scholarly journals Representación femenina en las campañas publicitarias de marcas deportivas=Female representation in advertising campaigns for sports brands

2021 ◽  
pp. 438
Author(s):  
Inmaculada Sánchez-Labella Martín
Keyword(s):  
The Other ◽  
Female Representation ◽  
Advertising Message ◽  
The North ◽  
Las Mujeres ◽  
Do So

<p align="left"><strong>Resumen</strong></p><p>Este artículo pretende conocer el modo en que las marcas deportivas más valoradas, según el Informe BrandZ 2020, han representado o representan a las mujeres en aquellas campañas enfocadas en incentivar los principios de igualdad en el ámbito deportivo. El análisis de las campañas de Nike, Adidas, Under Armour y The North Face muestra que estas recurren a los valores de superación, diversidad y libertad, y lo hacen sin representaciones estereotipadas. Aunque se percibe un compromiso con la igualdad en el deporte, de las representaciones y el mensaje publicitario se extraen connotaciones sexistas. Salvo en el caso de la campaña <em>Now is her time</em> (Adidas), las otras representan la lucha por la igualdad como una tarea exclusiva de las mujeres.</p><p align="left"><strong>Abstract</strong></p><p>This article aims to find out how the most valued sports brands, according to the BrandZ 2020 Report, have represented or represent women in those campaigns focused on promoting the principles of equality in the sports field. The analysis of the campaigns of Nike, Adidas, Under Armour and The North Face shows that they draw on to the values of personal improvement, diversity and freedom, and they do so without stereotyped representations. Although a commitment to equality is perceived, sexist connotations are extracted from the representations and the advertising message. Except in the case of “Now is her time” (Adidas’s campaign), the other brands represent the fight for equality as an exclusive task of women.</p>

Greeks and Sakas in India

1947 ◽  
Vol 79 (1-2) ◽  
pp. 3-32 ◽  
Author(s):  
John Marshall
Keyword(s):  
Life Time ◽  
The Other ◽  
American Oriental Society ◽  
Cambridge University ◽  
North West ◽  
Interesting Article ◽  
Comprehensive Account ◽  
The North ◽  
Great Scholar ◽  
Do So

Owing to the exigencies of war I failed to get my copies of the Journal of the American Oriental Society between 1939 and 1945, and it is only within the last few days that I have seen Dr. Ludwig Bachhofer's most interesting article on “Greeks and Sakas in India” which appeared in the Journal as far back as December, 1941. In that article Dr. Bachhofer pays a warm tribute to Dr. W. W. Tarn's epoch-making work on The Greeks in Bactria and India, but at the same time challenges some of the views expressed by that great scholar. Though very late in the day I hope I may be allowed to add a few comments on what Dr. Bachhofer has said. I do so with no little hesitation, because failing eye-sight now makes it difficult for me to read or write, and still more difficult to re-examine the numismatic data and other minutiæ referred to by Dr. Bachhofer. On the other hand, half a life time spent in excavations at Taxila and other sites on the North-West Frontier of India has put me in possession of many relevant facts, of which it is evident that Dr. Bachhofer is still, through no fault of his own, in ignorance; and it is clearly my duty to make these facts known to others without loss of time. Already, it is true, I have written a full and comprehensive account in three volumes of the results of my long labours at Taxila, but though the manuscript of this book was sent to the Cambridge University Press at the end of 1945, I fear that in prevailing conditions it may be a year or two before it can be published; and in the meantime eminent scholars like Dr. Bachhofer may be spending valuable hours on problems which have in effect already been solved.

Peru before Pizarro

Antiquity ◽  
1949 ◽  
Vol 23 (91) ◽  
pp. 136-139 ◽  
Author(s):  
G. H. S. Bushnell
Keyword(s):  
New York ◽  
General Scheme ◽  
The Other ◽  
Tierra Del Fuego ◽  
General Interest ◽  
Human Occupation ◽  
The North ◽  
Peruvian Coast ◽  
North Part ◽  
Do So

Two notable events in Peruvian archaeology, which are of wide general interest, have recently taken place. One was the discovery of pre-ceramic horizons on the Peruvian coast, and the other was a conference held in New York in July 1947, at which several acknowledged experts felt that the time had come to explain the known facts in terms of a general scheme of development, and attempted to do so independently with strikingly similar results. The papers read at the conference on this and other matters have recently been published, and they include the fullest summary so far available of the preceramic discoveries.Mr Junius Bird has long been known for his work on the prehistory of unpromising and difficult regions in South America. He has studied successions in Tierra del Fuego and on the southern end of the Chilean mainland, which contain stone and bone artifacts but no pottery, from which he estimates, by such methods as the rate of rise of land and of accumulation of deposits, that human occupation began about 5000 years ago, i.e. at the beginning of the 3rd millennium B.C.. His methods of course involve some very large assumptions, but the results are reasonable when considered in relation to the usual estimate of about 10,000 years for Folsom man. He has also discovered non-pottery and non-agricultural horizons in the middens of the north part of the coast of Chile, but these may not be of any great age and their poverty may be due to the inhospitable nature of the region.

scholarly journals Shaping the Other in the Standardization of English

2020 ◽  
Vol 20 (2) ◽  
pp. 185-205
Author(s):  
Javier Ruano-García
Keyword(s):  
Qualitative Analysis ◽  
Early Modern ◽  
The Other ◽  
Literary Representations ◽  
The North ◽  
Selection Of ◽  
Do So

This paper explores the other side of standardization by looking at one of the early modern regional varieties of English that remained outside the “consensus dialect” (Wright, 2000: 6). Drawing on Agha’s (2003) framework of enregisterment, I examine a selection of literary representations of the ‘northern’ dialect that are now included in The Salamanca Corpus (García-Bermejo Giner et al., 2011–), as well as contemporary lexicographical evidence on northern words. My aim is to provide a window into contemporary ideas that saw and constructed the North as the ‘other’, whilst showing, as a result, that such views were immediately relevant to how the dialect and their speakers were imagined and represented alongside the emerging standard. To do so, I undertake a twofold quantitative and qualitative analysis of the evidence to identify the repertoire of forms that were associated with the dialect and the values attributed to such forms.

Challenging Gender Hierarchies in Narratives of the Nation: Representations of Women in Zintgraff and the Battle of Mankon and Hard Choice

Imbizo ◽  
2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Naomi Epongse Nkealah ◽  
Olutoba Gboyega Oluwasuji
Keyword(s):  
The Other ◽  
Literary Texts ◽  
Gender Differentiation ◽  
Hard Choice ◽  
Other Hand ◽  
Gender Hierarchies ◽  
The Face ◽  
The One ◽  
Representations Of Women ◽  
Do So

Ideas of nationalisms as masculine projects dominate literary texts by African male writers. The texts mirror the ways in which gender differentiation sanctions nationalist discourses and in turn how nationalist discourses reinforce gender hierarchies. This article draws on theoretical insights from the work of Anne McClintock and Elleke Boehmer to analyse two plays: Zintgraff and the Battle of Mankon by Bole Butake and Gilbert Doho and Hard Choice by Sunnie Ododo. The article argues that women are represented in these two plays as having an ambiguous relationship to nationalism. On the one hand, women are seen actively changing the face of politics in their societies, but on the other hand, the means by which they do so reduces them to stereotypes of their gender.

Sphagnum mosses (Sphagnaceae, Bryophyta) of mires Chefandzar and Masota in North Ossetia (Caucasus)

2018 ◽  
Vol 52 (2) ◽  
pp. 455-462 ◽  
Author(s):  
G. Ya. Doroshina ◽  
I. A. Nikolajev
Keyword(s):  
Plant Communities ◽  
The Other ◽  
North Caucasus ◽  
Sphagnum Mosses ◽  
Greater Caucasus ◽  
The North ◽  
First Time ◽  
North Ossetia

Sphagnum mires on the Greater Caucasus are rare, characterized by the presence of relict plant communities of glacial age and are in a stage of degradation. The study of Sphagnum of Chefandzar and Masota mires is carried out for the first time. Seven species of Sphagnum are recorded. Their distribution and frequency within the North Caucasus are analyzed. Sphagnum contortum, S. platyphyllum, S. russowii, S. squarrosum are recorded for the first time for the study area and for the flora of North Ossetia. The other mosses found in the study area are listed.

HPLC Screening of Bioactives Compounds and Antioxidant Capacity of Different Hypericum Species

2018 ◽  
Vol 69 (2) ◽  
pp. 305-309 ◽  
Author(s):  
Daniela Gitea ◽  
Simona Vicas ◽  
Manuel Alexandru Gitea ◽  
Sebastian Nemeth ◽  
Delia Mirela Tit ◽  
...  
Keyword(s):  
Antioxidant Capacity ◽  
Methanol Extract ◽  
Antioxidant Properties ◽  
Polyphenolic Compounds ◽  
The Other ◽  
The North ◽  
Western Area ◽  
North Western ◽  
Hypericum Species ◽  
Biological Actions

Our study compares the content in polyphenolic compounds and hypericin, in four species of Hypericum - H. perforatum L., H. maculatum Cr., H. hirsutum L., H. tetrapterum Fr. (syn. Hypericumacutum Mnch.) harvested from spontaneous flora in the north-western area of Transylvania, Romania. These species represent an important source of such compounds with different biological actions. After making the extracts, they were subjected to HPLC-SM analysis. The presence of rutoside in the largest amount (462.82 mg %) in the H. perforatum extract was observed, this containing most of the flavonoid heterosides. For the species H. maculatum, the presence in a much higher amount of the hyperoside (976.36 mg %) is characteristic compared to the other species. Quercetol is the best represented of the flavonoid aglycons, its concentration being the highest in H. hirsutum (659.66 mg %). The hypericin content ranges from 0.2171 g % in the H. tetrapterum extract, to 0.0314 g % in the methanol extract of H. maculatum.The highest antioxidant properties measured by FRAP method were recorded in the case of H. perforatum and H. maculatum.

Euthyphro, Apology, and Crito

2019 ◽  
pp. 117-140
Author(s):  
Hugh H. Benson
Keyword(s):  
The Other ◽  
Other Hand ◽  
Virtuous Life ◽  
The One ◽  
Do So

This chapter presents a reading of Plato’s Euthyphro, Apology, and Crito. These dialogues, in which Plato depicts the weeks leading up to Socrates’s last day, are replete with various philosophical explorations. Among those explorations is the question of how to live our lives. On the one hand, Socrates is clear and straightforward. We should live the examined life—making logoi and examining ourselves and others in order to determine whether we are as wise as we think we are, and we should live the virtuous life. This is how Socrates lives his life. On the other hand, the examined life undercuts, or at least should undercut, the confidence with which he seeks to live the virtuous life. It may help bring some stability to the general principles by which he lives his life, but it can do so only defeasibly and without certainty.

scholarly journals Effects of the Tibetan High and the North Pacific High on the Occurrence of Hot or Cool Summers in Japan

Atmosphere ◽  
2021 ◽  
Vol 12 (3) ◽  
pp. 307
Author(s):  
Makoto Inoue ◽  
Atsushi Ugajin ◽  
Osamu Kiguchi ◽  
Yousuke Yamashita ◽  
Masashi Komine ◽  
...  
Keyword(s):  
High Pressure ◽  
North Pacific ◽  
Lower Stratosphere ◽  
The Other ◽  
Summer Climate ◽  
The North ◽  
Several Variables ◽  
Western Japan ◽  
Cool Summer ◽  
The North Pacific

In this study, we investigated the effects of the Tibetan High near the tropopause and the North Pacific High in the troposphere on occurrences of hot or cool summers in Japan. We first classified Japan into six regions and identified hot and cool summer years in these regions from a 38-year sample (1980–2017) based on the monthly air temperature. To investigate the features of circulation fields over Asia during hot and cool summers in Japan, we calculated the composite differences (hot summer years minus cool summer years) of several variables such as geopotential height, which indicated significant high-pressure anomalies in the troposphere and lower stratosphere. These results suggest that both the North Pacific and the Tibetan Highs tend to extend to Japan during hot summer years, while cool summers seem to be associated with the weakening of these highs. We found that extension of the Tibetan High to the Japanese mainland can lead to hot summers in Northern, Eastern, and Western Japan. On the other hand, hot summers in the Southwestern Islands may be due to extension of the Tibetan High to the south. Similarly, the latitudinal direction of extension of the North Pacific High is profoundly connected with the summer climate in respective regions.

scholarly journals I.—Microscopic Structure of Irish Granites. No. 2. Granite of Aillemore, Co. Mayo

1874 ◽  
Vol 1 (1) ◽  
pp. 1-2
Author(s):  
Edward Hull
Keyword(s):  
The Other ◽  
Microscopic Structure ◽  
South Side ◽  
North West ◽  
Fine Grained ◽  
Lower Silurian ◽  
The North ◽  
Geological Map ◽  
Vertical Walls ◽  
Dark Green

This granite forms an isolated mass, rising into two eminences a few miles south of Louisburg, called Corvock Brack (1287 feet) and Knockaskeheen (1288 feet). It is a greyish granite—generally fine—grained—consisting of quartz, two felspars,—one orthoclase, the other triclinic, probably oligoclase—and dark green mica. In some places there are patches in which the felspar assumes the appearance of “graphic granite.” Numerous boulders of this granite are strewn over the district to the north-west, and on the south side of Knockaskeheen; the rock is traversed by regular joints ranging N. 10 W., along which it splits off into nearly vertical walls. The position of the granite is shown on Griffith's Geological Map of Ireland, and it is surrounded by schistose beds, generally metamorphosed, and probably of Lower Silurian age. The granite itself is of older date than the Upper Llandovery beds, which lie to the southward.

The Body in Theory

1998 ◽  
Vol 16 (4) ◽  
pp. 387-400 ◽  
Author(s):  
Felicity J Callard
Keyword(s):  
Queer Theory ◽  
20Th Century ◽  
The Body ◽  
The Other ◽  
Industrial Capitalism ◽  
Late 20Th Century ◽  
The Social ◽  
Theoretical Investigations ◽  
The One ◽  
Do So

Geographers are now taking the problematic of corporeality seriously. ‘The body’ is becoming a preoccupation in the geographical literature, and is a central figure around which to base political demands, social analyses, and theoretical investigations. In this paper I describe some of the trajectories through which the body has been installed in academia and claim that this installation has necessitated the uptake of certain theoretical legacies and the disavowal or forgetting of others. In particular, I trace two related developments. First, I point to the sometimes haphazard agglomeration of disparate theoretical interventions that lie under the name of postmodernism and observe how this has led to the foregrounding of bodily tropes of fragmentation, fluidity, and ‘the cyborg‘. Second, I examine the treatment of the body as a conduit which enables political agency to be thought of in terms of transgression and resistance. I stage my argument by looking at how on the one hand Marxist and on the other queer theory have commonly conceived of the body, and propose that the legacies of materialist modes of analysis have much to offer current work focusing on how bodies are shaped by their encapsulation within the sphere of the social. I conclude by examining the presentation of corporeality that appears in the first volume of Marx's Capital. I do so to suggest that geographers working on questions of subjectivity could profit from thinking further about the relation between so-called ‘new’ and ‘fluid’ configurations of bodies, technologies, and subjectivities in the late 20th-century world, and the corporeal configurations of industrial capitalism lying behind and before them.

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