scholarly journals THE VISUAL REPRESENTATION OF MATURE WOMEN ON THE POSTERS OF THE NETFLIX SERIES “GRACE AND FRANKIE”

2020 ◽  
Vol 59 (3) ◽  
pp. 2309-2329
Author(s):  
Mariana Lima Terres ◽  
Marília Camponogara Torres ◽  
Viviane Maria Heberle
Keyword(s):  
Theoretical Framework ◽  
Social Practices ◽  
Social Identities ◽  
Visual Design ◽  
Social Semiotics ◽  
Visual Content ◽  
Multimodal Analysis ◽  
Mature Women ◽  
The Media ◽  
Critical Investigation

ABSTRACT This article aims at presenting a multimodal analysis of movie posters concerning the two female leading characters of the Netflix series Grace and Frankie published in their official Facebook page. Specifically, we analyze five posters showing both characters, one from each broadcasted season until 2019 in terms of their visual content based on the Grammar of Visual Design (GVD) (KRESS & VAN LEEUWEN, 1996, 2006), with support from studies concerning women in the media as the theoretical framework. Results indicate that the visual meanings in each poster represent the two characters adequately regarding the key developments of each season, showing their change of conduct and attitude, particularly Grace, over the series. The findings of the analysis here undertaken can hopefully contribute to a critical investigation of social identities in different media and to on-going discussions concerning social semiotics and multimodality in relation to contemporary social practices.

Culture and persuasive discourse in localized NGO websites

2019 ◽  
Vol 6 (1) ◽  
pp. 25-44 ◽  
Author(s):  
Parthena Charalampidou
Keyword(s):  
English Language ◽  
Native Language ◽  
Theoretical Framework ◽  
Visual Design ◽  
The Internet ◽  
Social Semiotics ◽  
Cultural Contexts ◽  
For Profit ◽  
Persuasive Discourse ◽  
Skopos Theory

Abstract Non-governmental organisations set different goals than for-profit corporations. However, they need to be advertised in order to keep working. One of the basic means NGOs use in order to attract volunteers and donators is their website. Although the English language is considered as the lingua franca of the internet it seems to be inadequate when a global audience is aimed at. NGOs seem to have realized the need to communicate with potential donators or volunteers in their native language and have started providing localized versions of their websites. In this paper we are going to examine the persuasive discourse adopted by NGOs in their English, French and Greek website versions. According to Aristotle (Rhetoric, 1356a) (2002) the three persuasive techniques used to change the audience’s beliefs are (a) pathos, which appeals to the audience’s emotions, (b) ethos, which establishes the good “character” and credibility of the author and (c) logos, which uses logic and evidence to convince the audience. Our aim is to examine both the use and the multisemiotic realization of the above mentioned techniques in different cultural contexts. For the needs of our analysis we will adopt methodological tools from the field of social semiotics (image and text relation (Barthes 2007) and the grammar of visual design and of colours (Kress and Van Leeuwen 1996, 2002). Translational theories such as Skopos theory (Reiss and Vermeer 1984; Nord 1997) will provide the theoretical framework for the study of the adaptation techniques and strategies adopted when the Greek audience is addressed.

scholarly journals The political relevance of ‘almost trivial-looking things’. An interview with Theo van Leeuwen (ENG)

2018 ◽  
Vol 7 (12) ◽  
pp. 69-90
Author(s):  
Mercè Oliva
Keyword(s):  
Social Change ◽  
Social Order ◽  
Social Practices ◽  
Participatory Culture ◽  
The Political ◽  
Social Semiotics ◽  
Multimodal Texts ◽  
The Social ◽  
The Media

In this interview, Theo van Leeuwen reflects on the role of social semiotics and iconography as research methods for identifying the ideology conveyed by multimodal texts and signifying practices. Van Leeuwen defends the relevance of analyzing and understanding what seems trivial and apolitical, such as images, toys, PowerPoint presentations and spaces, all of which shape our worldview and establish the possibilities and limits of social practices and relationships, as well as their role in legitimating (or challenging) the social order. The last section of the interview is devoted to an analysis of overtly political images: van Leeuwen talks about how politicians present themselves to the media in the current era of politainment; reflects on how social movements use the visual to stir up debate and challenge dominant discourses and, finally, he discusses memes as examples of popular humor and participatory culture and their potential and limitations in terms of challenging and fostering social change.

Deictic Representations of Person in Media Discourse

2014 ◽  
Vol 10 (2) ◽  
Author(s):  
Azad Mammadov
Keyword(s):  
Theoretical Framework ◽  
Social Practices ◽  
Media Discourse ◽  
Cognitive Approach ◽  
Reflexive Pronouns ◽  
American Media ◽  
The Media ◽  
Definition Of ◽  
High Degree ◽  
Newspaper Articles

AbstractThis paper aims to analyze the deictic representations of person in the British and American media discourse, mostly focusing on such genres and subgenres as newspaper articles, interviews, letters to editors, opinions, headlines and advertisements. For this purpose, we wish to introduce a theoretical framework for the study and then we hope to present certain ways in which deictic expressions (personal, possessive and reflexive pronouns) represent person. Theoretical framework for our study is based upon the socio-cognitive approach, which gives priority to individual practices and subjectivity over social practices in discourse as well as the definition of discourse based on knowledge. The reason why we focus on the media discourse is obvious. The high degree of personalized conceptualization and contextualization dominated by a large number of subjective factors prevail in the above-mentioned genres and subgenres of media discourse. The deictic representations of person play the key role in this process.

“I wouldn’t call them Muslims!”: Constructing a Respectable Islam

Numen ◽  
2015 ◽  
Vol 62 (2-3) ◽  
pp. 243-264
Author(s):  
Jonas Otterbeck
Keyword(s):  
Young Adults ◽  
Young Adult ◽  
Daily Life ◽  
Sociology Of Religion ◽  
Theoretical Framework ◽  
Dominant Discourse ◽  
The Media ◽  
Mainstream Society

This article addresses the understanding of Islam of nine young adult Muslims living in the Malmö and Copenhagen region.1 Throughout the interviews with the young adults, they mark their distance from what they perceive as unacceptable forms of Islamic ideas and practices, labeling these ideas as extremist and inconsistent. They develop discursive techniques of distancing themselves from the mediated Islam of radicals and the often negative rendering of Islam that they encounter in daily life and in the media. By negotiating with the dominant discourse on what a “respectable religion” should look like, the young adults construct a religiosity that shares much of theformprescribed by mainstream society, but is different incontent. The theoretical framework is drawn from the study of sociology of religion and, in particular, from Beverley Skeggs’ theories on respectability (1997).

scholarly journals Ethnisierung als Ressource und Praxis

2000 ◽  
Vol 30 (120) ◽  
pp. 399-414 ◽  
Author(s):  
Albert Scherr
Keyword(s):  
Social Class ◽  
Social Construction ◽  
Modern Society ◽  
Social Practices ◽  
Social Identities ◽  
Contemporary Society ◽  
Collective Identities

Forms of doing ethnicity question an understanding of modern society as a society of free and equal individuals as well as the idea, that membership of social class determines social identities. What kind of a challenge the obversation of processes of ethnicitation represents in regard of the theories of contemporary society should discuss more precisely. In front of this background it is supposed to see ethnicitation as an indeterminate collective name for intern heterogene social practices of social construction of collective identities. It is argued, that even so processes of ethnicitation often indicate conflicts between majorities and minorities and the structural and manifested discrimination of the latter, it can not be sufficiently and exclusively explained in this way.

scholarly journals Wstrząsająca treść jako manipulacyjny element dyskursu konfliktu

2018 ◽  
Vol 9 ◽  
pp. 135-143
Author(s):  
Anna Hłuszko
Keyword(s):  
Hate Speech ◽  
Traditional Approach ◽  
Point Of View ◽  
Media Discourse ◽  
Visual Content ◽  
Political Situation ◽  
The Media ◽  
The Common ◽  
The One ◽  
Web News

Shock content as a manipulative component of conflict discourseDifficult socio-political situation in Ukraine creates specific media discourse, which in turn gives rise to a number of phenomena, connected to information war categories, war of meanings, hate speech etc. Active entry of military issues into web news content affects traditional approach to the media-text drafting. The report examines the trends of shock visual content and its announcement in the web headlines. The influence of the content emotionalization, which is one of the common features for conflict discourse, not only on text style, but also on features of page making, selection and use of photo illustrations, headline creation, is studied. The material covering military developments usually involve deaths, injuries, loss, destruction of settlements as a result of hostilities, that is, they focus on information on suffering of both military and civilians. This results in stronger integration of shock visual content into the news, which in turn may be used as manipulation and propaganda tool. On the one hand it is used to demonstrate crimes of the enemy, on the other — as an evidence of Ukrainian military success. From the point of view of ethic and humanism the justification of such tactic is doubtful in both cases. However, the study shows that open image of death, blood, injuries in the materials and the announcement of such content in headlines are the cause of high popularity of such publications, and this mainstreams the problem of dehumanizing impact both on material’s subjects and on media audience.

scholarly journals Dimension argumentative et narrative de l’information médiatique à travers des séquences bisegmentales

2021 ◽  
Vol 33 ◽  
pp. 1-13
Author(s):  
Jolanta Dyoniziak
Keyword(s):  
Research Problem ◽  
Theoretical Framework ◽  
Electronic Version ◽  
Argumentative Discourse ◽  
Donald Trump ◽  
Daily Newspapers ◽  
The Media ◽  
The Moment

The present analysis is devoted to the discursive units that are activated at the moment by the media nomination as categoremes of the referent, Donald Trump, and shape the media narrative. These will be formulas, which appear in the headlines and imply labels, e.g. Donald Trump, agitateur en chef (‘Donald Trump, the troublemaker’; lemonde.fr, 5.10.2017). The research problem will be to determine their narrative and argumentative potential. Theoretical framework is provided by studies of the media information discourse (Arquembourg, 2011; Calabrese, 2009, 2013; Moirand, 2007; Veniard, 2013), as well as the argumentative discourse (Amossy, 2006). The corpus has been compiled on the basis of electronic version of two daily newspapers Le Monde (lemonde.fr) and Gazeta Wyborcza (wyborcza.pl), released between Jan the 1st 2016 and december 2020.

scholarly journals The bigger picture: an examination of socially conscious art and design produced by Armando Milani and John Quigley in collaboration with the United Nations

2021 ◽  
Author(s):  
Azza Abbaro
Keyword(s):  
United Nations ◽  
Detailed Examination ◽  
Theoretical Framework ◽  
Social Semiotics ◽  
Art And Design ◽  
Seminal Work ◽  
The United Nations ◽  
Palestinian Children ◽  
Initial Research ◽  
Over Time

This thesis explores the ideology of the United Nations (UN) as manifested through external visual communications materials which have been produced in collaboration with artists and graphic designers since the organization’s inception in 1945. Initial research showed frequent usage of the symbols of the dove and olive branch, which have been known to connote “peace” over time and across a variety of cultures. A detailed examination of two specific works of socially conscious art and design, Translating War Into Peace and Pablo Picasso’s Peace Dove by Palestinian Children in Jericho, shows the multilayered and more meaningful adoption of these symbols by their respective designer Armando Milani and artist John Quigley. Using the theoretical framework of visual social semiotics and the “visual grammar” outlined by Gunther Kress and Theo van Leeuwen in their seminal work Reading Images, this paper examines how Milani and Quigley have produced compositions that represent how the UN views peace— namely, as a process that requires not just ending wars but working to continuously build peaceful infrastructures.

Urbanitŕ e resisitenza

2009 ◽  
pp. 126-139
Author(s):  
Marco Cremaschi
Keyword(s):  
Public Sphere ◽  
Key Words ◽  
Public Space ◽  
Social Practices ◽  
Social Identities ◽  
Urban Change ◽  
The Public ◽  
Living Together ◽  
Housing Planning ◽  
The Public Sphere

- The research on public space is characterized by four different concepts: first, the equivalence between public space and public sphere, directly impinging upon politics; second, the history and construction of social identities, where memory plays a central role; third, the encounter with strangers that should educate to tolerance; fourth, the practice of living together, at the foundation both of urbanity and civil respect. The first three concepts state that public space is eroded, due to the privatization of the public sphere. The last one criticizes this belief, and suggests instead investigating the field of practices that combine resistance to urban change, and the experimentation of new forms of urbanity.Key words: public space, urbanity, planning, social practices, cities, inclusion.Parole chiave: housing, planning, abitare, pratiche sociali, istituzionalizzazione, cornici cognitive.

The 2012 Nigeria Labour Congress (NLC) Anti-Subsidy Removal Strike Action and Its Implications for Development Communication

2017 ◽  
pp. 217-236
Author(s):  
Victor Olusegun Babatunde
Keyword(s):  
Research Method ◽  
Relevant Literature ◽  
Theoretical Framework ◽  
Development Projects ◽  
Development Communication ◽  
The People ◽  
Development Processes ◽  
The Media ◽  
The Government

This chapter focused on the national strike organized by the Nigeria Labour Congress (NLC) at the dawn of the year 2012 to protest the removal of petroleum subsidy in Nigeria and it explored its implications for development communication. By using documentary research method, the study reviewed relevant literature and discussed the findings. In line with the theoretical framework on which the study is anchored, it observed that the media are powerful medium for carrying development messages to the grassroots. Besides, it also performs watchdog function so as to make the government responsible to the people and allow them to participate actively in the development processes. Therefore, the chapter recommends that government at all levels in Nigeria should ensure adequate participation of the people in the initiation, planning and execution of development projects and policies.

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