scholarly journals Generation Z awareness of digital transformation technologies under a technological shift

2020 ◽  
Vol 12 (4) ◽  
pp. 618-638
Author(s):  
Larisa V. Lapidus ◽  
◽  
Lidia A. Sorokina ◽  
Aleksandr O. Gostilovich ◽  
◽  
...  
Keyword(s):  
Scientific Community ◽  
Digital Transformation ◽  
Public Institutions ◽  
Government Officials ◽  
Business Transformation ◽  
Generation Z ◽  
Digital Twins ◽  
Streaming Services ◽  
High Level ◽  
Business To Business

Introduction: the technological shift necessitates digital transformation of business, the results of which directly depend on people with certain competencies. The ongoing changes bring forward the importance of exploring the level of generation Z awareness of digital business transformation technologies for the scientific community, government and business. In the coming years, generation Z representatives will form the core of the human resources of modern companies and public institutions. Objectives: to study the level of generation Z awareness about digital business transformation technologies. Methods: questionnaire. Results: the questionnaire made it possible to determine the level of generation Z awareness about digital business transformation technologies, as well as the popularity and experience of using such services as streaming services, chat bots, video games, cryptocurrencies, online banking, and cashback services. Along with this, the level of generation Z representatives’ awareness about digital technologies (artificial intelligence, digital twins, blockchain, etc.) was assessed. Conclusions: a high level of generation Z awareness about digital business transformation technologies was revealed (88.5%). The results of the study will be useful to government officials for a deeper understanding of the issues of digital transformation of business, to business representatives – for adjusting HR, PR strategies, and the scientific community – when conducting further empirical research.

DUYGUSAL ZEKA VE ÖRGÜT İKLİMİNE ETKİSİ

2015 ◽  
Vol 2 (3) ◽  
Author(s):  
Ceyda Yılmaz ◽  
Yahya Fidan ◽  
Canan Yıldıran
Keyword(s):  
Emotional Intelligence ◽  
Intelligence Quotient ◽  
Public Institutions ◽  
Government Officials ◽  
The Government ◽  
High Level

Nowadays, high level IQ (Intelligence Quotient) of employees is not only enough for the achievement also it is necessary to have emotional intelligence for the organizations. Therefore, the aim of this study to identify whether the concept of emotional quatient in public institutions and measuring the effect of public emotional quatient to peoples around. In this context, a study was done by the participation of totally 180 government officials who working public institutions in Karabük city. As a result of the study, it’s identified that the government officials have a high proclivity of emotional quatient. Consequently, it has been found to provide an increase in the success of the organization by exhibiting of positive manners of the officials.

scholarly journals Understanding the intention of generation Z on Netflix and Viu streaming services

ProTVF ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 145
Author(s):  
Restu Ayu Mumpuni ◽  
Anita Amaliyah ◽  
Fasyiah Noor ◽  
Indah Laksmiwati ◽  
Lukki Lukkitawati
Keyword(s):  
Reasoned Action ◽  
Consumer Preferences ◽  
The Past ◽  
Generation Z ◽  
Wide Range ◽  
Media Services ◽  
Streaming Services ◽  
Streaming Service ◽  
High Level ◽  
Quantitative And Qualitative Methods

Information and Technological sophistication makes consumer preferences’ change. In the past, TV became the only option if you wanted to watch entertainment. Now, various gadgets was available, offering internet-based entertainments. It is a huge market for wide range of products that enable multiple media consumption through combination on both traditional tech forms of media which allows individuals to retain a high level of control in their media use through on-demand media services like Netflix or Viu.This study aims to examine the affect of generation Z attitude and subjective norm to their intention in using streaming services with perspective explained in Theory of Reasoned Action. Generation Z is the generation who is born in the period of 1995 to 2010. The young people of Z generation very familiar with updated technology since their childhood. They used to modern and sophisticated gadgets intensively. Purposive random sampling was applied to collect the data from Diponegoro University’s student (N= 100). Further, quantitative and qualitative methods were invoked to analyze the data. The records of indepth-interview were transcribed and processed using Atlas TI. The results showed that respondents were likely less an intention nor subjectove norm in using streaming service. Thereafter, this study suggests that the content matters play an important role for generation Z in using streaming service, such as Netflix and Viu.

scholarly journals Percepción de 'gamers' universitarios de la UPC sobre el 'in-game advertising' de Adidas en el videojuego 'FIFA20'

2021 ◽  
Vol 11 (2) ◽  
pp. 21-40
Author(s):  
Renzo Rodríguez-Ramírez ◽  
◽  
Francisco Arbaiza ◽  
Eduardo Yalán ◽  
◽  
...  
Keyword(s):  
University Students ◽  
Video Game ◽  
Product Placement ◽  
Digital Transformation ◽  
Media Convergence ◽  
Large Set ◽  
Streaming Services ◽  
High Level

In-game advertising or IGA is a type of product placement within a video game in a textual, auditory, visual and interactive way, used for decades and that, with the digital transformation and changes in consumption, has gained much prominence. Its use is allowing playful media platforms, which previously had no place in media convergence, to now be used for advertising purposes. This formula is allowing brands to effectively impact countless times on a large set of players through different streaming services. This high scope is complemented by a consistent construction of values, experiences, lifestyles and identities through the interaction with the product through the video game narrative. An example of this is the growing popularity of e-sports in Peruvian universities, which through FIFA20 tournaments, has facilitated a high level of scope of the brands present in the video game among young university students. This research has sought to discover how the in-game advertising of the Adidas brand in FIFA20 —one of the most popular games in Peru according to the latest GFK research— is perceived by university gamers.

The Impact of the Nicaragua Case on Matters of Evidence and Fact-Finding

2012 ◽  
Vol 25 (1) ◽  
pp. 149-156
Author(s):  
PAUL S. REICHLER
Keyword(s):  
United States ◽  
Armed Conflict ◽  
The United States ◽  
Pulp Mills ◽  
Government Officials ◽  
The Government ◽  
Fact Finding ◽  
Day To Day Operations ◽  
High Level ◽  
The Impact

AbstractThe Nicaragua case demonstrates the Court's competence in receiving and interpreting evidence, and in making reasoned findings of fact, even in the most complicated evidentiary context, as is often presented in cases involving use of force and armed conflict. The Court applied well-established standards for evaluating the conflicting evidence presented to it. In particular, the Court determined that greater weight should be given to statements against interest made by high-level government officials than to a state's self-serving declarations. The Court also determined that statements by disinterested witnesses with first-hand knowledge should receive greater weight than mere statements of opinion or press reports. In applying these guidelines, the Court found, correctly, that (i) the United States had used military and paramilitary force against Nicaragua both directly and indirectly, by organizing, financing, arming, and training the Contra guerrillas to attack Nicaragua; (ii) the evidence did not support a finding that the United States exercised direct control over the Contras’ day-to-day operations; and (iii) there was no evidence that Nicaragua supplied arms to guerrillas fighting against the government of El Salvador during the relevant period, or carried out an armed attack against that state. While Judge Schwebel's dissent criticized the last of these findings, in fact, the evidence fully supported the Court's conclusion. In subsequent decisions during the past 25 years, the Court has continued to rely on the approach to evidence first elaborated in the Nicaragua case and has continued to demonstrate its competence as a finder of fact, including in cases involving armed conflict (Bosnia Genocide) and complex scientific and technical issues (Pulp Mills).

scholarly journals Bibliometric analysis of the development of nanoscience research in South Africa

2017 ◽  
Vol 113 (11/12) ◽  
Author(s):  
Xolani Makhoba ◽  
Anastassios Pouris
Keyword(s):  
South African ◽  
Web Of Science ◽  
Research Area ◽  
Public Institutions ◽  
Gauteng Province ◽  
Research Areas ◽  
The Usa ◽  
Institutional Profile ◽  
High Level ◽  
The University

Nanotechnology is a fast-growing scientific research area internationally and is classified as an important emerging research area. In response to this importance, South African researchers and institutions have also increased their efforts in this area. A bibliometric study of articles as indexed in the Web of Science considered the development in this field with respect to the growth in literature, collaboration profile and the research areas that are more within the country’s context. We also looked at public institutions that are more active in this arena, including government policy considerations as guided by the National Nanotechnology Strategy launched in 2005. We found that the number of nanotechnology publications have shown a remarkable growth ever since the launch of the strategy. Articles on nanotechnology have been published in numerous journals, with Electrochimica Acta publishing the most, followed by Journal of Nanoscience and Nanotechnology. These publications fall within the traditional domains of chemistry and physics. In terms of the institutional profile and based on publication outputs over the period reviewed, the Council for Scientific and Industrial Research is a leading producer of publications in nanotechnology, followed by the University of the Witwatersrand – institutions that are both based in the Gauteng Province. There is a high level of international collaboration with different countries within this field – the most productive collaboration is with India, followed by the USA and China, as measured through co-authorship.

scholarly journals Barcelona’s science diplomacy: towards an ecosystem-driven internationalization strategy

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Alexis Roig ◽  
Jia Liang Sun-Wang ◽  
Juan-Luis Manfredi-Sánchez
Keyword(s):  
Scientific Community ◽  
Public Institutions ◽  
Financial Capital ◽  
Innovation Ecosystem ◽  
Science Diplomacy ◽  
Internationalization Strategy ◽  
Stakeholder Partnerships ◽  
Multi Stakeholder ◽  
Internal Stakeholders

Abstract Urban innovation ecosystems are set to play a prominent role in the internationalization and governance of big cities. By harboring solid scientific and technological assets and attracting both human and financial capital, they are best suited to become the pivotal actors of effective multi-stakeholder partnerships between the scientific community, public institutions, the private sector and civil society. In 2018, Barcelona’s knowledge and innovation ecosystem came together to launch a comprehensive diplomatic strategy to put the city’s science and technology at the forefront of global challenges. This paper presents the case study of Barcelona and discuss the opportunities for city-led science diplomacy as a formal, institutionalized practice aimed to reinforcing the insertion of local interests in the international scene while favouring the open interaction between the internal stakeholders involved.

scholarly journals Development of social entrepreneurship in the republic of Tatarstan

2021 ◽  
Vol 5 (S3) ◽  
Author(s):  
Yulduz Rakibovna Khairullina ◽  
Regina Rafisovna Garipova ◽  
Timurbek Adylovich Sattarov
Keyword(s):  
Social Entrepreneurship ◽  
Service Provision ◽  
Level Of Service ◽  
Mass Survey ◽  
Government Officials ◽  
Non Profit ◽  
Non Profit Organizations ◽  
The Republic ◽  
High Level ◽  
Active Interaction

The article examines the phenomenon of social entrepreneurship, its author's interpretation is given, taking into account foreign and domestic research on the problem. They analyze the evolution of social entrepreneurship in the Republic of Tatarstan, its organizational and legal support, the forms and practices of NGOs in the region. The article presents the results of the author's comprehensive empirical research (Republic of Tatarstan, 2020): a mass survey of the population, revealing its attitude to the practices of social entrepreneurship in the republic and semi-formalized interviews with government officials, socially oriented non-profit organizations, public organizations, giving a picture of opinions and assessments concerning the problems and features of the non-profit social sector operation in the regional economy. They concluded that socially oriented non-profit organizations and social entrepreneurship in the republic are actively developing and maintain a high level of service provision. There is an active interaction of various state, administrative and public structures with the institutions of social entrepreneurship in the region, there are various programs to support the activities of NGOs, a special regional model of public-state partnership is being developed in this socio-economic sphere.

Is it love or just like? Generation Z’s brand relationship with luxury

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Hyunju Shin ◽  
Jacqueline Eastman ◽  
Yuan Li
Keyword(s):  
Luxury Brands ◽  
Generational Cohort ◽  
Brand Relationships ◽  
Research Attention ◽  
Content Type ◽  
Luxury Brand ◽  
Luxury Branding ◽  
Generation Z ◽  
Brand Relationship ◽  
High Level

Purpose This study aims to focus on understanding the consumer-luxury brand relationships among Generation Z. Generation Z is an up-and-coming generational cohort that has received limited research attention in the domains of both consumer-brand relationships and luxury branding, despite its growing size and purchasing power. Therefore, this study highlights the distinctive patterns of Generation Z’s relationship with luxury by identifying their choice of a luxury brand, the nature of the brand relationships, what characterizes these relationships and the internal and external influences that shape these relationships. Design/methodology/approach This study used brand collage construction. A total of 56 Generation Z respondents created brand collages that covered 38 different luxury brands. The data from the collages and their accompanying descriptions were evaluated using content analysis. Findings This study identifies Generation Z’s unique yet expansive view of luxury that encompasses not only traditional luxury but also masstige and non-traditional luxury brands. Moreover, the findings generally support that Generation Z’s relationships with luxury brands are characterized by “like” rather than “love”; while Generation Z may feel a high level of loyalty toward luxury brands in terms of attitudes and behaviors, they do not necessarily have strong, passionate feelings for them. Originality/value The findings of this study offer a comprehensive understanding of Generation Z’s brand relationship with luxury. Luxury marketers need to recognize that for Generation Z consumers, luxury is an integral part of their everyday lifestyle more than a display of success, which is clearly different from previous generations.

Key Strategic Drivers for Business Digital Transformation

2020 ◽  
pp. 137-153
Author(s):  
Ronnie Figueiredo ◽  
Raquel Soares ◽  
João José de Matos Ferreira
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Prior Experience ◽  
Transformation Process ◽  
Digital Transformation ◽  
Boolean Logic ◽  
Social Changes ◽  
Logical Operators ◽  
Business Transformation ◽  
Essential Properties

The concept of digital transformation (DT) has reached a heightened demand level on the executives' agenda, especially when it is related to elements that influence the development and activities of contemporary firms being prevalent in discussions about industrial and social changes. This theme leads the authors to reflect on the key strategic drivers used by firms to carry out the qualitative process (prior experience) of digital business transformation. It reinforces the purpose of understanding the key strategic drivers used by firms in recent years to guide the digital business transformation process. The systematic literature review was performed in the “WoS database,” according to Boolean logic, aiming to capture the essential properties of the logical operators and sets of statements about the theme presented to compose the study. The results indicate a higher frequency for the big data and digitization drivers, followed by the innovation driver within the analyzed period.

Chinese Citizenry Social Media Pressures and Public Official Responses

2020 ◽  
pp. 139-181
Author(s):  
James Robert Masterson
Keyword(s):  
Social Media ◽  
Public Domain ◽  
Chinese Government ◽  
Public Official ◽  
Government Officials ◽  
The Public ◽  
Access Information ◽  
The Government ◽  
Use Of Social Media ◽  
High Level

Widespread use of social media in China is a double edged sword: social media offers opportunities for the government to connect with society, gauge the opinion of citizens in the public domain, and allow citizens to voice their anger when necessary by blowing off steam online rather than in the streets. However, social media also allows citizens to access information outside of China much more rapidly and efficiently and to link up and communicate with other citizens much more quickly. Social media allows users to share texts, photos, and files, making it much more difficult for the government to control information and to thwart organizing for political purposes. In some instances, the use of social media has forced the Chinese government to take actions that it otherwise would not have done or to reverse actions or policies already set in place. The goal of this chapter is to illustrate the double-edged sword that social media poses to government officials in China, particularly high-level party officials in Beijing.

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