scholarly journals Corporate brand building from the corporate stories perspective: a Brazilian football teams study

2017 ◽  
Vol 15 (1) ◽  
pp. 101-114 ◽  
Author(s):  
Edson Roberto Scharf ◽  
Francisco Giovanni David Vieira ◽  
Richard Perassi Luiz de Sousa ◽  
Edimar Russi
Keyword(s):  
Content Analysis ◽  
Qualitative Analysis ◽  
Corporate Brand ◽  
Brand Building ◽  
Corporate Websites ◽  
Football Clubs ◽  
Managerial Implications ◽  
Corporate Brands ◽  
Positive Results

Abstract The study aims to investigate the content of corporate stories of the Brazilian’s football clubs and how these stories are used to build their corporate brands. The stories were collected from the corporate websites of football clubs in Brazil belonging to series A, B and C. A qualitative analysis of the corporate stories was carried on by means of content analysis of the corpus resulting from them. The results showed that emotion is a key element and is most strongly represented in the websites. The findings also revealed that although the clubs work with human talent, and positive results of the teams in the pitch are dependent on talent, this important aspect is practically forgotten on the websites. Academic and managerial implications, as well as limitations of the study are presented at the end.

scholarly journals Corporate Branding in Botswana: A Content Analysis of Visual Brand Elements

2013 ◽  
Vol 1 (2) ◽  
pp. 262 ◽  
Author(s):  
Paul Mburu ◽  
Tendy Matenge ◽  
Donatus Amanze ◽  
Rina Makgosa
Keyword(s):  
Content Analysis ◽  
Personality Traits ◽  
Corporate Branding ◽  
Print Media ◽  
Developing Nations ◽  
Corporate Identity ◽  
The West ◽  
Corporate Brand ◽  
Visual Elements ◽  
Corporate Brands

<p><em>The topic of corporate branding has stimulated immense academic attention. However, as the thrust of research on corporate branding concentrates on the West, little remains known about how firms in developing nations in Sub Sahara Africa deal with the challenge to communicate a sustainable image through branding. Therefore, the current study investigates specific corporate brand visual elements utilised by firms in Botswana as tools for communication, identification and differentiation. A sample of about 350 brands from different industries was collected from the local print media and content analysed. Overall findings demonstrate that a majority of firms in Botswana utilize a combination of full names, colour, logos and taglines in their corporate brands. Most frequently used being the full names that represent the background of the firm, blue or black colours that correspond to national colours, symbolic logos and taglines that emphasize the personality traits of competence and sincerity as well as the industry in which the firm operates. The significant use of a combination of visual elements signifies the importance that local firms attach to corporate branding. However, there is a need to improve on the use of taglines and consistency in the use of visual elements to exploit the advantages of corporate identity.</em></p>

Consumers’ identification with corporate brands: Brand prestige, anthropomorphism and engagement in social media

2018 ◽  
Vol 27 (1) ◽  
pp. 3-17 ◽  
Author(s):  
Urška Tuškej ◽  
Klement Podnar
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Identity Management ◽  
Brand Management ◽  
Active Engagement ◽  
Brand Identification ◽  
Corporate Brand ◽  
Content Type ◽  
Corporate Brands ◽  
Brand Prestige

Purpose This paper aims to examine relationships between consumer-brand identification (CBI), brand prestige (BP), brand anthropomorphism (BA) and consumers’ active engagement in brand activities on social media in corporate brand settings. Design/methodology/approach Data collected with an online survey on a sample randomly drawn from an online panel of consumers were used to test the proposed theoretical model. Findings Anthropomorphism and prestige of corporate brands were found to positively influence consumer-brand identification. Also, CBI positively affects consumers’ active engagement and fully mediates the effect of BP and BA on consumers-brand engagement (CBE) with corporate brands. Research limitations/implications Further research in other markets and on a broader set of corporate brands would additionally validate results and enable comparisons of impacts among different brand categories. The data were gathered in one country, so further research in other markets would additionally validate results of this study. Practical implications Chief executives responsible for corporate brand management are provided with some insights on how appropriate corporate brand identity management can strengthen CBI and stimulate CBE on social media. Originality/value This paper provides some novel insights into the research on consumer-brand identification. It is the first study (to the authors’ knowledge) that empirically supports the positive influence of brand anthropomorphism on CBI in corporate brand settings. It also contributes to the clarification of previously inconsistent results of the influence of BP on CBI. By showing that consumers’ identification with a corporate brand plays a vital role in increasing consumers’ active engagement on social media, the study contributes to the relatively sparse body of research on CBE.

Consequences of Unexplained Experiences in the Context of Bereavement – Qualitative Analysis

2021 ◽  
pp. 003022282110534
Author(s):  
Milla Mäkikomsi ◽  
Anja Terkamo-Moisio ◽  
Marja Kaunonen ◽  
Anna Liisa Aho
Keyword(s):  
Content Analysis ◽  
Qualitative Analysis ◽  
After Effects ◽  
Safe Environment

Unexplained experiences are common among bereaved people and are a natural part of grieving, but their consequences may affect their coping with grief. However, professionals lack awareness of these unexplained experiences, which may lead to an unnecessary pathologising of the experiences and a lack of opportunity for the bereaved to process their experiences in a safe environment. The study involved an inductive content analysis of 408 narratives of the consequences of unexplained experiences shared by 181 bereaved individuals. The consequences of the unexplained experiences were: (1) Experiencing after-effects which may alleviate or aggravate wellbeing, as well as be life-affecting; (2) consequences related to sharing or concealing the experiences, and the reactions of others to recounting the experience; (3) documenting the experience through videography, photography and keeping mementos. In conclusion, these experiences have consequences to bereaved which needs to be taken account in support interventions aimed at bereaved individuals.

Impression management for corporate brands over mobile media

2018 ◽  
Vol 27 (4) ◽  
pp. 385-403 ◽  
Author(s):  
Dara G. Schniederjans ◽  
Stephen A. Atlas ◽  
Christopher M. Starkey
Keyword(s):  
Mobile Devices ◽  
Impression Management ◽  
Purchase Intentions ◽  
Consumer Perception ◽  
Mobile Media ◽  
Corporate Brand ◽  
Content Type ◽  
Impression Management Tactics ◽  
Corporate Brands ◽  
Management Tactics

Purpose As organizations increasingly engage with consumers over mobile devices, there is a growing need to understand how consumers react to impression management over platforms with limited textual content. The purpose of this paper is to empirically assess how different impression management tactics can be used in mobile media to enhance consumer perception-attitude-intentions toward a corporate brand. Design/methodology/approach We surveyed 670 consumers and estimate structural equation models and repeated-measures ANOVAs to determine how short passages employing alternate impression management tactics influence consumers’ perceptions, attitudes and purchase intentions. Findings Results reveal that each impressions management tactic (i.e. ingratiation, intimidation, organizational promotion, supplication and exemplification) influences consumer perceptions, attitudes and intentions. The authors compare differences in how the impressions management tactics influence each stage of the perception-attitude-intentions model and find evidence that initial differences in perceptions favoring ingratiation and exemplification appeals become magnified for purchase intentions. Research limitations/implications Recent calls for research focus on an understanding of how consumers process information on reduced-content platforms of small-screened mobile devices. These results provide empirical evidence of the use of impression management and the difference between five impression management tactics on enhancing consumer perception-attitude-intentions model. Practical implications The results of this study will provide marketers with insights to optimize communications and corporate brands with consumers over mobile media. Originality/value This paper adds to the nascent yet vital literature on mobile marketing by focusing on how impression management tactics influence perceptions, attitudes and intentions through the short message characteristic of mobile platforms. The authors develop a framework for how corporate brand management can strategically use impressions management tactics in this novel domain.

scholarly journals A Qualitative Analysis of Affect Signs in Telecommunication Dialogues

2021 ◽  
Author(s):  
Edmunds Vanags ◽  
Keyword(s):  
Content Analysis ◽  
Qualitative Study ◽  
Qualitative Analysis ◽  
Demographic Factors ◽  
Phenomenological Approach ◽  
Core Affect ◽  
Complete Saturation ◽  
Expression Of Emotions ◽  
Universal Expression

There is growing evidence in the science of psychology that affective phenomena are not homogeneous and that their manifestations may vary across cultures and under the influence of contextual and demographic factors. Given that there is no clear universal expression of emotions and mood in human behavioral processes, it is necessary to continue to study the heterogeneity of the observed features in language and speech. This qualitative study analyzes the dialogues of 40 individuals in the field of telecommunications and, using a content analysis and phenomenological approach, describes lexical and non-lexical signs that could indicate features of affect. It can be observed that complete saturation has not been obtained within the framework of these data, which may indicate a wide variation of verbal and non-verbal affect features at both intra-individual and inter-individual levels and indicate different possible dialects of affect features. In addition, inter-rater reliability was determined and its results suggest that the determination of affective features may be subjective, contextual, in the absence of predefined reference criteria even in valence and activation dimensions of core affect.

scholarly journals Athletes in the intangible in the financial statements of Football: Comparison of the practices of Brazilian and European Clubs

2021 ◽  
pp. 1-15
Keyword(s):  
Decision Making ◽  
Qualitative Analysis ◽  
Financial Statements ◽  
Professional Football ◽  
Real Situation ◽  
Descriptive Content ◽  
Economic Achievement ◽  
Football Clubs ◽  
Policies And Procedures ◽  
Legal Texts

This is a historic challenge in the accounting area: how to translate the values that these athletes represent to their teams into numbers and data. They are active, of course. The question is: how to classify them and, mainly, measure their economic achievement for the clubs they defend. Although new specific devices aim to make the task simpler, general regulations in the Brazilian scenario, such as the non-possibility of revaluing assets, hinder the identification of the real situation and the value of the main assets of national clubs: professional players. The article aimed to perform a qualitative analysis of the accounting policies and procedures recognized in the accounts of Brazilian professional football clubs in relation to the registration, amortization and impairment of the intangible with athletes, comparing them to three international teams. Palmeiras, Corinthians and Flamengo were the national teams selected in comparison to Manchester United (ING), Borussia Dortmund (ALE) and Barcelona (ESP). The research concludes that the degree of disclosure and information contained in the pieces varies according to the market, the regulations in force at the site and, mainly, the structuring of the teams' properties, with the best performing clubs having greater descriptive content and information in their Tales. Although a good part of the texts and reports are limited to a reproduction of policies and practices explained in norms and legal texts, without offering the accounting users useful information for their decision making.

scholarly journals THE TRANSFORMATION OF THE CONTENTS OF THE WORLDVIEW OF PEOPLE, INVOLVED IN A MILITARY CONFLICT

2020 ◽  
pp. 54-59
Author(s):  
Yelena I. Barysheva
Keyword(s):  
Content Analysis ◽  
Qualitative Analysis ◽  
Extreme Situation ◽  
Men And Women ◽  
Military Conflict ◽  
The World ◽  
Inner World ◽  
The Difference ◽  
Global Values ◽  
Good And Evil

The article is devoted to the problem of studying the worldview and features of its components change under extremal conditions. The author studies features of the attitude to the inner world of people involved in a war confl ict, their ideas about good and evil. The sample of the study is 95 men and women of mature age. The article describes results of the qualitative analysis of the experiment participants’ answers. A content analysis of the respondents’ answers gave a representation of the substantial characteristics of the perception and understanding of the world, about the feeling of a comfortable or uncomfortable presence in the world. The statements of the respondents refl ected the characteristics of the value-semantic sphere of personality. The study notes the difference and specifi city in the presentation of the material by men and women, which is consistent with ideas about the characteristics of motionality, the dynamics of experiences, the specifi cs of the reality refl ection by men and women. The transformations that took place in the picture of the world of a person under the infl uence of an extreme situation of a military confl ict show that the experiences have led not only to traumatising the psyche but also to the understanding of the important existential meanings, awareness about the global values. During the study of the substantial features of the picture of the world, a connection was found with the characteristics of the hardiness of a person.

scholarly journals Securitization of Islam and Muslims Through Social Media: A Content Analysis of Stopislam in Twitter

2020 ◽  
Vol V (IV) ◽  
pp. 186-203
Author(s):  
Raja Arslan Ahmad Khan ◽  
Mudassar Hussain Shah ◽  
Noor ul Bashar Ahmad
Keyword(s):  
Social Media ◽  
Content Analysis ◽  
Qualitative Analysis ◽  
Immigrants And Refugees ◽  
Sharia Law

The main objective of this paper is to examine the securitization of Islam and Muslims on Twitter. Therefore, whether and to what extent securitized images of Islam and Muslims have been produced on Twitter and to analyze the dominant securitized themes and their sub-dimensions. The methodology used for this purpose consisted of quantitative and qualitative analysis and analyzed hashtags #stopislam trending on Twitter. It was found that #stopislam produced securitized images of Islam and Muslims. Totalitarianism as a sub-dimension of ideological threat in the context of Securitization of Islam is dominating than Sharia Law and Jihadism while no evidence has been found in Whahabism Category. Similarly, in the existential threat category in the securitization of Muslims sub-dimension, general Muslims are dominating than Women's, immigrants and refugees on #stopislam. #stopislm produced less neutral and favoring Muslims Tweets evident that hashtag produced securitized images of Islam and Muslims.

scholarly journals A comparison of competitive intelligence activities in Brazil, Malaysia, Morocco and South Africa

2014 ◽  
Vol 14 (1) ◽  
Author(s):  
Adeline S.A. Du Toit ◽  
Nisha Sewdass
Keyword(s):  
South Africa ◽  
Global Economy ◽  
Information Source ◽  
Value Added ◽  
Competitive Intelligence ◽  
Customer Feedback ◽  
Corporate Websites ◽  
Managerial Implications ◽  
Advanced Analysis ◽  
Secondary Information

Orientation: This article compared competitive intelligence activities in Brazil, Malaysia, Morocco and South Africa.Research purpose: The purpose was to determine how these countries can use competitive intelligence to increase their competitiveness in the global economy.Motivation for the study: Competitive intelligence is a challenge in developing economies.Research design, approach and method: A questionnaire survey was sent to competitive intelligence professionals in the four study countries.Main findings: The most important primary information source used in all four countries is direct customer feedback and the most important secondary information source used is corporate websites. Companies in all four countries did not use advanced analysis techniques.Practical/managerial implications: It is recommended that all four countries should develop a competitive intelligence culture by creating awareness of competitive intelligence amongst their employees.Contribution/value added: It is crucial to apply competitive intelligence in the four countries in order to become more competitive in the global economy.

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