scholarly journals India: moving forward?!

2021 ◽  
pp. 149
Author(s):  
Tatyana Pototskaya
Keyword(s):  
Main Idea ◽  
Target Audience

The article is a classic review of a monograph. Includes such traditional sections as: bibliographic description of the book; the main idea of the research; technical characteristics: design, cover, illustrations; structure of the work and a brief description of its content; scientific genre; personal impressions of the reading and their argumentation; target audience for the monograph; recommendations to readers about the level of usefulness of the work.

scholarly journals Kompleksnyy podkhod k issledovaniyu ekonomicheskogo kinodiskursa

2021 ◽  
Vol 13 (2) ◽  
pp. 47-57
Author(s):  
Alexandra A. Lukina ◽  
Keyword(s):  
Total Duration ◽  
Main Idea ◽  
Target Audience ◽  
Business English ◽  
Public Speech ◽  
Economic Discourse ◽  
Business Negotiations ◽  
Film Texts ◽  
Key Terms ◽  
Film Discourse

The article is devoted to a comprehensive study of the economics film discourse. Eleven feature films and documentaries of the economic genre in the English and Russian languages (total duration – 1,221 minutes) served as the material for the research. The article provides an overview of linguistic studies of the economic discourse over the past 20 years, describing three forms of its existence and functioning: scientific economic discourse, official business economic discourse, and popular economic discourse. Further, the author substantiates the feasibility of using film texts as material for linguistic research into the economic discourse, as well as its advantage – the possibility of studying three modes: oral, written, and gestural. The paper presents the following typological aspects of the economics film discourse: target audience, participants in communication, communication code, topic and precedent texts as the main idea. Based on those, the author identifies and describes the target audience of economics films, three binary models of interaction between participants in economic communication and their features. Further, the paper presents typological variety of discourses in which economic communication unfolds. There are considered everyday discourse, mass information discourse, and business discourse. In the last one, the author identifies the following genres: business conversation, business negotiations, office meeting, public speech, presentation, business discussion, press conference, business correspondence. In addition, the author has compiled terminological maps for economics films with the identification of key terms that determine the subject matter and the main problem of each film. The results of the analysis can be used not only in further research in the field of discourse and textual analysis but also as a basis for the formation of lecture and practical materials to be used for the course of business English and in the training of translators in the field of economics.

scholarly journals THE INFLUENCE OF THE EMOTIONAL BRANDING AT THE CONSUMERS

2020 ◽  
Vol 2 (38) ◽  
pp. 5
Author(s):  
O. Vartanova ◽  
I. Korol
Keyword(s):  
Main Idea ◽  
Target Audience ◽  
Emotional Perception ◽  
Emotional Component ◽  
Characteristic Features

The main idea of this work is to substantiate the influence of the emotional component of the brand on customers. The connection of the emotional perception at the brand with consumers is presented, the essence of the emotional component of the brand is revealed. The brand features formation, as well as the characteristic features of emotional branding, are considered. The emotional profile of the target audience is investigated, the benefits of the product that correspond to the emotional inquiry, values , and interests at the conscious or unconscious level are found.Key words: brand, emotional branding, features, branding process, rationality and irrationality of the brand.

ALGEBRA OF PREDICATES AND RELATED GEOMETRIC MODELS CREATION IN REGARDS OF UNIFIED STATE EXAM IN INFORMATICS (RUSSIAN EGE)

2019 ◽  
pp. 40-47
Author(s):  
E. A. Mironchik
Keyword(s):  
Geometric Model ◽  
Main Idea ◽  
Formal Logic ◽  
High Complexity ◽  
Geometric Models ◽  
Complexity Problem ◽  
Logical Expression ◽  
State Examination

The article discusses the method of solving the task 18 on the Unified State Examination in Informatics (Russian EGE). The main idea of the method is to write the conditions of the problem utilizing the language of formal logic, using elementary predicates. According to the laws of logic the resulting complex logical expression would be transformed into an expression, according to which a geometric model is supposed to be constructed which allows to obtain an answer. The described algorithm does allow high complexity problem to be converted into a simple one.

From Freezing to Investing: New Approaches to Monetary and Currency Policies

2008 ◽  
pp. 47-55
Author(s):  
A. Nekipelov ◽  
Yu. Goland
Keyword(s):  
Economic Policy ◽  
Property Rights ◽  
Main Idea ◽  
State Intervention ◽  
Economic Thought ◽  
Human Potential ◽  
Knowledge Based ◽  
Russian Economy ◽  
Knowledge Based Economy

The appeals to minimize state intervention in the Russian economy are counterproductive. However the excessive involvement of the state is fraught with the threat of building nomenclature capitalism. That is the main idea of the series of articles by prominent representatives of Russian economic thought who formulate their position on key elements of the long-term strategy of Russia’s development. The articles deal with such important issues as Russia’s economic policy, transition to knowledge-based economy, basic directions of monetary and structural policies, strengthening of property rights, development of human potential, foreign economic priorities of our state.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

PENGARUH MODEL PEMBELAJARAN COOPERATIVE INTEGRATED READING AND COMPOSITION (CIRC) TERHADAP KEMAMPUAN MENENTUKAN IDE POKOK PARAGRAF SISWA KELAS V SD NEGERI 003 PULAU KOPUNG KECAMATAN SENTAJO RAYA KABUPATEN KUANTAN SINGINGI

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Yuwanda Megri Santika ◽  
Otang Kurniaman ◽  
Zariul Antosa
Keyword(s):  
Main Idea ◽  
Learning Model ◽  
Communication Process ◽  
Fifth Grade ◽  
Control Group ◽  
Control Group Design ◽  
Group Design ◽  
Fifth Grade Students ◽  
Quasi Experimental ◽  
Main Ideas

Reading is one of the important aspects in the communication process. Reading can make someone better understand the contents of the reading. In learning to make it easier for students to understand the contents of the reading it will be easier if it begins with the ability to determine the main ideas of the paragraph. Based on this, the researcher conducted a study by applying the Cooperative Integrated Reading and Composition (CIRC) learning model to the ability to determine the main idea of the paragraph at the fifth grade students of SD 003 Pulau Kopung. This study aims to determine the effect of the CIRC learning model on the ability to determine the main ideas of paragraphs of fifth grade students of SD Negeri 003 Pulau Kopung. This research method is a quasi- experimental Nonequivalent Control Group Design. This research was conducted in two classes, the VA class as the control class and VB class as the experimental class with 22 students in each class. The results of the study showed that the CIRC learning model influenced the ability to determine paragraph main ideas with the results of calculations derived from the gain index, the experimental class using the CIRC learning model got an increase in gain of 0.59 with the middle class and the control class with the normal learning model got an increase of 0.31 with medium class.

New Feature Vectors using GFCC for Speaker Identification

2018 ◽  
Vol 6 (8) ◽  
pp. 243
Author(s):  
A. Nagesh
Keyword(s):  
Speaker Recognition ◽  
Speaker Identification ◽  
Signal To Noise Ratio ◽  
Main Idea ◽  
Extraction Methods ◽  
Identification System ◽  
Identification Performance ◽  
Feature Vectors ◽  
Overall Performance ◽  
New Feature

The feature vectors of speaker identification system plays a crucial role in the overall performance of the system. There are many new feature vectors extraction methods based on MFCC, but ultimately we want to maximize the performance of SID system.  The objective of this paper to derive Gammatone Frequency Cepstral Coefficients (GFCC) based a new set of feature vectors using Gaussian Mixer model (GMM) for speaker identification. The MFCC are the default feature vectors for speaker recognition, but they are not very robust at the presence of additive noise. The GFCC features in recent studies have shown very good robustness against noise and acoustic change. The main idea is  GFCC features based on GMM feature extraction is to improve the overall speaker identification performance in low signal to noise ratio (SNR) conditions.

REVIVING ECONOMIC THOUGHT BY MANNAN PERPECTIVE

2020 ◽  
Vol 15 (2) ◽  
pp. 353-378
Author(s):  
Muhammad Majdy Amiruddin ◽  
Muhammad Ismail ◽  
Hasanuddin Hasim
Keyword(s):  
Adam Smith ◽  
Main Idea ◽  
Scientific Work ◽  
Economic Thought ◽  
Small Contribution ◽  
Literature Study ◽  
Goods And Services ◽  
Study Techniques ◽  
Islamic Economic ◽  
Modern Era

The reviving of modern economic theory is usually stated starting from the publication of Adam Smith's The Wealth of Natoins, in 1776, although other thinkers who first also gave no small contribution. The main idea put forward by Adam Smith is that competition between various suppliers of goods and buyers will produce the best possibilities in the distribution of goods and services because it will encourage everyoe to do the specialization and increase in capital so that it will produce more value with a permanent workforce. From the Islamic perspective, there are several names that commonly known such, Baqir, Umar Chapra, and Mannan. The purpose of this research is to explore the revival economic though by Abdul Mannan. This research adapts content analysis method, which is a researcher conducts a discussion of the contents of written or edition information in the mass media. The data analysis techniques of this scientific work use literature study techniques, comparative, induction, and deduction. The study began by collecting literature data from Muhammad Abdul Mannan's Concept of Thinking about the Development of Modern Era Islamic economics and Modern Era Islamic Economic concepts in general, (researchers only participated in the discussion). Then proceed with the interpretation that researchers try to understand Muhammad Abdul Mannan's thoughts about the Development of Islamic Economics in the Modern Era. The result of this reseacrh indicates that the revival of Islamic thought by determining basic economic functions that simply cover three functions, namely consumption, production and distribution. Those basics are rooted by Five basic principles rooted in Shariah for basic economic functions in the form of consumption functions are the principles of righteousness, cleanliness, moderation, benefit and morality

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