scholarly journals Análisis de la publicidad institucional sobre el sida del Gobierno de España desde la era socialista de Zapatero a la popular de Mariano Rajoy = Analysis of the institutional advertising on AIDS of the Government of Spain from the socialist era of Zapatero to the conservative of Mariano Rajoy

2019 ◽  
pp. 28
Author(s):  
Paloma López Villafranca
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Present Article ◽  
Target Audience ◽  
Redes Sociales ◽  
Ministry Of Health ◽  
The Media ◽  
The Government ◽  
Popular Party ◽  
The Impact

Resumen: Introducción: En el presente estudio realizamos un análisis sobre las campañas de VIH-sida que ha realizado el Ministerio de Sanidad España desde la era socialista, año 2005-2011, a la etapa del Partido Popular, 20112017. Objetivos: Comparar la inversión en materia de publicidad institucional a lo largo de más de una década y los mensajes lanzados para informar y prevenir sobre el virus de inmunodeficiencia humana por los ejecutivos del Partido Popular y del Partido Socialista Obrero Español (PSOE). Metodología: Análisis de contenido de las campañas realizadas en el periodo señalado, centrándonos en el presupuesto asignado, análisis de la pieza central de la campaña, así como en otras variables como medios y soportes empleados, la pertenencia a un plan de comunicación, público objetivo, duración y repercusión en la sociedad. Resultados: Apreciamos además del descenso en la inversión, un cambio en el enfoque de las campañas según la línea ideológica del ejecutivo y una evolución en los soportes con la incorporación de redes sociales y otras tecnologías. Conclusiones: Las mayores inversiones en publicidad institucional destinadas a la prevención del virus se producen durante el mandato socialista, los sujetos a los que se dirigen estas campañas varían según la línea ideológica del ejecutivo y los mensajes se recrudecen en función del impacto en la sociedad.Palabras claves: sida; Gobierno de España; campañas de comunicación; análisis de contenido; enfoque ideológico.Abstract: Introduction: In the present article, we analyze the HIV-AIDS campaigns carried out by the Spanish Ministry of Health from the socialist era, in 2005-2011 to the Popular Party stage, 2011-2017. Objectives: To compare the investment in institutional advertising to over more than a decade and the messages to inform and prevent the AIDS by the Popular Party and PSOE. Methodology: Content analysis of the campaigns carried out in this period, focuse on the budget allocated, analysis of the centerpiece of the campaign, as well as on other variables such as means and supports employees, belonging to a plan of communication, target audience, duration and impact on society. Results: We also appreciate the decrease in investment, a change in the focus of the campaigns according to the ideological line of the executive and an evolution in the media with the incorporation of social networks and other technologies. Conclusion: The largest investments in institutional advertising occur during the socialist mandate, the subjects to whom these campaigns are directed vary according to the ideological line of the executive and the messages are intensified according to the impact on society.Keywords: AIDS; Government of Spain; communication campaigns; content analysis; ideological approach.

scholarly journals Social Networks and Young People. Comparative Study of Facebook between Colombia and Spain

Comunicar ◽  
2013 ◽  
Vol 20 (40) ◽  
pp. 127-135 ◽  
Author(s):  
Ana Almansa-Martínez ◽  
Oscar Fonseca ◽  
Antonio Castillo-Esparcia
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Social Interaction ◽  
Young People ◽  
Age Group ◽  
Redes Sociales ◽  
Private Lives ◽  
The Media ◽  
The One

Social networks have become areas of social interaction among young people where they create a profile to relate with others. The way this population uses social networks has an impact on their socialization as well as the emotional and affective aspects of their development. The purpose of this investigation was to analyze how Facebook is used by young people to communicate among themselves and the experiences they gain from it. On the one hand, while teenagers claim to know the risks, they admit to accepting strangers as friends and to sharing large amounts of true data about their private lives. For this reason, it is necessary to understand the media and digital phenomenon that the youth are living through. Although they are legally prohibited from using Facebook until they are 13, the number of underage users of this social network is growing, without any restraint from parents or schools. This investigation compares the use of Facebook by youth in Colombia and Spain by using the content analysis and interview techniques. In Colombia 100 Facebook profiles were analyzed and 20 interviews carried out with students between 12- and 15-years-old attending the Institución Educativa Distrital Técnico Internacional school in Bogotá. In Spain, 100 Facebook profiles were analyzed and 20 interviews held with students of the same age group attending various secondary schools in Andalusia. Las redes sociales se han convertido en ámbitos de interacción social entre los jóvenes, que crean un perfil para relacionarse con los demás. La exposición pública en el caso de los adolescentes puede generar problemas sobre aspectos sociales, emotivos y afectivos. Esta investigación analiza cómo se usa Facebook por parte de los jóvenes y qué experiencia obtienen de ello. Aunque dicen conocer los riesgos, admiten que aceptan a desconocidos como amigos y ofrecen datos reales sobre su vida. Ante esta situación, se hace más evidente la necesidad de la alfabetización mediática y digital de estos jóvenes que, aunque no deberían estar en Facebook hasta los 13 años, cuentan con un perfil de manera mayoritaria. Para ello se ha utilizado una metodología basada en el análisis de contenido y las entrevistas en profundidad. Se trata de un estudio comparativo entre Colombia y España. En Colombia se han realizado 100 análisis de perfiles y 20 entrevistas en profundidad. La muestra ha sido de adolescentes de 12 a 15 años, de la Institución Educativa Distrital Técnico Internacional de Bogotá. En España se han analizado 100 perfiles y se han realizado 20 entrevistas a chicos de 12 a 15 años, de Institutos (IES) de Andalucía.

The Interface Between Media Funding and Agenda Setting: The Conduit for Media Independence

2018 ◽  
Vol 13 (1) ◽  
pp. 34-53
Author(s):  
Jacob Nyarko ◽  
Ruth Elizabeth Teer-Tomaselli
Keyword(s):  
Content Analysis ◽  
Mixed Method ◽  
Agenda Setting ◽  
Print Media ◽  
Structured Interviews ◽  
Fourth Estate ◽  
The Status ◽  
The Media ◽  
The Government ◽  
The Impact

The media was accorded the status of the fourth estate with the objective of making it autonomous of society players like the government and corporate entities. However, its funding questions the independence of these entities. Using an exploratory mixed method that combines semi-structured interviews with the content analysis of newspapers, this study investigated the impact of media funding on the independence of government and private print media outlets in Ghana, tagging advertising as a revenue-generating source to determine agenda-setting patterns. In Ghana’s media economy, government and corporate entities influence editorial autonomy and favour state-owned papers than private outlets.

МАРКЕТИНГОВІ АСПЕКТИ ФУНКЦІОНУВАННЯ ЛІТЕРАТУРНИХ КОНКУРСІВ ТА ПРЕМІЙ

2020 ◽  
pp. 90
Author(s):  
O. Bondar
Keyword(s):  
Publishing House ◽  
Target Audience ◽  
Point Of View ◽  
Information Support ◽  
Literary Field ◽  
Non Profit ◽  
Functional Aspects ◽  
The Media ◽  
Literary Prizes ◽  
The Impact

<p><em>In this study, I have collected and summarized the functional aspects of a literary prize, contest, and rating, which indicate their affiliation with the marketing complex of the publishing house for the first time. For this purpose, I have analyzed and summarized the common concepts of the functioning of literary prizes and contests as advertising tools for publishing activity. Because the previous studies are only focused on the fact of the impact of the prize on the promotion of editions but do not explain it, these aspects have been considered and introduced by me from the book production’s point of view. I investigated that the prizes and the contests in the literary field are effective marketing tools, which meet many publisher’s needs at the same time and can be considered a non-profit form of capital. I have reviewed the works of other authors, who accept that the economic success of the book is rising if the author is a winner of the literary prize or contest. I have found out that the book prize activates the demand for the book, and the literary contest is a tool to track the reader’s reaction to a future publication. In this way, literary prizes and contests can be considered as a way of conducting a marketing dialogue with the target audience. I have focused on the information support of literary national and international prizes and contests by the media, which attracts attention to the book and forms the reader’s interest. The literary prizes and contests are also considered as a way of exploring trends and their changes, familiarization the popular genres among the target audience and fixation the current choice of modern readers. Literary prizes and contests motivate the authors to improve their literary excellence, are the source of new authors and works, and assist in increasing sales of books. However, further research is recommended.</em></p><strong><em>Key words:</em></strong><em> book prize, book rating, literary contest, literary prize, functions of the literary prizes.</em>

scholarly journals Corporate Environmental Performance in China: The Moderating Effects of the Media versus the Approach of Local Governments

2020 ◽  
Vol 18 (1) ◽  
pp. 150
Author(s):  
Zhiru Guo ◽  
Chao Lu
Keyword(s):  
Environmental Protection ◽  
Environmental Performance ◽  
Local Governments ◽  
Random Effect ◽  
Random Effect Model ◽  
Corporate Environmental Performance ◽  
Media Attention ◽  
The Media ◽  
The Government ◽  
The Impact

This article selects the listed companies in China’s A-share heavy pollution industry from 2014 to 2018 as samples, uses a random effect model to empirically test the relationship between media attention and corporate environmental performance and examines the impacts of local government environmental protection and property nature on that relationship. Results are as follow: (1) Media attention can significantly affect a company’s environmental performance. The higher the media attention, the greater the company’s supervision and the better its environmental performance. (2) In areas where the government pays less attention to environmental protection, the impact of media on corporate environmental performance is more obvious, but in other areas, the impact of media on environmental performance cannot be reflected; (3) The media attention is very significant for the environmental performance improvement of state-owned enterprises, and it is not obvious in non-state-owned enterprises. (4) A further breakdown of the study found that the role of media attention in corporate environmental performance is only significant in the sample of local governments that have low environmental protection and are state-owned enterprises. This research incorporates the local government’s emphasis on environmental protection into the research field of vision, expands the research scope of media and corporate environmental performance, and also provides new clues and evidence for promoting the active fulfillment of environmental protection responsibilities by companies and local governments.

scholarly journals LIBERTAD DE EXPRESIÓN, REDES SOCIALES Y DERECHO PENAL

2020 ◽  
Author(s):  
Fernando Miró-Llinares
Keyword(s):  
Social Networks ◽  
Freedom Of Expression ◽  
The State ◽  
Free Expression ◽  
Constitutional Court ◽  
Criminal Proceedings ◽  
Redes Sociales ◽  
Need To Evaluate ◽  
Derecho Penal ◽  
The Impact

Nowadays it is easy to find public statements about the situation of freedom of expression in different democracies questioning the exercise of this right, perhaps as a result of the political tensions to which democratic states have been subjected in recent years. In this sense, Spain does not escape from these diagnoses. Both international indicators that try to measure the situation and evolution of freedom of expression in different States and academic scholars highlight the excessive criminalization of certain speeches that end up in criminal proceedings that sentence people who make offensive expressions, mainly through social networks. However, in order to reach this diagnosis it is necessary to put together all the symptoms that would lead us to that conclusion. Therefore, in this paper I analyze two main indicators that could shed more light on the state of freedom of expression in Spain and the impact that social networks have had on it. Firstly, I analyze the legislative evolution of expression offences since 1995, to evaluate the limits of certain expressions in order to reach the conclusion that, effectively, over the years the punitive scope of what cannot be expressed has been extended, thus limiting, at least in abstract, freedom of expression. Secondly, I analyze the jurisprudential evolution of all these crimes since 1995 to show that, indeed, the proliferation of sentences from 2015 to the present shows the increase in the criminalization of expressions that are made eminently through social networks such as Twitter and Facebook. To conclude, I reflect on the possibility that the latest absolutory sentence by the Constitutional Court of the singer of the band Def con Dos César Strawberry will increase the feeling that, from now on, all expression is admissible and, therefore, will increase free expression in general and, in particular, in social networks, since, it does not seem that our legislator is willing to rectify in its steps the excessive criminalization of certain offenses. I also reflect on the need to approach freedom of expression in a more empirical way and the need to evaluate not only the limitations that the law and judicial processes impose on freedom of expression, but also the extent to which citizens in general and, in particular, users of social networks, without the need to have gone through any criminal proceedings, have stopped expressing their opinions because only in this way will it be possible to determine the state of health of our right to freedom of expression.

scholarly journals The Mistakes of a Public Communication in the Ebola Crisis in Spain

2017 ◽  
Vol 11 (2) ◽  
pp. 83
Author(s):  
Rafael Barberá González ◽  
Victoria Cuesta
Keyword(s):  
Social Networks ◽  
Data Analysis ◽  
Ebola Virus ◽  
Public Information ◽  
Hemorrhagic Fever ◽  
Public Communication ◽  
Good Resolution ◽  
The Public ◽  
The Media ◽  
The Impact

This work analyzes the impact of the outbreak of hemorrhagic fever caused by the Ebola virus in Spain in the field of communication. The communication of such a crisis entails an interaction of information between individuals and institutions. Accuracy in the messages that are disseminated is key to the good resolution of the crisis. In this case of the Ebola crisis the impact in the Spanish media was very remarkable not only of the evolution of the crisis but also of the public information that were being made known by the authorities. The errors committed in this public communication, especially in the first institutional appearance, will be analyzed and possible solutions will be provided for future crises. In addition, the information behavior that was given in social networks by the authorities will be analyzed. To perform this work, bibliographical sources, data analysis and the media have been used.

scholarly journals Mapeo del consumo de medios en los jóvenes: redes sociales, 'fake news' y confianza en tiempos de pandemia

2021 ◽  
Vol 11 (2) ◽  
pp. 187-208
Author(s):  
Ana Pérez-Escoda ◽  
◽  
Gema Barón-Dulce ◽  
Juana Rubio-Romero ◽  
◽  
...  
Keyword(s):  
Social Networks ◽  
Three Dimensions ◽  
Media Consumption ◽  
Quantitative Methodology ◽  
Fake News ◽  
Redes Sociales ◽  
Generation Z ◽  
The Media ◽  
Major Transformation ◽  
Source Of Information

The explosion of the Covid-19 pandemic has led to a major transformation in media consumption and the use of social networks. New habits and extensive exposure to connected devices coupled with unmanageable amounts of information warn of a worrying reality, especially among the younger population. The aim of this research is to discover the degree of trustworthiness of Generation Z towards the media, their media consumption preferences and the association they make between media consumption and fake news. Using a descriptive and exploratory quantitative methodology, a study is presented with a sample of 225 young people belonging to this population niche. The study addresses three dimensions: media consumption, social networks and perception of fake news. The results show that generation Z is an intensive consumer of the media they trust the least and perceive traditional media as the most trustworthy. The findings indicate that social networks are the main source of information consumption for this ge­neration, among other content, despite also being the least trustworthy and the most likely to distribute fake news according to their perceptions. There is a lack of media literacy from a critical rather than a formative perspective.

scholarly journals JORNALISMO REGIONAL NAS REDES SOCIAIS: a cobertura político-eleitoral na fanpage do jornal o estado do Maranhão

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges
Keyword(s):  
Social Networks ◽  
Content Analysis ◽  
Social Network ◽  
Methodological Approach ◽  
The Political ◽  
Redes Sociales ◽  
Digital Part ◽  
Palabras Clave ◽  
The Social ◽  
La Red

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  

scholarly journals “Caminhada com Maria” virtual: uma festa popular em diálogo com o digital

2020 ◽  
Vol 18 (41) ◽  
pp. 54
Author(s):  
Ivig De Freitas Santos ◽  
Maria Érica de Oliveira Lima
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Catholic Church ◽  
Digital Environment ◽  
Redes Sociales ◽  
The Media ◽  
Live Broadcast ◽  
Religious Festival ◽  
Popular Festivals ◽  
Medios De Comunicacion

A Igreja Católica sempre procurou estar conectada com a mídia e a pandemia de COVID-19 estreitou ainda mais os laços da instituição religiosa com as mídias sociais. Neste cenário, também as festas populares precisaram reconfigurar suas práticas para atender a necessidade do isolamento, o que incluiu a presença ainda mais forte destas celebrações no ambiente digital. Nesse contexto, o objeto da presente pesquisa é a “Caminhada com Maria”, tradicional procissão católica realizada em Fortaleza, ocorrida em formato virtual em 2020. A metodologia utilizada é a netnografia, por meio da análise dos comentários dos fiéis durante a transmissão ao vivo da festa religiosa. Foi possível observar como os participantes se apropriaram destes espaços para manifestar práticas devocionais e votivas, o que demonstra as oportunidades de comunicação que a religiosidade tem experimentado na Era digital. Redes Sociais; Festa popular; Internet; Religiosidade; Folkcomunicação. The Catholic Church has always sought to be connected with the media and the COVID-19 pandemic has further strengthened the religious institution's ties to social media. In this scenario, popular festivals also needed to reconfigure their practices to meet the need for isolation, which included the even stronger presence of these celebrations in the digital environment. In this context, the object of this research is the “Walk with Mary”, a traditional Catholic procession held in Fortaleza, which took place in virtual format in 2020. The methodology used is netnography, through the analysis of the comments of the faithful during the live broadcast of the religious festival. It was possible to observe how the participants appropriated these spaces to manifest devotional and voting practices, which demonstrates the communication opportunities that religiosity has experienced in the digital age. Social networks; Popular festival; Internet; Religiosity; Folkcommunication. La Iglesia Católica siempre ha buscado estar conectada con los medios de comunicación y la pandemia de COVID-19 ha fortalecido aún más los lazos de la institución religiosa con las redes sociales. En este escenario, las fiestas populares también necesitaban reconfigurar sus prácticas para satisfacer la necesidad de aislamiento, que incluía la presencia aún más fuerte de estas celebraciones en el entorno digital. En este contexto, el objeto de esta investigación es el “Caminata con María”, tradicional procesión católica celebrada en Fortaleza, que tuvo lugar en formato virtual en 2020. La metodología utilizada es la netnografía, a través del análisis de los comentarios de los fieles durante la transmisión en vivo. de la fiesta religiosa. Se pudo observar cómo los participantes se apropiaron de estos espacios para manifestar prácticas devocionales y de voto, lo que demuestra las oportunidades comunicativas que ha experimentado la religiosidad en la era digital. Redes sociales; Fiesta popular; Internet; Religiosidad; Comunicación popular.

scholarly journals ‘Issues’ y ‘big data’ en la gestión de relaciones públicas. El caso de la implementación del nuevo sistema de tratamiento de residuos “Recuperando Valor” en Córdoba, Argentina

Tripodos ◽  
2021 ◽  
pp. 73-87
Author(s):  
Antonio Castillo-Esparcia ◽  
Alejandro Álvarez-Nobell ◽  
María Belén Barroso
Keyword(s):  
Social Networks ◽  
Big Data ◽  
Latin America ◽  
Public Relations ◽  
Analytical Models ◽  
Issues Management ◽  
Redes Sociales ◽  
Political Function ◽  
Toma De Decisiones ◽  
The Impact

El LCM 2016-2017 (Moreno et al., 2017) mostró el déficit en Latinoaméri­ca en el uso de big data para la toma de decisiones basada en issues; una de las grandes transformaciones actuales en relaciones públicas. El objetivo de esta investigación fue analizar el impacto de la implementación de estrategias de is­sues management y big data para el nuevo sistema de residuos de Córdoba (Argentina) —“Recuperando Valor”— durante diciembre 2018. Se analizaron más de 10.000 publicaciones en redes sociales mediante un sistema de aler­tas programadas (QSocial) por temas, actores, impactos y frecuencia a través de distintos modelos analíticos: Imagen de Gestión; Sentimientos; Preocupacio­nes Ciudadanas, Género, Humor Social y Valoraciones. Las organizaciones no solo comunican estratégicamente: son comunicación estratégica (Grandien y Johansson, 2016). Ello implica una función de dirección y asesoramiento (Zerfass y Franke, 2013) —o función política (Simões, 2001 inspirado en Matrat, 1971)—, atendiendo la opi­nión pública mediante la gestión de issues (Nothhaft, 2010). En la prácti­ca implica construir, administrar y mo­nitorear en tiempo real el desarrollo e impacto de un conjunto de temas que cobran relevancia en las distintas agen­das y por consecuencia en la producción de contenidos y la gestión de relaciones con los distintos públicos en función de sus intereses. Issues and Big Data in Public Relations Management. The Case of the Implementation of the New Garbage System Called “Recuperando Valor” in Córdoba, ArgentinaThe LCM 2016-2017 (Moreno et al., 2017) showed the deficit in the use of big data for making decisions based on issues in Latin America; this is one of the great transformations that we currently envision in public relations. The objec­tive of this research was to analyze the impact of the implementation of Issues Management and big data strategies for the new garbage system in Córdoba (Ar­gentina) —“Recuperando Valor”— du­ring December 2018. More than 10,000 publications on social networks were analyzed through a system of program­med alerts (QSocial) taking into accou­nt topics, actors, impact and frequency through different analytical models: measurement of Management Ima­ge; Feelings; Citizen Concerns, Gender, Social Humor and Evaluations. Orga­nizations not only communicate strate­gically: they are indeed strategic com­munication (Grandien and Johansson, 2016). This requires a management and advisory function (Zerfass and Franke, 2013) —or political function (Simões, 2001 as inspired by Matrat, 1971)—, considering public opinion through is­sues management (Nothhaft, 2010). In practice it involves building, managing and monitoring in real time the develo­pment and impact of a set of issues that become relevant in the different agendas and, consequently, in the production of contents and the management of rela­tions with the different stakeholders ba­sed on their interests.Palabras clave: issues, big data, rela­ciones públicas, ambiente, residuos en Argentina.Key words: issues; big data, public rela­tions, environment, garbage in Argen­tina.

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