Test ◽  
Celebrity Endorser

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

scholarly journals PEMANFAATAN MEDIA SOSIAL SEBAGAI SARANA PROMOSI MAKANAN RINGAN KRIPIK SINGKONG DI KABUPATEN SAMPANG

2019 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Widayati Widayati ◽  
Fedianty Augustinah
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Research Data ◽  
Simple Linear Regression ◽  
Analysis Model ◽  
Analysis Techniques ◽  
Typical Food ◽  
Use Of Social Media ◽  
Simple Regression

ABSTRAK   Sampang Regency is one of the districts located on Madura Island, originating from the abundance of cassava plants planted by the community in the area so that many residents process cassava plants into suitable processed materials to be sold as typical or superior food for the community as well as suitable as or typical food from Sampang Regency. The problem is how the use of social media as a means of promoting cassava chips in Sampang Regency can increase sales. The output target to be achieved in this study is publishing in ISSN STIA LAN Bandung Journal. This research is a type of quantitative research, viewed from the level of explanation. This research is an associative study with a form of causal relationship. To answer all research objectives, the analysis is used with a Simple Linear Regression Analysis Model and to test the significance used t test. Research data analysis techniques using simple regression. Suggestions for related offices to assist in the development of the tette chips business in Sampang Regency in optimizing social media for online businesses require training related to marketing and communication marketing through social media.   Keywords : Social Media, Promotional Facilities, Snacks, Kripik Tette

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