scholarly journals Diferencias de género en la comunicación de las y los “influencers”: el caso de los instagramers gastronómicos=Gender differences in influencer communication: the case of gastronomic instagramers

2021 ◽  
pp. 536
Author(s):  
Laura Herrero Ruiz ◽  
Marián Navarro-Beltrá
Keyword(s):  
Gender Differences ◽  
Social Networks ◽  
Content Analysis ◽  
Gender Stereotype ◽  
Quantitative Methodology ◽  
Redes Sociales ◽  
Men And Women ◽  
Discursive Strategies

<p><strong>Resumen</strong></p><p>Pese a la existencia de estudios que demuestran que hombres y mujeres utilizan estrategias discursivas diferentes, no se ha prestado atención al análisis de estas desemejanzas en las redes sociales. Así, se pretende analizar si se producen diferencias de género en la comunicación que se efectúa en Instagram y se examina el caso de los y las <em>influencers</em> gastronómicos. Se utiliza la metodología cuantitativa y se realiza un análisis de contenido de 339 publicaciones de Instagram llevadas a cabo por 10 <em>influencers </em>gastronómicos (5 mujeres y 5 hombres). Los principales resultados muestran que existe diferencia en la comunicación que hombres y mujeres realizan, suscitándose un estereotipo de género en el que son ellas las que toman más presencia.</p><p><strong>Abstract</strong></p><p>Despite the existence of studies that show that men and women use different discursive strategies, no attention has been paid to the analysis of these dissimilarities in social networks. Thus, it is intended to analyze whether there are gender differences in the communication that takes place on Instagram and examines the case of gastronomic influencers. The quantitative methodology is used and a content analysis of 339 Instagram posts made by 10 gastronomic influencers (5 women and 5 men) is carried out. The main results show that there is a difference in the communication that men and women carry out, giving rise to a gender stereotype in which they are the ones who take more presence.</p>

scholarly journals Mapeo del consumo de medios en los jóvenes: redes sociales, 'fake news' y confianza en tiempos de pandemia

2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Three Dimensions ◽  
Media Consumption ◽  
Quantitative Methodology ◽  
Fake News ◽  
Redes Sociales ◽  
Generation Z ◽  
The Media ◽  
Major Transformation ◽  
Source Of Information

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals La actividad en las redes sociales: Un estudio de caso en la industria del fitness (The activity on social networks: A case study in the fitness industry)

Retos ◽  
2015 ◽  
pp. 44-49
Author(s):  
Jerónimo García-Fernández ◽  
Jesús Fernández-Gavira ◽  
Joaquín Durán-Muñoz ◽  
Luisa Vélez-Colón
Keyword(s):  
Social Networks ◽  
Customer Service ◽  
Brand Image ◽  
Descriptive Analysis ◽  
General Information ◽  
Specific Information ◽  
Quantitative Methodology ◽  
Redes Sociales ◽  
Sports Organizations ◽  
Estudio De Caso

La necesidad de interactuar con los clientes en las organizaciones deportivas, hace que el objetivo de este trabajo sea describir cómo las cadenas de fitness en España gestionan sus contenidos en las redes sociales y qué repercusión tienen sobre los clientes. Enmarcada en la metodología cuantitativa, se presenta un estudio de caso sobre una muestra de siete cadenas de centros de fitness cuya suma total son 73 instalaciones deportivas. El análisis descriptivo mostró en relación a Facebook, que los contenidos de multimedia, información específica e imagen de marca eran los más publicados por las cadenas coincidiendo con el mayor número de Me Gusta, Compartir y Comentarios. También horarios e información general obtuvieron valores altos en Compartir. En relación a Twitter, la imagen de marca obtuvo el mayor número de post al igual que fue el contenido con mayor número de Menciones, Retweets y Favoritos, aunque también destacó atención al cliente en Menciones, e información específica en Retweets y Favoritos.Abstract. The need to interact with customers in sports organizations drives the purpose of this manuscript, to describe how fitness chains in Spain manage their content on social networks and its impact on consumers. Using quantitative methodology, seven different fitness center chains, also known as franchises, were sampled. The seven fitness franchises totaled 73 sports facilities. A descriptive analysis showed multimedia content; specific information and brand image had the most publications on Facebook by franchises coinciding with the greatest number of Likes, Share and Comments. Scheduling and general information obtained high number of Share. When analyzing content on Twitter, brand image had the largest number of posts as well as Mentions, Retweets and Favorites. Customer service also demonstrated a higher number of Mentions and specific information in Retweets and Favorites.

scholarly journals Press X Governement

2021 ◽  
Vol 17 (3) ◽  
pp. 562-595
Author(s):  
Carla Montuori Fernandes ◽  
Luiz Ademir de Oliveira ◽  
Mayra Regina Coimbra ◽  
Mariane Motta de Campos
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Support Network ◽  
Redes Sociales ◽  
Health Crisis ◽  
The Social ◽  
The Press ◽  
La Red ◽  
Analysis Of Social Networks

ABSTRACT – This paper begins with a discussion of the concept of populism in order to analyze how Jair Bolsonaro’s criticisms of the press circulated on the social network Twitter at a time when Brazil had recorded the highest number of covid-related deaths, in the first week of March 2021. This paper presupposes that the president’s support network incorporated the populist binary rhetoric of “us” against a “corrupt elite” which is responsible for conspiring and amplifying the effects of the health crisis in the country. As a methodology, we opted for a mixed proposal based on content analysis and analysis of social networks. As a result, we found that the tweets from Bolsonaro supporters claim that the press is corrupt, and manipulates and harasses the president in its coverage of the pandemic. RESUMO – O artigo parte da discussão do conceito de populismo, com o objetivo de analisar como as críticas de Jair Bolsonaro à imprensa circularam na rede social Twitter no momento em que o Brasil atingia o maior número de mortos pela covid-19, na primeira semana de março de 2021. O texto traz como hipótese que a rede de apoio ao presidente incorporou a retórica binarista do “nós” contra uma “elite corrupta” que é responsável por conspirar e ampliar os efeitos da crise sanitária no país. Como metodologia, optou-se por uma proposta mista ancorada na análise de redes sociais e análise de conteúdo. Como resultado, constatou-se que os tweets dos apoiadores de Bolsonaro associaram a imprensa atributos de corrupção, manipulação e perseguição ao líder na cobertura contra uma “elite corrupta” e atribuiu a imprensa o caráter dos efeitos da pandemia. RESUMEN - Artículo de la discusión del concepto de populismo, con el fin de analizar cómo circularon en la red social Twitter el comunicado de prensa de Jair Bolsonaro al equipo cuando Brasil alcanzó el mayor número de muertes por covid-19, en la primera semana de marzo de 2021. El texto plantea la hipótesis de que la red de apoyo al presidente incorporó la retórica del binarismo populista del “nosotros” frente a una “élite corrupta” y atribuyó a la prensa el carácter de enemigo del gobierno, responsable de conspirar y amplificar los efectos de la salud en el pais. Como metodología, optamos por una propuesta mixta anclada en el análisis de redes sociales y análisis de contenido. Como resultado, se encontró que los tuits de simpatizantes de Bolsonaro asociaron a la prensa con atributos de corrupción, manipulación y acoso al líder para cubrir los efectos de la pandemia.

Exploring the Logic of Gender Complementarity using Chimakonam’s Ezumezu System

2021 ◽  
Vol 10 (1) ◽  
pp. 87-102
Author(s):  
Eric Ndoma Besong
Keyword(s):  
Gender Differences ◽  
Gender Equality ◽  
Gender Stereotype ◽  
Men And Women ◽  
Gender Binary ◽  
Gender Complementarity ◽  
Males And Females

In this essay, I want to argue that the existence of gender most times translated as gender binary, is a biological fact. What is at stake is a framework for transcending unequal gender binary to gender complementarity. Here, I propose to use Chimakonam’s Ezumezu logic as a mechanism for disclosing gender complementarity. The illogical, irrational and subjective perspectives on lopsided gender  differences between men and women will be challenged in this essay. I will analyze the thrust of Ezumezu logic, its major principles, structures, and pillars of thought. I will also demonstrate its global and contextual relevance. I will submit that Ezumezu logic can ground gender complementarity across global cultures. I argue that regardless of the physical differences between males and females, it is illogical to exploit such differences to promote gender stereotype. Keywords: Gender equality, Ezumezu Logic, Gender Complementarity, Jonathan Chimakonam

scholarly journals Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain

Comunicar ◽  
2013 ◽  
Vol 20 (40) ◽  
pp. 127-135 ◽  
Author(s):  
Ana Almansa-Martínez ◽  
Oscar Fonseca ◽  
Antonio Castillo-Esparcia
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Social Interaction ◽  
Young People ◽  
Age Group ◽  
Redes Sociales ◽  
Private Lives ◽  
The Media ◽  
The One

Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand, while teenagers claim to know the risks, they admit to accepting strangers as friends and to sharing large amounts of true data about their private lives. For this reason, it is necessary to understand the media and digital phenomenon that the youth are living through. Although they are legally prohibited from using Facebook until they are 13, the number of underage users of this social network is growing, without any restraint from parents or schools. This investigation compares the use of Facebook by youth in Colombia and Spain by using the content analysis and interview techniques. In Colombia 100 Facebook profiles were analyzed and 20 interviews carried out with students between 12- and 15-years-old attending the Institución Educativa Distrital Técnico Internacional school in Bogotá. In Spain, 100 Facebook profiles were analyzed and 20 interviews held with students of the same age group attending various secondary schools in Andalusia. Las redes sociales se han convertido en ámbitos de interacción social entre los jóvenes, que crean un perfil para relacionarse con los demás. La exposición pública en el caso de los adolescentes puede generar problemas sobre aspectos sociales, emotivos y afectivos. Esta investigación analiza cómo se usa Facebook por parte de los jóvenes y qué experiencia obtienen de ello. Aunque dicen conocer los riesgos, admiten que aceptan a desconocidos como amigos y ofrecen datos reales sobre su vida. Ante esta situación, se hace más evidente la necesidad de la alfabetización mediática y digital de estos jóvenes que, aunque no deberían estar en Facebook hasta los 13 años, cuentan con un perfil de manera mayoritaria. Para ello se ha utilizado una metodología basada en el análisis de contenido y las entrevistas en profundidad. Se trata de un estudio comparativo entre Colombia y España. En Colombia se han realizado 100 análisis de perfiles y 20 entrevistas en profundidad. La muestra ha sido de adolescentes de 12 a 15 años, de la Institución Educativa Distrital Técnico Internacional de Bogotá. En España se han analizado 100 perfiles y se han realizado 20 entrevistas a chicos de 12 a 15 años, de Institutos (IES) de Andalucía.

scholarly journals Gender Reversals in Social Networks Based on Prevailing Kinship Norms in the Mosuo of China

2021 ◽  
Author(s):  
Siobhán Mattison ◽  
Ruizhe Liu ◽  
Adam Reynolds ◽  
Katherine Wander ◽  
Gabrielle D. Baca ◽  
...  
Keyword(s):  
Gender Differences ◽  
Social Networks ◽  
Behavioral Ecology ◽  
Ecological Factors ◽  
Cooperative Networks ◽  
Edge Density ◽  
Men And Women ◽  
Network Analyses ◽  
Gender Reversal ◽  
Kinship Ecologies

Although cooperative social networks are considered key to human evolution, emphasis has most often been placed on the functions of male cooperative networks. As a result, gender differences in social networks are under-studied and remain incompletely theorized. Variation in kinship systems may be leveraged to test and generate hypotheses that explain the causes and effects of variation in gendered social networks. Specifically, by linking socio-ecological drivers to variation in kinship systems, human behavioral ecology provides a framework to anticipate and explain divergent patterns in gendered social networks within different kinship ecologies. In this paper, we test the &lsquo;universal gender differences&rsquo; hypothesis positing gender-specific network structures against the &lsquo;gender reversal&rsquo; hypothesis that women&rsquo;s social networks in matriliny will more closely resemble those of men&rsquo;s in patriliny. We compare these hypotheses using tools from social network analyses and data on men&rsquo;s and women&rsquo;s social networks in matrilineal and patrilineal Mosuo communities. In support of the gender reversal hypothesis, we find that women&rsquo;s networks in matriliny are more similar to men&rsquo;s in patriliny. Specifically, women in matriliny have higher edge density than do men, and women have higher measures of degree centralization than do men in matriliny whereas patrilineal men have higher measures of centrality than do women. Additionally, we find that geographic proximity and relatedness together predict women&rsquo;s friendships in patriliny whereas relatedness predominates in matriliny. Finally, we find that friendship predicts ties in other domains of cooperation and social support. These results support the idea that the socio-ecological factors that result in different kinship systems also impact the ways that men and women operate within these systems, underscoring the importance of human flexibility in family making, and challenging the predominant narrative of universal gender differences.

scholarly journals Análisis de la publicidad institucional sobre el sida del Gobierno de España desde la era socialista de Zapatero a la popular de Mariano Rajoy = Analysis of the institutional advertising on AIDS of the Government of Spain from the socialist era of Zapatero to the conservative of Mariano Rajoy

2019 ◽  
pp. 28
Author(s):  
Paloma López Villafranca
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Present Article ◽  
Target Audience ◽  
Redes Sociales ◽  
Ministry Of Health ◽  
The Media ◽  
The Government ◽  
Popular Party ◽  
The Impact

Resumen: Introducción: En el presente estudio realizamos un análisis sobre las campañas de VIH-sida que ha realizado el Ministerio de Sanidad España desde la era socialista, año 2005-2011, a la etapa del Partido Popular, 20112017. Objetivos: Comparar la inversión en materia de publicidad institucional a lo largo de más de una década y los mensajes lanzados para informar y prevenir sobre el virus de inmunodeficiencia humana por los ejecutivos del Partido Popular y del Partido Socialista Obrero Español (PSOE). Metodología: Análisis de contenido de las campañas realizadas en el periodo señalado, centrándonos en el presupuesto asignado, análisis de la pieza central de la campaña, así como en otras variables como medios y soportes empleados, la pertenencia a un plan de comunicación, público objetivo, duración y repercusión en la sociedad. Resultados: Apreciamos además del descenso en la inversión, un cambio en el enfoque de las campañas según la línea ideológica del ejecutivo y una evolución en los soportes con la incorporación de redes sociales y otras tecnologías. Conclusiones: Las mayores inversiones en publicidad institucional destinadas a la prevención del virus se producen durante el mandato socialista, los sujetos a los que se dirigen estas campañas varían según la línea ideológica del ejecutivo y los mensajes se recrudecen en función del impacto en la sociedad.Palabras claves: sida; Gobierno de España; campañas de comunicación; análisis de contenido; enfoque ideológico.Abstract: Introduction: In the present article, we analyze the HIV-AIDS campaigns carried out by the Spanish Ministry of Health from the socialist era, in 2005-2011 to the Popular Party stage, 2011-2017. Objectives: To compare the investment in institutional advertising to over more than a decade and the messages to inform and prevent the AIDS by the Popular Party and PSOE. Methodology: Content analysis of the campaigns carried out in this period, focuse on the budget allocated, analysis of the centerpiece of the campaign, as well as on other variables such as means and supports employees, belonging to a plan of communication, target audience, duration and impact on society. Results: We also appreciate the decrease in investment, a change in the focus of the campaigns according to the ideological line of the executive and an evolution in the media with the incorporation of social networks and other technologies. Conclusion: The largest investments in institutional advertising occur during the socialist mandate, the subjects to whom these campaigns are directed vary according to the ideological line of the executive and the messages are intensified according to the impact on society.Keywords: AIDS; Government of Spain; communication campaigns; content analysis; ideological approach.

scholarly journals Aprovechamiento de las Redes Sociales como medio de participación ciudadana para validar posiciones e intereses de política internacional en el contexto de la diplomacia pública digital. Estudios de caso

2019 ◽  
pp. 55-77
Author(s):  
Rosmery Hernández Pereira
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Citizen Participation ◽  
Public Diplomacy ◽  
Active Role ◽  
Redes Sociales ◽  
The Social ◽  
One Year ◽  
The Moment ◽  
Heads Of State

The objective of this research is to analyze the role of social networks in digital public diplomacy as well as citizen participation in validating the positions and interests of States and governments. It is based on three phases of content analysis: a) internal analysis of the content or publication b) causes c) effects (Alonso, Volkens and Gómez, 2011). For one year (2017-2018), the posts of four States, two European and two American, were followed up as case studies. Special attention was paid to the social networks of heads of state in relation to issues of international interest, and a comparison was made through content analysis. From July 2017 onward, a systemization of the posts encountered was initiated. The main results show an active, participatory role on the part of public users– citizens. We can speak of the phenomenon of the global citizen (Martínez, 2004). For their part, decision makers/ government leaders have an active role in social networks and seek to communicate and validate their actions, almost from the moment they make or announce their decisions, in order to know the reactions of citizens. States make use of social networks in the context of what is defined as digital public diplomacy.

Gender Differences in SIOP Research Fellows’ Publication Networks

2018 ◽  
Vol 11 (3) ◽  
pp. 439-448 ◽  
Author(s):  
Jeremiah T. McMillan ◽  
Kristen Shockley ◽  
Dorothy R. Carter
Keyword(s):  
Gender Differences ◽  
Social Networks ◽  
Career Advancement ◽  
Research Collaboration ◽  
Social Ties ◽  
Men And Women ◽  
The Social

Gardner, Ryan, and Snoeyink (2018) provide illuminating analyses regarding the role of gender in career advancement within industrial and organizational (I-O) psychology. One of their suggestions for further advancing this area of research is to examine homophily, defined as the tendency for individuals to have social ties with those who are similar to themselves, in the social networks of men and women in the field. Such research is warranted because social networks—in particular, the networks of research collaboration relationships (e.g., publications, grants) scientists develop throughout their careers—are critical to success in academia (e.g., Bozeman & Corley, 2004).

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