scholarly journals Kompleksnyy podkhod k issledovaniyu ekonomicheskogo kinodiskursa

2021 ◽  
Vol 13 (2) ◽  
pp. 47-57
Author(s):  
Alexandra A. Lukina ◽  
Keyword(s):  
Total Duration ◽  
Main Idea ◽  
Target Audience ◽  
Business English ◽  
Public Speech ◽  
Economic Discourse ◽  
Business Negotiations ◽  
Film Texts ◽  
Key Terms ◽  
Film Discourse

The article is devoted to a comprehensive study of the economics film discourse. Eleven feature films and documentaries of the economic genre in the English and Russian languages (total duration – 1,221 minutes) served as the material for the research. The article provides an overview of linguistic studies of the economic discourse over the past 20 years, describing three forms of its existence and functioning: scientific economic discourse, official business economic discourse, and popular economic discourse. Further, the author substantiates the feasibility of using film texts as material for linguistic research into the economic discourse, as well as its advantage – the possibility of studying three modes: oral, written, and gestural. The paper presents the following typological aspects of the economics film discourse: target audience, participants in communication, communication code, topic and precedent texts as the main idea. Based on those, the author identifies and describes the target audience of economics films, three binary models of interaction between participants in economic communication and their features. Further, the paper presents typological variety of discourses in which economic communication unfolds. There are considered everyday discourse, mass information discourse, and business discourse. In the last one, the author identifies the following genres: business conversation, business negotiations, office meeting, public speech, presentation, business discussion, press conference, business correspondence. In addition, the author has compiled terminological maps for economics films with the identification of key terms that determine the subject matter and the main problem of each film. The results of the analysis can be used not only in further research in the field of discourse and textual analysis but also as a basis for the formation of lecture and practical materials to be used for the course of business English and in the training of translators in the field of economics.

scholarly journals An Interpretation of Relevance Theory on Vague Language in Business English Negotiations

2020 ◽  
Vol 3 (1) ◽  
pp. p23
Author(s):  
Fanyu Mao
Keyword(s):  
Contextual Factors ◽  
Relevance Theory ◽  
Contextual Effect ◽  
Business English ◽  
Business Negotiation ◽  
Fuzzy Language ◽  
Hide Information ◽  
Business Negotiations ◽  
Three Stages ◽  
Vague Language

With the globalization of the economy, the fuzzy language in business English negotiations is widely used. The motivation for negotiators to use fuzzy language is not to hide information, but to convey information more clearly. This article attempts to divide business negotiations into three stages: the beginning, the process, and the end. With fuzzy language in business negotiation as a corpus, this paper studies how people adapt to different contextual factors to regulate fuzzy language in the process of business English negotiations under the guidance of relevance theory so as to achieve the optimal contextual effect with the minimum effort.

scholarly journals UNIT FOR MONITORING OF OPERABILITY OF FXS CHANNELS OF A DIGITAL AUTOMATIC TELEPHONE EXCHANGE

2018 ◽  
pp. 50-55
Author(s):  
Yu. Yu. Aladyev ◽  
A. G. Gordienko ◽  
D. V. Lukin ◽  
R. Yu. Romanihin
Keyword(s):  
Total Duration ◽  
Main Idea ◽  
Control Unit ◽  
Circuit Implementation ◽  
Pass Filter ◽  
High Pass Filter ◽  
Telephone Exchange ◽  
Objective Monitoring ◽  
High Pass

In some cases, digital automatic telephone exchanges (DATE) require objective monitoring of the correctness of switching, which is quite a challenge when using conventional telephone channels with a two‑wire termination (FXS lines). The article describes the features of the operation and circuit implementation of the control unit for monitoring telephone channel of the DATE. The main idea of the proposed implementation is the use of test signals of frequency dialing for testing the correctness of addressing and as a source of controlled sound. The control unit consists of two keys and a high‑pass filter used to generate frequency dialing, as well as of a key to pick up the receiver. Testing of the FXS channel is performed in four stages, and its total duration can be less than 1 s. The layout of the control unit successfully passed verification tests.

scholarly journals KONSEP IMAN, ISLAM DAN TAQWA

2019 ◽  
Vol 14 (2) ◽  
pp. 209-241
Author(s):  
Nailah Farah , Intan Fitriya
Keyword(s):  
Life Experience ◽  
Life Experiences ◽  
Main Idea ◽  
Basic Principles ◽  
Entire Life ◽  
Movement Theory ◽  
Double Movement ◽  
Systematic Methodology ◽  
Key Terms

The concept of Faith and Islam is one of the important teachings in Islam. In fact, it has become an outline of Islam which consists of three pillars, namely the Aqeedah (Pillars of Faith), Sharia (Pillars of Islam), and Morals (Ihsan). However, Fazlur Rahman provides another formula for the concept, namely Faith, Islam and Taqwa. So, the purpose of this research is to understand the concepts of Faith, Islam and Taqwa based on Fazlur Rahman's thinking. This research refers to Fazlur's library of sources used in analyzing the theory of hermeneutics. The hermeneutic theory used in this research is Dilthey's hermeneutics. The results of this study are: 1) Fazlur Rahman's biography is arranged in the frame of experiences-understanding which consists of all Fazlur Rahman's life experiences, evolution of Fazlur Rahman's thoughts and works, and Fazlur Rahman's constellation of contemporary Arab thinkers who classify him as a reconstructive reformative thinker. 2) Dilthey's hermeneutical analysis of Fazlur Rahman's thinking is to produce an understanding that Fazlur Rahman's entire life experience influences his main idea, neo-modernism. Then it is arranged in the form of a systematic methodology, namely the double movement theory which is used to examine the basic principles of the Qur’an in the form of ethics. The key terms of the Qur'anic ethics are Faith, Islam and Taqwa. So that the formula of Faith and Islam according to Fazlur Rahman is different from the understanding of Faith and classical Islam.

scholarly journals India: moving forward?!

2021 ◽  
pp. 149
Author(s):  
Tatyana Pototskaya
Keyword(s):  
Main Idea ◽  
Target Audience

The article is a classic review of a monograph. Includes such traditional sections as: bibliographic description of the book; the main idea of the research; technical characteristics: design, cover, illustrations; structure of the work and a brief description of its content; scientific genre; personal impressions of the reading and their argumentation; target audience for the monograph; recommendations to readers about the level of usefulness of the work.

scholarly journals Effects of Business Reading Model on Thai Learners’ Reading and Creative Thinking Abilities

2020 ◽  
Vol 13 (5) ◽  
pp. 191
Author(s):  
Amornrat Ammaralikit ◽  
Wisa Chattiwat
Keyword(s):  
Reading Instruction ◽  
Reading Strategies ◽  
Creative Thinking ◽  
Main Idea ◽  
Project Based Learning ◽  
Instructional Model ◽  
Business English ◽  
English Reading ◽  
Reading Abilities ◽  
Language Research

In second language research, reading has attracted the attention of numerous researchers. However, little has been carried out to investigate effects of a reading instructional model on Thai learners’ business reading and creative thinking abilities. Thus, this study investigates whether a business reading model designed based on Concept-Oriented Reading Instruction (CORI) and Project-Based Learning (PBL) enhances Thai undergraduates’ reading and creative thinking abilities. The study also investigates what reading strategies the students use frequently to improve their reading abilities. Based on pretest-posttest design, this study measured 35 undergraduates’ reading abilities and strategies through a reading comprehension test. Additionally, a mini project was assigned to gauge the students’ creative thinking abilities following the treatment. The findings demonstrate that the business reading model significantly increased the participants’ reading abilities and helped promote their creative thinking abilities. It is also discovered that the top three reading strategies these students used frequently to increase their reading abilities include finding the main idea, taking notes, and mapping the concept and integrating information. The study concludes by providing useful insights for researchers or educators who are interested in business English reading instruction. Pedagogical recommendations for further studies are also offered in this study. 

scholarly journals THE INFLUENCE OF THE EMOTIONAL BRANDING AT THE CONSUMERS

2020 ◽  
Vol 2 (38) ◽  
pp. 5
Author(s):  
O. Vartanova ◽  
I. Korol
Keyword(s):  
Main Idea ◽  
Target Audience ◽  
Emotional Perception ◽  
Emotional Component ◽  
Characteristic Features

The main idea of this work is to substantiate the influence of the emotional component of the brand on customers. The connection of the emotional perception at the brand with consumers is presented, the essence of the emotional component of the brand is revealed. The brand features formation, as well as the characteristic features of emotional branding, are considered. The emotional profile of the target audience is investigated, the benefits of the product that correspond to the emotional inquiry, values , and interests at the conscious or unconscious level are found.Key words: brand, emotional branding, features, branding process, rationality and irrationality of the brand.

Job Validation Studies and Physical Agility Testing: Is the Vendor Telling You What They Think You Want or Are You Telling Them What You Need?

2016 ◽  
Vol 21 (6) ◽  
pp. 5-11
Author(s):  
E. Randolph Soo Hoo ◽  
Stephen L. Demeter
Keyword(s):  
Equal Employment Opportunity Commission ◽  
Job Analysis ◽  
Specific Work ◽  
Test Protocol ◽  
Systematic Method ◽  
Technical Standards ◽  
Work Related ◽  
Physical Abilities ◽  
Specific Factors ◽  
Key Terms

Abstract Referring agents may ask independent medical evaluators if the examinee can return to work in either a normal or a restricted capacity; similarly, employers may ask external parties to conduct this type of assessment before a hire or after an injury. Functional capacity evaluations (FCEs) are used to measure agility and strength, but they have limitations and use technical jargon or concepts that can be confusing. This article clarifies key terms and concepts related to FCEs. The basic approach to a job analysis is to collect information about the job using a variety of methods, analyze the data, and summarize the data to determine specific factors required for the job. No single, optimal job analysis or validation method is applicable to every work situation or company, but the Equal Employment Opportunity Commission offers technical standards for each type of validity study. FCEs are a systematic method of measuring an individual's ability to perform various activities, and results are matched to descriptions of specific work-related tasks. Results of physical abilities/agilities tests are reported as “matching” or “not matching” job demands or “pass” or “fail” meeting job criteria. Individuals who fail an employment physical agility test often challenge the results on the basis that the test was poorly conducted, that the test protocol was not reflective of the job, or that levels for successful completion were inappropriate.

Comparative Analysis: The State of Colorado Study, Part II

2004 ◽  
Vol 9 (2) ◽  
pp. 1-16
Author(s):  
Christopher R. Brigham ◽  
Kathryn Mueller ◽  
Douglas Van Zet ◽  
Debra J. Northrup ◽  
Edward B. Whitney ◽  
...  
Keyword(s):  
Daily Living ◽  
Scientific Evidence ◽  
Pain Syndrome ◽  
Evidence Based ◽  
Clinical Assessments ◽  
Physician Judgment ◽  
History Of ◽  
Key Terms ◽  
Causation Analysis ◽  
Work Interference

Abstract [Continued from the January/February 2004 issue of The Guides Newsletter.] To understand discrepancies in reviewers’ ratings of impairments based on different editions of the AMA Guides to the Evaluation of Permanent Impairment (AMA Guides), users can usefully study the history of the revisions as successive editions attempted to provide a comprehensive, valid, reliable, unbiased, and evidence-based system. Some shortcomings of earlier editions have been addressed in the AMA Guides, Fifth Edition, but problems remain with each edition, largely because of the limited scientific evidence available. In the context of the history of the different editions of the AMA Guides and their development, the authors discuss and contextualize a number of key terms and principles including the following: definitions of impairment and normal; activities of daily living; maximum medical improvement; impairment percentages; conversion of regional impairments; combining impairments; pain and other subjective complaints; physician judgment; and causation analysis; finally, the authors note that impairment is not synonymous with disability or work interference. The AMA Guides, Fifth Edition, contrasts impairment evaluations and independent medical evaluations (this was not done in previous editions) and discusses impairment evaluations, rules for evaluations, and report standards. Upper extremity and lower extremity impairment evaluations are discussed in terms of clinical assessments and rating processes, analyzing important changes between editions and problematic areas (eg, complex regional pain syndrome).

Five-Minute Activities for Business English

2005 ◽  
Author(s):  
Paul Emmerson ◽  
Nick Hamilton
Keyword(s):  
Business English
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