scholarly journals COSMETOLOGINYAAND ADVOKATESSA: THE FUTURE OR THE REALITY OF THE RUSSIAN LANGUAGE?

2020 ◽  
Vol 18 (2) ◽  
pp. 178-186
Author(s):  
Daria S. Pavlova ◽  
Keyword(s):  
Russian Language ◽  
Pilot Experiment ◽  
The Third ◽  
Frequent Use ◽  
The Future ◽  
The One ◽  
The Russian Language ◽  
Linguistic Phenomenon ◽  
Modern Russian

The article is devoted to feminitives as a linguistic phenomenon studied by gender linguistics. A large number of new feminitives in modern Russian language denotes the relevance of specific names for females, despite the tendency to use masculine words as general words in official speech. The most frequent feminitives are the names of female persons by profession or occupation. The results of a pilot experiment aimed at detecting the use of feminitives when referring to women of certain professions are presented. All data is divided into several groups. The first group consists of professions with a more frequent use of feminitives than names in the masculine grammatical gender.The second group is the one where some of the feminitives are found in dictionaries labeled “colloquial”. The third group includes cases when feminitives exist, but the respondents formed them in a different way using frequency derivational models.

scholarly journals Media text as a reflection of dynamic chronological changes in vocabulary and phraseology

2021 ◽  
Vol 8 (1) ◽  
pp. 180-192
Author(s):  
Elena V. Generalova ◽  
Keyword(s):  
Russian Language ◽  
The Other ◽  
The Real ◽  
Modern Language ◽  
Modern Media ◽  
Different Types ◽  
The Media ◽  
The One ◽  
The Russian Language ◽  
Modern Russian

The article deals with the informativeness of the media text in relation to the representation of language dynamic chronological processes. A “dictionary” approach is applied, which is based on the comparison of the language material of modern media with the representation of outdated and neological vocabulary and phraseology in modern Russian language dictionaries of different types. The article describes the functions of outdated vocabulary (traditionally distinguished historicisms and archaisms) and neologisms in the language of modern media, as well as the redistribution of vocabulary between active and passive language stock reflected in the media text. Promptly reacting to all extralinguistic changes, the media text is a source of neologisms in the language, a polygon for using the vocabulary of different epochs in actual meanings and with modern connotations, also it sensitively responds to the process of updating outdated vocabulary in the modern language and demonstrates the redistribution of words and expressions between active and passive language stock. As a result of the analysis of the vocabulary of different chronological layers in comparison of media language materials with lexicographic data, the conclusion is made that when reflecting dynamic chronological processes, the “media text dictionary” should be an interaction and be carried out in both directions. On the one hand, dictionaries of modern Russian draw information about the real functioning of the vocabulary of the passive reserve from the media texts. On the other hand, the use of dictionaries by journalists and knowledge of the conditions for using both outdated vocabulary and emerging neologisms is necessary to avoid speech errors and to achieve the goal of competently using this part of the passive stock of the Russian language.

Alkohol im Tank – Bio-Kraftstoffe und die Grenzen moderner Mobilität

2004 ◽  
Vol 34 (136) ◽  
pp. 455-468
Author(s):  
Hartwig Berger
Keyword(s):  
Third World ◽  
Fossil Fuel ◽  
Energy Resources ◽  
The Third ◽  
Political Conflicts ◽  
The Future ◽  
Long Time ◽  
Food Market ◽  
The One ◽  
The Third World

The article discusses the future of mobility in the light of energy resources. Fossil fuel will not be available for a long time - not to mention its growing environmental and political conflicts. In analysing the potential of biofuel it is argued that the high demands of modern mobility can hardly be fulfilled in the future. Furthermore, the change into using biofuel will probably lead to increasing conflicts between the fuel market and the food market, as well as to conflicts with regional agricultural networks in the third world. Petrol imperialism might be replaced by bio imperialism. Therefore, mobility on a solar base pursues a double strategy of raising efficiency on the one hand and strongly reducing mobility itself on the other.

The Language of Advertising: Graphic, Grammar and Pragmatic Aspects

2021 ◽  
Author(s):  
Andrey Panteleev ◽  
Anastasija Inos
Keyword(s):  
Speech Act ◽  
Research Work ◽  
Russian Language ◽  
Indirect Speech ◽  
Advertising Discourse ◽  
Adverbial Modifiers ◽  
Indirect Speech Act ◽  
Pragmatic Aspects ◽  
The Russian Language ◽  
Modern Russian

This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. The monograph is aimed at students of Philology, students major in Management and Marketing, masters, postgraduates, staff of higher educational establishments and all those who are interested in the Russian language.

THE MAIN DIRECTIONS IN STUDYING OF THE MODERN RUSSIAN-LANGUAGE PR-DISCOURSE

Yazykoznaniye ◽  
2021 ◽  
pp. 82-91
Author(s):  
A.Yu. KHAKHALEVA
Keyword(s):  
English Language ◽  
Russian Language ◽  
Approaches To Studying ◽  
Linguistic Pragmatics ◽  
Positive Image ◽  
The Subject ◽  
Lexical Composition ◽  
The Russian Language ◽  
Linguistic Means ◽  
Modern Russian

The article discusses the main approaches to studying the modern Russian-language PR-discourse that represents a relatively new and actively developing sphere of communication. First of all, the researchers of the Russian-language PR-discourse analyze its lexical composition. In particular, they consider the ways of adapting the English-language PR-terms that play an important role in reflecting new objects of extralinguistic reality. Moreover, the linguistic means of this type of discourse are studied from the perspective of linguistic pragmatics. The works in this area emphasize the importance of such way of speech impact as suggestion and the corresponding pragmatic methods that is determined by the manipulative character of the Russian-language PR-discourse. In the light of this peculiarity, the linguists are also interested in the process of mythologization that consists in distorting the connections between the objects of reality and is aimed at creating the positive image of the subject of PR-communication.

scholarly journals DESCRIPTIVE VERBAL-NOMINAL CONSTRUCTIONS WITH CAUSATIVE SEMANTICS IN MODERN RUSSIAN

2020 ◽  
Vol 23 (4) ◽  
pp. 83-88
Author(s):  
Evgenia N. Laguzova ◽  
Keyword(s):  
Russian Language ◽  
Semantic Structure ◽  
Semantic Features ◽  
Formal Expression ◽  
Causative Constructions ◽  
Main Components ◽  
The Russian Language ◽  
Modern Russian

The article discusses descriptive verbal-nominal constructions with causative verbal components. The relevance of the study is due to the attention of modern linguistics to the problem of analyticism in the Russian language grammar, the lack of study of the structural and semantic features of analytical constructions with causatives. The novelty of the work consists in identifying the features of the semantic structure of sentences with causative verbal components. A feature of causative DVNC is recognized as dismembered semantics. Two varieties of causative constructions formed by descriptive verbal-nominal constructions are distinguished – sentences with arbitrary and automatic causation. The description of statements draws attention to the main semantic components – causative and causable subjects, methods of their formal expression. Differences in the semantic structure of sentences with spontaneous and automatic causation are shown. The purposefulness of causative action in sentences with spontaneous causation and indirectness of influence in sentences with automatic causation are due to the semantic features of the main components of causative statements with DVNC – the causative and causable subject. Constructions with spontaneous causation form polysubject monopropositive, DVNC with automatic causation form polysubject polypropositive structures. The peculiarity of the semantic structure of additional statements of DVNC unpretentious forms – participal – with causative semantics was noted. In sentences with DVNC unpretentious forms, the incentive is mitigated. Additional statements with DVNC form polypropositive constructions. The development of verbal-nominal constructions with causatives is associated with a tendency to analyticism, characteristic of the modern Russian language grammar. The materials of the article will be used in lexicographic practice – when compiling a dictionary of descriptive verbal-nominal constructions, in teaching special courses on the problem of nomination.

scholarly journals New Phenomena in the Sphere of Derivation Formants as Reflection of the Dynamics of the Russian Language Word-Formation System

2020 ◽  
pp. 5-19
Author(s):  
Natalia Nikolina ◽  
Larisa Ratsiburskaya ◽  
Venera Fatkhutdinova
Keyword(s):  
Word Formation ◽  
Russian Language ◽  
Educational Institutions ◽  
Higher Educational Institutions ◽  
Functional Characteristics ◽  
The Creation ◽  
New Phenomena ◽  
The Russian Language ◽  
Formation System ◽  
Modern Russian

The article considers both new functional characteristics of known word-forming formants and new derivational formants. In modern Russian speech, there has been discovered such a new phenomenon, as the mobility of borrowed elements which can be qualified as affixes (ап, аут, ин, овер). Well-known formants of Greek and Latin origin have proved to perform new pragmatic-stylistic functions: prefixoids нано-, кибер-, крипто-; suffix -оид. These formants are mostly characteristic of terms, but, as the study showed, they can participate in the creation of expressive derivatives. The article uses the material of neologisms in fiction and media texts to identify new formants: prefixes мега-, нон-, он-, оф-; suffixes -инг, -раст; suffixoids -гейт, -оголик; movable formants ап, аут, ин, овер. The appearance of new formants and new semantic and pragmatic characteristics of the known formants reflects the dynamics of the word-formation system of the Russian language, due to the processes of internationalization, "ameroglobalization" in different languages at the turn of the 20 th – 21 th centuries. Neo-derivatives testify to the specifics of knowledge and experience acquisition with the help of word-formation methods and means relevant for a certain period of time. The results of the study contribute to derivatology, neology, pragmalinguistics and can be useful for lecturers and students of higher educational institutions majoring in "Philology" and "Journalism".

Towards the explication of the universals of the Russian language personality on the model of the associative-verbal network

2021 ◽  
pp. 314-329
Author(s):  
Irina V. Shaposhnikova ◽  
Keyword(s):  
Russian Language ◽  
The Other ◽  
Semantic Field ◽  
Narrow Sense ◽  
Regional Variability ◽  
Research Perspectives ◽  
Gradual Accumulation ◽  
Verbal Processes ◽  
The One ◽  
The Russian Language

The study of the universals of the Russian language personality on the model of the associative-verbal network (AVN) proceeds from ontological and epistemological aspects. Ontologically the AVN “inherits” a number of functional properties from the human cognitome hypernetwork. Along with the dissipation of grammar and stochastic formation of the vectors of associative dominants, they can be attributed to universals in the narrow sense of the word (ultimately due to the evolutionary biological specifics of the species). On the one hand, the dissipated character of grammar in the AVN and stochasticity of the emergence of meaningful vectors impose epistemological restrictions on the methods used to study the AVN phenomena. On the other hand, the gradual accumulation of the new Russian corpora of verbal associations opens a window of research perspectives for studying culturally imposed universals of the Russian language personality in current diachrony with reference to ethno-social and regional variability. The formalization of associative-verbal processes is associated with methods of explicating grammar (dissipated in AVN) and its role in the emergent meaning-formation. The author’s techniques of working with the AVN of the Russian language personality on the latest experimental materials (the database SIBAS and its subcorpora) are aimed at explicating the associative profiles of lexico-grammatical phenomena and their relevance for the analysis of the universals in a broad sense of the term, the associative dominants creating a unified but dynamic with their fluctuations semantic field of the personality’s verbal culture.

“II-composites” as an object of neology and neography of the XXI century

2021 ◽  
pp. 23-30
Author(s):  
Natalia V. Kozlovskaya ◽  
◽  
Sz. Janurik ◽  
Keyword(s):  
Artificial Intelligence ◽  
Growth Dynamics ◽  
Russian Language ◽  
Special Significance ◽  
Compound Nouns ◽  
Scientific Terms ◽  
The Impact ◽  
The Russian Language ◽  
National Corpus ◽  
Modern Russian

The article analyzes the contents and reflects the growth dynamics of a representative group which comprises compound neologisms with the first component stem II (ИИ) (a Russian abbreviation for “artificial intelligence”). It is the process of language integration that plays a significant role in the formation of compound nouns with the first component stem II: the currently widespread functioning of the above-mentioned pattern as well as of similar patterns results from the impact the analytism makes upon the vocabulary and grammar of the Russian language. The research based on the analysis of the data contained in the Russian National Corpus and the “Integrum” mass media database has proved that the component stem II belongs to the most productive formants in the Russian language of the 2010s. The article displays the main tendencies in the formation of lexical paradigms of the “II-compounds” in the modern Russian language. Of special significance in a quantitative sense is the hypernym-hyponym composition of nouns containing a seme “the ability to perform the functions which have traditionally been considered a human’s prerogative”: II-advokat (artificial intelligence (AI) barrister), II-dermatolog (artificial intelligence dermatologist), II-sekretar’ (artificial intelligence secretary), II-yurist (artificial intelligence lawyer). The article also mentions the process of discourse transition of scientific terms with the first component stem II into the modern newspaper and magazine publicism. On the basis of the expert sampling analysis a conclusion is drawn in the article about the heterogeneity of the formant II and the principles of its lexicographic description are outlined which are going to be represented in the publication of annual neological dictionaries “Lexical innovations in the Russian language” recommenced at the department of Modern Russian Lexicography at the Institute for Linguistic Studies of the RAS.

Technology Scouting and Inventions Patenting With Impact on the Agrifood Future

2019 ◽  
pp. 347-366
Author(s):  
Andreea Paul
Keyword(s):  
Institutional Innovation ◽  
Think Tank ◽  
The Third ◽  
The Future ◽  
Challenges And Opportunities ◽  
The One ◽  
Technology Scouting ◽  
Future Business ◽  
Technology Trends

This chapter is the sketch of a possible pattern of the future world in which any kind of business will be developed in a completely new human, technological, agricultural, and commercial context, heavily and quickly changed from the one we live in now. The first objective of this chapter is to scout for the mega-technology trends that will reshape completely the future business and jobs, focusing on the agrifood industry. The second objective is to tackle the main challenges to patent inventions in terms of costs and timing in Romania, relative to other countries, and raise pragmatic recommendations. The third objective is to describe the institutional innovation called INACO (the Initiative for Competitiveness), a think-tank dedicated to tackle the challenges and opportunities of the future economy and how can a country such as Romania stay competitive in a more and more competitive world.

Forming an Algorithm for Determining the Grammatical Gender of Nouns (The Russian Language Lesson at the Third Grade of Primary School)

2015 ◽  
Vol 3 (5) ◽  
pp. 40-45
Author(s):  
Хотько ◽  
E. Khotko
Keyword(s):  
Primary School ◽  
Primary Education ◽  
Grammatical Gender ◽  
Russian Language ◽  
After School ◽  
Russian Culture ◽  
Cultural Events ◽  
School Activities ◽  
The Third ◽  
The Russian Language

The paper considers the fair culture as being the element of the Russian vernacular and festive folklore, which for the whole existence of domestic education has always used to be a means of upbringing the youth. Acquaintance of schoolchildren with the national folklore helps to aspire their interest in the national traditions and history; to engage them with the origins of the Russian culture. As the author proves, the folklore material can easily be used within the modern primary education to stage mass cultural events and also in the course of after-school activities.

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