scholarly journals Understanding the intention of generation Z on Netflix and Viu streaming services

ProTVF ◽  
2021 ◽  
Vol 5 (2) ◽  
pp. 145
Author(s):  
Restu Ayu Mumpuni ◽  
Anita Amaliyah ◽  
Fasyiah Noor ◽  
Indah Laksmiwati ◽  
Lukki Lukkitawati

Information and Technological sophistication makes consumer preferences’ change. In the past, TV became the only option if you wanted to watch entertainment. Now, various gadgets was available, offering internet-based entertainments. It is a huge market for wide range of products that enable multiple media consumption through combination on both traditional tech forms of media which allows individuals to retain a high level of control in their media use through on-demand media services like Netflix or Viu.This study aims to examine the affect of generation Z attitude and subjective norm to their intention in using streaming services with perspective explained in Theory of Reasoned Action. Generation Z is the generation who is born in the period of 1995 to 2010. The young people of Z generation very familiar with updated technology since their childhood. They used to modern and sophisticated gadgets intensively. Purposive random sampling was applied to collect the data from Diponegoro University’s student (N= 100). Further, quantitative and qualitative methods were invoked to analyze the data. The records of indepth-interview were transcribed and processed using Atlas TI. The results showed that respondents were likely less an intention nor subjectove norm in using streaming service. Thereafter, this study suggests that the content matters play an important role for generation Z in using streaming service, such as Netflix and Viu.

Author(s):  
Igor A. Narkevich ◽  
Oksana D. Nemyatykh ◽  
Irina I. Basakina ◽  
Anastasiya I. Fitisova

The Russian market of biologically active additives, which include pancreatine and pancreatic enzymes — amylase, protease, lipase, has been analyzed. It was established that the study group is represented by a wide range (approximately 150 names), which is represented mainly by foreign manufacturers (approximately 80%). The monotonous tendency to increase sales by volume in all regions of the Russian Federation over the past 5 years has been analyzed. It should be noted that, today consumer preferences biologically active additives of domestic production despite the significant share of imported dietary supplements in the supply structure. High demand is primarily due to the accessibility and increased trust and loyalty of modern consumers to national producers of biologically active additives .


2019 ◽  
Vol 49 (1) ◽  
pp. 159-165
Author(s):  
Мария Шемчук ◽  
Mariya Shemchuk ◽  
Евгения Лобач ◽  
Evgeniya Lobach

Currently, chocolate and chocolate products remain quite popular among various consumer groups. According to experts, the average Russian consumes 4.7 kg of chocolate and chocolate products per year. The Russian chocolate market is 91% Russian-made. The market offers a wide range of products for various market segments. The high level of competition among the major domestic producers stimulates them to systematically study consumer preferences and adapt to them. In contrast with the central part of Russia, such market novelties as chocolate with salt, pepper, and other specific additives take root quite slowly in the non-metropolitan areas. The present research features the Kemerovo market of chocolate products and the preferences of Kemerovo residents. The main research method was questioning. The study revealed that the main target audience is the economically active female population aged 18–39. The greatest preference is given to milk chocolate in the middle price segment. As for the most preferred chocolate packaging, most respondents singled out plastic and paper packaging. As a rule, chocolate is purchased at a supermarket. Consumers are positive about new products but prefer to buy their favorite types of chocolate. The data obtained allowed the authors to formulate recommendations for chocolate producers taking into account the requirements of the main target audience, their preferences in taste, packaging, and the place of purchase.


Author(s):  
Larisa V. Lapidus ◽  
◽  
Lidia A. Sorokina ◽  
Aleksandr O. Gostilovich ◽  
◽  
...  

Introduction: the technological shift necessitates digital transformation of business, the results of which directly depend on people with certain competencies. The ongoing changes bring forward the importance of exploring the level of generation Z awareness of digital business transformation technologies for the scientific community, government and business. In the coming years, generation Z representatives will form the core of the human resources of modern companies and public institutions. Objectives: to study the level of generation Z awareness about digital business transformation technologies. Methods: questionnaire. Results: the questionnaire made it possible to determine the level of generation Z awareness about digital business transformation technologies, as well as the popularity and experience of using such services as streaming services, chat bots, video games, cryptocurrencies, online banking, and cashback services. Along with this, the level of generation Z representatives’ awareness about digital technologies (artificial intelligence, digital twins, blockchain, etc.) was assessed. Conclusions: a high level of generation Z awareness about digital business transformation technologies was revealed (88.5%). The results of the study will be useful to government officials for a deeper understanding of the issues of digital transformation of business, to business representatives – for adjusting HR, PR strategies, and the scientific community – when conducting further empirical research.


2000 ◽  
Vol 663 ◽  
Author(s):  
J. M. West ◽  
I. G. McKinley

ABSTRACTOver the past 20 years, radioactive waste microbiology has included a variety of analyses of disposal options for High Level (HLW) and Low/Intermediate Level (L/ILW) waste. Projects have covered a wide range of areas including: fundamental microbiology of geological formations; microbial tolerance to extreme conditions; biodegradation of repository materials and the interaction of radionuclides with microbes and their by-products. The work has included field sampling, laboratory studies, natural analogue investigations and development of mathematical models. Progress in the topic is considered by evaluating each part of the repository system in terms of microbial presence, possible microbial influence on the performance of the engineered and natural barriers, and how such influences can be quantified. From this perspective, priorities for future work in this area are identified.


Fermentation ◽  
2019 ◽  
Vol 5 (1) ◽  
pp. 27 ◽  
Author(s):  
Alice Vilela

In recent years, in line with consumer preferences and due to the effects of global climate change, new trends have emerged in wine fermentation and wine technology. Consumers are looking for wines with less ethanol and fruitier aromas, but also with a good balance in terms of acidity and mouthfeel. Nonconventional yeasts contain a wide range of different genera of non-Saccharomyces. If in the past they were considered spoilage yeasts, now they are used to enhance the aroma profile of wine or to modulate wine composition. Recent publications highlight the role of non-Saccharomyces as selected strains for controlling fermentations mostly in cofermentation with Saccharomyces. In this article, I have reviewed the ability of some bacteria and non-Saccharomyces strains to modulate wine acidity.


Over the past years, twitter has become a popular medium for sharing views and ideas about personalities, brands, products or services. Analyzing sentiment of people to figure out the popularity of different streaming service by the twitter profiles is helpful for determining positive or negative views. This is a comparative analysis to predict or show which of the chosen streaming services is most familiar or liked by the public. To do this, different machine learning algorithms are used to computationally identify and categorize public opinions to draw a final result. The machine learning algorithms used here are Linear SVC, Naïve Bayes and Decision Tree. These help in receiving the data and predict the output within an acceptable range. The data in this case has been extracted from Twitter using Twitter API. Twitter API takes the parameters that can access many features of Twitter and also post and find tweets containing desired words. This includes data cleaning which refers to exclude the incorrect and unnecessary forms of data. This makes the way of data processing easier, faster and more compatible. On analyzing, the frequently used words are assessed. The classifying words are trained using the above mentioned algorithms. These algorithms are the supervised classifiers which are effective and efficient when the quantity of the data is huge. Using one or more algorithms helps to decide, compare and contrast the results. Once the classifiers are trained, testing is done. Testing gives the proper assessment of the data that is required for the desired results. The performance of the test set can be checked to draw a final result. Hence, comparing the results obtained for different streaming services helps to decide the most popular streaming service.


Author(s):  
A. Strojnik ◽  
J.W. Scholl ◽  
V. Bevc

The electron accelerator, as inserted between the electron source (injector) and the imaging column of the HVEM, is usually a strong lens and should be optimized in order to ensure high brightness over a wide range of accelerating voltages and illuminating conditions. This is especially true in the case of the STEM where the brightness directly determines the highest resolution attainable. In the past, the optical behavior of accelerators was usually determined for a particular configuration. During the development of the accelerator for the Arizona 1 MEV STEM, systematic investigation was made of the major optical properties for a variety of electrode configurations, number of stages N, accelerating voltages, 1 and 10 MEV, and a range of injection voltages ϕ0 = 1, 3, 10, 30, 100, 300 kV).


2020 ◽  
Vol 04 (04) ◽  
pp. 369-372
Author(s):  
Paul B. Romesser ◽  
Christopher H. Crane

AbstractEvasion of immune recognition is a hallmark of cancer that facilitates tumorigenesis, maintenance, and progression. Systemic immune activation can incite tumor recognition and stimulate potent antitumor responses. While the concept of antitumor immunity is not new, there is renewed interest in tumor immunology given the clinical success of immune modulators in a wide range of cancer subtypes over the past decade. One particularly interesting, yet exceedingly rare phenomenon, is the abscopal response, characterized by a potent systemic antitumor response following localized tumor irradiation presumably attributed to reactivation of antitumor immunity.


2020 ◽  
Vol 1 (2) ◽  
pp. 157-172
Author(s):  
Thomas Leitch

Building on Tzvetan Todorov's observation that the detective novel ‘contains not one but two stories: the story of the crime and the story of the investigation’, this essay argues that detective novels display a remarkably wide range of attitudes toward the several pasts they represent: the pasts of the crime, the community, the criminal, the detective, and public history. It traces a series of defining shifts in these attitudes through the evolution of five distinct subgenres of detective fiction: exploits of a Great Detective like Sherlock Holmes, Golden Age whodunits that pose as intellectual puzzles to be solved, hardboiled stories that invoke a distant past that the present both breaks with and echoes, police procedurals that unfold in an indefinitely extended present, and historical mysteries that nostalgically fetishize the past. It concludes with a brief consideration of genre readers’ own ambivalent phenomenological investment in the past, present, and future each detective story projects.


What did it mean to be a man in Scotland over the past nine centuries? Scotland, with its stereotypes of the kilted warrior and the industrial ‘hard man’, has long been characterised in masculine terms, but there has been little historical exploration of masculinity in a wider context. This interdisciplinary collection examines a diverse range of the multiple and changing forms of masculinities from the late eleventh to the late twentieth century, exploring the ways in which Scottish society through the ages defined expectations for men and their behaviour. How men reacted to those expectations is examined through sources such as documentary materials, medieval seals, romances, poetry, begging letters, police reports and court records, charity records, oral histories and personal correspondence. Focusing upon the wide range of activities and roles undertaken by men – work, fatherhood and play, violence and war, sex and commerce – the book also illustrates the range of masculinities that affected or were internalised by men. Together, the chapters illustrate some of the ways Scotland’s gender expectations have changed over the centuries and how, more generally, masculinities have informed the path of Scottish history


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