Persuasive Effect of Figures of Speech in the English of Advertisements in the Ghanaian Press

2020 ◽  
Vol 10 (5) ◽  
pp. 492
Author(s):  
Bernard M. Nchindila ◽  
Richard T. Torto
Keyword(s):  
Figurative Language ◽  
Qualitative Content Analysis ◽  
Analytical Framework ◽  
Language Theory ◽  
Marketing Communication ◽  
Business Organizations ◽  
Media Communication ◽  
Figures Of Speech ◽  
Rhetorical Figures ◽  
Persuasive Effect

Little is known about persuasive effects of figures of speech in the English of advertisements in Ghanaian press. In the current study, we focused on this persuasive effect of figures of speech in the English employed in advertisements in newspapers in Ghana. Since advertising is a genre of mass media communication which unearths the exceptional qualities of products and services in a persuasive fashion, it is also a form of marketing communication through which business organizations inform the general public about new or improved commercial endeavors. Therefore, language plays an indispensable role in the transmission of the message. The language of advertising influences the reasoning, thinking, feeling and the general attitude of the audience. The study reported about in this article was underpinned by the Conventional Figurative Language Theory, utilizing the qualitative content analysis approach as the analytical framework. The findings revealed that copywriters of the Ghanaian newspapers employed English figures of speech (tropes and rhetorical figures) in advertisements for persuasive effect.

Metode Penerjemahan Majas pada Lagu Rohani Karya Lauren Kaori

2021 ◽  
Vol 3 (1) ◽  
pp. 23
Author(s):  
Denny Charles Nari ◽  
I Nyoman Rauh Artana
Keyword(s):  
Figurative Language ◽  
Language Theory ◽  
Translation Method ◽  
Figures Of Speech ◽  
Figure Of Speech ◽  
Qualitative Descriptive ◽  
Translation Methods ◽  
Descriptive Method

This research  entitled "The Translation Method of  Figurative Language in  Spiritual Songs by Lauren Kaori" Aims of this research is to find out the types of  figure of speech contained in Lauren Kaori's spiritual songs as well as figurative langugage of  translation methods used in translating figure of speech on spiritual songs by Lauren Kaori. This research was analyzed using a qualitative descriptive method. The theory used in this research is figurative language theory according to Seto (2002), and figurative language theory according to Knickerbockers and Reninger (1963), Newmark's theory of translation methods (1998). Sources of data for this research were taken from Lauren Kaori's YouTube channel, including Cory Asbury's “Reckless Love”, Elevation Worship's “O Come To The Altar”, Hillsong Worship's “What A Beautiful Name”, Bethel Worship's “King Of My Heart” , “10000 Reasons (Bless the Lord)” by Matt Redman, “Oceans (Where Feet May Fail)” by Hillsong United. The results of this study indicate 1). hyperbolic figures of speech, metaphor, personification, tautology, synesthesia, and seven data were also found to experience a shift in translation results in translating language from BSu into BSa. 2). The translation method used is the free method, the semantic method, the communicative method, word to word method, and the literal method.

FIGURATIVE LANGUAGE ANALYSIS ON THE UGLY LOVE NOVEL BY COLLEEN HOOVER

2019 ◽  
Vol 7 (2) ◽  
pp. 80-89
Author(s):  
Arini Egi Tiarawati ◽  
Tri Wahyu Retno Ningsih
Keyword(s):  
Qualitative Method ◽  
Figurative Language ◽  
Language Theory ◽  
The Novel ◽  
Dominant Type ◽  
Language Analysis ◽  
Descriptive Qualitative

The aim of this study is to analyze the types of figurative language which found in Ugly Love novel by Colleen Hoover. This study used figurative language theory by Leech to analyze the data which the researcher found in the novel. The method of this study is descriptive qualitative method. The total of the data are 87 data to be analyzed in the types of figurative language. The data will be identify and classify into 8 types of figurative language by Leech. The result of this study found 6 types of figurative language in this Ugly Love novel. That are 33 data of personifications (33 data) , 19 data of similes, 11 data of irony, 10 data of hyperbole, 9 data of metaphors, and 5 data of metonymy. The most of dominant type of figurative language in the Ugly Love novel by Colleen Hoover is personification.

scholarly journals Literary translation: implantation vs transference

2020 ◽  
Vol 6 (4) ◽  
pp. 88-94
Author(s):  
AlZu’bi Khaled
Keyword(s):  
Figurative Language ◽  
Literary Translation ◽  
Target Language ◽  
Work Of Art ◽  
Literary Works ◽  
Source Language ◽  
Figures Of Speech

The figurative language employed by authors, which reflects their styles of writing, is one main reason behind the challenges that most literary translators encounter when dealing with literary works. Usually employed for aesthetic and poetic purposes, figures of speech imply connotative meanings. In literary works, words are used only assigns to settle down the flying spirits of meanings and ideas so that the audience can have a thread that could lead them to intended meanings. I believe that literary translators should face the challenges of translating literary works through two main approaches. First, transferring the work of art as it is without trying to find any equivalent in the target language for any piece of text in the source language. The aim of such type of translation would be familiarizing the audience in the target language with the literature and culture of the source language. Second, translating the SL work of art creatively, i.e. using all possible strategies and procedures to find natural equivalents in the TL for any stylistic features in the SLT. This type of translation should aim at pleasing and entertaining the TL audience.

CONSTITUTIVE PARAMETERS OF A SPORTS COMMENTARY AS A GENRE OF SPORTS DISCOURSE

2020 ◽  
Vol 2020 (31) ◽  
pp. 51-65
Author(s):  
Olena Hlushchenko
Keyword(s):  
New Media ◽  
Complex Form ◽  
Media Communication ◽  
Communicative Behavior ◽  
Media Technologies ◽  
Figures Of Speech ◽  
Informal Conversation ◽  
Sports Commentary ◽  
And Control ◽  
Constitutive Parameters

New media technologies and social media have further added to and exacerbated the powerful cultural configuration that sport (and) media comprise. Sport should be understood as a complex site with many intersecting and interrelated levels and elements that are mutually self-constituting. Modern research in the field of sports discourse, in particular the problem of analyzing sports commentary as a genre of discourse of sport still remains unresolved. The aim of the study is to establish the constitutive characteristics of tennis commentary as a genre of sports discourse. Live tennis commentary is shown to be an internally complex form of media communication that combines elements of live spoken informal conversation. The typology of sports commentary as a genre of sports discourse is determined by the following constitutive characteristics: phatic function, which includes cognitive and axiological competence, descriptiveness and presentation of utterance, semantic sufficiency and control of semantic redundancy, understanding of the context and speech continuum; instrumentality: communicative influence (suggestion), evaluation and dialogicity: appeal to TV viewers. The communicative behavior of the tennis commentator is characterized by a number of specific functions — moderation, the presence of cognitive and axiological competence, descriptiveness and presentation, manifested in the evaluation / figures of speech.

Rhetorical Figures

2021 ◽  
pp. 315-335
Author(s):  
Vessela Valiavitcharska
Keyword(s):  
Figurative Language ◽  
Late Antique ◽  
Rhetorical Figures

The Byzantine tradition of tropes and figures, as it survives in various “handbooks,” is chiefly pedagogical in nature, aiming at practical proficiency. It derives from treatises composed between the first and fifth–sixth centuries ce, which were reworked and supplemented numerous times, but generally retained the late antique division into tropes (τρόποι), figures of diction (σχήματα λέξεως), and figures of thought (σχήματα διανοίας). This chapter describes the types of surviving treatises, their principles of classification, the lists of tropes and figures they contain, and their place in the rhetorical “curriculum.” It sketches out some prominent literary and rhetorical functions of figurative language in Byzantine literature, such as creating emphasis, blending concepts, setting a pace, expanding or contracting certain meanings, epitomizing arguments, and engaging the audience. The chapter is accompanied by a glossary of commonly used tropes and figures of diction and thought.

Conventional Figurative Language Theory and idiom motivation

2018 ◽  
Vol 9 (1) ◽  
pp. 5-30
Author(s):  
Dmitrij Dobrovol’skij ◽  
Elisabeth Piirainen
Keyword(s):  
Figurative Language ◽  
Cognitive Theory ◽  
Construction Grammar ◽  
Central Point ◽  
Language Theory ◽  
Semantic Structure ◽  
Conceptual Basis ◽  
Figurative Meaning ◽  
Actual Meaning

AbstractThe central point of discussion is how idiom motivation is reflected in the Conventional Figurative Language Theory. Most lexical units are motivated to a certain extent, i.e. they point to their actual meaning via the meanings of their parts, either parts of their structure or of their conceptual basis. Several types of motivation can be distinguished in the field of phraseology. Apart from the quite small number of idioms where no comprehensible link can be found between the literal reading and the figurative meaning that would allow for a meaningful interpretation of a given expression, all other idioms have to be considered transparent or motivated. Idioms form a very heterogeneous domain in terms of motivation. There are levels of motivation and semantic predictability both from the perspective of a speaker and from the perspective of the semantic structure of a given unit. In this paper, we present a typology of motivation that captures all types of transparent idioms. The typology of idiom motivation connects our theory to the Cognitive Theory of Metaphor and to the Construction Grammar approaches.

A test of metaphoric comprehension and some preliminary developmental data

1979 ◽  
Vol 6 (1) ◽  
pp. 111-120 ◽  
Author(s):  
Marilyn R. Pollio ◽  
Howard R. Pollio
Keyword(s):  
Elementary School ◽  
School Children ◽  
Language Comprehension ◽  
Elementary School Children ◽  
Figurative Language ◽  
Choice Test ◽  
Multiple Choice Test ◽  
Figures Of Speech ◽  
Wide Range ◽  
Figurative Language Comprehension

ABSTRACTThe purposes of the present study was to develop a multiple-choice test of figurative language comprehension and to evaluate the development of such comprehension over a wide range of ages and children. To do this, samples of novel and frozen figures were selected from a corpus provided by elementary school children and then administered to 149 different children between 9 and 14 years. Results showed that the test produced was a reliable one, and one that produced meaningful developmental trends. In addition, differences were noted between the comprehension and production of novel and frozen figures of speech. These findings were discussed in terms of their methodological and developmental implications.

Jonathan Edwards: The Theory Behind His Use of Figurative Language

PMLA ◽  
1963 ◽  
Vol 78 (4-Part1) ◽  
pp. 321-325 ◽  
Author(s):  
Paul R. Baumgartner
Keyword(s):  
Literary Theory ◽  
Figurative Language ◽  
Jonathan Edwards ◽  
Strict Sense ◽  
Figures Of Speech ◽  
Power Of Words ◽  
The Ideal ◽  
Divine Truth

Concentration on the ascetic element in Puritanism has led to a misunderstanding of the Puritans' attitude towards style and the use of figurative language. Kenneth Murdock cites as characteristic of Puritan style in prose and poetry a tension arising from the conflict of theoretical asceticism with a recognition that practical effectiveness in preaching demanded an appeal to man's senses. “Constantly one feels in Puritan literature,” writes Murdock, “a conflict between the desire to convince and persuade by the readiest means, and the determination never to cross the line into pleasing the sensual man.” Thus, though the Puritan writer generally depreciated the power of words as dead things incapable of conveying the living truth, “he used figures of speech … because he knew that whatever the ideal potency of divine truth might be, fallen man responded most directly to it when some concessions were made to his errant fancy.” This resembles the theory of accommodation, and Mr. Murdock calls it by that name when he cites Richard Baxter as a kind of authority for the stylistic practice of American Puritans. While he admits that it is, in a strict sense, “borrowed and improper,” Baxter justifies his use of figurative language in terms of its usefulness and effectiveness. The American Puritans, armed with Baxter's “doctrine of accommodation,” formed their literary theory “in an attempt to answer the old riddle of how infinite and eternal variety is to be expressed in the finite terms comprehensible to mortal man.”

scholarly journals Non-conventional figurative language as aesthetics of everyday communication

2016 ◽  
Vol 6 (2) ◽  
pp. 243-275 ◽  
Author(s):  
Lena Wimmer ◽  
Ursula Christmann ◽  
Elisabeth Ihmels
Keyword(s):  
Figurative Language ◽  
Semantic Differential ◽  
Cognitive Effort ◽  
Aesthetic Appreciation ◽  
Main Hypothesis ◽  
The Core ◽  
Rhetorical Figures ◽  
Aesthetic Pleasure ◽  
Exploratory Data ◽  
Everyday Communication

This study focuses on the emotional aesthetic appreciation of figurative language, a dimension which has often been neglected in experimental psycholinguistics. Our goal was to demonstrate that non-conventional figurative utterances are evaluated as more aesthetically pleasing although they are cognitively more demanding than conventional rhetorical figures. This hypothesis was tested for three main types of figurative language (metaphors, irony and idioms) in three separate surveys. Participants assessed utterances by means of a questionnaire which comprised several semantic differential items. The postulated covariation of non-conventionality and cognitive effort as well as of non-conventionality and aesthetics could be clearly established for metaphors and for irony. For idioms we could only partially provide this evidence. However, in a combined sample for all figurative language forms (compiled from the three studies) the main hypothesis was again confirmed. Thus, the results demonstrate that non-conventional variants of figurative language must be considered as the core of figurative aesthetics. Furthermore, our exploratory data gave evidence of an aesthetic paradox: the cognitive costs of understanding conventional figurative language reduce aesthetic pleasure, while in the case of non-conventional rhetoric figures the enhanced cognitive effort is accompanied by an increase in aesthetic pleasure.

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