scholarly journals Determinants of Purchasing Halal Food for Housewives

2021 ◽  
Vol 1 ◽  
pp. 39-45
Author(s):  
Dian Ayu Kristina ◽  
Arna Asna Annisa ◽  
Awangku Muhamad Zul Iskandar Bin Pengira
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Statistical Test ◽  
Study Data ◽  
Research Data ◽  
Purchase Decisions ◽  
Family Needs ◽  
Purchasing Decisions ◽  
Test Instrument ◽  
Halal Food

This study aims to determine how the influence of Lifestyle, Religiosity, Product Quality on Purchase Decisions in the Tokopedia application through buying interest as an intervening variable. In this study, data collection was carried out through the provision of questionnaires distributed and filled out by housewives who had used and made buying and selling transactions at Tokopedia in Semarang Regency. This type of research uses quantitative research. Data analysis in this study consisted of classical assumption test, instrument test, statistical test, path analysis test which was processed through the SPSS application. With the results of the test of all variables, it can be shown that the easier technology is to influence the purchasing decisions of housewives in meeting family needs, especially in fulfilling halal food.

scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Handphone Oppo pada Toko Max-Indo di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 3 (3) ◽  
pp. 271
Author(s):  
Maria Magdalena ◽  
Wilzarwan Wilzarwan
Keyword(s):  
Data Analysis ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Statistical Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Sample Technique ◽  
Image Variables

ABSTRACT            For the purpose of this study namely, to analyze the effect  of product quality, and brand image, on the purchasing decisions of the oppo brand handphone at the Max-Indo Padang shop. The population in this study is, all consumers who had bought the oppo brand mobile in the Max-Indo store in Padang City. Which numbered 1,836 people, while for the study sample were 100 respondents. The sample technique  used is, purposive sampling method by taking samples based on certain criteria. Data analysis techniques used to test hypotheses are multiple linear regression and statistical test T. The result of the study show that the product quality variable has a significance value of 0.034 and the brand image has a significance influence of 0.000. then the product quality, and brand image variables have a significant influence on the purchase decisions of the Oppo brand mobile phone at the Max-indo Padang shop. Keyword : Product Quality, Brand Image, and Purchasing Decision.

scholarly journals The Influence of Brand Image, Halal Label, and Product Quality on Kentucky Fried Chicken (KFC) Purchase Decisions

2021 ◽  
Vol 1 ◽  
pp. 202-218
Author(s):  
Pini Apriliani ◽  
Tikawati Tikawati ◽  
Nurul Fadhilah
Keyword(s):  
Product Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Research Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analytical Technique ◽  
Study Results

This study aims to determine the effect of brand image, halal label, and product quality either simultaneously or partially on the purchasing decision of KFC in Samarinda. In this study, researchers used quantitative research. Data collection techniques with questionnaires, interviews, and literature study. Determination of the number of samples based on the slovin formula amounted to 100 respondents. The analytical technique used in this research is instrument test, classical assumption test, multiple regression analysis, and hypothesis testing using SPSS version 22. The study results prove that brand image partially has a significant effect on purchasing decisions for KFC in Samarinda, Halal label partially has a significant effect on purchasing decisions for KFC at Samarinda, Product quality partially has a significant effect on purchasing decisions for KFC at Samarinda. Brand Image, Halal Label, and Product Quality simultaneously significantly influenced purchasing decisions for KFC at Samarinda. The results of this study are expected to be an evaluation for culinary business developers to understand better the characteristics of their consumers and what they need and want. Thus the company will more easily attract the interest of consumers.

scholarly journals Pengaruh Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian Konsumen

2021 ◽  
Vol 10 (2) ◽  
pp. 132-135
Author(s):  
Devi Edriani
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Product Quality ◽  
Quantitative Research ◽  
Descriptive Analysis ◽  
Reliability Test ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Price Perception ◽  
Normality Test

This study aims to analyze and see the effect of price perception and product quality on consumer purchasing decisions on the G Force brand Accu Battery product in Kuranji District, Padang city. The population of this study are consumers who use the Accu Battery G Force product in Kuranji Padang District within a span of 6 months. This type of research is quantitative research. Test the instrument using the validity test and the reliability test. Data analysis used descriptive analysis and inductive analysis, namely normality test, heteroscedasticity test and multicollinearity test. Hypothesis testing using multiple regression analysis, F test and t test. From data processing, the result is Y = 14,171 + 0.116 X1 + 0.870 X2. The results of this study indicate that: 1) Price Perception has a significant effect on Consumer Purchase Decisions, 2) Product Quality has a significant effect on Consumer Purchase Decisions, 3) Perception of Price and Product Quality together have a significant effect on Consumer Purchase Decisions

THE INFLUENTS OF ISLAMIC SYMBOLISMS TOWARD THE DECISION OF CONSUMPTION BUYING OF THE FOOD PRODUCTS (A SURVEY CONDUCTED BY A STUDENT OF THE FACULTY OF SYARIAH IAIN MANADO)

2017 ◽  
Vol 1 (2) ◽  
Author(s):  
Syarifuddin Syarifuddin
Keyword(s):  
Data Analysis ◽  
Quantitative Research ◽  
Food Products ◽  
Research Data ◽  
Accurate Information ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Research Findings ◽  
Simple Regression

AbstractThis study was conducted to the influents of the Islamic symbolisms toward the decision of consumption buying of the food products. This is a quantitative research. A survey was also involved in this research. Data are also collected through questionnaire to gain an accurate information. Data analysis technique used was a simple regression. The research findings show that Islamic symbolisms have significant influents toward decision to buy food products. That is, t value of p significant is < 0,005 (0,000 < 0, 05) while R square is 0,273 or 27,3 %. In conclusion the influents of Islamic symbols toward the decision on buying have influents as of 27, 3 %. Keywords: Islamic Symbolism, Decision on buying, food products.

scholarly journals What Influences the Online Purchasing of Electrical Equipment Products?

2021 ◽  
Author(s):  
Priyo UTOMO ◽  
Timotius F. C. W. SUTRISNO
Keyword(s):  
Data Analysis ◽  
Risk Perception ◽  
Data Collection ◽  
Quantitative Research ◽  
Electrical Equipment ◽  
Purchase Decision ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Data Analysis Method ◽  
Company Reputation

The purpose of this research was to examine the influence of e-trust, risk perception and company reputation on purchasing decisions. This was quantitative research, using the SEM data analysis method assisted by AMOS software. Data collection was done by distributing an e-questionnaire (a google form); 270 responses were obtained. Participants were consumers who had already purchased electrical equipment online in Denpasar and Surabaya. E-trust, risk perception and company reputation significantly influenced purchasing decisions. Keywords: E-trust, risk perception, company reputation, purchase decision

Pengaruh Promosi Terhadap Keputusan Pembelian Yang Di Mediasi Oleh Minat Beli Konsumen Roxy Swalayan Ende

Analisis ◽  
2020 ◽  
Vol 10 (2) ◽  
pp. 1-13
Author(s):  
Roswita Meme ◽  
Rafael Octavianus Byre
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Path Analysis ◽  
Significant Influence ◽  
Purchase Intention ◽  
Quantitative Approach ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Purchasing Intention

This study aims to determine the effect of Promotion on:1) Customer Purchase Decisions  at Roxy Swalayan Ende, 2) Purchasing Intention at Roxy Swalayan Ende, 3)Buying Interest on Customer Purchasing Decisions at Roxy Swalayan Ende, and 4)Promotion on Customer Decisions mediated by Buying Interest at Roxy Swalayan Ende. This research includes causality research using a quantitative approach. the samples in this study were customers who shop at Roxy Swalayan Ende amounting to 50 people. Data collection used a questionnaire while data analysis performed using Path Analysis. The data were collected using questionnaires that have been tested for validity and reliability. Path analysis was used to test the hypothesis of this study. The results of this study indicate that: 1)promotion has positive and significance influence on Customer Purchase Decisions with a beta Value of 0,469, 2) promotion has positive and significant effect on purchase intention at Roxy Swalayan with beta value of 0,582, 3)purchase intention has positive and significant influence on Customer purchasing decisions at Roxy Swalayan Ende with beta value of 0,438, 4) promotion has positive and significant effect on customer purchasing decisions mediated by buying interest has a beta value of 0,254

Motivasi Memoderasi, Kompetensi dan Etos Kerja terhadap Prestasi Kerja PT Sapta Sentosa Jaya Abadi Muko-Muko

2022 ◽  
Vol 4 (3) ◽  
pp. 880-894
Author(s):  
Ana Marfuah ◽  
Kusuma Chandra Kirana ◽  
Didik Subiyanto
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Multiple Regression Analysis ◽  
Quantitative Research ◽  
Work Performance ◽  
Work Ethic ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Research Data ◽  
Analysis Techniques

This research aims to determine the effect of competence and work ethic on work performance with motivation as a moderating variable. In this study using a population of all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko with a total of 70 respondents, the sampling technique used saturated sampling with questionnaires which were distributed to all employees of PT. Sapta Sentosa Jaya Abadi Muko-Muko. This research is a quantitative research. Data analysis techniques used in this research are descriptive analysis, multiple regression analysis, and Moderate Regression Analysis (MRA). The results of this study indicate that the competence variable has a positive and significant effect on work performance, the work ethic variable has a positive and significant effect on work performance, the motivation variable has a positive and significant effect on work performance, the motivation variable can moderate competence on work performance, The motivation variable cannot moderate work ethic on work performance Keywords: Motivation, Competence, Work Ethic, Work Performance

scholarly journals The Effect of Halal Label, Halal Awarness, Product Price, and Brand Image to the Purchasing Decision on Cosmetic Products (Case Study on Consumers of Sari Ayu Martha Tilaar in Binjai City)

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Henry Aspan ◽  
Iskandar Muda Sipayung ◽  
Ade Putri Muharrami ◽  
Husni Muharram Ritonga
Keyword(s):  
Quantitative Research ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Positive Influence ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Product Price ◽  
Cosmetic Product ◽  
Product Pricing

The purpose research to determine the effection of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai. The total of samples in this research are 100 respondents. This research uses a quantitative research. The method of data analysis was conducted using multiple linear regression analysis. The results showed that the variables simultaneously on the halal label , halal realization, product pricing, and respect for the trademark with the decision to purchase in Binjai get the effects to buy cosmestic Sariayu Martha Tilaar. The variabel of effection of halal label, realization halal, product price and respect on the trademark with decision of purchase cosmetic product for consument Sariayu Martha Tilaar in Binjai are individually not significant effect on purchasing decisions. While the price of individual products has positive influence on purchase decisions cosmetics Sariayu Martha Tilaar. The result of coefficient determination test indicates that the variable of halal label, realization, product price and respect on the trademark with decision of purchase cosmetic product by 15.8% (low), while the balance of 84.2% is influenced by other variables not examined in this research.

scholarly journals Analisis Data Penelitian Menggunakan Perangkat Lunak Excel

2021 ◽  
Vol 1 (2) ◽  
Author(s):  
R. Rusli ◽  
S. Suradi ◽  
Abdul Rahman ◽  
Said Fachry Assagaf ◽  
H. Hastuty
Keyword(s):  
Data Analysis ◽  
Quantitative Data ◽  
Quantitative Research ◽  
Statistical Data ◽  
Research Data ◽  
Community Partnership ◽  
Hands On ◽  
Conducting Research ◽  
Partnership Program ◽  
And Task

Data analysis is an absolute step in quantitative research, the teacher's lack of understanding in conducting data analysis has an impact on the teacher's lack of enthusiasm in conducting research and writing scientific articles. This data analysis training uses excel software. Partners of the Community Partnership Program (PKM) are mathematics teachers who join the Bantaeng district MGMP. This training is carried out offline at SMPN 3 Bantaeng Regency. This training aims to help teachers to be skilled in statistical data processing, understand the steps in conducting research with quantitative data. Passion for writing scientific articles for publication in journals. Through this training, it is hoped that these teachers will be able to process raw research data using excel software and interpret the output. This training is held in the form of material presentation, hands-on practice with excel software, and `task work'. The results achieved are 1) Teachers are skilled at processing research data using excel software, 2). Teachers better understand the steps in conducting research, 3). Able to write scientific articles properly and correctly.

scholarly journals THE EFFECT OF VOCABULARY MASTERY ON THE POETRY WRITING SKILLS

2019 ◽  
Vol 5 (2) ◽  
pp. 144-152
Author(s):  
Marlina Bakri
Keyword(s):  
Data Analysis ◽  
Standard Deviation ◽  
Data Collection ◽  
Quantitative Research ◽  
Writing Skills ◽  
Average Value ◽  
Test Instrument ◽  
Poetry Writing ◽  
Correlational Quantitative

This study aims to determine the effect of vocabulary mastery on poetry writing skills. The method used is correlational quantitative research. The population in this study was class X of SMA Negeri 2 Palopo, while the sample was 176 students. Data collection was conducted using a test instrument, and then the data obtained in this study were analyzed using SPSS V.20 . Based on the results of descriptive statistical calculations with the help of SPSS, it was found that the vocabulary mastery variable had an average value of 68.77, a standard deviation value of 5.416, a median value of 69, and a mode value of 67. From the 176 students, the lowest value was 52 as many as 1 person, with a percentage of 0.6%, while the highest value is 84 as many as 1 person with a percentage of 0.60%. Based on the results of these calculations, the level of mastery of student vocabulary is high, which is 81.86%. Furthermore, the results of data analysis and statistical calculations found the results of this study, namely, there is a correlation between mastery of vocabulary (X) on poetry writing skills (Y) which is 19.9%. How to conduct and determine the assessment on the poetry writing is also discussed.vocabulary mastery

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