scholarly journals Analisis Strategi Marketing Public Relations Dalam Meningkatkan Loyalitas Customer Sofyan Hotel (Studi Deskriptif Pada Sofyan Hotel Cut Meutia Menteng Jakarta Pusat)

2020 ◽  
Vol 4 (2) ◽  
pp. 54-60
Author(s):  
Audia Saraswati ◽  
Diana Prihadini
Keyword(s):  
Public Relations ◽  
Customer Loyalty ◽  
Descriptive Analysis ◽  
Tourism Industry ◽  
Literature Study ◽  
The Public ◽  
Corporate Social ◽  
Modern Services ◽  
Special Strategy ◽  
Public Relations Strategy

The intense competition in the Indonesian tourism industry and the number of business hotels in Jakarta that offer more modern services and facilities make customers disloyal. In this situation, companies need to make a special strategy to maintain and increase customer loyalty. Based on these problems, this research focuses on the Marketing Public Relations strategy in increasing customer loyalty. This research is qualitative research with a descriptive analysis method, data collection techniques in observation, interviews, documentation, and literature study. This research is the Public Relations of Sofyan Hotel Cut Meutia in carrying out the marketing public relations strategy activities using six of the seven marketing public relations instruments and using the pull, push, and pass strategy according to Kottler and Keller. These include publications in print and online media, identity media, events, news, sponsorship, and corporate social responsibility. The suggestions given in this study to Sofyan Hotel Cut Meutia are maximizing Marketing Public Relations activities by making innovations, improving hotel services and facilities to customers.

scholarly journals Strategi Public Relations Bali Hai Cruise Sebagai Penyedia Atraksi Wisata Bahari Di Desa Lembongan, Kecamatan Nusa Penida, Kabupaten Klungkung

2019 ◽  
Vol 7 (1) ◽  
pp. 82
Author(s):  
Made Sera Septiani ◽  
I Gusti Agung Oka Mahagangga
Keyword(s):  
Public Relations ◽  
Financial Management ◽  
Literature Study ◽  
The Public ◽  
Marine Tourism ◽  
External Relations ◽  
Internal Relations ◽  
The Right ◽  
Tourism Attractions ◽  
Public Relations Strategy

Bali Hai Cruise is one of the companies engaged in marine tourism at Lembongan village, Klungkung regency. The cruise has been established for 28 years and until now still maintained its existence as one providers of the marine tourism providers in Bali. They offer exclusive day trips at Lembongan just in one day. This research aims to provide an overview of the marine tourism attractions and find out public relations strategy of Bali Hai Cruise. This research uses qualitative data. Data is collected by observation, interview and literature study. There are several key concepst of this research, such as: strategy, public relations, public relations strategy, and marine tourism. The result of the research shows that Bali Hai Cruise have a public relations strategy based on internal company relationship by maintaining the quality of human resources and still give attention on the right employee, although the company has not been consistent in financial management. While on external company relations, Bali Hai Cruise is focusing on maintaining the image and brand of the company, even though the company still gets protests from the public because of coastal private beach. Keywords: marine tourism, public relations, internal relations, external relations

scholarly journals Strategi Humas Badan Narkotika Nasional Jawa Barat dalam Mensosialisasikan Program Rehabilitasi

2021 ◽  
Vol 9 (2) ◽  
pp. 133-141
Author(s):  
Silvia Novianti ◽  
Yusuf Zaenal Abidin ◽  
Khoiruddin Muchtar
Keyword(s):  
Data Collection ◽  
Public Relations ◽  
Survey Methods ◽  
Descriptive Analysis ◽  
Rehabilitation Program ◽  
West Java ◽  
The Public ◽  
Rehabilitation Programs ◽  
Qualitative Descriptive ◽  
Public Relations Strategy

This study aimed to determine the Public Relations strategy of Badan Narkotika Nasional West Java Province in disseminating the rehabilitation program. This study discusses the rehabilitation programs socialization related to data collection, planning and programming, implementation, and evaluation. This study used a qualitative descriptive analysis method and the four-step public relations concept with a qualitative approach and constructivism paradigm. Data collection was carried out through interviews and observations. The results showed that the Public Relations strategy of BNN West Java Province in socializing the rehabilitation program was carried out by searching for data using survey methods, planning and programming by determining objectives, determining targets, determining messages and determining time, selecting implementers, and the use of media used, and evaluating with see success in socializing.

scholarly journals Proses Kampanye Public Relations “Youtube Broadcast Box” Di Media Sosial

Gunahumas ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 56-71
Author(s):  
Merina Lydia Isabella Natashya ◽  
Hanny Hafiar ◽  
Aat Ruchiat Nugraha
Keyword(s):  
Public Relations ◽  
Attitude Change ◽  
Value Of Information ◽  
Brand Strategy ◽  
Brand Experience ◽  
Literature Study ◽  
Purposive Sampling ◽  
The Public ◽  
Public Relations Campaign

ABSTRAK Perkembangan strategi brand suatu produk sekarang ini semakin kreatif dengan menggunakan berbagai media komunikasi untuk dapat mempersuasi publik. Keberadaan suatu brand dapat dikomunikasikan melalui pendekatan emotional feel, attitude change, dan behaviour yang dilakukan terhadap target sasarannya. Youtube sebagai provider yang memiliki peran yang kuat dalam menyimpan data informasi yang paling besar berupa tayangan film dapat memberikan kontribusi untuk membangun dan meningkatkan brand experience produk tertentu. Tujuan penelitian ini adalah untuk mengetahui proses kampanye yang dilakukan oleh Youtube Broadcast Box dalam upaya meningkatkan brand experience terhadap Youtubers Indonesia. Adapun metode penelitian yang digunakan adalah deskriptif dengan teknik pengumpulan data melalui wawancara terstruktur, observasi, dan studi pustaka. Dalam teknik penentuan key informan, penelitian ini menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa proses kampanye public relations yang dilakukan oleh Youtube Broadcast Box telah dapat meningkatkan brand experience para Youtubers Indonesia yang dibuktikan dengan banyaknya kunjungan dari audience yang ingin menonton tayangan di Youtube secara berkelanjutan untuk berbagai kegiatan yang dianggap memiliki nilai informasi bagi publik. Kata Kunci : Kampanye Public Relations, Brand Experience, dan Youtube Broadcast Box ABSTRACT The development of the brand strategy a product now this is getting creative by the use of various media of public communication persuasive. The existence of a brand can be communicated with the emotional feel , attitude change , and behaviour was done with their targets. Youtube as providers having role strong in store data information the greatest of impressions film to give contribution to build and improve brand experience certain products. The purpose of this research is to aware of the campaign done by youtube broadcast box in order to increase brand experience of youtubers Indonesia. As for research methodology used is descriptive to technique data collection through interviews structured, observation, and the literature study. The technique of the determination of key informants, this research using a technique purposive sampling. The research results show that the process of public relations campaign conducted by broadcast box of youtube has been able to increase brand experience the youtubers indonesia which is evidenced by the number of visits from audience who want to watch impressions on youtube in a sustainable way for various activities being regarded as having the value of information to the public. Keywords: public relations campaign, brand experience, and youtube broadcast box

scholarly journals Corporate social responsibility in state regulation of sustainable development

2019 ◽  
Vol 91 ◽  
pp. 08004
Author(s):  
Elena Vorobey ◽  
Liudmila Belosluttceva ◽  
Olesya Fesenko
Keyword(s):  
Corporate Social Responsibility ◽  
Public Relations ◽  
Social Responsibility ◽  
Social System ◽  
State Regulation ◽  
The Other ◽  
The Public ◽  
Social Burden ◽  
Structural Parts ◽  
Corporate Social

The need of corporate social responsibility development is mostly explained with the fact that the states do not cope with the solution of problems of a social assistance of the population. But as the state undertakes all social burden of the population, the need for corporate social responsibility disappears. So, it is substantiate to adopt the other approach -the importance to proceed from essence of society as certain social system -system of people, their certain communities connected with each other by the public relations, and their interests. Stable, steady existence of this system is possible only at mutual adjustment of all its structural parts -adjustment of mutual interests.

scholarly journals Strategi Government Public Relations Pusat Penerangan TNI dalam Mempertahankan Reputasi Lembaga TNI

2019 ◽  
Vol 7 (2) ◽  
pp. 205-216
Author(s):  
Rifqi Muflih ◽  
Dany Dany
Keyword(s):  
Public Relations ◽  
Participant Observation ◽  
Armed Forces ◽  
The Public ◽  
Qualitative Descriptive ◽  
Government Public Relations ◽  
The Government ◽  
Descriptive Method ◽  
Public Relations Strategy

Public Relations of Headquarters of the Indonesian Armed Forces (TNI Headquarters) must work with the Government Public Relations strategy to maintain a reputation by maintaining credibility, trustworthiness, reliability, and responsibility in delivering positive news to the internal and external public. This study aims to see how the government public relations strategy of the Indonesian National Armed Forces Information Center (Puspen TNI) maintained the reputation of the TNI institution. The method used in this study is a qualitative descriptive method by interviewing the Head of Puspen TNI, non-participant observation, and documentation. The results showed that Puspen TNI in maintaining the reputation of the TNI, first, maintained credibility by measuring the objectivity and quality of the news. Second, it proclaimed information about TNI and the contribution of the TNI to the nation-state to the public through mass media and social media. Third, it disseminated the news according to the facts. Forth, it reported the performance of the TNI to the external and internal public regarding responsibility to the state and nation professionally and proportionally by providing information delivered directly through the TNI website, Facebook, Twitter, Instagram, YouTube and TV public relations TNI Streaming produced by Puspen TNI. It also maintained good relations between external media and editor in chief and journalists of print, electronic and online media.

scholarly journals Menggagas Pendidikan Islami: Meluruskan Paradigma Pendidikan di Indonesia

2018 ◽  
Vol 3 (1) ◽  
pp. 75-91
Author(s):  
Tatang Hidayat ◽  
Toto Suryana
Keyword(s):  
Education System ◽  
Descriptive Analysis ◽  
Qualitative Approach ◽  
Islamic Education ◽  
Analysis Method ◽  
Literature Study ◽  
The Public ◽  
The World ◽  
Educational Paradigm ◽  
The Moment

The aim of this present study is to initiate Islamic education in order to rectify the educational paradigm in Indonesia. With respect to the research methodology, this study employed a qualitative approach and literature study method. In its implementation, the collected data was then analyzed using a descriptive analysis method. Based on the results of the discussion, in order to rectify the educational paradigm in Indonesia, it should initially change the secularism paradigm that has been fossilized in the world of education into the paradigm of Islam, al-Qur`an, and Tauhid. As a consequence, this paradigm will have implications for the establishment of the conceptualized education system that inevitably also affects the to-be-achieved educational objectives. In order to realize a good education system, there should be integration between the elements of education practitioners which consist of family, mosques/schools/campuses, and society. As a result, those aforementioned objectives will be successfully achieved in the moment when Islamic rules are fully implemented in all aspects of life. Therefore, it is necessary to continuously educate the public regarding the importance of implementing Islamic rules in all aspects of life, including in the aspect of education.

scholarly journals Peran key opinion leader dalam pemasaran film bertema kekerasan seksual

2021 ◽  
Vol 5 (2) ◽  
Author(s):  
Fadliyya Syifa Nurulita ◽  
Intan Primadini
Keyword(s):  
Public Relations ◽  
Violence Against Women ◽  
Opinion Leader ◽  
The Public ◽  
True Story ◽  
Women In The Workplace ◽  
Large Audience ◽  
Key Opinion Leader ◽  
The Public Sphere ◽  
Public Relations Strategy

Violence against women does not only occur in the private sphere, but also in the public sphere, for example in the workplace and educational institutions. Bombshell, a based on true story movie raises the issue of violence against women in the workplace. Promoting movies on violence against women theme in a country that still adheres to a patriarchal system is not easy. However, in Indonesia, it turned out that this movie not only attracted a large audience, but also received positive reviews from various parties. That success can be achieved due to the Marketing Public Relations strategy carried out by Cinema XXI as its distributor. This study aims to find out the Marketing Public Relations strategy of Cinema XXI in promoting Bombshell. This study is a qualitative research and data is obtained through in-depth interviews. Based on the result of this study, it is known that in order to get positive coverage, Bombshell’s marketing campaign also aimed to shape perceptions as well as to educate the audience regarding the issue of violence against women in the workplace. Furthermore, there was a significant role of Key Opinion Leaders in creating awareness about the raised issues as well as inviting audiences to watch the movie. Keywords: Bombshell  ; Key Opinion Leader; Marketing Public Relations; Violence against Women.

scholarly journals PELAKSANAAN CORPORATE SOCIAL RESPONSIBILITY PT. INDONESIA POWER UPJP KAMOJANG

2019 ◽  
Vol 8 (2) ◽  
pp. 195
Author(s):  
Cita Insaniah Muhammad ◽  
Santoso Tri Raharjo ◽  
Risna Resnawaty
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Industrial Revolution ◽  
Community Services ◽  
Community Relations ◽  
Primary Data ◽  
Positive Contribution ◽  
Literature Study ◽  
The Public ◽  
Corporate Social

ABSTRACT The concept of corporate social responsibility has been around for thousands of years. The concept of corporate social responsibility has increasingly developed at the beginning of the industrial revolution which began to focus on the problem of corporate responsibility. The implementation of CSR is considered as an effort to create good companies in the public eye. John Elkinkon through the concept of "3P" (profit, people and planet) as a way for companies to survive by making a positive contribution to society (people) and actively taking part in preserving the environment (planet). Budimantara also explained the type of CSR implementation, namely community relations, community services, and community empowering. This study uses the literature study method as an analytic tool. The data used are primary data from interviews and student data.  ABSTRAK Konsep corporate social responsibility sudah ada sejak ribuan tahun yang lalu. Konsep corporate social responsibility  ini semakin berkembang pada awal masa revolusi industri yang mulai berfokus pada masalah tanggung jawab perusahaan. Pelaksanaan CSR dianggap sebagai upaya untuk menciptakan baik perusahaan dimata publik. John Elkinkon melalui konsep “3P” (profit, people, dan planet) sebagai cara bagi perusahaan ingin bertahan dengan memberikan kontribusi positif kepada masyarakat (people) dan ikut aktif dalam menjaga kelestarian lingkungan (planet). Budimantara juga menjelaskan tipe pelaksanaan CSR yaitu community relations, community services, dan community empowering. Penelitian ini menggunakan metode studi literatur sebagai tools analysist. Data yang digunakan data primer dari wawancara dan data sekuder.

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