scholarly journals Percepción de 'gamers' universitarios de la UPC sobre el 'in-game advertising' de Adidas en el videojuego 'FIFA20'

2021 ◽  
Vol 11 (2) ◽  
pp. 21-40
Author(s):  
Renzo Rodríguez-Ramírez ◽  
◽  
Francisco Arbaiza ◽  
Eduardo Yalán ◽  
◽  
...  
Keyword(s):  
University Students ◽  
Video Game ◽  
Product Placement ◽  
Digital Transformation ◽  
Media Convergence ◽  
Large Set ◽  
Streaming Services ◽  
High Level

In-game advertising or IGA is a type of product placement within a video game in a textual, auditory, visual and interactive way, used for decades and that, with the digital transformation and changes in consumption, has gained much prominence. Its use is allowing playful media platforms, which previously had no place in media convergence, to now be used for advertising purposes. This formula is allowing brands to effectively impact countless times on a large set of players through different streaming services. This high scope is complemented by a consistent construction of values, experiences, lifestyles and identities through the interaction with the product through the video game narrative. An example of this is the growing popularity of e-sports in Peruvian universities, which through FIFA20 tournaments, has facilitated a high level of scope of the brands present in the video game among young university students. This research has sought to discover how the in-game advertising of the Adidas brand in FIFA20 —one of the most popular games in Peru according to the latest GFK research— is perceived by university gamers.

scholarly journals Generation Z awareness of digital transformation technologies under a technological shift

2020 ◽  
Vol 12 (4) ◽  
pp. 618-638
Author(s):  
Larisa V. Lapidus ◽  
◽  
Lidia A. Sorokina ◽  
Aleksandr O. Gostilovich ◽  
◽  
...  
Keyword(s):  
Scientific Community ◽  
Digital Transformation ◽  
Public Institutions ◽  
Government Officials ◽  
Business Transformation ◽  
Generation Z ◽  
Digital Twins ◽  
Streaming Services ◽  
High Level ◽  
Business To Business

Introduction: the technological shift necessitates digital transformation of business, the results of which directly depend on people with certain competencies. The ongoing changes bring forward the importance of exploring the level of generation Z awareness of digital business transformation technologies for the scientific community, government and business. In the coming years, generation Z representatives will form the core of the human resources of modern companies and public institutions. Objectives: to study the level of generation Z awareness about digital business transformation technologies. Methods: questionnaire. Results: the questionnaire made it possible to determine the level of generation Z awareness about digital business transformation technologies, as well as the popularity and experience of using such services as streaming services, chat bots, video games, cryptocurrencies, online banking, and cashback services. Along with this, the level of generation Z representatives’ awareness about digital technologies (artificial intelligence, digital twins, blockchain, etc.) was assessed. Conclusions: a high level of generation Z awareness about digital business transformation technologies was revealed (88.5%). The results of the study will be useful to government officials for a deeper understanding of the issues of digital transformation of business, to business representatives – for adjusting HR, PR strategies, and the scientific community – when conducting further empirical research.

Gambling-like video game practices: A cross-sectional study of links with problem gambling and disordered gaming

2019 ◽  
Author(s):  
David Zendle
Keyword(s):  
Video Games ◽  
Problem Gambling ◽  
Video Game ◽  
Large Scale ◽  
Significant Degree ◽  
Cross Sectional Study ◽  
Video Gaming ◽  
Cross Sectional ◽  
Streaming Services ◽  
Clinically Significant

A variety of practices have recently emerged which are related to both video games and gambling. Most prominent of these are loot boxes. However, a broad range of other activities have recently emerged which are also related to both gambling and video games: esports betting, real-money video gaming, token wagering, social casino play, and watching videos of both loot box opening and gambling on game streaming services like Twitch.Whilst a nascent body of research has established the robust existence of a relationship between loot box spending and both problem gambling and disordered gaming, little research exists which examines whether similar links may exist for the diverse practices outlined above. Furthermore, no research has thus far attempted to estimate the prevalence of these activities.A large-scale survey of a representative sample of UK adults (n=1081) was therefore conducted in order to investigate these issues. Engagement in all measured forms of gambling-like video game practices were significantly associated with both problem gambling and disordered gaming. An aggregate measure of engagement was associated with both these outcomes to a clinically significant degree (r=0.23 and r=0.43). Engagement in gambling-like video game practices appeared widespread, with a 95% confidence interval estimating that 16.3% – 20.9% of the population engaged in these activities at least once in the last year. Engagement in these practices was highly inter-correlated: Individuals who engaged in one practice were likely to engage in several more.Overall, these results suggest that the potential effects of the blurring of lines between video games and gambling should not primarily be understood to be due to the presence of loot boxes in video games. They suggest the existence of a convergent ecosystem of gambling-like video game practices, whose causal relationships with problem gambling and disordered gaming are currently unclear but must urgently be investigated.

scholarly journals Advertising at the threshold: Paratextual promotion in the era of media convergence

2018 ◽  
Vol 19 (2) ◽  
pp. 195-215 ◽  
Author(s):  
Chris Hackley ◽  
Amy Rungpaka Hackley
Keyword(s):  
Mass Media ◽  
Analytical Framework ◽  
Product Placement ◽  
Future Research ◽  
Media Convergence ◽  
Research And Practice ◽  
The Media ◽  
Advertising Communication ◽  
Advertising And Promotion ◽  
Hybrid Forms

In the media convergence era, brands are embracing hybrid forms of advertising communication such as branded content, product placement and sponsored TV ‘pods’, brand blogs, shareable video, programmatic advertising, ‘native’ advertising and more, as alternatives to, and extensions of, traditional mass media advertising campaigns. In this article, we draw on Genette’s theory of transtextuality to reframe this phenomenon from a paratextual purview. We suggest that the analogy of the paratext articulates the iterative, ambiguous, participative and intertextual character of much contemporary brand communication. We describe extended examples of paratextual advertising and promotion that illustrate the fluid and mutually contingent relation of advertising text to paratext, and we outline an analytical framework for future research and practice.

scholarly journals Risk Perception of HIV/AIDS and Low Self-Control Trait: Explaining Preventative Behaviors Among Iranian University Students

2015 ◽  
Vol 8 (4) ◽  
pp. 44 ◽  
Author(s):  
Safooreh Esmaeilzadeh ◽  
Hamid Allahverdipour ◽  
Behrouz Fathi ◽  
Shayesteh Shirzadi
Keyword(s):  
University Students ◽  
Risk Behaviors ◽  
Self Efficacy ◽  
Self Control ◽  
Sex Partners ◽  
High Risk Behaviors ◽  
High Level ◽  
Low Self Control ◽  
Hiv Aids

<p><strong>BACKGROUND: </strong>In spite of developed countries there are progressive trend about HIV/AIDS and its' aspects of transmission in the low socio-economic societies.<strong> </strong>The aim of this was to explain the youth’s behavior in adopting HIV/AIDS related preventive behaviors in a sample of Iranian university students by emphasizing on fear appeals approaches alongside examining the role of self-control trait for explaining adoption on danger or fear control processes based on Extended Parallel Process Model (EPPM).<strong></strong></p> <p><strong>METHODS: </strong>A sample of 156 randomly selected university students in Jolfa, Iran was recruited in a predictive cross-sectional study by application of a researcher-designed questionnaire through self-report data collection manner. Sexual high risk behaviors, the EPPM variables, self-control trait, and general self-efficacy were measured as theoretical framework.<strong></strong></p> <p><strong>RESULTS: </strong>Findings indicated that 31.3% of participants were in the fear control process versus 68.7% in danger control about HIV/AIDS and also the presence of multi-sex partners and amphetamine consumption amongst the participants. Low self-control trait and low perceived susceptibility significantly were related to having a history of multi-sex partners while high level of self-efficacy significantly increased the probability of condom use.</p> <p><strong>CONCLUSION:</strong> Findings of the study were indicative of the protective role of high level of self-control, perceived susceptibility and self-efficacy factors on youth's high-risk behaviors and their preventative skills as well.<strong></strong></p>

Modelling spatial reasoning systems with shape algebras and formal logic

1997 ◽  
Vol 11 (4) ◽  
pp. 273-285 ◽  
Author(s):  
Scott C. Chase
Keyword(s):  
Spatial Reasoning ◽  
Predicate Logic ◽  
Spatial Relations ◽  
Large Set ◽  
First Order ◽  
Reasoning Systems ◽  
Geometric Objects ◽  
Small Set ◽  
Definition Of ◽  
High Level

AbstractThe combination of the paradigms of shape algebras and predicate logic representations, used in a new method for describing designs, is presented. First-order predicate logic provides a natural, intuitive way of representing shapes and spatial relations in the development of complete computer systems for reasoning about designs. Shape algebraic formalisms have advantages over more traditional representations of geometric objects. Here we illustrate the definition of a large set of high-level design relations from a small set of simple structures and spatial relations, with examples from the domains of geographic information systems and architecture.

scholarly journals Development of Information Competence of University Students in the Process of Mapping and Scribing

2020 ◽  
pp. 93-105
Author(s):  
Natalia Petrovna Tabachuk
Keyword(s):  
University Students ◽  
New Technologies ◽  
Meaning Making ◽  
Digital Transformation ◽  
Learning Technologies ◽  
Educational Process ◽  
Digital Competence ◽  
Professional Activities ◽  
Digital Competencies ◽  
Education Of Students

The study focuses on the fact that during the period of digital transformation, modern models of digital competencies have emerged, which serve as the basis for the formation of new standards in the field of education, for the expansion of the teaching professions of the future, for the transition to new learning technologies (mapping, scribing) and the development of professional competencies of students, one of which is information competence. The following issues («prospects of digital transformation in education», «types of models of digital competencies», «information competence as an existential skill and long-term metaability», «mapping as a process of translation of meaning-making», «specific characteristics of cards», «technology of scribing in education») which rise in modern research and affect the improvement of the educational process in the digital educational environment of the university are subject to discussion. Attention is drawn to the description of the pedagogical experience of using mapping and scribing for the development of information competence of university students. The examples of maps created by students and undergraduates of the direction of training «Pedagogical education» and contributing to the formation of their deep and error-free digital educational footprint are given. The influence of mapping and scribing on increasing motivation to learn and the emergence of new student startups in the field of education is investigated. The leading research methods are: analysis of digital competence models for the relevance of the process of developing information competence of university students; analysis and selection of modern technologies in the period of digital transformation in education; generalization of conceptual provisions on information competence and its role for human development; generalization of the pedagogical experience of using mapping and scribing for the development of information competence of university students. Promising areas of research are: the formation of a collection of maps for use in professional activities, for their cognitive analysis; development of the direction of video scribing for distance and additional education of students; identification of the advantages and disadvantages of mapping and scribing and their effectiveness in the development of students' information competence. The research materials are of practical value for students, undergraduates, university teachers and teachers of other educational institutions who are looking for new technologies in organizing the learning process.

scholarly journals The Level of Psychological Security among Sample of Nizwa University students in the Sultanate of Oman: مستوى الأمن النفسي لدى عينة من طلبة جامعة نزوى في سلطنة عمان

2019 ◽  
Vol 3 (30) ◽  
Author(s):  
Mohammed Nasser Said Al-Sawafi
Keyword(s):  
University Students ◽  
Sultanate Of Oman ◽  
Significant Difference ◽  
Descriptive Approach ◽  
Males And Females ◽  
High Level ◽  
The University

    This study aimed to find out the level of Psychological Security of Nizwa University students and to find out the differences in level of Psychological Security according to gender (males/ females), the sample included (238) males and females. In order to achieve the objectives of the study, the descriptive approach was used. The researcher used the Maslow scale for the sense of Psychological Security and interpolation by Dawani and Dirani (1983) in the Abdullah’s study (1996) after verifying its validity and stability. The study sample (238) students from Nizwa University in the Sultanate of Oman were randomly chosen. The findings of the study could be summarized as the following: there is a high level of Psychological Security with Nizwa University students according to the comprehensive Psychological Security scale with a median (2.24) feeling with Psychological Security compares to threat with average (2.29) and feeling love to hatred with average (2.25) feeling with loyalty to loneliness with average (2.19), there is a significant difference at the level of α=0.05 between males and females in favour of the males. In light of the results, a number of recommendations and proposals were submitted to enhance the level of psychological security among students of the University of Nizwa, and the general Omani and Arab universities.    

scholarly journals Social Anxiety in Relation to Self-Esteem among University Students in Jordan

2020 ◽  
Vol 13 (2) ◽  
pp. 96
Author(s):  
Odeh Suleiman Murad
Keyword(s):  
Social Anxiety ◽  
University Students ◽  
Negative Correlation ◽  
Significant Negative Correlation ◽  
Self Esteem ◽  
Personal Traits ◽  
Study Results ◽  
High Level ◽  
The Relationship ◽  
Academic Year

People with social anxiety demonstrate different behavioral aspects such as nervousness, apprehension, fear, and concern that negatively affect their personal traits and self-esteem. The current study is designed to identify the relationship between social anxiety and self-esteem among university students. To achieve this purpose, the descriptive correlation approach was utilized. Social anxiety and self-esteem scales were applied to a sample of 334 university students in Jordan. The study results revealed a low level of social anxiety and a high level of self-esteem among participants. In addition, there was a statistically significant negative correlation between the level of social anxiety and self-esteem among participants. The study recommended holding workshops and seminars for fresh students at the beginning of each academic year, to alleviate their feeling of stress and social anxiety and to raise the level of their self-esteem.

scholarly journals Economic Impact of Quinoa Consumption in the Diet of University Students Case: ESPOCH Agroindustry Career

2021 ◽  
Author(s):  
B. Bravo ◽  
M. Miranda ◽  
J. López
Keyword(s):  
University Students ◽  
Low Cost ◽  
Indigenous Communities ◽  
Economic Benefits ◽  
Protein Food ◽  
Daily Food ◽  
Palabras Clave ◽  
Study Population ◽  
Para Determinar ◽  
High Level

Quinoa is an ancestral plant, originally cultivated in the Andes. It is a product with exceptional nutritional value and it has been important in the socio-economic evolution of the Andean population. Food is considered a natural, ecological and economic product. Since quinoa has the same amount of protein as meat, it can complement people’s daily food at a very low cost. The objective of this work was to carry out market research to determine the knowledge of university students about the protein value of quinoa in their diet and its purchasing power. The design was semi-experimental and descriptive. The study population was students of the Agroindustry degree of the Faculty of Livestock Sciences of the Higher Polytechnic School of Chimborazo. Data were collected through a questionnaire, which contained ten open and closed questions. 192 people were surveyed. Data were also collected through direct observations in the food laboratory. The results indicated a high level of ignorance of the benefits of quinoa. A lack of knowledge about quinoa can result in smaller economic benefits for those who produce this high protein food, which in most cases are indigenous communities. Keywords: economic, consumption, quinoa, incidence. Resumen El presente trabajo, tiene por objetivo realizar una investigación de mercado, para determinar el conocimiento de los estudiantes universitarios, sobre el valor proteico de la quinua en su alimentación y el poder adquisitivo de la misma. El diseño es de tipo semi experimental y descriptiva. La población en estudio, son estudiantes de la carrera de Agroindustria de la Facultad de Ciencias Pecuarias de la Escuela Superior Politécnica de Chimborazo; para la recolección de datos se utilizó la técnica de la encuesta, apoyado en el cuestionario de la encuesta, como instrumento, la cual contiene diez preguntas abiertas y cerradas, basados en los objetivos de la investigación, se consideró una muestra de 192 personas, con la finalidad de obtener datos importantes que han sido analizados y explicados de forma descriptiva en el proceso, así mismo la observación directa que se realizó en el laboratorio de alimentos, mediante pruebas que se realizaron. La quinua es una planta ancestral, cultivada originariamente en los Andes, producto con excepcional valor nutritivo, e importante evolución socio económica de la población Andina. Alimentariamente es considerado un producto natural, ecológico y económico, ya que tiene la misma cantidad de proteína como la carne, puede complementar el alimento diario de cada persona a un costo muy bajo. Los resultados obtenidos, permitieron identificar el nivel de desconocimiento de los beneficios de la quinua, dando como resultado el mínimo impacto económico en quienes producen este alimento proteico, que, en la mayoría de los casos, son comunidades indígenas que buscan emprender. Palabras clave: economía, consumo, quinua, incidencia.

scholarly journals A Correlation Study between Self-esteem and Romantic Jealousy among University Students

2021 ◽  
Vol 2 (5) ◽  
pp. 381-387
Author(s):  
Jenina Paula Y. Go ◽  
Jaeyanne A. Chan ◽  
Mary Julianne T. Dela Cruz ◽  
Thrissa Marie Gomez ◽  
Myla M. Arcinas
Keyword(s):  
University Students ◽  
Romantic Relationship ◽  
Online Survey ◽  
Early Stage ◽  
Inverse Correlation ◽  
Self Esteem ◽  
Correlation Study ◽  
Romantic Jealousy ◽  
Metro Manila ◽  
High Level

This correlation study  aimed to determine the association between the level of self-esteem and romantic jealousy among selected undergraduate university students from Metro Manila, Philippines. The researchers conducted an online survey with the use of self-administered questionnaires. Purposive non-probability sampling was used to identify the 40 respondents for this study. to gather respondents. Descriptive and inferential statistics.  Majority of the respondents were females (23 out of 40) and in their early stage of relationship (1-4 months). Results show that the respondents have a moderate level of self-esteem (median of 3) and high level of romantic jealousy (median of 5). A statistically significant inverse correlation was found between their level of self-esteem and romantic jealousy (r =-0.185, p<.05). The result suggests that the higher their level of self-esteem, the lower the romantic jealousy, i.e. romantic jealousy has no space if one is confident in one's romantic relationship.  

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