scholarly journals Quality of Service in Mobile Telecommunications in Albania – Application of Marketing Strategies

2019 ◽  
Vol 13 (3) ◽  
pp. 2005-2018
Author(s):  
Gjoni Mario
Keyword(s):  
Quality Of Service ◽  
Mobile Services ◽  
Marketing Strategies ◽  
Primary Data ◽  
Quality Of Services ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Telecommunication Services ◽  
The Past

The sector of telecommunication services in Albania has undergone enormous changes over the past two decades. The decline in fixed services in number in prices but more importantly the decline in the use and perception of customers and the amazing growth of mobile services were mostly observed in any city in Albania. This paper takes into consideration mobile services and their marketing strategies, as they reach this market and how to fulfill their objectives. The focus of this study in marketing strategies and marketing mix will be specifically the quality of service that is offered by cellular companies in Albania. Also, the strategy applied will be tested if it delivers or better to say the translation in the quality perceived by the customer and their assessment of their respective companies. The study was conducted in the Albanian market in the years 2016-2017. The study will include a representative sample for the Albanian market and measure and compare the quality of services through instruments such as Servqual. In the data analysis it shows that there are statistically significant differences in the quality offered by mobile companies in Albania and the quality perceived by the client, even though the services offered, packages and products are of a more homogeneous nature. The primary data obtained in this study indicate that companies in addition to suitable marketing strategies and benchmarking with other market players should bear in mind the integrated marketing communication and placing customer and values at the center of services offered.

scholarly journals EFFECT OF MEMBERS KNOWLEDGE AND SERVICE QUALITY AT MEMBERS PARTICIPATIO ON KOPERASI SERBA USAHA (KSU) WARGA SEJAHTERA, KELURAHAN CIPINANG, JAKARTA TIMUR

2013 ◽  
Vol 1 (1) ◽  
pp. 62
Author(s):  
I Ketut R Sudiarditha ◽  
Ari Saptono ◽  
Aprilia Widyastuti
Keyword(s):  
Quality Of Service ◽  
Random Sampling ◽  
Sampling Technique ◽  
Primary Data ◽  
Survey Method ◽  
Quality Of Services ◽  
Multiple Regression Equation ◽  
Systematic Random Sampling ◽  
Significant Difference

This study aims to determine whether there is influence between the knowledge of the members of the cooperative and the quality of service to the participation of members of the all-round cooperative effort (KSU) Warga Sejahtera, village Cipinang, East Jakarta. This research was carried out for two months, starting from May 2010 to June 2011. The study population was the whole business cooperatives (KSU) Warga Sejahtera East Jakarta 355 members. The samples used were 84 members using systematic random sampling technique (systematic random sampling technique). The method used is survey method with the correlational approach, while the acquired data to the variables X1, X2 and Y derived from primary data with test instruments for variable X1 and instruments like questionnaire with Likert scale for X2 and Y which has been in testing the validity and reliability. Processing data using SPSS 17.0. Partially, the influence of knowledge about the cooperative members with the participation of members is 0.803. This means that the influence of the knowledge of the members of the cooperative with the participation of members is strong and positive values. A positive value means that if members of the cooperative knowledge increases, the participation of members will be increased, and vice versa. While the influence of the quality of services with the participation of members is equal to 0.271. This means that the influence of the quality of services with the participation of members is weak and positive values. A positive value means that if the quality of service increases, the participation of members will be increased, and vice versa. F-test knowledge of the influence of members of cooperatives and the quality of services to the participation of members obtained F count equal to 137.423 while the critical value of F or F table is at 3.11, the F count> F table, meaning that there are significant knowledge of the members of the cooperative and the quality of service to participation of members together. R² value obtained is equal to 0.772. This means that the variable knowledge of the members of the cooperative and the quality of service could explain the variability of 77.2% of the variable participation of members, while the rest influenced by other variables not examined. The multiple regression equation obtained was Y = 28.725 + 1,742X1 + 0,209X2. From the above analysis it can be said that simultaneously a significant difference between the knowledge of members of cooperatives and the quality of service to the citizens of member participation in KSU Sejahtera, Cipinang, East Jakarta.

scholarly journals PENGARUH KUALITAS LAYANAN DAN PRODUK TERHADAP KEPUASAN DAN LOYALITAS MAHASISWA

2020 ◽  
Vol 19 (1) ◽  
pp. 167-176
Author(s):  
Tutut Hariyadi
Keyword(s):  
Quality Of Service ◽  
Path Analysis ◽  
Primary Data ◽  
Quality Of Services ◽  
Competitive Situation ◽  
Non Profit ◽  
Or Organization ◽  
Programs Of Study ◽  
The University

Background research efforts should be made by the company or organization whether profit oriented or non-profit in anticipation of the competitive situation that is how to retain customers, retain customers because they cost less than attracting new customers. From this background, the researcher sought to prove that maintaining customer must be accompanied with efforts in managing the quality of services and products or programs of study to create customer satisfaction affecting loyalty. The data used in this study is the primary data from respondents through a questionnaire, with indicators for quality of service include:reliability, assurance, tangible, empathy and responsiveness. Indicators include the needs and benefits of products and quality. Indicators include the suitability of satisfaction on customer expectations with reality. Indicators include loyalty to say positive things and recommend to someone who needs information and encourage friends, relatives and close people. The population in this study were all students at the University August 17, 1945 which includes the armed Banyuwangi 2017, 2018 and 2019 some 905 people with a sample of 136 people. The variables used were the quality of service, product or course of study, satisfaction and loyalty. Analysis techniques using path analysis (path analysis). The results of the analysis stated that the quality of services and products or programs of study influence the satisfaction of students at the University August 17, 1945 Banyuwangi. And quality of services and products or programs of study influence the loyalty of students at the University August 17, 1945 Banyuwangi through intervening variable satisfaction.

scholarly journals Kualitas Pelayanan Pembuatan Tanda Izin Masuk Daerah Keamanan Terbatas atau Kartu Pas Orang di Unit Penyelenggara Bandar Udara Tjilik Riwut Palangka Raya

2016 ◽  
Vol 2 (2) ◽  
pp. 34-36
Author(s):  
Karyadi Karyadi ◽  
Miftahul Hestiana
Keyword(s):  
Qualitative Research ◽  
Quality Of Service ◽  
Service Quality ◽  
Research Methods ◽  
Secondary Data ◽  
Class I ◽  
Primary Data ◽  
Quality Of Services ◽  
Unit Operator

The purpose of the research is to explain and describe the Quality of Services for Making a Limited Security Entry Permit or Pass People Card at the Unit Office for the Tjilik Riwut Class I Airport in Palangka Raya. The type of research used in this study is descriptive with qualitative research methods. The type of data in this study is primary data, that is, from the officers making the Entrance Sign for Limited Security Area or Pas Card and the applicants. While secondary data comes from official documents related to this study such as SOP for Pas People. Techniques for collecting data using interviews, observation, and documentation. The focus of his research was the Making of Limited Security Area Entry Signs or Pass People Cards at Unit Offices Organizing the Tjilik Riwut Class I Airport in Palangka Raya. Based on the results of the study, the quality of service provided by the Office of the Unit Operator of Class I Tjilik Riwut Palangka Raya Airport is still not optimal, because of the five service quality indicators there are three indicators that have not run well, namely indicators of Tangibles, Reliability, and Empathy, while two indicators that have gone well are indicators of Responsiveness and Assurance

PENGARUH KUALITAS INFORMASI DAN KUALITAS LAYANAN TERHADAP SIKAP DALAM PENGGUNAAN SISTEM APLIKASI DENGAN KEMUDAHAN PENGGUNAAN SEBAGAI VARIABEL INTERVENING PADA JASA TRANSPORTASI ONLINE (GOJEK) DI YOGYAKARTA

2019 ◽  
Vol 27 (2) ◽  
pp. 119-133
Author(s):  
Putri Aprilia Isnaini ◽  
Ida Bagus Nyoman Udayana
Keyword(s):  
Social Media ◽  
Quality Of Service ◽  
Information Quality ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Quality Of Services ◽  
Quality Of Information ◽  
Transportation Services ◽  
Application Systems

This writing is done to determine the effect of information quality and service quality on attitudes in the use of application systems with the ease of use of the system as an intervining variable in online transportation services (gojek) in Yogyakarta. The sample in this study is customers who use online motorcycle transportation services in Yogyakarta. The sampling technique uses accidental sampling technique. Data collection is done by distributing online questionnaires through the Goegle form and distributed with social media such as WhatsApp and Instagram on a 1-4 scale to measure 4 indicators. The results of this study show 1) the quality of information affects the ease of use, 2) the quality of service affects the ease of use, 3) the quality of information influences attitudes in use, 4) the quality of services does not affect attitudes in use, and 5) ease of use attitude in use.

THE IMPLEMENTATION OF ISO 9001:2015 TO IMPROVE QUALITY OF SERVICE AT PUSAT KESIHATAN UNIVERSITI (PKU), UNIVERSITI UTARA MALAYSIA(UUM)

2018 ◽  
Vol 13 (Number 2) ◽  
pp. 67-77
Author(s):  
Anis Syamimi Abd Rahim ◽  
Mohd Norhasni Mohd Asaad
Keyword(s):  
Quality Of Service ◽  
Customer Satisfaction ◽  
Descriptive Statistics ◽  
Iso 9001 ◽  
Quality Of Services ◽  
Research Questions ◽  
Spss Software ◽  
The Relationship ◽  
Universiti Utara Malaysia

The purpose of this study is to review the implementation of ISO 9001:2015 in order to improve the quality of services at Pusat Kesihatan Universiti (PKU), Universiti Utara Malaysia. The respondents of this study were customers at the PKU, UUM. The questionnaire was distributed to 50 respondents. The data were analyzed using SPSS software version 24. The data were tested using descriptive statistics, and correlation analysis to answer the research questions and to achieve the objectives. The findings show that customers agree that implementation of ISO 9001:2015 give service at PKU, UUM is good and satisfied. Through the correlation test, the results showed that the relationship between the implementation of ISO 9001:2015 has a positive and significant impact on customer satisfaction and the effect of implementing ISO 9001:2015 has a positive and significant impact in improving quality of service at PKU, UUM.Through mean and standard deviation tests, results show that tangible dimensions are the main dimensions of customer satisfaction while dimensions with low values are dimensions of responsiveness.Therefore, all aspects of service in PKU, UUM will be strengthened and all aspects of the weaknesses could be addressed to improve the service in order to maintain good quality services.

Integrated Marketing Communication pada Heri Pemad Management Studi Kasus International ARTJOG MMXIX

2020 ◽  
Vol 6 (1) ◽  
pp. 1-17
Author(s):  
Cut Nailil Muna
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Evaluation Research ◽  
Personal Selling ◽  
Sales Promotion ◽  
Primary Data ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Interactive Marketing

ABSTRAKPenelitian ini bertujuan menganalisis lebih lanjut penerapan Integrated Marketing Communication pada Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX yang diselenggarakan oleh Heri Pemad Management (selanjutnya disingkat HPM). Manfaat penelitian ini adalah memberikan kontribusi pemikiran bagi pengembangan pengelolaan manajemen seni dalam keberhasilannya meraih pasar. Untuk menjawab pokok masalah dalam penelitian ini, peneliti mengacu pada konsep komunikasi pemasaran terpadu model George dan Michael Belch (2011) yang meliputi advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity serta interactive marketing melalui tiga tahapan proses, yaitu perencanaan, implementasi, dan evaluasi. Penelitian dijalankan secara kualitatif dengan metode studi kasus. Pengumpulan data terbagi dua yaitu data primer melalui wawancara dan observasi; serta data sekunder melalui studi pustaka. Key informan dan informan yang dipilih berasal dari internal HPM dan pengunjung Festival ARTJOG MMXIX. Penelitian ini mampu menjelaskan bahwa HPM telah mengimplementasikan Integrated Marketing Communication melalui tahap perencanaan yang dimulai dari targeting, positioning, penetapan tujuan dan anggaran. Tahap implementasi, dilakukan perancangan pesan, pemilihan media, dan penerapan bauran komunikasi. Tahap evaluasi, dilakukan analisis untuk mengukur hasil akhir dari implementasi bauran IMC sekaligus mengambil tindakan korektif dalam penyelenggaraan festival tersebut. Kesimpulannya, HPM telah berhasil menerapkan konsep komunikasi pemasaran terpadu pada penyelenggaraan Festival Seni Rupa Kontemporer Internasional ARTJOG MMXIX. ABSTRACTThis research aims to further analyze the implementation of Integrated Marketing Communication at the International Contemporary Arts Festival of ARTJOG MMXIX organized by Heri Pemad Management (hereinafter abbreviated as HPM). The benefit of this research is to contribute to thinking for the development of art management in the success of achieving the market. To address the subject matter of this study, researchers refer to the concept of Integrated Marketing Communication George and Michael Belch (2011) model’s which include advertising, sales promotion, personal selling, direct marketing, Public Relations and Publicity and interactive marketing through three stages of the process, planning, implementation and evaluation. Research is conducted qualitatively with case study methods. Two data collection is the primary data through interviews and observations; and secondary data through library studies. Key informant and informant are selected from the internal HPM and visitors Festival ARTJOG MMXIX. The research can explain that HPM has implemented Integrated Marketing Communication through the planning phase starting from targeting, positioning, goal setting and budget. Implementation stage, message design, media selection and communication mix application. Evaluation stage analyzed to measure the outcome of the implementation of IMC mix and take corrective action in the implementation of the festival. In conclusion, HPM has successfully adopted the concept of integrated marketing communication at the International Contemporary Art Festival of ARTJOG MMXIX.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PLN RAYON KEDIRI KOTA (STUDI KASUS PEMBAYARAN REKENING LISTRIK DI PLN RAYON KEDIRI KOTA)

2019 ◽  
Vol 1 (2) ◽  
pp. 96
Author(s):  
Septiyan Budi Santoso ◽  
Heribertus Budi Santoso ◽  
Ana Komari
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Primary Data ◽  
Customer Complaints ◽  
Work Area

This study aims to determine how high the level of customer satisfaction with the service of PLN Rayon Kediri Kota, to determine the quality of service to customer satisfaction PLN Rayon Kediri Kota, to determine the response of the PLN Kediri Kota in dealing with customer complaints. This research was conducted in the work area of PLN Rayon Kediri Kota. The research time was on March 18, 2017 to March 24, 2017. In writing this thesis, the author uses primary data collection techniques, namely by distributing questionnaires to PLN Rayon Kediri Kota customers who come to the payment counter. and PLN District Kediri City services. Based on the results of the research, the quality of service conducted by PLN District Kediri Kota is sufficient to satisfy its customers, as evidenced by the results of a questionnaire that has been conducted on 100 respondents of PLN Rayon Kediri City.Penelitian ini bertujuan untuk mengetahui seberapa tinggi tingkat kepuasan pelanggan terhadap pelayanan PLN Rayon Kediri Kota, Untuk mengetahui kualitas pelayanan terhadap kepuasan pelanggan PLN Rayon Kediri Kota, Untuk mengetahui respons pihak PLN Kediri Kota dalam menghadapi keluhan pelanggannya. Penelitian ini dilakukan di wilayah kerja PLN Rayon Kediri Kota. Waktu penelitian pada tanggal 18 Maret 2017 sampai dengan 24 Maret 2017. Dalam penulisan skripsi ini, penulis menggunakan teknik pengumpulan data primer yaitu dengan membagikan kuesioner terhadap pelanggan PLN Rayon Kediri Kota yang datang ke loket pembayaran dan pelayanan PLN Rayon Kediri Kota. Berdasarkan hasil penelitian kualitas pelayanan yang dilakukan oleh PLN Rayon Kediri Kota sudah cukup memuaskan pelanggannya terbukti dengan hasil kuesioner yang telah dilakukan terhadap 100 responden PLN Rayon Kediri Kota.

Quality of Services Publishing Record of Fisheries (BPKP) in The Marine and Fisheries Office South Sumatera Province

2018 ◽  
Vol 1 (2) ◽  
pp. 25-32
Author(s):  
Galamda Israk ◽  
Slamet Widodo ◽  
Andy Alfatih
Keyword(s):  
Quality Of Service ◽  
Data Collection ◽  
Service Quality ◽  
Participant Observation ◽  
Secondary Data ◽  
Likert Scale ◽  
Quality Of Services ◽  
Fishing Vessels ◽  
Scale Assessment

ABSTRACT This study aims to determine the quality of service issuance of Proof of Registration of Fishing Vessels (BPKP) in the Department of Maritime Affairs and Fisheries of South Sumatra Province and what factors influence it. Data collection techniques used were the distribution of questionnaires to 60 respondents who were capture fisheries business actors with a Likert Scale assessment, as well as conducting unstructured interviews, non-participant observation and secondary data collection. The dimensions used are tangible, reliability, responsiveness, assurance and empathy. The value of service quality based on tangible dimensions is 4.2 or good, based on the reliability dimension is 4.1 or good, the responsiveness dimension is 4.0 or good, the guarantee dimension is 4.1 or good, and based on the empathy dimension is 4.1 or good. Of all these parameters, it was concluded that the quality of BPKP issuance services in the Department of Maritime Affairs and Fisheries of South Sumatra Province in 2016 was good with a score of 4.1. The conclusion is based on an assessment of an average of 58 respondents or 97.4% of respondents.

scholarly journals PENGARUH RELIGIUSITAS, KUALITAS PELAYANAN, KUALITAS PRODUK TERHADAP LOYALITAS NASABAH TABUNGAN PADA PT. BANK ACEH SYARIAH KANTOR CABANG PEMBANTU DARUSSALAM

2019 ◽  
Vol 4 (2) ◽  
pp. 101-120
Author(s):  
Nurma Yoni
Keyword(s):  
Quality Of Service ◽  
Service Quality ◽  
Product Quality ◽  
Customer Loyalty ◽  
Primary Data ◽  
Simultaneous Effect ◽  
Sample Technique ◽  
Quality Of Products ◽  
Partial Factor

  The purpose of research is to know the influence of religiality, quality of service, quality of products to customer loyalty savings at PT. Bank Aceh Branch Helper Darussalam. Sample of this research as much as 100 customers using the formula Slovin with a sample technique is purposive sampling. The type of research used in this study is quantitative. The data used is the primary data obtained by using questionnaires. The results of this study showed that religiusity, quality of service, the product quality is the simultaneous effect on customer loyalty savings at PT. Bank Aceh Branch maid Darussalam. A partial factor of religiusity and quality of service, the culinary products to give positive and significant impact on customer loyalty at PT. Bank Aceh, but one of the variables (product culitas) has a level of Lower influence than the variable religiusisity and quality of service.

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