scholarly journals Investigating about Consumers’ Attitudes to Green Children's Toys Products in Vietnam

2021 ◽  
Vol 12 (2) ◽  
pp. 54-57
Author(s):  
Nguyen Hoang Mai ◽  
Keyword(s):  
Environmentally Friendly ◽  
Green Marketing ◽  
Ho Chi Minh City ◽  
Green Products ◽  
Huge Amount ◽  
Consumer Awareness ◽  
Plastic Toys ◽  
Plastic Bag ◽  
Marketing Activities ◽  
Survey Results

The literature on plastic watse recently focus upon products such as plastic bag and plastic straw. However, there are products that create a very huge amount of waste such as plastic children's toys, have not received proper attention. Also, the need of green products for children's toys is essential since plastic children's toys were proved that contain heavy metals which are potential sources risk to children’s health. Therefore, this research aims at pioneering in doing investigate about consumer attitudes to plastic and environmentally friendly children's toys in Ho Chi Minh city, Vietnam. Also, propose green marketing activities for children's toy companies to become the leading recognized brand in the line of environmentally friendly product. A survey was conducted in Ho Chi Minh City in December 2019 with 200 respondents to assess their attitudes towards green products, especially green products for children. Based on the rationale and survey results, the research conclude that consumers’ attitudes towards green products and their level of interest in the current environmental situation are very positive. Respondents did understand the concept of green products in detail and pay much attention to famous green campaings and products. And there are statistics prove the high consumer awareness of environmentally friendly plastic toys. This forward-looking insights can create the potential for green marketing activities of children's toy companies.

scholarly journals The effects of customer perceived value and perceived innovation on green products

2021 ◽  
pp. 1407-1414 ◽  
Author(s):  
Doni Purnama Alamsyah ◽  
Norfaridatul Akmaliah Othman ◽  
Ahmad Setiadi ◽  
Lia Mazia ◽  
Rudiah Md Hanafiah
Keyword(s):  
Marketing Strategy ◽  
Research Finding ◽  
Environmentally Friendly ◽  
Perceived Quality ◽  
Customer Behavior ◽  
Environmental Issue ◽  
Green Marketing ◽  
Green Products ◽  
Customer Perceived Value ◽  
Green Trust

Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust. The study concentrates on the correlation of eco-label attribute, perceived innovation, perceived quality, and green trust of a customer. The study was conducted in 2020 with a survey of supermarket’s customers who were familiar with green products. There were 200 customers who were selected randomly; data from a customer was taken by questionnaire. Then, data from the questionnaire was processed by using SEM approach through SmartPLS. The research finding determined that the implementation of an eco-label attribute may influence on customer’ green trust directly through customer perceived quality. Furthermore, it was determined that customer perceived quality could play the mediation role between eco-label attributes and green trust. Besides, it has known that the value of innovation of green products could not be affected by eco-label attributes and it could not affect customer’s green trust. The study provides a recommendation from the model of green customer behavior with mediation focuses on customer perceived quality. The finding can provide important information for marketers and producers who use the environmental issue, and it is implemented to green marketing strategy.

scholarly journals Green supply management and green marketing strategy on green purchase intention: SMEs cases

2020 ◽  
Vol 13 (1) ◽  
pp. 79 ◽  
Author(s):  
Dyah Sugandini ◽  
Muafi Muafi ◽  
Christin Susilowati ◽  
Yuni Siswanti ◽  
Wirman Syafri
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Marketing Strategy ◽  
Environmentally Friendly ◽  
Green Marketing ◽  
Green Supply Chain Management ◽  
Green Supply Chain ◽  
Green Products ◽  
Chain Management ◽  
Green Purchasing

Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is obtained through questionnaires. The unit of analysis in this study is organizations and individuals. The sampling technique is purposing sampling, with the criteria of SMEs that conduct environmentally friendly production processes and consumers who have ever bought green products. Data analysis uses structural equation modeling. Research limitations/implications: This study is limited by relatively small sample size. The sample is only environmentally oriented SMEs. Large companies that are also environmentally friendly have not been included as samples in this study, so the results of this study only generalized to SMEs. Future research should accommodate these two types of companies, namely SMEs and companies, so that it can be easier to generalize the findings and allow different tests of GSCM to be applied to SMEs and large companies. This study only analyzed GSCM from two dimensions, namely GP and GCC. Other variables that can be used to explain GSCM are internal environmental, green information systems, eco-design and packaging. Practical implications: GSCM can be started with conducts the right GP and always coordinating with consumers which related to green products. GP (green purchasing) and GCC (green consumer cooperation) as GSCM elements have a strong association in predicting the success of a green marketing strategy. It is expected that SMEs should pay attention to the raw material purchase so that the problem of environmentally friendly raw materials can be truly obtained to enter the production process and produce environmentally friendly products. Originality/value: This study analyzes the relationship between GSCM practices and organizational performance in the green marketing and business strategies context, where there is still a scarcity of studies in this context. Besides that, there is an increase in awareness of green operations and green marketing in Asia, but the relevant studies in Asian countries have not been conducted much, especially in Southeast Asia. The result of this study proves that the GSCM model can increase value along the supply chain by emphasizing green supply chain management and green marketing.

scholarly journals GREEN MARKETING: tendencies and perspectives

2016 ◽  
Vol 2016 (2) ◽  
pp. 55-60
Author(s):  
Дарья Зайцева ◽  
Daria Zaitseva ◽  
Инна Краковецкая ◽  
Inna Krakovetskaia
Keyword(s):  
Marketing Strategy ◽  
Environmentally Friendly ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
Green Products ◽  
Product Price ◽  
Environmental Marketing ◽  
Traditional Marketing ◽  
New Strategies

This article is devoted to the study of new marketing strategies used in green marketing. Green marketing includes both green products and green oriented companies. Companies that seek to enter the new "green" niche need to rethink the 4 P’s (product, price, place and promotion) of traditional marketing and use these new strategies to promote environmentally friendly products. Research into this field has yielded four main strategies of ecological marketing: "Lean green", "Defensive green", "Shaded green" and "Extreme green". Each environmental marketing strategy presented in this article is directly connected with the concept of the marketing mix it is related to. Many companies do not want to use all parts of the 4 P strategies but instead choose to use only specific elements of each. This allows companies to choose a tailored "green" marketing strategy to achieve their goals. Green marketing strategies help companies to develop products that are environmentally friendly and satisfy the requirements of consumers.

scholarly journals The Role of Consumers’ Behaviour in Applying Green Marketing: An Economic Analysis of the Non-alcoholic Beverages Industry in Kosova

2020 ◽  
Vol 9 (1) ◽  
pp. 1-25 ◽  
Author(s):  
Ganimete Podvorica ◽  
Fatos Ukaj
Keyword(s):  
Economic Analysis ◽  
Information Search ◽  
Environmentally Friendly ◽  
Positive Influence ◽  
Statistical Correlation ◽  
Green Marketing ◽  
Alcoholic Beverages ◽  
Market Competitiveness ◽  
Marketing Activities

AbstractGreen marketing in Kosova evolved as a means for enterprises to adjust to increased market competitiveness. The objective of the study was to identify how consumers’ environmentally friendly behaviour drove the demand for new eco-value market offerings. Concurrently, the study aimed to prove how domestic producers of non-alcoholic beverages used their capabilities to deliver new eco-value market offerings. The research is based on a survey conducted in Kosova. Analysis focused on statistical correlation testing of consumers’ green marketing awareness, behaviour toward the environment, information search, trust in advertising and labels displaying health benefits of beverages and attitudes towards a willingness to pay more for organic non-alcoholic beverages compared with non-organic ones. Significant findings were the positive influence of family and media in shaping consumers’ environmentally friendly behaviour and, in contrast, consumers’ mistrust in the marketing activities of producers as a consequence of misleading advertising.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

scholarly journals Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu

2018 ◽  
Vol 1 (1) ◽  
pp. 37
Author(s):  
Shulov Shrestha
Keyword(s):  
Hypothesis Testing ◽  
Purchase Intention ◽  
Green Marketing ◽  
Primary Data ◽  
Green Products ◽  
The People ◽  
Consumer Purchase Intention ◽  
Green Packaging ◽  
The Impact ◽  
Structured Questionnaire

<p>The main purpose of this study is to examine the impact of green marketing tools on product choice and how green initiatives influence purchase intention of consumers. The research also attempts to examine the relationship between age, income, education, and occupation with consumer purchase intention in association with green marketing tools. The study is descriptive in nature and focuses on hypothesis testing using structured questionnaire and interview. Structured questionnaire is used to collect primary data from a sample size of 120 respondents focusing on employed, self-employed, students and homemakers. These groups are assumed to represent green purchase in today’s society. However, opinions of marketing professionals have also been considered. The survey population represents the people who go for shopping; data have also been collected from the point of purchase. Green purchase intention was seen to be incremental considering the increase in the level of education of individuals. Green marketing tools i.e., environmental belief, green packaging, green branding, green advertisement, green labelling has been taken into account to observe its significance towards consumer purchase intention. Likert scale questions with five-scalerating were used to do the hypothesis testing. The questions included statements in conjunction with the measure of green marketing tool’s influence over consumer purchase intention. The research revealed that green marketing tools played a significant role in inducing a positive purchase intention towards green products. While there exists growing preference towards green products, price plays a major role in product purchase.</p><p>Journal of Business and Social Sciences Research, Vol. 1, Issue 1, pp. 37-57</p>

scholarly journals IMPACT OF GREEN MARKETING ON INDIAN ECONOMY

2020 ◽  
pp. 9-12
Author(s):  
Naina Kaur ◽  
Puneet Kaur Dhingra
Keyword(s):  
Marketing Mix ◽  
Marketing Strategies ◽  
Green Marketing ◽  
The Other ◽  
Green Products ◽  
Multinational Organizations ◽  
Indian Economy ◽  
Environmental Marketing ◽  
Green Consumers ◽  
Rapid Pace

Green marketing is growing at a rapid pace and has become the latest buzzword for the society, where firms are putting extra efforts for a greener world, while adopting latest and innovative production methodology. On the other hand, consumers are equally interested in switching brands or even paying a premium for a greener alternative with a view of indulging in a healthy and safe lifestyle. This study would emphasis on environmental marketing strategies, its sustainability as well as the 4 components of green marketing mix. This paper would highlight the nature of environmental marketing, how imperative it is to produce and sell green products, which initiates a step towards saving our nature with its benefits, while also discussing its inhibitors related to eco-marketing. Nevertheless, this research would analyse the importance and need of green marketing for growing Indian companies, deducing from the fact that not only customers are changing their buying preferences but multinational organizations are also taking mammoth steps to produce green products or services in order to protect depletion of ozone layer. KEYWORDS: green marketing, sustainability, green products, green consumers, eco-marketing

scholarly journals MARKETING OF GREEN PRODUCTS- CUSTOMER PERSPECTIVE

2021 ◽  
pp. 4-6
Author(s):  
M. Renuka Devi ◽  
G. A. HEMA
Keyword(s):  
Environmental Impact ◽  
Human Health ◽  
Climatic Condition ◽  
Toxic Elements ◽  
Green Marketing ◽  
Organic Fertilizers ◽  
Green Product ◽  
Value Proposition ◽  
Green Products ◽  
Customer Perspective

A green product as one that has less of an environmental impact or is less detrimental to human health that the traditional product equivalent. Now-a-days, peoples are becoming more conscious about health and environment. Green products will be produced by using organic fertilizers, without using any pesticides, insecticides, any inorganic fertilizers, or toxic elements. So, the demand for such products has doubled when compared to the last ten years. The changing climatic condition is not just a talk but has become an international concern. This awareness is greatly affecting consumer's purchasing decision. Even marketers are taking measures to minimize the production of harmful wastes. In the present scenario, brands producing green products use green marketing to communicate their value proposition to the market. Green products will be healthier in nature and safe to use.In this present study, to make a research on green products marketing among the consumers and their perspective.

scholarly journals The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

2021 ◽  
Vol 13 (10) ◽  
pp. 266
Author(s):  
Hamed Nozari ◽  
Agnieszka Szmelter-Jarosz ◽  
Javid Ghahremani-Nahr
Keyword(s):  
New Technologies ◽  
Dairy Industry ◽  
Green Marketing ◽  
The Internet ◽  
Key Factors ◽  
Internet Of Everything ◽  
Clear Vision ◽  
Expert Interview ◽  
Sustainable Marketing ◽  
Marketing Activities

The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the development of the activities and performances of industries in various dimensions. For the various objects, such as people, processes, and data, involved in marketing activities, the Internet of Everything (IoE) as an evolved IoT is a possible future scenario. Some sectors pretend to be the first to implement this, and the more they rely on dynamic, unstable customer needs, the better a solution the IoE is for them. Therefore, this paper presents a clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry. Key factors are identified to help readers understand this concept better. The expert interview makes it possible to draw a picture of the factors that have helped successfully implement the IoE in the dairy sector.

Big Five personality traits and green consumption: bridging the attitude-intention-behavior gap

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Cong Doanh Duong
Keyword(s):  
Personality Traits ◽  
Big Five ◽  
Environmentally Friendly ◽  
Big Five Personality Traits ◽  
Openness To Experience ◽  
Equation Modeling ◽  
Big Five Personality ◽  
Green Products ◽  
Content Type ◽  
Green Consumption

PurposeThis study examines the roles of Big Five personality traits, including conscientiousness, agreeableness, extraversion, neuroticism and openness to experience, in shaping green consumption behavior, as well as bridging the attitude-intention-behavior gap in environmentally friendly consumption and testing the gender differences between these associations.Design/methodology/approachA dataset of 611 consumers was collected by means of mall-intercept surveys in major Vietnamese cities. Structural equation modeling (SEM) via AMOS 24.0 was employed to test the proposed conceptual framework and hypotheses, while the PROCESS approach was utilized to estimate mediation standardized regression coefficients.FindingsThe study revealed that in addition to extraversion, other personality traits (agreeableness, conscientiousness, openness to experience and neuroticism) were strongly associated with green consumption. Moreover, attitude towards green products and intention to buy environmentally friendly products were determined to have key roles in explaining consumers' pro-environmental behavior. There was also a notable difference in the impact of personality traits on men's and women's green consumption.Practical implicationsThis study provides useful recommendations for administrational practices seeking to understand consumer behavior, build appropriate marketing and communication campaigns and attract customers to buy environmentally friendly products.Originality/valueThis study makes efforts to resolve the attitude-intention-behavior gap, a recurring theme in the green consumption literature, as well as illustrates the significance of Big Five personality traits in explaining attitude, intention and behavior when purchasing green products. This research also demonstrates that Big Five personality traits have significantly different effects on green consumption attitudes and intention to carry out pro-behavioral consumption.

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