scholarly journals Determinan Penggunaan Media Sosial, Kreativitas dan Pelatihan Terhadap Pengembangan Usaha Mikro Kecil dan Menengah (UMKM) Coffee shop di Kota Bekasi

2021 ◽  
Vol 11 (2) ◽  
pp. 165-181
Author(s):  
SRI YANTHY YOSEPHA
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Business Development ◽  
Coefficient Of Determination ◽  
Coffee Shop ◽  
Analysis Technique ◽  
Independent Variable ◽  
Business Entities ◽  
Use Of Social Media ◽  
And Training

Abstract   UMKMs are productive economic businesses that stand alone, which are carried out by individual or business entities that are not subsidiaries in order to get benefits. At the time of this pandemic, Bekasi City UMKMs had to struggle to develop products in order to survive. This study aims to determine the effect of using social media and creativity and training on the development of micro, small and medium-sized coffee shops in the city of Bekasi. The formulation of the problem in this research is: Is there any effect of variables on social media, creativity and training partially and simultaneously on business development. The purpose and benefit of this is knowing the partial and simultaneous effect of the independent variable on the independent variable. This study used a sample consisting of 100 respondents. The data analysis technique used normality test, multiple linear regression, t test, F test with quantitative research type and the data sources used were primary and secondary. The results of this study indicate that the use of social media partially affects business development, creativity partially affects business development, but training has no effect on business development. The social media, creativity and training simultaneously affect business development with a coefficient of determination of 48 ,1% while 51.9% is explained by other variables not examined.   Keywords: Social Media, Creativity, Business Development, and Training

scholarly journals The Effect of the Use of Instagram Social Media on the Effectiveness of Da'wa Messages on the @gusmiftah Account among Teenagers

2021 ◽  
Vol 3 (1) ◽  
pp. 82-95
Author(s):  
Ummy Chairiyah ◽  
Fandi Achmad ◽  
Vera Arida ◽  
Nihlatul Falasifah
Keyword(s):  
Social Media ◽  
Mass Communication ◽  
Quantitative Research ◽  
Strong Relationship ◽  
Coefficient Of Determination ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Regression Test ◽  
Use Of Social Media ◽  
Simple Regression

Social media is not only used to find information but also as a means of conveying religious teachings. Many cleric use social media to spread Islam. Currently, da'wah is packaged neatly, creatively, and innovatively without reducing the message conveyed. This research is entitled The Effect of Instagram Social Media on the Effectiveness of Da'wa Messages. This study aims to determine how much influence the use of social media Instagram has on the effectiveness of da'wa messages. This type of research is quantitative research and the instrument used is a questionnaire. Using the theory of mass communication effects and simple regression test in the data analysis technique. The validity of the data is obtained through validity and reliability. Based on the results of the simple regression test that has been carried out in this study, the value of r = 0,829 and has a coefficient of determination of 75,9%. This shows that there is a positive and very strong relationship between the effect of using social media on the effectiveness of da'wah by 75,9%. Keywords: social media, Instagram, effectiveness, da'wa.

scholarly journals Faktor-faktor yang Mempengaruhi Mahasiswa Akuntansi dalam Memilih Jurusan Akuntansi di Universitas Pembangunan Panca Budi

2021 ◽  
Vol 13 (1) ◽  
pp. 285
Author(s):  
Vina Arnita
Keyword(s):  
Quantitative Research ◽  
Total Sample ◽  
Accounting Students ◽  
Coefficient Of Determination ◽  
Cost Of Education ◽  
Analysis Technique ◽  
Regression Test ◽  
Independent Variable ◽  
The Cost ◽  
Interest And Motivation

The purpose of this study is to empirically prove the effect of education costs, interest and motivation on the choice of accounting majors. This research was conducted on accounting students at Pemabangunan Panca Budi University, Medan. This research uses associative quantitative research. The data analysis technique used is the classical assumption test, multiple linear regression test, and the coefficient of determination (Adjusted R Square). The basis for sampling in this study using saturated samples (census) with a total sample of 300 respondents. The results of this study indicate that partially the cost of education interest and motivation have a significant effect on the choice of accounting department. This can be seen in the results of the coefficient of determination (Adjusted R Square), which means that the variability of the dependent variable which can be explained by the independent variable is 65,3%. While the remaining 34,y% is explained by other variables that are not included in the regression model.

scholarly journals PENGARUH KUALITAS PRODUK LACTO B DAN PROMOSI TERHADAP KEPUTUSAN DOKTER DALAM MEMBERI RESEP DIKOTA PADANG

2020 ◽  
Author(s):  
M. Yulyandri Arafi ◽  
Desfriana Sari
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Product Strategy ◽  
Descriptive Research ◽  
Analysis Technique ◽  
Independent Variable

This study aims to determine the effect of product quality and promotion of physician decisions in prescribing in Padang. The research method used is quantitative research method with descriptive research type. Prescribing decisions (Y) is a dependent variable, while the product strategy (X1) and promotions (X2) is an independent variable. The population in this study was the Specialist Pediatric Doctor in Padang whose data were taken from the IDAI Secretariat (Indonesian Pediatric Association). The sample in this study are all Doctors with Pediatric Specialties located in Padang, n September until December 2017 that is as many as 22 people. Technique of sampling using technique is total sampling, namely the technique of determining the sample by taking all members of the population as respondents or samples. Data analysis technique used is multiple linear regression analysis. From the results of research seen that variable product strategy (X1) have a significant effect on prescribing decisions (Y) equal to 76,5% and promotion variables (X2) have a significant effect on prescribing decisions (Y) equal to 76,8%, meaning that product quality and promotion are equally significant to prescribing decisions. In t test it appears that if product quality is improved 1% or one unit, then it can improve the prescribing decision of the Doctor 8,00%, while promotions are upgraded 1% or one unit, then it can improve the prescribing decision of the Doctor 4,05%. In the coefficient of determination analysis shows that the magnitude of product quality relationship and promotion of the doctor's decision in prescribing is 98,3% and the rest is influenced by other variables not proposed in this study.

PENGARUH PENGGUNAAN MEDIA SOSIAL FACEBOOK TERHADAP KARAKTER PESERTA DIDIK PADA MATA PELAJARAN IPS KELAS VIII SMP MUHAMMADIYAH 1 METRO TAHUN PELAJARAN 2019/2020

2021 ◽  
Vol 1 (2) ◽  
pp. 164-174
Author(s):  
Minin Minin ◽  
Elis Setiawati ◽  
Tiara Anggia Dewi
Keyword(s):  
Social Media ◽  
Social Studies ◽  
Negative Impact ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Coverage Area ◽  
Analysis Technique ◽  
Class Viii ◽  
Use Of Social Media

 Facebook social media is a medium that is used to publish content, such as profiles, activities or even user opinions and also as a medium that provides space for communication and interaction in social networks in cyberspace. Facebook is in great demand by the Indonesian people, from children to adults from remote villages to city centers are familiar with Facebook. The breadth of the network created by Facebook makes its users think to take advantage of it, ranging from positive things to crime. The use of Facebook social media at this time is very diverse, as for the negative impact of Facebook social media that has occurred recently, namely a lot of news in print and electronic media regarding the misuse of Facebook social media, reporting on crimes and crimes that started from introductions on Facebook social media. . The purpose of this study was to determine the effect of using Facebook social media on the character of social studies subjects for class VIII students of SMP Muhammadiyah 1 Metro for the 2019/2020 school year. The number of samples used as many as 55 students with the determination of the sample using stratified random sampling technique. The technique of data collection was done by using a questionnaire. The data analysis technique used a simple linear regression analysis technique. Based on the results of the study, regarding the effect of social media facebook on the character of students in social studies subjects for class VIII SMP Muhammadiyah 1 Metro, it can be concluded that there is a significant influence between the use of social media facebook on the character of students in social studies subjects. In the calculation of the coefficient of determination (KD) the value of KD = 42.4% is obtained, which means: the effect of using Facebook social media on the character of students in social studies subjects is 42.4%, while 57.6% is influenced by other factors that have not been studied. is known. For the next research can expand the coverage area so that it represents the actual situation

scholarly journals The Influence Of International Brand Image Toward Guest's Decision To Stay At The Four Star Hotel In Lampung

2021 ◽  
Vol 4 (1) ◽  
pp. 38
Author(s):  
Dina Mayasari Soewoyo ◽  
Handono W Widodo
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Software Tool ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Technique ◽  
Independent Variable ◽  
Decision To Stay ◽  
Decisions To Stay

<div class="WordSection1"><p>This survey research using the quantitative method was carried out during the Covid-19 pandemic, from May to August 2020 at the 4-star hotel in Lampung Province, Indonesia. The purpose of this study was to determine the influence of the independent variable, namely the image of the international hotel brand toward the dependent variable of guests' decisions to stay at the hotel. Primary data of the study were obtained from the results of distributing questionnaires which were carried out directly to 60 guests who were staying, as research samples and measured using a Likert scale of 1 - 4. Apart from distributing questionnaires, research data collection was also gained through observation, documentation, and literature review. All data collected were then grouped, reduced, tabulated and processed, analyzed descriptively, and statistically, in accordance with the context of the problem being studied using the SPSS 22.0 software tool.</p><p>Based on the simple linear regression analysis technique T-test (partial), R test and R square test, it was found that the value of T count (9,048) was greater than the T table (1,671), with a significance value of 0 or below the significance limit of 0.05. Both variables have a correlation coefficient of 0.765 and a coefficient of determination of 0.585. So it can be concluded that the international hotel brand image has a strong, positive, and significant influence on guest decisions to stay at the 4-star hotel in Lampung, with an effect of 58.5% while the rest, namely 41.5%, is influenced by other variables not examined in this study.</p></div><br clear="all" /><p><em> </em></p>

scholarly journals The Influence of the Role of Leadership, Coordination, and Education and Training on Enhancing the Safety Culture At Budiarto Airport

2019 ◽  
Vol 1 (1) ◽  
pp. 10-19
Author(s):  
Widiastuti Widiastuti ◽  
Mohammad Mulyadi
Keyword(s):  
Safety Culture ◽  
Linear Regression Analysis ◽  
Education And Training ◽  
Coefficient Of Determination ◽  
Training And Education ◽  
Independent Variables ◽  
Leadership Quality ◽  
Independent Variable ◽  
And Training

This study aims to determine and analyze the magnitude of the influence of the development of leadership quality, coordination and training and education on improving safety culture. Based on the results of research using partial and multiple linear regression analysis with the help of SPSS version 24 shows that: partially shows that the role of leadership has a positive and significant influence of 26.4% on safety culture. The second independent variable is coordination which has a positive and significant effect of 74.4% on safety culture. Partially the third independent variable of education and training also has a positive and significant effect of 20.5% on the quality of safety culture. Furthermore, the independent variables of the Role of Leadership, coordination, training and education are tested simultaneously or together using the F Test and prove to have an influence with three positive independent variables and all three are significant to the Improvement of Safety Culture with the magnitude of influence can be seen from the coefficient of determination (R2) is 74.9%

scholarly journals Hubungan Keseimbangan dan Koordinasi Mata Kaki Terhadap Kemampuan Menggiring Bola dalam Permainan Futsal Klub Karsa Utama Putri Wajo

2021 ◽  
Vol 8 (1) ◽  
pp. 67
Author(s):  
Muhammad Hasbillah ◽  
Herman Herman
Keyword(s):  
Regression Analysis ◽  
Significant Relationship ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Total Sample ◽  
Coefficient Of Determination ◽  
Correlational Research ◽  
Analysis Technique ◽  
Independent Variable ◽  
The Relationship

This research aims to determine the relationship between balanced and the ability to dribble, the relationship between eye-foot coordination and the ability to dribble, and the relationship between balanced and eye-foot coordination on the ability todribble in futsal game Karsa Utama Putri Wajo’s club. The research was correlational research, with the independent variable was balanced and eye-foot coordination, while the dependent variable was the ability to dribble. The population of theresearch was Karsa Utama Putri Wajo's club players and the sampling technique used was total sampling technique with the total sample was 25 players. The analysis technique used was descriptive analysis, correlation analysis, regression analysis. The results showed that 1)There was a significant relationship between balanced and the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,738. 2) There was asignificant relationship between eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club players with a correlation value (r) = 0,553. 3) There was asignificant relationship between balanced and eye-foot coordination on the ability to dribble in Karsa Utama Putri Wajo's club player swith a correlation value (r)=0.823,and a coefficient of determination (R2) = 0.677 or equal to 67,7%. Thus, it can be concluded that there is a significant relationship between balanced and coordination of the ankle son the ability to dribble in futsal game of Karsa Utama Putri Wajo's club.

scholarly journals MEDIA SOSIAL BROADCAST SEBAGAI MULTIMEDIA TERINTEGRASI INDUSTRI KREATIF BAGI DIGITAL NATIVE GENERASI Z

2021 ◽  
Vol 10 (1) ◽  
pp. 25
Author(s):  
Eko Hadi Prayitno ◽  
Nurul Giswi Karomah ◽  
Badriyah Badriyah
Keyword(s):  
Social Media ◽  
Quantitative Research ◽  
Creative Industry ◽  
Digital Native ◽  
Integrated Development ◽  
Digital Indicator ◽  
Research Journal ◽  
Generation Z ◽  
Use Of Social Media ◽  
The Relationship

<p><em>This study aims to determine the Z generation digital native of Instagram social media account owners with public features that have a tendency to develop integrated account owners, through the use of multimedia broadcasts and the potential to promote visual works in the creative industry. The data collection period was observed by observing the posting of the respondent's portfolio on the feed from May - September 2020. The research design was correlational quantitative research between the Characteristics of Generation Z (X1), Social Media Broadcast (X2) and Creative Industry Integrated Development Multimedia (Y) variables. The purpose of this study was to determine the relationship between the ability of Generation Z Characteristics in processing learning outcomes with the use of social media. Broadcast is integrated into a part of promoting portfolios in Creative Industry Integrated Development. Research data from a population of 180, of which there are 91 generation Z, and 20 accounts with Digital Native characteristics with public settings, taken as the research sample. The results obtained 1) Generation Z tends to have Digital Native Characteristics obtained as much as 84%, 2) Generation Z tends to have digital native characteristics that carry out the activity of Social Media Broadcast as much as 84%, 3) There is a native digital indicator of Generation Z doing Integrated Creative Industry Development for 88%. 4) Producing an accredited national publication research journal indexed.</em><em></em></p><p><strong><em>Keywords</em></strong><em>:             Sosial Media broadcast, Multimedia, Creative Industry, Digital Native, Z Generation</em></p>

scholarly journals PELATIHAN PENGGUNAAN SOSIAL MEDIA UNTUK MENGEMBANGKAN AKSES PASAR BAGI UMKM KABUPATEN SERANG

2020 ◽  
Vol 2 (2) ◽  
pp. 437-446
Author(s):  
Sindy Yulia Putri ◽  
Wiwiek Rukmi Dwi Astuti ◽  
Nurmasari Situmeang
Keyword(s):  
Social Media ◽  
Community Service ◽  
Digital Technology ◽  
Market Access ◽  
Training Methods ◽  
Service Program ◽  
Use Of Social Media ◽  
Develop Market ◽  
Strongly Agree ◽  
And Training

With advances in digital technology, MSMEs have great opportunities to take part in it. Various SMEs in Serang Regency are still experiencing problems in promoting their merchandise. This community service program (PKM) aims to transfer knowledge about the use of social media to develop market access for MSMEs in Serang Regency. Indonesia is still facing the Covid-19 pandemic. Therefore, the socialization and training methods are carried out through online webinars with interactive discussion. This discussion is useful for finding solutions to problems faced by MSME business actors in operating social media to increase income. The result of this PKM is that the participants understand the webinar material well. As many as 72.7% of participants have and will create virtual shops to promote their products and 63.6% of participants strongly agree that the ability to use social media is a must have to increase market access for MSME products.

scholarly journals Effectiveness Of The Use Of Instagram Social Media On Personal Branding Joko Widodo In The First Voters 2019 Election

2019 ◽  
Vol 9 (2) ◽  
pp. 63
Author(s):  
Ahnaf Rifky Saputra
Keyword(s):  
Social Media ◽  
Sampling Technique ◽  
The Public ◽  
Digital Era ◽  
Social Media Platforms ◽  
Independent Variable ◽  
Personal Branding ◽  
The Republic ◽  
Use Of Social Media ◽  
Positive Effect

In this digital era, all activities can be published to the public through social media. Many groups of people actively use social media ranging from students, adults, entrepreneurs and state officials. One of them is the seventh President of the Republic of Indonesia, Ir. H. Joko Widodo. Joko Widodo has a variety of social media platforms, social media with the most followers among other social media is Instagram. With a total of 16.5 million followers making him the leader of the country with the second most followers in the world. The content of uploads on Instagram of Joko Widodo is diverse and very massive, the things Joko Widodo does on Instagram social media is one way to form personal branding. Personal branding is a unique phenomenon because basically all people have their own characteristics, to get the results of long-lasting branding and provide maximum benefits, the branding process must come from authentic, real and original evidence. This study aims to determine how effective the use of social media instagram is for the formation of Joko Widodo's personal Branding to the 2019 First Election Voters who are still confused and need references to make choices in using their voting rights. This study uses a descriptive quantitative method of two variables. The independent variable in this study is the effectiveness of using social media instagram while the dependent variable is Joko Widodo's personal branding. This research was conducted by distributing questionnaires to 100 respondents using the Nonprobality Sampling technique. The results of this study state that the use of Instagram social media in delivering the desired message falls into the effective category with a percentage of 74.9% while the formation of personal branding for the first voters is included in the effective category with a percentage of 81.1%. The conclusion of this study is that the communication carried out by Joko Widodo's Instagram social media account took place effectively and had a positive effect on the formation of Joko Widodo's personal branding for the first voters of the 2019 Election. Keywords: Social Media, Instagram, Personal Branding, First Voters

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