scholarly journals Communication determinants for the development of markets that target the young men of Villavicencio, Colombia / Elementos de la comunicación que ayudan al desarrollo de mercados juveniles en Villavicencio, Colombia

2016 ◽  
Vol 14 (2) ◽  
Author(s):  
María Cristina Otero Gómez ◽  
Wilson Giraldo Pérez ◽  
Iván Darío Giraldo Pérez
Keyword(s):  
Young People ◽  
Public Relations ◽  
Digital Media ◽  
Instrumental Variables ◽  
Direct Marketing ◽  
Young Men ◽  
Economic Level ◽  
The City

This research[1] aims to identify communication factors that help in the development of markets for young people. To accomplish this, we use instrumental variables that closely relate to communication with young people from Villavicencio: direct marketing, promotion, sales, public relations, advertising and digital media. Using SPSS, we present data in two blocks. The first corresponds to the analysis of all the young people in the city while the second makes a comparison between young people from low socio-economic level with those in medium to high levels.   [1] Artículo resultado de la investigación “Determinación de los factores de innovación que el consumidor valora como estrategias de posicionamiento y desarrollo de mercados” financiada por la Universidad de los Llanos. Fecha de inicio 7 de octubre de 2013 – Fecha de finalización 8 de septiembre de 2014.  Se circunscribe al grupo de investigación Dinámicas de Consumo de la Facultad de Ciencias Económicas de la Universidad de los Llanos, Villavicencio, Colombia.  

scholarly journals Marketing Communication Tourism Purbalingga District (Study of Communication Analysis of Digital-Based Tourism)

2018 ◽  
Vol 1 (1) ◽  
pp. 215
Author(s):  
Muhammad Sulthan
Keyword(s):  
Public Relations ◽  
Digital Media ◽  
Direct Marketing ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Communication Analysis ◽  
Sales Personnel ◽  
Tourism Marketing ◽  
Data Source

The number of tourism objects in Purbalingga that are worth to be known and to be visited by all of us. Therefore, the tourism objects are very necessary to be informed to attract as much as possible potential tourists. Spreading information of tourism objects for tourist can happen in various ways, one of them that now very popular is the usage of internet/digital media. Because it can reach audience more widely. Methodology of this research is descriptive qualitative. Determination of informants are using purposive sampling, which is representative. There are two types of data source: which are primary data source and secondary data. The techniques of collecting data are in-depth interviews, observation, and documentation. The way of analyzing data are reduction, data presentation and integrated conclusion drawing. The results showed that the communication of tourism objects by using digital-based are very effective and efficient. Social media is also very helpful in disseminating tourist information in Purbalingga, and also Purbalingga tourism community that is intensively promoting Purbalingga tourism objects. Theoretically, Purbalingga tourism marketing strategy based on digital communication that is used is Kotler and Keller's theory. The elements are advertisement; sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, sales personnel. Those elements of communication are supported by the internet.

scholarly journals KOMUNIKASI PEMASARAN USAHA KULINER DI KOTA PEKANBARU

2019 ◽  
Vol 2 (2) ◽  
pp. 291
Author(s):  
Oktri Permata Lani ◽  
Ilham Havifi
Keyword(s):  
New Media ◽  
Public Relations ◽  
Brand Equity ◽  
Rapid Development ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Marketing Communication ◽  
Marketing Activities ◽  
The City ◽  
Business Sectors

The city of Pekanbaru is a strategic area where the population is increasing and becoming a metropolitan city. The rapid development of Pekanbaru City is also reflected in the rapid growth of businesses in various places, with various business sectors. One of the most prominent efforts is the business in the culinary field. Almost in every corner of the culinary business available in the city of Pekanbaru with a variety of culinary choices. The great desire of culinary entrepreneurs in the city of Pekanbaru in carrying out their business, maintaining, developing to become bigger and then reaching the peak. In this case, three culinary ventures in Pekanbaru, namely Martabak Djoeragan, Mini Chef and Waroenk Baper, require marketing communication in the introduction of their culinary business to the community, not only as an introduction but also to maintain the existence of their business. This study uses quality methods. The results of this study indicate that the clinical marketing communication of the clinicians in Pekanbaru Kta through advertising activities, sales promotion activities, public relations and public relations activities, personal sales activities, direct marketing activities, event activities and experiences. Besides marketing communication is also associated with brand equity, which is seen from brand awareness and response to the brand. The use of New Media is very important in maintaining, introducing, and developing its business.

Assessing the awareness of young people in Yakutsk of the municipal youth policy implementation

2021 ◽  
pp. 65-76
Author(s):  
Т.Ю. КАЛАВРИЙ ◽  
И.В. ШЕДИКОВА
Keyword(s):  
Young People ◽  
Public Relations ◽  
Information Sources ◽  
Family Policy ◽  
Local Administration ◽  
Youth Policy ◽  
Incomplete Coverage ◽  
The Russian Federation ◽  
The City ◽  
District Administration

В «Основах государственной молодежной политики Российской Федерации на период до 2025 года» стратегическим приоритетом названо создание условий для формирования личности гармоничной, постоянно совершенствующейся, эрудированной, конкурентоспособной, неравнодушной, обладающей прочным нравственным стержнем, способной при этом адаптироваться к меняющимся условиям и восприимчивой к новым созидательным идеям. Молодёжную политику в городе Якутске реализует Управлением общественных связей и молодежной политики, которое является отраслевым (функциональным) органом местной администрации, входящим в структуру Окружной администрации города Якутска. Управление обеспечивает осуществление полномочий в сфере молодежной и семейной политики на территории города. Ежегодно Управление проводит множество мероприятий в рамках реализации программ муниципальной молодежной политики: акций помощи, деловых и развлекательных игр, молодёжных форумов и т.д. Одной из слабых сторон молодежной политики является неполный охват целевой аудитории, отсутствие координации между отдельными участниками молодежной политики, неосведомленность молодежи о молодежной политике в целом и мероприятиях, проводимых в рамках осуществления программ молодежной политики. В статье представлены результаты исследования информированности молодёжи г. Якутска о муниципальной молодежной политике в целом и о деятельности Управления общественных связей и молодежной политики. Исследование проводилось путем простого анкетирования, проводимого в электронной форме посредством Google-анкет. Кроме анализа ответов, в ходе исследования были изучены различные информационные источники на предмет полноты освещения реализуемой молодежной политики. На основе полученных данных были сделаны выводы о недостаточной информированности молодежи и предложены некоторые мероприятия, которые могут способствовать как получению информации, так и оценке реализации молодежной политики, установлению обратной связи. In the “Fundamentals of the State Youth Policy of the Russian Federation for the Period up to 2025”, the strategic priority is the creation of conditions for the formation of a harmonious personality, constantly improving, erudite, competitive, not indifferent, possessing a strong moral core, capable of adapting to changing conditions and receptive to new creative ideas. The youth policy in the city of Yakutsk is implemented by the Department of Public Relations and Youth Policy, which is a sectoral (functional) body of the local administration, which is a part of the structure of the District Administration of the city of Yakutsk. The Department ensures the exercise of powers in the field of youth and family policy in the city. Every year, the Department holds many events within the framework of implementing the municipal youth policy programs: charity actions, business and entertainment games, youth forums, etc. One of the weaknesses of the youth policy is incomplete coverage of the target audience, lack of coordination between individual staekholders, lack of awareness of the youth of the youth policy in general and activities carried out within the framework of the youth policy programs. The article presents the results of a survey of the awareness of young people in Yakutsk of the municipal youth policy in general and about the activities of the Department of Public Relations and Youth Policy. The research was done by means of a simple questionnaire, carried out in electronic form using Google-questionnaires. In addition to analyzing the answers, in the course of the study, various information sources were studied for the completeness of coverage of the implemented youth policy. Based on the data obtained, conclusions were drawn about the lack of awareness of young people and some measures were proposed that could contribute to both obtaining information and assessing the implementation of youth policy, establishing feedback.

Entre “lomear de lo que sea” y “hacer la plata fácil”. Significaciones de legimitidad y reconocimiento en jóvenes de un barrio popular de la ciudad de Córdoba, Argentina. / Between “lomear of what is” and “making easy silver”. Signs of legitimit and ...

2017 ◽  
Vol 6 (12) ◽  
pp. 79-99
Author(s):  
Julieta Rocio Arancio
Keyword(s):  
Young People ◽  
Life Stories ◽  
Participant Observation ◽  
Young Men ◽  
Social Practices ◽  
Educational Settings ◽  
Research Project ◽  
La Plata ◽  
Age Range ◽  
The City

Este artículo es parte de los resultados parciales de un estudio desarrollado en el marco del proyecto de investigación “Jóvenes de sectores populares y búsquedas de reconocimiento en ámbitos educativos y escenarios urbanos de la ciudad de Córdoba” que se planteó como objetivo conocer las significaciones juveniles construidas en torno a prácticas sociales reconocidas como legítimas en las experiencias de socialización de jóvenes. La metodología utilizada combinó observación participante e historias de vida con jóvenes varones cordobeses en un rango de edad entre 16 y 24 años. This article is part of the partial results of a study developed in the framework of the research project “Young people from popular sectors and reconnaissance searches in educational settings and urban settings in the city of Córdoba”. The objective was to know the meaning of youths constructed around social practices recognized as legitimate in the experiences of socialization of young people. The methodology used combined participant observation and Life Stories with young men from Cordoba in a age range between 16 and 24 years.

scholarly journals Browsers and phone girls: the intricate socialities of friendship, trust and cyberlove in Nima (Accra)

Africa ◽  
2018 ◽  
Vol 88 (S1) ◽  
pp. S72-S89 ◽  
Author(s):  
Ann Cassiman
Keyword(s):  
Young People ◽  
Virtual World ◽  
Age Groups ◽  
Young Men ◽  
Vantage Point ◽  
Modes Of Action ◽  
The City

AbstractThe young men of Nima, a popular neighbourhood in Accra, organize themselves in small age groups that meet almost daily in a specific spot, to chat, play and ‘wait’, while dreaming together of a better future in a distant elsewhere. The friendships that find root in these so-called bases, which often have names such as ‘Chicago’ or ‘Brooklyn’, lead to hope and specific modes of action through which these young people engage with the city, the wider world and their own aspirations. Taking these bases as an ethnographic vantage point, this article looks into relations of proximity, friendship and trust and the agency of the young men. The article's focus then turns to the virtual world of the same young men – and their girlfriends – in order to analyse the new modes of friendship that are shaped by their internet browsing. It shows how the modalities and intricacies of online, often deceitful, friendship and love rely on vital localized friendship bonds, defined by trust, of browsers in the zongo. Browsing opens up new possibilities but also challenges, and erodes existing moral socialities between friends.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

Methods of Countering Cyber Recruitment (Iraq Model)

2019 ◽  
pp. 196
Author(s):  
Hind Mohammed Abdul Jabbar Ali
Keyword(s):  
Social Justice ◽  
Young People ◽  
Young Men ◽  
The Other ◽  
The Internet ◽  
Information Network ◽  
Political Repression ◽  
Electronic Information ◽  
Terrorist Organizations ◽  
Other Hand

Connecting to the  electronic information network (internet) became the most characteristic that distinguish this era However , the long hours which young men daily spend on the internet On the other hand ,there are many people who are waiting for the chance to talk and convince them with their views This will lead the young people to be part in the project of the “cyber armies “that involved with states and terrorist organizations  This project has been able  to recruitment hundreds of people every day to work in its rank . It is very difficult to control these websites because we can see the terrorist presence in all its forms in the internet   In addition there are many incubation environments that feed in particular the young people minds                                                                                         Because they are suffering from the lack of social justice Also the unemployment, deprivation , social and political repression So , that terrorist organizations can attract young people through the internet by convincing them to their views and ideas . So these organizations will enable to be more  stronger.

YOUTH EXPECTATIONS OF SMART CITY LIVING: AN IMPORTANCE- PERFORMANCE ANALYSIS OF YOUNG RESIDENTS’ PERSPECTIVES OF CITY GOVERNMENT

2017 ◽  
Vol 14 (1) ◽  
pp. 118-128
Author(s):  
Jason Cohen ◽  
Judy Backhouse ◽  
Omar Ally
Keyword(s):  
Performance Analysis ◽  
Young People ◽  
Smart City ◽  
Smart Cities ◽  
City Government ◽  
Diagnostic Tools ◽  
City Management ◽  
Bottom Up ◽  
Starting Point ◽  
The City

Young people are important to cities, bringing skills and energy and contributing to economic activity. New technologies have led to the idea of a smart city as a framework for city management. Smart cities are developed from the top-down through government programmes, but also from the bottom-up by residents as technologies facilitate participation in developing new forms of city services. Young people are uniquely positioned to contribute to bottom-up smart city projects. Few diagnostic tools exist to guide city authorities on how to prioritise city service provision. A starting point is to understand how the youth value city services. This study surveys young people in Braamfontein, Johannesburg, and conducts an importance-performance analysis to identify which city services are well regarded and where the city should focus efforts and resources. The results show that Smart city initiatives that would most increase the satisfaction of youths in Braamfontein  include wireless connectivity, tools to track public transport  and  information  on city events. These  results  identify  city services that are valued by young people, highlighting services that young people could participate in providing. The importance-performance analysis can assist the city to direct effort and scarce resources effectively.

Gender aspects of aggressive behaviour in adolescence

2020 ◽  
pp. 45-49
Author(s):  
Dmitriy Ivashinenko ◽  
Elena Burdelova ◽  
Lyubov Ivashinenko
Keyword(s):  
Young People ◽  
Young Women ◽  
Physical Aggression ◽  
Aggressive Behaviour ◽  
Preventive Measures ◽  
Young Men ◽  
Target Audience ◽  
Preventive Work ◽  
Gender Aspects ◽  
High Level

This article presents the results of a study the purpose of which was research of the factors and patterns of aggression in adolescence. Its results are required to find personas, who need preventive work, and features of the system of preventive measures, depending on the structure of the target audience. In 2016 there were 721 respondents who took part in the study, and 1437 in 2019. The method used in this study is the Buss-Durkee test modified by G. V. Rezapkina (BDHI). Results of the study clearly demonstrate that amongst young people there is a high-level spread of severe irritation, especially among young women. Also, the predominance of such components of aggression as negativity and irritation was noted. According to the results, young women more often get irritated than young men, and on the scale of “negativism”, there is no significant differences. Physical aggression was discovered to be more characteristic for young men.

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